The road to designing a custom box can be frustrating. There are a few things that can make the process much easier and keep you a happier designer.
Corrugate v. Paperboard Boxes
What you need depends on how the box will be used.
If you are carrying heavy wood, tile or glass samples, using the box as a mailer or protecting a delicate sample you may want to use a corrugate box. There are different thicknesses of corrugate giving you strength options along with the visual composition of your box.
Paperboard boxes, on the hand, are great for information or lighter samples. These are not great as mailers except in the small sizes. They can be used for organizing information (like patient medical information) with a set of tab dividers. This way variable information (each patient is different!) can be easily added as needed.
Customizing you boxes
Whether you are offset printing, foil stamping, direct printing (corrugates), using spot UV highlights, both paperboard and corrugate boxes offer a wide range of options depending on the look and feel you design. If you can design it, chances are it can be done!
When you are creating art for a 3-ring binder, pocket folder, tab dividers, or custom box you need to double check that the art Corporate Image is printing is exactly what you envisioned.
How do you double check? We send you a proof! We have three different kinds of proofs depending on the need.
Oris Proofs for offset printed jobs
The Oris proof is calibrated to the press and gives a good idea of color along with art placement, and content. This is a proof of how the job will print, so all the details like fonts, lines and text show up as you set them up.
The Oris proof is a physical proof we will send to you for approval. This proof will be used at the press to insure the press sheets match what you approved.
Digital PDF Proofs for offset printed jobs
PDF printed proofs help you to check for placement and content. Because monitors are all calibrated differently, these proofs are not for checking color. These are very useful if there were small changes to text or art placement on your Oris proof.
Digitally Printed Proofs for Digital Binder Proofs
It is possible to get a digitally printed proof for your digital binder.
These proofs are printed on the same digital press that your digital binder will be printed on to give you an exact look at what your art will look like on the binder. These proofs are laminated to show exact final color. Generally, these are unnecessary, but if you or your client are concerned, ask your sales rep about the digital binder proofs.
Working on information packaging projects? Sample Kits? 3-Ring binders? Cool pocket folders? and out of ideas?
Here are some of the presentation folders, ring binders, boxes and other cool custom projects that went through Corporate Image recently. We thought we might share to show you some cool print design projects to get you psyched about your own projects!
Don’t for get print in your campaign! Print offers you a tactile connection to your customer, stimulating sales and a strong commitment to your brand. Check out these 8 awesome print design projects and start drafting your own!
Turtle Bay Resort in Oahu, is beautiful, idyllic and needed some presentation materials. We got excited.
Turtle Bay Resort is an absolutely gorgeous resort on Oahu in Hawaii. When they contacted us about creating some 3 ring half sheet binders and custom boxes, we knew we were the right people for the job.
Even though we didn’t get to go stay at Turtle Bay, we all felt a little more relaxed working on this one. And the project turned out great! Check out the custom half sheet binder and really cool sales box below, and read more about the project here!
GDUSA just announced their 2015 package design award winners and three of the winners are projects Corporate Image worked on!
Check out the projects here!
These projects stand out for the amazing design both graphic and package. See more of what Corporate Image can do here!
For years Corporate Image has been working with healthcare and medical professionals to design presentation materials just for them.
Our focus is to create better designed pieces that last longer, have more design possibilities and are not the non-recyclable, toxic vinyl and plastic they had used in the past.
We have worked with the industry to create 3-ring binders, presentation binders and folders and kits and boxes for everything from patient information kits to medical device boxes – all 100% recyclable and strong!
So we were very excited to hear this:
Good news indeed for both employees and patients in hospitals! New measures are helping green healthcare furniture!
Naked Binder would like to applaud all of the Furniture manufacturers, Healthcare Facilities, Facebook and others who have pledged to eliminate these toxic chemicals from their businesses. (Now to pledge to eliminate vinyl binders?)
“We gain interested people through our online campaigns. We gain customers when we get our materials in their hands…”
Not using print materials is slowing you down even in the age of the internet.
People respond to tactile things. There is a deep need to feel, to touch, that stimulates different parts of the brain than visual stimulation alone. Even if you are a completely online company, the chances are you can gain more clients and customer by having print materials.
Print is an experience -The psychology of print
Perception is an active process. Touch includes information about you (e.g. your muscles, joints) as well as about what you are touching. To “be in touch with” a product, company or person is a primary urge. Our first intelligence is sensory refinement.
The experience of holding something in our hands changes how we perceive a product. Retail stores know that if you pick something up, you are much more likely to buy it. From Apple computers to clothing, stores are set up to engage you tactually and emotionally.
Printed materials offer a chance to present your brand quality, strength, and other qualities (eco friendly, glossy, solid, trustworthy) through a second channel. What you say can be backed up through more primal clues that reinforce and strengthen the logical arguments.
Print offers permanence
Corporate Image is a print manufacturer and 70% of our marketing is online marketing. What we understand is that we gain interested people through our online efforts, but we get customers when we get product and samples in their hands.
For you web pages, you get excited if people spend 1 minute or more on a page. The sad truth is, people surf and are very distracted online. It is a busy, shifting medium. A well designed print piece creates a more focused, concentrated way to engage your customer’s time and attention.
Once it is read, that information can sit on a shelf for reference. This shelf presence means you are always in front of your audience, even when the power goes out.
Print builds confidence
A beautifully printed piece shows that you have pride in your message, your product and your company. It can build your sales, give your sales people a great tool as well as generate interest in your company long after someone has forgotten your URL.
Whether you are showcasing building products for the contract industry, handing client’s financial information, or providing medical information, the experience and solidity of your marketing materials gives your customers confidence.
Corporate Image has been in the business of printing and manufacturing presentation materials for over 30 years. Their products have won awards from Best Binder in the World to GDUSA packaging awards and CMA awards. We specialize in 3-ring binders, pocket folders, presentation binders and boxes of all sorts. Our products are sustainable, recyclable and printed with soy inks.
CMA Star Awards – 2014
The annual Construction Marketing STAR awards honor marketing excellence of construction industry professionals across a broad range of functional marketing disciplines.
Simonton Windows – Star level
An amazing corrugated box with inserts, a 3-ring binder and product pages. One neatly packaged sample kit shows window samples and all of you options.
Universal Forest Products – Eôtek - Super Star level
This ringless tri fold portfolio binder is being used as a sample kit for Eotek siding. Their smart use of spot UV on the photos really pops the elements of this piece.
WT Shade - Super Star level
Add a beautiful cloth, foil stamping, finger pull and printed liner and you get an amazing FSC certified 3 ring binder that won a Super Star award.
Corporate Image is the best binder and print manufacturer in North America and has won international awards for our products. Our team works with you to create exceptional presentation materials. Whether you are looking for custom pocket folders, sales boxes and presentation kits, 3 ring binders or a whole lot more, we can help you stand out and get noticed.
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