REQUEST:

Learning to Love Print Again – How Presentation Materials Help You Get Customers

“We gain interested people through our online campaigns. We gain customers when we get our materials in their hands…”

 

 Not using print materials is slowing you down even in the age of the internet.

People respond to tactile things. There is a deep need to feel, to touch, that stimulates different parts of the brain than visual stimulation alone. Even if you are a completely online company, the chances are you can gain more clients and customer by having print materials.

Print is an experience -The psychology of print

Perception is an active process. Touch includes information about you (e.g. your muscles, joints) as well as about what you are touching. To “be in touch with” a product, company or person is a primary urge. Our first intelligence is sensory refinement.

The experience of holding something in our hands changes how we perceive a product. Retail stores know that if you pick something up, you are much more likely to buy it. From Apple computers to clothing, stores are set up to engage you tactually and emotionally.

Printed materials offer a chance to present your brand quality, strength, and other qualities (eco friendly, glossy, solid, trustworthy) through a second channel. What you say can be backed up through more primal clues that reinforce and strengthen the logical arguments.

Print offers permanence

Corporate Image is a print manufacturer and 70% of our marketing is online marketing. What we understand is that we gain interested people through our online efforts, but we get customers when we get product and samples in their hands.

For you web pages, you get excited if people spend 1 minute or more on a page. The sad truth is, people surf and are very distracted online. It is a busy, shifting medium. A well designed print piece creates a more focused, concentrated way to engage your customer’s time and attention.

Once it is read, that information can sit on a shelf for reference. This shelf presence means you are always in front of your audience, even when the power goes out.

Print builds confidence

A beautifully printed piece shows that you have pride in your message, your product and your company. It can build your sales, give your sales people a great tool as well as generate interest in your company long after someone has forgotten your URL.

Whether you are showcasing building products for the contract industry, handing client’s financial information, or providing medical information, the experience and solidity of your marketing materials gives your customers confidence.

Corporate Image has been in the business of printing and manufacturing presentation materials for over 30 years. Their products have won awards from Best Binder in the World to GDUSA packaging awards and CMA awards. We specialize in 3-ring binders, pocket folders, presentation binders and boxes of all sorts. Our products are sustainable, recyclable and printed with soy inks.


Cloth and foil stamped 3 ring binder wins CMA STAR Award

The Construction Marketing STAR Awards for 2014 were just released and Corporate Image clients won a four of them!

Corporate Image created this cloth and foil stamped binder for WT Shade and they won at the Super STAR level – the highest level possible.

This cloth 3 ring binder is spectacular. It is clean and easy to read, the color makes it stand out on a shelf at the architects office, and the finger pull makes it easy to get off of a crowded shelf. This binder was FSC certified.

  • Cloth: Verona ABLAZE 680 (a book cloth available through LBS)
  • Ring: 1.5″ chrome D-ring
  • Foil: white gloss (cover)
  • Printing: 4 color proces (liner)

WT shade - cloth and foil stamped binder with a finger pull

cloth and foil stamped 3 ring binder

 

 

st-shade-liner

Who is WT Shade? (old site here)

We supply window coverings that provide natural lighting solutions that are innovative and superior in quality. We strive to provide our customers and end users with informed service that is responsive, respectful and resourceful. 

Windowtex was established in 1977 and over the years has become an industry and technology leader in sun control roller shade systems. 

Windowtex is committed to on-going innovation by developing our own proprietary technologies and products including unique hardware systems and electronic controls for motorized systems. Operating from a 30,000 sq. ft facility in Garden City Park, NY, Windowtex is equipped with state-of-the-art fabric cutting, heat-sealing equipment, production software, and all the other major tools necessary to produce top-of-the-line solar shading products. 

For an industry that works with beautiful fabrics, choosing a cloth 3 ring binder makes perfect sense. It is easy to see why this won the CMA Super STAR award!


Know your designers: Ray Eames (Happy Birthday!!)

Happy Birthday Ray Eames!Why should we celebrate designers?

Some designers change the way we think about the world, everyday items and how the world views itself.  Ray and Charles Eames are two designers that saw design as an agent for social change, helping to improve lives and connect people.

Whether creating amazing furniture or influencing on modernism their message of simplicity, great design and innovation is one to check out.

“With a grand sense of adventure, Charles and Ray Eames turned their curiosity and boundless enthusiasm into creations that established them as a truly great husband-and-wife design team. Their unique synergy led to a whole new look in furniture. Lean and modern. Playful and functional. Sleek, sophisticated, and beautifully simple. That was and is the “Eames look.”

That look and their relationship with Herman Miller started with molded plywood chairs in the late 1940s and includes the world-renowned Eames lounge chair, now in the permanent collection of the Museum of Modern Art in New York.

Charles and Ray achieved their monumental success by approaching each project the same way: Does it interest and intrigue us? Can we make it better? Will we have “serious fun” doing it?”

You can learn more about them here and start to bring that “serious fun” to everything in your life. And Happy 102nd Birthday Ray Eames (as of December 15th)!

Ray Eames (1912–1988)

 


Construction Marketing STAR Awards – Corporate Image customers win 3!

CMA Star Awards – 2014

The annual Construction Marketing STAR awards honor marketing excellence of construction industry professionals across a broad range of functional marketing disciplines.

 

CMA STAR awards

 

Simonton Windows –  Star level

An amazing corrugated box with inserts, a 3-ring binder and product pages. One neatly packaged sample kit shows window samples and all of you options.

Simonton custom corrugated box, binders and inserts - Corporate Image

Universal Forest Products – Eôtek  -  Super Star level

This ringless tri fold portfolio binder is being used as a sample kit for Eotek siding. Their smart use of spot UV on the photos really pops the elements of this piece.

Eotek ringless sample binder - Corporate Image

 

WT Shade  -  Super Star level

Add a beautiful cloth, foil stamping, finger pull and printed liner and you get an amazing FSC certified 3 ring binder that won a Super Star award.

Cloth and foil stamped binder WT Shade - Corporate Image

FSC certified printed 3 ring binder

 

Corporate Image is the best binder and print manufacturer in North America and has won international awards for our products.  Our team works with you to create exceptional presentation materials. Whether you are looking for custom pocket folders, sales boxes and presentation kits, 3 ring binders or a whole lot more, we can help you stand out and get noticed.


Why Corporate Image for your Printing and Packaging Needs?

We can help you reach your target audience with full-scale printing and packaging solutions.

CI custom printed 3 ring binders

Results.

Print matters.

The marketing tools you hand people act as stand in for your company. Well crafted, thoughtful, strong materials feel good in the hand, appeal to their sense of style and build confidence in your brand.

Our customers have won awards nationally and internationally from “Best Binder in the World”, numerous Addy awards, GDUSA Packaging awards and Construction Marketing awards. The awards they win are just the added benefit to the strength their presentation materials bring to their business.

Options.

Whether you need offset and digital printing, Corporate Image can get you exactly what you need. Our in-house package designers work side by side with print and production professionals every day to insure you get the exact product you need.  We create templates and mock-ups based on your specifications so you can check and double check how your product works and feels.

Our product line runs from

  • 3 Ring Binders – A4, US standard, landscape, notebook and small sizes, and larger sizes
    • options: Cloth wrapped binders, bare board, printed cased, presentation and lined binders, foil, spot UV, portfolio closures and more!
    • Tab Dividers – Match your binder with beautiful index tab dividers.
  • Pocket Folders – From our 25 best pocket folders designed for maximum flexibility to our huge range of custom folders
    • 1 and 2 pocket folders, tri fold folders, four flap enclosures, portfolio closures, built in USB holders and much more!
  • Packaging and Boxes – Paperboard and corrugate boxes for anything you need
    • Slip cases, tuck lock, mailers, sample kits, and much much more.
  • Custom Sample kits, POP displays, Menu options, Gift boxes – get the quality you deserve with the design help you want!

Service.

Our team acts as an extension of your team. Our staff have an incredible depth of knowledge in print, packaging and product design. From sales, design, pre-press, press operators and everyone who touches your product our main concern is helping you get exactly what you want, when you need it. We listen to you to make your life easier.

Sustainability.

Corporate Image takes sustainability seriously.  For over 30 years, we have created world class products which are 100% recyclable, with no vinyls, no plastics.  The binders board we use in our 3 ring binders is 100% post consumer waste and we can FSC certify your project if you wish. We also print with soy inks! We can help you meet or exceed your sustainability goals.

Contact us to get ideas, start a project and get the team in action for you.


Recycled Paper – A new resource for rethinking and looking at recycling

Corporate Image has been using 100% post consumer waste board for our binders for over 30 years.  We have huge resources of recycled papers to match the look feel and print quality you need and nearly everything we run is FSC certified. On top of this, everything we make – from our 3 ring binders, pocket folders to sales boxes – is recyclable.

We believe in recycling as a way to protect our natural resources and prevent waste. But, when is it best to use recycled papers and when is it a greater impact?  Sappi paper has a new resource for you.

recycle your thinking

Sappi paper has a great new resource called rethinking recycling.

Here is a first look on why it is important to recycle paper:

WASTE REDUCTION IS A FUNDAMENTAL TENET
of sustainability and recycling is an integral element
of any solid waste management plan. It’s one of the three
Rs we’re all familiar with: reduce — reuse — recycle, practiced
in that order. The environmental benefits of recycling vary
greatly between programs. For materials like e-waste,
it is critical to minimize exposure to hazardous materials.
For household products like aluminum or glass beverage
containers, there are enormous energy savings for using
recycled materials over processing raw materials. The
number one reason to recycle paper is to avoid the generation
of greenhouse gases in landfills.
Organic materials — including food waste, grass clippings
and leaves — decompose much faster than other materials
in landfills. In the absence of oxygen, one of the by-products
of biodegradation is methane. Methane — also known as
natural gas — has a global warming potential that is 25 times
higher than carbon dioxide. This is why many municipalities
require that grass clippings and leaves be separated from other
waste streams. By managing these streams separately they
can develop composting systems — which break down materials
in the presence of air — to avoid methane generation.
The same is true for the fiber in paper products. By keeping
these materials out of landfills, the fiber can be put to use
and avoid methane formation.

There are many facets to recycling, from the process itself to the benefits and concerns. Sappi has worked to bring a resource that addresses many of these issues.

More Sappi info on recycled paper here.


Happy Thanksgiving! Holiday + Weather info!

Upcoming Corporate Image Holidays

Corporate Image Sales Team

We at Corporate Image want to wish you a stress free, safe, happy and fun Thanksgiving.  If you are driving, be safe – I know the midwest has new snow as does New England!

Corporate Image is closed November 27th and 28th for the holiday, so no shipping, production, mock-ups, samples, estimates or other useful information will happen then.

If you have hard deadlines, our holiday hours are a good thing to pay attention to, but don’t worry – your sales people and the production crew are already thinking about your job and making sure everything is going well and on time.

Next Holidays:

Corporate Image will be closed from December 24th to the 26th ( Wednesday through Friday) and Thursday January 1st.

 

Winter is here.

While we work to meet every deadline, weather can become an issue in shipping.  For orders during the winter months, if possible, try to allow a few extra days to make sure there are no delays.

The US National Weather map is here which can give you an idea of issues.

Also, a 7 day forecast from the Weather Channel.

Remember, all of our offices and manufacturing are in Iowa, so what matters is the path from us to you. On a side note, we have been shipping and manufacturing Corporate Image products for over 30 years and there just are not that many issues even with winter!

 


Design Questions: How Many Pages Do Pocket Folders Hold?

Designers across many industries have asked us this question, so we feel it is time to address it here. How many pages do pocket folders hold?

1 or 2 pocket folders with flat pockets

A flat pocket in a pocket folder and a flat spine will hold about 15 sheets, which means a two pocket folder can hold 30 sheets.  This may mean your folder feels pretty full though.

Custom Printed 2 pocket folder with flat pockets - Corporate Image

1 or 2 pocket folder with a capacity spine

 The capacity spine is very helpful, even with a flat pocket.  The pocket folder doesn’t bow open and so sits better when full. Added bonus, each pocket can hold 20 sheets. So a 1 pocket folder would hold 20 sheets, a 2 pocket – 40 sheets.

Jeld Wen Custom printed pocket folder - Corporate Image

Pocket folders with capacity pockets

There are two possibilities here.

Expandable pockets can hold up to 50 sheets of paper (each). These pockets sit flat until you need them, then they fold out. Great if you have variable amounts of data  that you need to hand out.

Box pockets in pocket folders are the other option.  These can be as big as 1/2″ to 3/4″ so they hold a lot of paper. We would suggest looking at other options at the 3/4″ size, as the weight of the paper can become an issue. Also, if you are creating a 2 pocket folder with box pockets, you may consider 1 flat pocket and 1 box pocket or two smaller box pockets for stability.

expandable Capacity pocket folder - Corporate Image

When designing your next custom pocket folder, try to get an idea of how it will be used and if there is a set amount of materials going into it.  The expandable pocket folder offers the most range if the materials are variable.

Pocket folders can hold a lot more paper than you might think. Once you know what is going into your folder, all of your pocket folder options become clear!


Looking for a 3 Ring Binder and Presentation Material manufacturer?

What should you expect from a 3-ring binder manufacturer.

caseline2

Presentation and 3 ring binder manufacturers are not all alike. If you are new to the game of ordering custom printed products, we’d like to give you a few ideas of what to look for in your print manufacturer.

Innovations… Styles… Options… Strengths….

Print and presentation packaging vary heavily from job to job – many of the questions may be best answered or collaborated on with your printer. Digital or offset printing, 4 color process or 4 cp plus a spot color, the best closure for cost, strength or looks (bearing in mind that what is best for one is not always best for another).  Many times your project becomes a collaborative venture as you get input from the product designers, production and sales reps, which results in a fantastic product.

Innovation from your manufacturer is also important. Knowing the capabilities best and what has worked over a large range of products allows your manufacturer to be proactive in finding you solution.

Customer Service

Your sales team will help you navigate your process from start to finish so you want them responsive, knowledgable and able to listen.  Any printer worth their salt should be able to provide samples, estimates, mock-ups for new products, templates, proofs and double check your art.

Design Support

Does your print manufacturer have product designers on staff who can create products to your specifications and work with you to get exactly what you need? Even standard products are designed. Make sure your manufacturer is not just copying a template they found on the internet.

An example: Our product designers create for strength, looks, ease of use and to work with your materials. Even in something as seemingly simple as pocket folders, we re-designed the top 25 pocket folders so you know exactly which envelope they fit in, greatest range of pages, longevity and simplicity.

Accounting

Clear accounting guidelines save you time and headaches.  From credit policies to payment terms, get clear information.

Available to you.

Can you reach your representative when you need them? This can lower your stress by more than a little.

Corporate Image, quality printing and manufacturing

Learn more about how Corporate Image works with you here. If you have a question or want to discuss a project, give us a call. Cynde will be more than happy to answer your call and connect you with the right person to take care of your needs. Ask for samples or quotes here!

Our office hours are:
Monday – Friday 8:00 am – 5:00 pm CST

515.262.3191
800.247.8194
888.262.3839 FAX

info@corp-image.com

 


Serious Fun with Paper: Paper Art on Display in NYC

At Corporate Image we deal with paper all day and really love the flexibility of the medium. Admittedly, much of ours goes into packaging and presentation materials, but that doesn’t dampen our enthusiasm for other forms of paper art!

From HOW Design Magazine

Brooklyn-based multimedia artist Michael Hambouz creates stunning cut-paper artwork, and thanks to The Durst Organization and chashama, 18 of his large-scale cut-paper collages are now on display until November 21, 2014, in the Lobby Gallery of 1133 Avenue of the Americas in New York City.

In a celebration of both cut-paper artwork and small-town manufacturing, Factory Made utilizes a 140-year-old French Paper Company’s own renowned paper stock to give viewers a rare glimpse into the operations of one of the last independently owned paper mills in America.

Paper Art Michael hambouz MichaelHambouz2

 

Exhibition Details:
Michael Hambouz: Factory Made
1133 Avenue of The Americas (between 43rd and 44th Streets), Lobby Gallery
Free and Open to the Public

On View: September 10-November 21, 2014
Hours: Monday-Friday, 8 AM-7 PM
RSVP: Required, please email janusz@chashama.org

And after you’ve seen Factory Made, make a day of cut-paper artwork by heading down the street to the Museum of Modern Art, where the blockbuster show Henri Matisse: The Cut-Outs is on display until February 8, 2015.

- See more cut paper art!


Print is Going Strong. But why?

For the last 20 years we have heard that the world is going paperless, and yet companies are printing materials all the time. So what is happening?

Print is a brand experience for your customer - Corporate Image

The Psychology of Print

People respond to physical, tactile materials. Look at books. Some people read on kindles or other devices, but for most people I know, the feel of the book, the weight and even the turning of pages are part of the experience of the book. Books are experiences, not a collection of words.

Your presentation and marketing materials are experiences. People respond to the craftsmanship and heft of quality objects in a way an email can not mimic.

Sometimes you just need printed materials.

Some industries need to make sure the information they produce is always available.

Healthcare- From patient files to forms, this industry is paper-intensive, and predicts to be even more so over the coming years. This is one industry that if the lights go out, that information needs to be in the patients hand and available.

Also, it is a lot more comforting to have the information to read in hand instead of just receiving a web address (“You need surgery – go to this website for more information.” is not what I would want to hear…)

Legal – Papers need to be signed, stamped, delivered, read and re-read. Imagine a wedding certificate as an email.  Much less romantic.

Financial / Real Estate / Insurance – All these industries produce paper that you need to have access to. If you are investing in a house, stocks or a new business it is nice to have a strong, well made folder or binder to hold your papers. It builds confidence that the organization you are dealing with exists, is legitimate and is planning to be there for you.

Printing Smarter

Print is just one component of your marketing and presentation, but it is an important one. Companies are printing less, but smarter – creating stand out pieces that have great feel, outstanding print and graphics and work with their branding.

Less but better is the mantra. Maybe you used to print 40,000 pocket folders every year. Much of that was sent to prospects that were not very warm or even pulled from lists. Now you make 10,000 folders – beautiful, a little heavier paper, maybe soft-touch lamination for a great feel – and send them to better qualified prospects.  Your returns are higher and your costs are lower.  That quality difference will be noticed and pay off with the clients.

What to look for in your Print Manufacturer? Your Success.

You don’t want to align your company with cheap folders, 3 ring binders that fall apart or a box that won’t close, and yet that is often what you get.

A print manufacturer should stress quality, knowledge, service and have the internal design staff to help you get exactly what you want and need.

Corporate Image has been creating custom presentation materials – from 3 ring binders, pocket folders to boxes of all types – for over 30 years. We come from a book binding tradition that started over 150 years ago and developed into what we are today.

From winning “Best Binder in the World” to GDUSA packaging awards, we have delivered the quality products that help make our customers successful. We don’t rest on our laurels, Corporate Image is constantly creating new solutions that give you quality with other attributes you need. From our eco-friendly tuck lock boxes and glue-less pocket folders to the worlds strongest 3 ring binders (flexed 250,000 times without failing!), we give you quality that will help you shine.

Print is alive and well and still helping you stand out with your clients! Contact us to get more information on how we can help you!


Corporate Image – Getting Healthier With Sit/Stand Desks!

Corporate Image has always promoted healthier living from non-toxic presentation materials to healthy lifestyles for our employees. Now we take that to the workplace!

As you have heard, sitting is the new smoking. According to doctors:

We lose two hours of life for every hour we sit, writes Levine, director of the Mayo Clinic-Arizona State University Obesity Solutions Initiative and inventor of the treadmill desk. Sitting all day is not natural and to blame for all kinds of ailments, including obesity

Scary. But we have the answer! Our new Sit/Stand desks keep us moving and active. Not to mention they are super fun and we will now apparently live forever.

Corporate Image: Getting Healthy with Sit Stand desks

sitstand5

Corporate Image keeping healthy with sit stand desks


Paper Weights: what they mean, how they convert

 Paper Weights are confusing.

As a print manufacturer Corporate Image deals in all kinds of paper stocks, but we find not all of our designers know all the nuances. Whether we make a printed 3-ring binder, a pocket folder or a cool sales box, paper stocks will vary heavily.

Lets look at this question which you might run into if you want to put a 3-ring binder in a sales box.

Question:  If you have 18 pt. and 100# papers how do those compare?

First off, lets find out what it all means:

Definitions:

    • Basis Weight
      The basis weight of a paper is the designated fixed weight of 500 sheets,
      measured in pounds, in that paper’s basic sheet size.
      It is important to note that the “basic sheet size” is not the same
      for all types of paper. For instance

      • bond or ledger paper sheet size: 17″ x 22″
      • Text, offset or book coated papers: 25″ x 38″
      • Cover stock: 20″ x 26″
    • Caliper
      Caliper refers to the thickness of a sheet of paper expressed
      in thousandth of an inch. This measurement is taken with a micrometer.
      Normally, paper caliper should not have more than a + or – 5% variance
      within a sheet. Generally, the relation between caliper and basis weight ….
      the greater the caliper (the thicker the paper), the greater the paper weight.
    • Equivalent Weight
      While different paper types have different basic sizes,
      papers can still be compared by using equivalent weight.
    • POINTS
      Every POINT=.001 inch
      For Example: 10 pt card = .010in.

Now the question is how those translate.

Up above we were looking at 100# offset text vs 18pt stock.  Actually these are pretty far apart. So as we look down the list, we see that 100# text paper is only about 6pt (listed as caliper on the chart). Much lighter paper, which you would expect.  18pt., as we find out, is a very sturdy stock – useful for strong pocket folders or paperboard boxes. 100# text is great for printing that might wrap your 3 ring binder.

Understanding Paper Weights - Corporate Image

 

Paper weights don’t have to be confusing.  Now when you are working on a new design and printers are quoting papers, you can have an easy resource to ensure you know exactly what they are talking about.


Interesting Packaging Design – James Dyson Awards

PACKTASCHE

Ready to hop on your bike to go to the grocery store to get your veggies for dinner? Check out this handy cardboard carrier – sort of a bike friendly paper bag but reusable. The whole page is here, but we provided a synopsis for you here!

The Inspiration

We, two enthusiastic cyclist and architecture students from Vienna, have now been riding for eight years through Vienna on two wheels. The bike would be the perfect mean of traveling through cities and in the countrysideif it was not for the issue of shopping and transportation of things. At the shop we often asked ourselves if our bag is still big enough to transport all the goods safely back home. Is the water bottle too heavy?

 

The Function

The PACKTASCHE attracts two large business sectors. It is useable as service packaging and a transportation device for retail businesses and also as a communication medium for NGOs, events and tourism.
In retail the PACKTASCHE is designed for supermarket chains and larger business associations. The key point here is that it allows cyclists spontaneous shopping and much bigger purchases. The PACKTASCHE can therefore increase sales volumes and raise customer loyalty.
Furthermore, this new bag offers great marketing and image building opportunities to business assosciations. At the moment the PACKTASCHE is yet used for the most part as an advertising medium. A common cyclist can cover up to 10 km each trip with a relatively slow speed of 12 km per hour on average, which makes the bike the perfect mobile markting device for urban spaces. As a result of these attributes and its innovative character, the Packtasche is the ideal product for urban and regional marketing.

Besides these commercial benefits, the PACKTASCHE is still designed and made for it’s users, the common cyclists. For them, we would like to make everyday’s riding even more enjoyable by simplifying their shopping and transportational tasks. This, we believe, can increase the usage of the bycicle and broaden its acceptance within society. We consider the PACKTASCHE as our first small contribution to make the change towards sustainable mobility a reality for future generations.

One thought we had is that if you live in Seattle, or other traditionally damp areas, you may want to wax those panniers.

Thoughts from the packaging experts at Corporate Image:

Plus

  • Points for recyclability and branding opportunities.
  • Low cost and reusable
  • Innovative and fun idea.

Minus

  • Would prefer longer lasting option
  • Cardboard is not 100% recycled material
  • How much could it hold – worry the bottom would open up on rough roads

Conclusion:  4 stars out of 5

Very cool idea and in a pinch to have this option at the grocery store would be amazing.  As a branding opportunity it is great exposure and we can see these being used at bike rallies and grocery stores.

 


Iowa – More Interesting than you think.

For many of you when you think of Iowa, you may be thinking Idaho (potatoes) or Ohio (Cleveland).  We get it.

So besides being the best place for young professionals and apparently the new hipster capital of the country, lots of corn and soy beans – What else does Iowa have?

From ax wielding artists, to the people who build pipe organs and one of the main protectors of seed diversity Iowa is surprising is it’s range.

Michael Squire - Iowa Artist Seed Savers - Preserving Biodiversity

 

Even the company that makes the best 3-ring binders in the world is represented! Hey that is us!


Inspired Marketing: North Face

This North Face Store’s Floor Disappears, Forcing Startled Shoppers to Climb the Walls Sudden sporting challenge for visitors.

What?  This is great. The truth is that most people who buy outdoor gear (clothing is just a part of that) never go farther than from the door to their car in bad weather. In fact, in general, even people who buy tents and packs generally only use them once.

The idea of forcing the clientele to scale the walls and then leap for product is genius. Shopping as an adventure sport.

North face store with disappearing floor - Corporate Image

Want to see it in action?  AdWeek’s website has video of the North Face shoppers reactions here.


Know Your Designers: Paul Rand

Born 100 years ago on August 15th, Paul Rand created some of the logos you take for granted.

First off,  don’t get excited one way or another.  He is not Ayn Rand or Rand Paul.

Paul Rand, he did this:

Paul Rand IBM poster Paul rand logo_abc Paul-Rand--Westinghouse--19_5

via Wikipedia:

Paul Rand (August 15, 1914 – November 26, 1996) was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and Steve Jobs’s NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design.

In essence, you grew up looking at this guys designs. For you graphic designers, you have much to thank him for.

According to graphic designer Louis Danziger:

He almost singlehandedly convinced business that design was an effective tool. [. . .] Anyone designing in the 1950s and 1960s owed much to Rand, who largely made it possible for us to work. He more than anyone else made the profession reputable. We went from being commercial artists to being graphic designers largely on his merits.[2]

A moderist through and through, Rand had issues with post-moderism theory and aesthetics. Some took issue with his dismissal of it (including his resigning from Yale when Sheila Levrant de Bretteville was hired), but we here at Corporate Image prefer to look at the positives of his career so you will have to read about that elsewhere.

The core ideology that drove Rand’s career, and hence his lasting influence, was the modernist philosophy he so revered. He celebrated the works of artists from Paul Cézanne to Jan Tschichold, and constantly attempted to draw the connections between their creative output and significant applications in graphic design. In A Designer’s Art Rand clearly demonstrates his appreciation for the underlying connections:

From Impressionism to Pop Art, the commonplace and even the comic strip have become ingredients for the artist’s cauldron. What Cézanne did with apples, Picasso with guitars, Léger with machines, Schwitters with rubbish, and Duchamp with urinals makes it clear that revelation does not depend upon grandiose concepts. The problem of the artist is to defamiliarize the ordinary.

Paul Rand, folks. A great designer and very much not ayn rand or rand paul.


Offset vs. Digital Printing: Using them to their best advantage

 Working on a printed presentation piece and wondering if you should go digital or offset (litho) printing?

This info graphic (found here) helps explain the basics of it.

Offset or litho printing still offers higher quality, but digital printing has been catching up quickly. There are a few things digital just can’t do (yet) that make offset printing a real stand out option.

The long and short of it is: big job and specific PMS or metallic inks?  Offset.  Short run and 4 color process? Digital. Be aware that both this and the info-graphic are not complete so talk to your printer about what you need (our people are well versed in the subtle strengths and weaknesses of each.)

 

digital vs. offset printing explained

 

Remember, if you are on the fence about which way to go with your printing, call us and we can work with you to get everything you want!


Custom Index Tab Dividers – Eco Friendly and Recyclable!

Your company believes in being environmentally friendly and wants great design, printing and quality. Your job: Find a index tab divider for their information kits that fulfills all of these needs.

Corporate Image has a quick guide for what to look for in index tab dividers!

Custom printed index tab dividers - Corporate Image

 

Organizing with tab dividers is just one aspect of what you need when you are ordering tabs.

Design Flexibility:

Can you print your index tabs to match your other printed materials?

If all of your materials are printed with spot PMS and spot UV, being able to match that is makes your whole kit stand out. Know whether you can print either offset or digital and how close it will match your other materials.

How many tab dividers do you need?

Do you need a bank of 5, a bank of 10 or three banks of 6 tabs? Are your tabs standard square tabs or rounded or custom? Are there templates and are they easy to use?

How many tab dividers you order will obviously depend on how many categories of information you are separating. Whether you get a bank of 10 or two banks of 5 will depend to a degree on how much information you are putting on the tab itself as well as the aesthetics of how you like the tabs to look.

Recycled, recyclable and eco friendly tab dividers.

Seriously, with all the choices out there, how could you not get a tab divider that is printed by a green printer and is 100% recyclable. Soy inks, recycled papers and the ability to recycle the divider actually don’t really affect quality, price or options. To get anything else would go against your companies responsibility statements and ruffle feathers all the way to the top.

Whatever you need for your tab dividers Corporate Image can help you.

We have been making index tab dividers along with our sales boxes and 3-ring binders for over 30 years! Custom or standard, digital or offset printed, we are experts in helping you get exactly what you need. Great templates and an in-house product designer can make your life easier!

Contact us for more information and samples!

 


Budget vs. Quality in Print: A False Dilemma

Get the best price, or make it look great. This marketing dilemma has been handed down for ages.

Lets face it, in order to represent your company or your client well, quality is key. If what you hand out to your customer is poorly made, badly printed and falls apart, what does that say about your company?

On the other hand, there are only so many marketing dollars and they have to last as long as possible. Justifying a major printed expense when budgets are tight is nearly impossible.

So what is the answer? Both are right.

Wood flooring sample binder - Corporate Image

The real question is why you can’t have both? Take the above piece as an example.  Great printing, easy display, strong presentation and in a sturdy binder making it easy to keep handy on a shelf.

Could this have been done in a way that cost a lot more? Absolutely. Is it a design that offers a great answer to the problem of showing 9 pieces of stone? Yes it is.

If you have issues with quality vs cost, perhaps you need to talk to your packaging manufacturer more. Corporate Image has been in crafting 3-ring binder, pocket folders and boxes of all types for 30 years. Our quality is unmistakable and well know in the design community. Equally important is our experience with product design which allows us to envision a range of solutions that can give you the quality within your budget.

Don’t get me wrong, we love the super complicated, multi-piece jigsaw puzzle-ism marketing kits that just blow everyone’s mind. Everyone from production to product design gets to rethink what is possible for those! That doesn’t mean we down’t love the clean lines of a great presentation piece that solves a problem just as hard – balancing the budget and getting great presentation materials.

If anyone tries to convince you that there is a choice between your budget and quality, find a new presentation manufacturer.  In fact, call us!

 


Cloth 3 Ring Binders: Classy, strong and tactile.

If you are looking to up your 3 ring binder game, look into a cloth binder.

cloth 3 ring binders - Corporate Image

 

A cloth binder offers a sense of elegance and permanence that you don’t find in plastic or vinyl binders. Plastic and vinyl project a feeling of impermanence, cost cutting as well as being toxic.

Cloth binder options:

Color. and lots of it.

B-cloth, Pearl Linen and Verona Naturals are three options for wrapping your binder (b-cloth shown below)

color options for your cloth 3 ring binders - Corporate Image

 

Why not merge the beauty of cloth with the branding of print? With printed spine wraps your 3 ring binder can have it all.

Printed Spine Wrap and Cloth Binder

 

 

 

 

This binder is a great example of a print and cloth mix.  A printed spine wrap visually pops next to the classic look of the foils stamped cloth.

The brand is supported and enhanced by the contrast.

 

 

 

 

 

 

 

 

 

Foil Stamping.

Foil stamping is on cloth offers a range of options and colors allowing you to match corporate colors and logos. Sometimes subtle, sometimes bold, foil stamping gives a unique look for your binder.

cloth binder options - foil stamping - Corporate Image

 

The benefits of cloth go beyond looks and feel.  Book cloths are incredibly durable making a cloth binder stronger than almost any other binder you can find.  The cloth binder you make today can easily still be in use (and looking great) 30 years from now. How do we know?  We use our own product and Corporate Image is 30 years old.

If you are considering using a 3 ring binder to represent your company, a cloth binder gives you a feel, look and branding that is unique. Contact us to learn more!


Neenah paper’s new “Neenah Cabinet”

Neenah paper is working to make specing paper for your job even easier.

We all have cabinets, shelves and drawers full of paper swatches, but really we gravitate to what we know best. Neenah is trying to make it easier to browse, sort color and find the exact paper you need.

Corporate Image blog: neenah paper's new app

 

If you want the Neenah Cabinet app on your Mac desktop, make sure you have OS10.8.  I sure don’t ( I am behind the times!), so I couldn’t load it. It will have to live on the ipad for now.

Admittedly, for me the feel of the paper is key, but if I can narrow down my choices ahead of time it will save me a lot of time.

Want it?  Check it out on the Neenah website here.


Irving Harper’s World – “Paper is a Versatile Medium”

Via the Herman Miller Site:

Irving Harper is an amazing designer and paper artist.

Known professionally for his iconic contributions to the George Nelson office, including the 1949 Ball Clock, the Herman Miller logo, and the 1956 Marshmallow sofa, Irving Harper’s sculptures have never before been shared publicly. Curated by Katharine Dufault and Jeff Taylor, the exhibit opens Sunday, September 14, 2014, with a reception in The Rye Arts Center Gallery, 1:00-3:00 pm, and runs through November 8, 2014. The following essay is excerpted from Irving Harper: Works in Paper (Rizzoli, 2013) and is accompanied by our WHY DESIGN video profile of Irving Harper at his home in Rye, New York.

Irving Harper paper art

The Herman Miller site has much more information and I would recommend checking it out!

Also if you can get to the Rye Arts Center get yourself down to see the exhibit!


How do you manufacture the best 3 ring binders in the world? We can tell you!

Corporate Image is a binder manufacturer that has set the bar for quality 3-ring binders.

With international awards like Best Binder in the World and Best Binder in North America, Corporate Image is a Midwest printer/manufacturer with world class quality.

So how do we make our amazing, strong, award winning 3-ring Binders?  Click here and see for yourself!

How to make the worlds best 3-ring binder - Corporate Image


Corporate Image at the AIGA MN 2014 Design Camp

Are you going?  Corporate Image is!

Come say “Hi” to us at Design Camp!

Want to know more? Read this:

We share a secret, an unspoken truth and desire for purity in aesthetics and context. To seek clarity in all things, no matter the level of detail. To find a meaning for all things seen and unseen, an agreement between logic and emotion.

We are bound to a creed, born with abilities and skills that few possess. To learn from those before us, decoding their messages and masterpieces. To gather and join our collective minds as one, building our language and honing our craft. To listen to the secrets of our peers whispered through the wind-washed pines.

AIGA MN Design Camp

October 3rd thru October 5th

Since 1980, Design Camp® has been AIGA Minnesota’s premier event and the largest regional design conference in the country. Held annually in early October at a lodge in northern Minnesota, this event sets the standard for design conferences across the country.

Design Camp provides an atypical conference structure, mixing indoor and outdoor activities with both educational and social events.

Design Camp lasts for three days. Campers arrive Friday morning for registration and depart Sunday afternoon. Five keynote speakers set the tone for camp, while small-group workshops and creative sessions follow each presentation. Attendees (referred to as “campers”) stay in lakefront cabins or golf-friendly condos and meet in the main lodge for events and meals. Friday and Saturday nights offer much socializing and tend to run late into the night.

The conference averages 350 total attendees, including campers, speakers, presenters, sponsors, and vendors. Campers come primarily from Minnesota, Iowa, Wisconsin, North Dakota, South Dakota, Illinois, and Canada. Most campers are graphic designers and art directors or involved in the graphic arts (photographers, illustrators, educators, copywriters, etc.)—but all are welcome.


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