We saw this at Designers Pages and thought you might be interested:
August 08, 2014 As office interiors become more like home environments, office furniture is also becoming more relaxed. Upholstered pieces that work well in both the office and the living room incorporate light, rounded wood frames that create curved, encasing backrests, decorative legs or flat platforms.
Why is this important to you?
If you are in the contract industry, you want to know what trends will affect office furniture and design for the next series of years. Also, this is what your clients are looking at – what is going to make their office environment more current, relaxed and easier to work in.
This trend will also move into presentation materials both for presenting these moves in the contract industry to what people are putting in their offices. Make sure that you are considering how your promotional materials and information kits fit in with the styles of furniture, tiles and everything else you are presenting.
If you need help with that, we have amazing consultants who can help you find a great fit!
Ready to see amazing projects that designers are putting together? Fasten your seatbelt! From presentation binders to great sample kits, there are a lot of great ideas to stimulate you for your next project!
The project cover presentation materials for everything from the financial industry to medical, building to manufacturing to retail – so the chances are you will find an inspiring piece for what you are working on.
This piece holds flooring samples in an easy, well branded way that allows customers to quickly see their options and not have to juggle 5-10 different samples to see what they want.
Whether you are new to 3-ring binders and box design or an old hand, we can help you with your own presentation kits from our in house packaging design team to award winning manufacturing.
Guest post by Jenny Wolf, sales consultant at Corporate Image
Thinking of Rebranding?
First, you need to decide if it’s the right time to do so – then contact Corporate Image for all your new presentation
Haha, but in all seriousness, it really needs to be the right time for your company to rebrand. All companies will
at some point come to the decision to rebrand. For some, it happens early on once they’ve discovered who they
really are while with others, it occurs after many years of having grown (or outgrown) their brand. For many
companies they decide they are bored with their logo, sick of their color scheme, need an updated mission
statement, etc. and go on a whole tangent of wanting to change everything. Rebranding your whole company is
not for the faint of heart. It requires changing EVERYTHING- from your letterhead, to your website, to your office
signage so you really need to ask yourself if it fits within your goals for your company.
With my past experience working in a Marketing firm I know the steps it takes to develop a brand that people
remember, respect, and trust. A good brand consists of the right customer (positioning), a promise, and a
commitment from your team to instill it into the customers. The graphic below really depicts the best questions/
reasons your company has for rebranding. Ask yourself these before making the leap!
Image from Douglas Business Magazine
Designing any object, whether a 3-ring binder or a building requires thought into use, environment and user. For years, the idea of healthier environments was not a high priority – people smoked at work, the convenience of plastics out-weighed many other concerns -but with greater information on how things affect us, healthier is becoming a larger component of design.
I thought this article was interesting as a perspective from an architect designing the spaces we all spend a lot of time in:
From our perspective as a manufacturer, what goes inside the building is equally important. We spoke with an architect who had a LEED building fail it’s initial air test because of the furnishings and office supplies. With 60 million + 3-ring binders being sold in the US each year, we believe that from carpeting to binders, each element of your environment needs to be considered.
At Corporate Image, we design every component of our products. From inert laminates to soy inks, recycled papers to 100% recyclability, we track what we use to give you a healthy product that looks and works better than anything else you can find.
A lot of designers work at one point of another with healthcare providers or medical device manufactures.
Whether you are creating patient information packets, medical supply information kits or anything else everyday or for the first time, we would like to share what we see happening in medical information kits.
From presentation binders, pocket folders, 3-ring binders and boxes, we see the trends as they happen.
Come check out our page on the trends we see in patient and medical information kits! We update as we get new projects in, so it is worth checking in regularly!
How do you decide between a pocket folder, presentation binder or a 3-ring binder?
First off I am going to assume that you know what each of these items are. (if not, scoot down to the bottom of the post – just don’t tell anyone)
Time to talk to yourself. If you can answer these questions, it will make your choice easier:
Get a 3-ring Binder -
if over 220 sheets of paper, it needs to last and or is heavily used.
The more paper you need to use and the more heavily used your information is, I would suggest a 3-ring binder. The heavier board means it will stand up to abuse better and keep looking great. And also, the weight of all that paper risks pulling a rivet out of a presentation binder.
These are great for proposals – especially in Engineering and Construction – interior design, sample kits, car companies, and a lot of other uses. Also ideal for conferences and important meetings. Added bonus of branding for quality, sturdiness and design possibilities.
Get a Presentation Binder -
if under 220 sheets of paper, paper needs to be locked in and/or there is some variable paper (presentation binders have pockets too!)
Presentation binders straddle the hardback 3-ring binder and a pocket folder in that they have pockets and a ring. The paperboard is not as sturdy as a 3-ring binder, so if it is going to be heavily used over a longer period of time – consider going to the 3-ring binder.
Many healthcare information packets use presentation binders for a few reasons: It only gets heavy use for a limited period of time, pockets allow extra information to be easily stored and the rings hold the important information in place.
Get a Pocket Folder -
if you have a smaller amount of paper that may need to be accessed out of order.
Sometimes a pocket folder is the ideal thing. Great branding possibilities, easy to cary and organizes all of your papers in a flash.
We have seen a lot of these in healthcare and financial information packets, and for anything that just needs to hold less, but important, paper.
Printed or plain 18pt or 22pt paper with pockets that is folded so the pockets are on the inside. Usually with 1 or 2 pockets that can be horizontal or vertical. All this brings a huge amount of variations of pocket styles, capacity pockets…
A heavy recycled board (in our case 94pt to 110pt and 100% post consumer waste) that can be bare, wrapped in cloth or printed paper sheets with a 3-ring mechanism to hold various amounts of paper. We case and line our binders like a hardcover book. Why? So they are the strongest 3-ring binders in the world.
Versatile Marketing and Sales Kits
Sometimes you need to present information, samples and instruction books and want to tie them together with a unified look, quality and design. Corporate Image has the packaging experts to help you with what you need.
Sales boxes are a valuable option when you are looking to present your materials whether you are showcasing product of just information. Why?
Case study #1: Construction and Architecture sample kits
Simonton Windows: Complete sales and sample kit that includes product samples and information:
Finding an ingenious way to package window samples with information on all of the finishes and styles of windows you offer is not easy. Simonton along with our packaging designers created a beautiful kit that speaks volumes about the company even before you open it.
Case Study #2: Health Care Patient Information kits
Delta Dental: Health plan information for multiple plans.
Delta Dental put together a phenomenal patient information kit that is humorous, beautiful and organized. With two pocket folders, and a series of tabbed folders for different health plans, this custom box makes healthcare look fun. For that alone they should be applauded.
Whether you are designing sales and marketing kits for the healthcare, construction, energy or financial sectors, these custom boxes can help keep your information organized with consistent branding.
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