We saw this at Designers Pages and thought you might be interested:
August 08, 2014 As office interiors become more like home environments, office furniture is also becoming more relaxed. Upholstered pieces that work well in both the office and the living room incorporate light, rounded wood frames that create curved, encasing backrests, decorative legs or flat platforms.
Why is this important to you?
If you are in the contract industry, you want to know what trends will affect office furniture and design for the next series of years. Also, this is what your clients are looking at – what is going to make their office environment more current, relaxed and easier to work in.
This trend will also move into presentation materials both for presenting these moves in the contract industry to what people are putting in their offices. Make sure that you are considering how your promotional materials and information kits fit in with the styles of furniture, tiles and everything else you are presenting.
If you need help with that, we have amazing consultants who can help you find a great fit!
Ready to see amazing projects that designers are putting together? Fasten your seatbelt! From presentation binders to great sample kits, there are a lot of great ideas to stimulate you for your next project!
The project cover presentation materials for everything from the financial industry to medical, building to manufacturing to retail – so the chances are you will find an inspiring piece for what you are working on.
This piece holds flooring samples in an easy, well branded way that allows customers to quickly see their options and not have to juggle 5-10 different samples to see what they want.
Whether you are new to 3-ring binders and box design or an old hand, we can help you with your own presentation kits from our in house packaging design team to award winning manufacturing.
Guest post by Jenny Wolf, sales consultant at Corporate Image
Thinking of Rebranding?
First, you need to decide if it’s the right time to do so – then contact Corporate Image for all your new presentation
Haha, but in all seriousness, it really needs to be the right time for your company to rebrand. All companies will
at some point come to the decision to rebrand. For some, it happens early on once they’ve discovered who they
really are while with others, it occurs after many years of having grown (or outgrown) their brand. For many
companies they decide they are bored with their logo, sick of their color scheme, need an updated mission
statement, etc. and go on a whole tangent of wanting to change everything. Rebranding your whole company is
not for the faint of heart. It requires changing EVERYTHING- from your letterhead, to your website, to your office
signage so you really need to ask yourself if it fits within your goals for your company.
With my past experience working in a Marketing firm I know the steps it takes to develop a brand that people
remember, respect, and trust. A good brand consists of the right customer (positioning), a promise, and a
commitment from your team to instill it into the customers. The graphic below really depicts the best questions/
reasons your company has for rebranding. Ask yourself these before making the leap!
Image from Douglas Business Magazine
A lot of designers work at one point of another with healthcare providers or medical device manufactures.
Whether you are creating patient information packets, medical supply information kits or anything else everyday or for the first time, we would like to share what we see happening in medical information kits.
From presentation binders, pocket folders, 3-ring binders and boxes, we see the trends as they happen.
Come check out our page on the trends we see in patient and medical information kits! We update as we get new projects in, so it is worth checking in regularly!
How do you decide between a pocket folder, presentation binder or a 3-ring binder?
First off I am going to assume that you know what each of these items are. (if not, scoot down to the bottom of the post – just don’t tell anyone)
Time to talk to yourself. If you can answer these questions, it will make your choice easier:
Get a 3-ring Binder -
if over 220 sheets of paper, it needs to last and or is heavily used.
The more paper you need to use and the more heavily used your information is, I would suggest a 3-ring binder. The heavier board means it will stand up to abuse better and keep looking great. And also, the weight of all that paper risks pulling a rivet out of a presentation binder.
These are great for proposals – especially in Engineering and Construction – interior design, sample kits, car companies, and a lot of other uses. Also ideal for conferences and important meetings. Added bonus of branding for quality, sturdiness and design possibilities.
Get a Presentation Binder -
if under 220 sheets of paper, paper needs to be locked in and/or there is some variable paper (presentation binders have pockets too!)
Presentation binders straddle the hardback 3-ring binder and a pocket folder in that they have pockets and a ring. The paperboard is not as sturdy as a 3-ring binder, so if it is going to be heavily used over a longer period of time – consider going to the 3-ring binder.
Many healthcare information packets use presentation binders for a few reasons: It only gets heavy use for a limited period of time, pockets allow extra information to be easily stored and the rings hold the important information in place.
Get a Pocket Folder -
if you have a smaller amount of paper that may need to be accessed out of order.
Sometimes a pocket folder is the ideal thing. Great branding possibilities, easy to cary and organizes all of your papers in a flash.
We have seen a lot of these in healthcare and financial information packets, and for anything that just needs to hold less, but important, paper.
Printed or plain 18pt or 22pt paper with pockets that is folded so the pockets are on the inside. Usually with 1 or 2 pockets that can be horizontal or vertical. All this brings a huge amount of variations of pocket styles, capacity pockets…
A heavy recycled board (in our case 94pt to 110pt and 100% post consumer waste) that can be bare, wrapped in cloth or printed paper sheets with a 3-ring mechanism to hold various amounts of paper. We case and line our binders like a hardcover book. Why? So they are the strongest 3-ring binders in the world.
Versatile Marketing and Sales Kits
Sometimes you need to present information, samples and instruction books and want to tie them together with a unified look, quality and design. Corporate Image has the packaging experts to help you with what you need.
Sales boxes are a valuable option when you are looking to present your materials whether you are showcasing product of just information. Why?
Case study #1: Construction and Architecture sample kits
Simonton Windows: Complete sales and sample kit that includes product samples and information:
Finding an ingenious way to package window samples with information on all of the finishes and styles of windows you offer is not easy. Simonton along with our packaging designers created a beautiful kit that speaks volumes about the company even before you open it.
Case Study #2: Health Care Patient Information kits
Delta Dental: Health plan information for multiple plans.
Delta Dental put together a phenomenal patient information kit that is humorous, beautiful and organized. With two pocket folders, and a series of tabbed folders for different health plans, this custom box makes healthcare look fun. For that alone they should be applauded.
Whether you are designing sales and marketing kits for the healthcare, construction, energy or financial sectors, these custom boxes can help keep your information organized with consistent branding.
Engineering and Construction firms have special marketing needs. Corporate Image has worked in this industry for many years giving us the insight and expertise to help you get exactly what you want.
We have found solutions to showcase window frames, bricks, tiles, carpets as well as the best proposal binders you can find.
Our products are eco friendly from the 3-ring binders to the corrugate boxes, printed with eye popping color soy inks on FSC certified papers.
Whether you are in the contract industry, engineering or construction let us help you get the quality and impact you deserve.
Should your Sales Boxes and Marketing Kits be corrugate boxes or paper board?
When you are looking for boxes for sales kits, information packets or sample marketing kits it helps to know more about your materials, possibilities and printing options.
The world of boxes is vast – do you need a corrugate box to help architectural samples or a heavy paper stock that can hold patient information kits or a bottle of perfume?
Looking for a sales box or marketing kit but not sure what you need?
You have a few choices and if you want to stick to recyclable materials the best are corrugated boxes or paperboard boxes. These both have advantages so if you need a custom marketing kit, sales box or sample presentation kit a quick read may be in order.
Lets break it down.
E-flute, single faced, double wall – all of these are corrugates and all of them have interesting properties and uses for your design projects.
The main thing you get from corrugates is strength. If you need a sturdy box to hold samples or need to convey a greater sense of solidity with your brand, corrugates may be the way to go.
Printing and more:
The best quality printing (4cp +) is done on a C1S (coated 1 side) sheet which is run through an offset press and then adhered to the corrugate. There are also options of foil stamping and debossing and direct printing.
Die Cuts and Custom Dies
Corruagate cuts well, so the shape of your box, window cuts, custom closures and flaps are all possibilities.
Printed heavy paper stocks can be made into an amazing array of boxes for anything from patient information kits for healthcare to financial portfolio or organizational kits and more.
Customizing Paperboard Boxes:
These stocks print like a dream, so you have the same wide range of options from 1 color PMS to 4cp+ and spot varnishes.
Printing two sides is also not a problem, allowing your to have the inside of your box as well branded as the outside.
Die Cuts and Custom Dies:
Corporate Image has a wide range of sales box and paperboard box dies to choose from already, but if you have a need for custom windows or looks, you can work with our package designer to get what you need.
Sometimes the best solutions is to highlight the products
At Corporate Image, we can customize your box to create the right package for your needs. Our boxes offer complete design flexibility with the option of full color graphics inside and out. All 4-color inks are soy based and contain 19% soy based ink. For extra strength and durability, boxes can be laminated to provide protection for your graphics.
For those of you who work in commercial and building interiors, you are faced with the issue of how best to present your products. Whether you are working in corporate, hospitality, health care, retail, government, institutional or residential interiors, you need to present your information and samples in a way that is compelling and easy to use.
Corporate Image has created innovative packaging for samples in everything from tiles, glass, carpet to furniture and finishing hardware. Check out some of the solutions we have made for the commercial interiors and building industry!
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