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Learning to Love Print Again – How Presentation Materials Help You Get Customers

“We gain interested people through our online campaigns. We gain customers when we get our materials in their hands…”

 

 Not using print materials is slowing you down even in the age of the internet.

People respond to tactile things. There is a deep need to feel, to touch, that stimulates different parts of the brain than visual stimulation alone. Even if you are a completely online company, the chances are you can gain more clients and customer by having print materials.

Print is an experience -The psychology of print

Perception is an active process. Touch includes information about you (e.g. your muscles, joints) as well as about what you are touching. To “be in touch with” a product, company or person is a primary urge. Our first intelligence is sensory refinement.

The experience of holding something in our hands changes how we perceive a product. Retail stores know that if you pick something up, you are much more likely to buy it. From Apple computers to clothing, stores are set up to engage you tactually and emotionally.

Printed materials offer a chance to present your brand quality, strength, and other qualities (eco friendly, glossy, solid, trustworthy) through a second channel. What you say can be backed up through more primal clues that reinforce and strengthen the logical arguments.

Print offers permanence

Corporate Image is a print manufacturer and 70% of our marketing is online marketing. What we understand is that we gain interested people through our online efforts, but we get customers when we get product and samples in their hands.

For you web pages, you get excited if people spend 1 minute or more on a page. The sad truth is, people surf and are very distracted online. It is a busy, shifting medium. A well designed print piece creates a more focused, concentrated way to engage your customer’s time and attention.

Once it is read, that information can sit on a shelf for reference. This shelf presence means you are always in front of your audience, even when the power goes out.

Print builds confidence

A beautifully printed piece shows that you have pride in your message, your product and your company. It can build your sales, give your sales people a great tool as well as generate interest in your company long after someone has forgotten your URL.

Whether you are showcasing building products for the contract industry, handing client’s financial information, or providing medical information, the experience and solidity of your marketing materials gives your customers confidence.

Corporate Image has been in the business of printing and manufacturing presentation materials for over 30 years. Their products have won awards from Best Binder in the World to GDUSA packaging awards and CMA awards. We specialize in 3-ring binders, pocket folders, presentation binders and boxes of all sorts. Our products are sustainable, recyclable and printed with soy inks.


Construction Marketing STAR Awards – Corporate Image customers win 3!

CMA Star Awards – 2014

The annual Construction Marketing STAR awards honor marketing excellence of construction industry professionals across a broad range of functional marketing disciplines.

 

CMA STAR awards

 

Simonton Windows –  Star level

An amazing corrugated box with inserts, a 3-ring binder and product pages. One neatly packaged sample kit shows window samples and all of you options.

Simonton custom corrugated box, binders and inserts - Corporate Image

Universal Forest Products – Eôtek  -  Super Star level

This ringless tri fold portfolio binder is being used as a sample kit for Eotek siding. Their smart use of spot UV on the photos really pops the elements of this piece.

Eotek ringless sample binder - Corporate Image

 

WT Shade  -  Super Star level

Add a beautiful cloth, foil stamping, finger pull and printed liner and you get an amazing FSC certified 3 ring binder that won a Super Star award.

Cloth and foil stamped binder WT Shade - Corporate Image

FSC certified printed 3 ring binder

 

Corporate Image is the best binder and print manufacturer in North America and has won international awards for our products.  Our team works with you to create exceptional presentation materials. Whether you are looking for custom pocket folders, sales boxes and presentation kits, 3 ring binders or a whole lot more, we can help you stand out and get noticed.


Why Corporate Image for your Printing and Packaging Needs?

We can help you reach your target audience with full-scale printing and packaging solutions.

CI custom printed 3 ring binders

Results.

Print matters.

The marketing tools you hand people act as stand in for your company. Well crafted, thoughtful, strong materials feel good in the hand, appeal to their sense of style and build confidence in your brand.

Our customers have won awards nationally and internationally from “Best Binder in the World”, numerous Addy awards, GDUSA Packaging awards and Construction Marketing awards. The awards they win are just the added benefit to the strength their presentation materials bring to their business.

Options.

Whether you need offset and digital printing, Corporate Image can get you exactly what you need. Our in-house package designers work side by side with print and production professionals every day to insure you get the exact product you need.  We create templates and mock-ups based on your specifications so you can check and double check how your product works and feels.

Our product line runs from

  • 3 Ring Binders – A4, US standard, landscape, notebook and small sizes, and larger sizes
    • options: Cloth wrapped binders, bare board, printed cased, presentation and lined binders, foil, spot UV, portfolio closures and more!
    • Tab Dividers – Match your binder with beautiful index tab dividers.
  • Pocket Folders – From our 25 best pocket folders designed for maximum flexibility to our huge range of custom folders
    • 1 and 2 pocket folders, tri fold folders, four flap enclosures, portfolio closures, built in USB holders and much more!
  • Packaging and Boxes – Paperboard and corrugate boxes for anything you need
    • Slip cases, tuck lock, mailers, sample kits, and much much more.
  • Custom Sample kits, POP displays, Menu options, Gift boxes – get the quality you deserve with the design help you want!

Service.

Our team acts as an extension of your team. Our staff have an incredible depth of knowledge in print, packaging and product design. From sales, design, pre-press, press operators and everyone who touches your product our main concern is helping you get exactly what you want, when you need it. We listen to you to make your life easier.

Sustainability.

Corporate Image takes sustainability seriously.  For over 30 years, we have created world class products which are 100% recyclable, with no vinyls, no plastics.  The binders board we use in our 3 ring binders is 100% post consumer waste and we can FSC certify your project if you wish. We also print with soy inks! We can help you meet or exceed your sustainability goals.

Contact us to get ideas, start a project and get the team in action for you.


Recycled Paper – A new resource for rethinking and looking at recycling

Corporate Image has been using 100% post consumer waste board for our binders for over 30 years.  We have huge resources of recycled papers to match the look feel and print quality you need and nearly everything we run is FSC certified. On top of this, everything we make – from our 3 ring binders, pocket folders to sales boxes – is recyclable.

We believe in recycling as a way to protect our natural resources and prevent waste. But, when is it best to use recycled papers and when is it a greater impact?  Sappi paper has a new resource for you.

recycle your thinking

Sappi paper has a great new resource called rethinking recycling.

Here is a first look on why it is important to recycle paper:

WASTE REDUCTION IS A FUNDAMENTAL TENET
of sustainability and recycling is an integral element
of any solid waste management plan. It’s one of the three
Rs we’re all familiar with: reduce — reuse — recycle, practiced
in that order. The environmental benefits of recycling vary
greatly between programs. For materials like e-waste,
it is critical to minimize exposure to hazardous materials.
For household products like aluminum or glass beverage
containers, there are enormous energy savings for using
recycled materials over processing raw materials. The
number one reason to recycle paper is to avoid the generation
of greenhouse gases in landfills.
Organic materials — including food waste, grass clippings
and leaves — decompose much faster than other materials
in landfills. In the absence of oxygen, one of the by-products
of biodegradation is methane. Methane — also known as
natural gas — has a global warming potential that is 25 times
higher than carbon dioxide. This is why many municipalities
require that grass clippings and leaves be separated from other
waste streams. By managing these streams separately they
can develop composting systems — which break down materials
in the presence of air — to avoid methane generation.
The same is true for the fiber in paper products. By keeping
these materials out of landfills, the fiber can be put to use
and avoid methane formation.

There are many facets to recycling, from the process itself to the benefits and concerns. Sappi has worked to bring a resource that addresses many of these issues.

More Sappi info on recycled paper here.


Serious Fun with Paper: Paper Art on Display in NYC

At Corporate Image we deal with paper all day and really love the flexibility of the medium. Admittedly, much of ours goes into packaging and presentation materials, but that doesn’t dampen our enthusiasm for other forms of paper art!

From HOW Design Magazine

Brooklyn-based multimedia artist Michael Hambouz creates stunning cut-paper artwork, and thanks to The Durst Organization and chashama, 18 of his large-scale cut-paper collages are now on display until November 21, 2014, in the Lobby Gallery of 1133 Avenue of the Americas in New York City.

In a celebration of both cut-paper artwork and small-town manufacturing, Factory Made utilizes a 140-year-old French Paper Company’s own renowned paper stock to give viewers a rare glimpse into the operations of one of the last independently owned paper mills in America.

Paper Art Michael hambouz MichaelHambouz2

 

Exhibition Details:
Michael Hambouz: Factory Made
1133 Avenue of The Americas (between 43rd and 44th Streets), Lobby Gallery
Free and Open to the Public

On View: September 10-November 21, 2014
Hours: Monday-Friday, 8 AM-7 PM
RSVP: Required, please email janusz@chashama.org

And after you’ve seen Factory Made, make a day of cut-paper artwork by heading down the street to the Museum of Modern Art, where the blockbuster show Henri Matisse: The Cut-Outs is on display until February 8, 2015.

- See more cut paper art!


Print is Going Strong. But why?

For the last 20 years we have heard that the world is going paperless, and yet companies are printing materials all the time. So what is happening?

Print is a brand experience for your customer - Corporate Image

The Psychology of Print

People respond to physical, tactile materials. Look at books. Some people read on kindles or other devices, but for most people I know, the feel of the book, the weight and even the turning of pages are part of the experience of the book. Books are experiences, not a collection of words.

Your presentation and marketing materials are experiences. People respond to the craftsmanship and heft of quality objects in a way an email can not mimic.

Sometimes you just need printed materials.

Some industries need to make sure the information they produce is always available.

Healthcare- From patient files to forms, this industry is paper-intensive, and predicts to be even more so over the coming years. This is one industry that if the lights go out, that information needs to be in the patients hand and available.

Also, it is a lot more comforting to have the information to read in hand instead of just receiving a web address (“You need surgery – go to this website for more information.” is not what I would want to hear…)

Legal – Papers need to be signed, stamped, delivered, read and re-read. Imagine a wedding certificate as an email.  Much less romantic.

Financial / Real Estate / Insurance – All these industries produce paper that you need to have access to. If you are investing in a house, stocks or a new business it is nice to have a strong, well made folder or binder to hold your papers. It builds confidence that the organization you are dealing with exists, is legitimate and is planning to be there for you.

Printing Smarter

Print is just one component of your marketing and presentation, but it is an important one. Companies are printing less, but smarter – creating stand out pieces that have great feel, outstanding print and graphics and work with their branding.

Less but better is the mantra. Maybe you used to print 40,000 pocket folders every year. Much of that was sent to prospects that were not very warm or even pulled from lists. Now you make 10,000 folders – beautiful, a little heavier paper, maybe soft-touch lamination for a great feel – and send them to better qualified prospects.  Your returns are higher and your costs are lower.  That quality difference will be noticed and pay off with the clients.

What to look for in your Print Manufacturer? Your Success.

You don’t want to align your company with cheap folders, 3 ring binders that fall apart or a box that won’t close, and yet that is often what you get.

A print manufacturer should stress quality, knowledge, service and have the internal design staff to help you get exactly what you want and need.

Corporate Image has been creating custom presentation materials – from 3 ring binders, pocket folders to boxes of all types – for over 30 years. We come from a book binding tradition that started over 150 years ago and developed into what we are today.

From winning “Best Binder in the World” to GDUSA packaging awards, we have delivered the quality products that help make our customers successful. We don’t rest on our laurels, Corporate Image is constantly creating new solutions that give you quality with other attributes you need. From our eco-friendly tuck lock boxes and glue-less pocket folders to the worlds strongest 3 ring binders (flexed 250,000 times without failing!), we give you quality that will help you shine.

Print is alive and well and still helping you stand out with your clients! Contact us to get more information on how we can help you!


Paper Weights: what they mean, how they convert

 Paper Weights are confusing.

As a print manufacturer Corporate Image deals in all kinds of paper stocks, but we find not all of our designers know all the nuances. Whether we make a printed 3-ring binder, a pocket folder or a cool sales box, paper stocks will vary heavily.

Lets look at this question which you might run into if you want to put a 3-ring binder in a sales box.

Question:  If you have 18 pt. and 100# papers how do those compare?

First off, lets find out what it all means:

Definitions:

    • Basis Weight
      The basis weight of a paper is the designated fixed weight of 500 sheets,
      measured in pounds, in that paper’s basic sheet size.
      It is important to note that the “basic sheet size” is not the same
      for all types of paper. For instance

      • bond or ledger paper sheet size: 17″ x 22″
      • Text, offset or book coated papers: 25″ x 38″
      • Cover stock: 20″ x 26″
    • Caliper
      Caliper refers to the thickness of a sheet of paper expressed
      in thousandth of an inch. This measurement is taken with a micrometer.
      Normally, paper caliper should not have more than a + or – 5% variance
      within a sheet. Generally, the relation between caliper and basis weight ….
      the greater the caliper (the thicker the paper), the greater the paper weight.
    • Equivalent Weight
      While different paper types have different basic sizes,
      papers can still be compared by using equivalent weight.
    • POINTS
      Every POINT=.001 inch
      For Example: 10 pt card = .010in.

Now the question is how those translate.

Up above we were looking at 100# offset text vs 18pt stock.  Actually these are pretty far apart. So as we look down the list, we see that 100# text paper is only about 6pt (listed as caliper on the chart). Much lighter paper, which you would expect.  18pt., as we find out, is a very sturdy stock – useful for strong pocket folders or paperboard boxes. 100# text is great for printing that might wrap your 3 ring binder.

Understanding Paper Weights - Corporate Image

 

Paper weights don’t have to be confusing.  Now when you are working on a new design and printers are quoting papers, you can have an easy resource to ensure you know exactly what they are talking about.


Interesting Packaging Design – James Dyson Awards

PACKTASCHE

Ready to hop on your bike to go to the grocery store to get your veggies for dinner? Check out this handy cardboard carrier – sort of a bike friendly paper bag but reusable. The whole page is here, but we provided a synopsis for you here!

The Inspiration

We, two enthusiastic cyclist and architecture students from Vienna, have now been riding for eight years through Vienna on two wheels. The bike would be the perfect mean of traveling through cities and in the countrysideif it was not for the issue of shopping and transportation of things. At the shop we often asked ourselves if our bag is still big enough to transport all the goods safely back home. Is the water bottle too heavy?

 

The Function

The PACKTASCHE attracts two large business sectors. It is useable as service packaging and a transportation device for retail businesses and also as a communication medium for NGOs, events and tourism.
In retail the PACKTASCHE is designed for supermarket chains and larger business associations. The key point here is that it allows cyclists spontaneous shopping and much bigger purchases. The PACKTASCHE can therefore increase sales volumes and raise customer loyalty.
Furthermore, this new bag offers great marketing and image building opportunities to business assosciations. At the moment the PACKTASCHE is yet used for the most part as an advertising medium. A common cyclist can cover up to 10 km each trip with a relatively slow speed of 12 km per hour on average, which makes the bike the perfect mobile markting device for urban spaces. As a result of these attributes and its innovative character, the Packtasche is the ideal product for urban and regional marketing.

Besides these commercial benefits, the PACKTASCHE is still designed and made for it’s users, the common cyclists. For them, we would like to make everyday’s riding even more enjoyable by simplifying their shopping and transportational tasks. This, we believe, can increase the usage of the bycicle and broaden its acceptance within society. We consider the PACKTASCHE as our first small contribution to make the change towards sustainable mobility a reality for future generations.

One thought we had is that if you live in Seattle, or other traditionally damp areas, you may want to wax those panniers.

Thoughts from the packaging experts at Corporate Image:

Plus

  • Points for recyclability and branding opportunities.
  • Low cost and reusable
  • Innovative and fun idea.

Minus

  • Would prefer longer lasting option
  • Cardboard is not 100% recycled material
  • How much could it hold – worry the bottom would open up on rough roads

Conclusion:  4 stars out of 5

Very cool idea and in a pinch to have this option at the grocery store would be amazing.  As a branding opportunity it is great exposure and we can see these being used at bike rallies and grocery stores.

 


Featured Projects: 12 Great Designs to Check Out

12 Amazing Presentation Marketing Kits

Ready to see amazing projects that designers are putting together?  Fasten your seatbelt! From presentation binders to great sample kits, there are a lot of great ideas to stimulate you for your next project!

The project cover presentation materials for everything from the financial industry to medical, building to manufacturing to retail – so the chances are you will find an inspiring piece for what you are working on.

 

Great Sample kit for Flooring samples - Corporate Image

This piece holds flooring samples in an easy, well branded way that allows customers to quickly see their options and not have to juggle 5-10 different samples to see what they want.

Come See All 12 Great  Presentation Product Designs!

Whether you are new to 3-ring binders and box design or an old hand, we can help you with your own presentation kits from our in house packaging design team to award winning manufacturing.

 


You Have to See This Amazing Project! – Corporate Image

Sorry to get all Buzzfeed headline on you, but some projects are so special you just have to share.

We worked with Q2 down in Austin, Texas. What resulted is kind of special!

Q2- Corrugate and Paperboard sales boxes - Corporate Image

It starts with a corrugated slipcase with another corrugate box inside.  Both of these are printed, laminated with soft touch laminate with lines of  spot UV.

When you pull out the inside box, you have a tray with a paperboard box resting inside.  This custom box matches exactly with the corrugate from the printing to the soft touch lamination and the spot UV.

Under that box is a book.  A present in a present.

But wait.  you are not done.

Inside the paperboard box is a pocket folder with a box pocket. This folder acts like a four flap enclosure (yes, one of our sister companies is Archival Products and in preservation they use a lot of four flap enclosures). Open the custom pocket folder and find a brochure (whose main image peeks out at you from a custom die cut in the folder).

Scroll down and check out the great design.  Wouldn’t you be happy to get this presentation?

Corrugate and paperboard sales boxes Corporate Image

Corrugate and paperboard slipcases and boxes - Corporate Image

custom die cut pocket folder in a slipcase - Corporate Image

 

custom die cut pocket folder in a slipcase - Corporate Image

 

Project Details:

Corrugate and paperboard custom box presentation boxes, with matching pocket folders.

1 PMS printing with spot UV

Soft touch Laminate

Designed by Q2 in-house design team

 


Cool Custom Printed Mailer – Corporate Image

While we are known making the best 3-ring binders in the world, Corporate Image does a lot of other things equally as well.

Take this mailer for instance:

The Vision Council created these eye-catching mailers to send brochures. With a great look, natural matte finish and a simple folding style, these custom mailers are effective and affordable.

 

custom printed mailer for the Vision Council - Corporate Image TheVisionCouncilmailer

 

Custom four flap enclosure mailer specifications:

6-1/4” wide x 6” high four flap enclosure (flap redesigned with a squared closure) with a 1/4” spine with dust flaps to hold a brochure. Die #8661

Custom four flap enclosure mailer environmental benefits:

Ships Flat, saving money, space and fuel.

100% recyclable


Understanding Your Plastics – PVCs

So why limit your exposure to PVC?

Our sister company Naked Binder makes off the shelf eco friendly 3-ring binders and pocket folders and has done a lot of research on vinyls, plastics and the environment.  Corporate Image has been printing with soy inks, using recycled papers and board and making custom recycled and recyclable 3-ring binders, pocket folders and boxes for nearly 30 years. Together we plan to make recyclable 3-ring binders and folders the standard, eliminating tons of vinyl waste in our landfills, offices and homes.

Why you ask?  So happy you did!

Health

No other plastic contains or releases as many dangerous chemicals. These include dioxins, phthalates, vinyl chloride, ethylene dichloride, lead, cadmium, and organotins. There’s no safe way to manufacture, use or dispose of PVC products

In You and your food. As a persistent bioaccumulative toxin (PBT), it does not breakdown rapidly and travels around the globe, accumulating in fatty tissue and concentrating as it goes up the food chain. Dioxins from Louisiana manufacturing plants migrate on the winds and concentrate in Great Lakes fish. Dioxins are even found in hazardous concentrations in the tissues of whales and polar bears and in Inuit mother’s breast milk. The dioxin exposure of the average American already poses a calculated risk of cancer of greater than 1 in 1,000 – thousands of times greater than the usual standard for acceptable risk. Really scary is that dioxins concentrate in breast milk to the point that human infants now receive high doses, orders of magnitude greater than those of the average adult.

Air pollution near plants: In Mossville, Louisiana, air monitoring conducted by the US Environmental Protection Agency in 1999 showed concentrations of vinyl chloride more than 120 times higher than the ambient air standard.

Working in plants: Studies have documented links between working in vinyl chloride production facilities and the increased likelihood of developing diseases including angiosarcoma of the liver, a rare form of liver cancer, brain cancer, lung cancer, lymphomas, leukemia, and liver cirrhosis.

(non) Recycling

The multitudes of additives required to make PVC useful make large scale post consumer recycling nearly impossible for most products and interfere with the recycling of other plastics. Of an estimated 7 billion pounds of PVC thrown away in the US, only 14 million – less than 1/2 of 1 percent – is recycled. The Association of Post Consumer Plastics Recyclers declared efforts to recycle PVC a failure and labeled it a contaminant in 1998.  We tried.  Learn more about how that went.

Although vinyl is in theory recyclable, there are currently no vinyl recycling programs available.  The vast majority of PVCs end up in landfill or incinerated – and both are environmentally hazardous. Currently 0.1% to 3% of vinyl is recycled (mostly industrial waste) of the 2 billion and 4 billion pounds of PVC that is discarded in the US every year.

Fire dangers

PVC poses a great risk in building fires, as it releases deadly gases long before it ignites, such as hydrogen chloride which turns to hydrochloric acid when inhaled. As it burns, whether accidentally or in waste incineration, it releases yet more toxic dioxins. PVC burning in landfill fires may now be the single largest source of dioxin releases to the environment. If you see the former entry about recycling, with the approximately 8400 landfill fires every year in the US, this is an issue.

More Information

What are Dioxins?

Types of Vinyl

 Links to more information

Healthy Building Network

EPA Enforcement    EPA regulates

Ecocycle on recycling

PVC Information

dangers in making   dangers in fire      disposing of PVC

Center for Health, Environment and Justice.

PVC, the Poison Plastic – Unhealthy for Our Nation’s Children and Schools: PDF | HTML

Our Health and PVC – What’s the Connection?: PDF HTML

PVC Flooring and Toxic Cleaning Products: PDF | HTML

Top Ten Reasons Your School Should Go PVC-Free: PDF | HTML

PVC & Environmental Justice: PDF HTML

PVC Policies Around the World: PDF | HTML

Wikipedia’s entry

Ted Talks: Diana Cohen: Tough Truths About Plastic Pollution

Ted Talks: Capt. Charles Moore on Seas of Plastic

Healthy Building Network

 

Vinyl Industry Sites

Vinyl Institute

PVC.org


Eco Friendly Marketing Materials: Paperboy Wine Bottles

Eco Friendly marketing materials - paperboy Wine Bottles

Paperboy wines are packaged in a unique molded paper ‘bottle’ with a  plastic bladder inside to hold the wine. The paper wrapper is easily recyclable (though they do not say the bladder is).

While glass is completely recyclable most glass doesn’t get recycled for some reason and these paper and plastic bottles have the added benefit of being a lot lighter, saving in cost and fuel to ship, and making it easier to carry around. Now to be quite honest, I would still balk at carrying something like this into the back country (at 1.9 lbs it weighs a bit too much for me), but I am very tempted to go get a bottle to bring to a friends house.

via Packaging World:

Innovative packaging designed to meet consumers’ lifestyle choices—that is the vision that inspires Healdsburg, CA-based wine company Truett-Hurst, Inc. In late 2012, the super- and ultra-premium wine producer introduced a new range of wines targeted at specific buying occasions—for example, barbecues, birthdays, and anniversaries—packaged in bottles with exquisitely designed full-body paper wraps.

Now, Truett-Hurst tackles the eco-conscious, on-the-go wine lover with its “retro-cool” PaperBoy brand, a line of appellation-based, super-premium wines in a paper wine bottle—a first for the U.S.

“Truett-Hurst is always looking to respond to the reasons why people buy wine,” says company CEO Phil Hurst. “An eco-responsible package was an obvious addition to our line of brands that appeal to lifestyle choices.”

Introduced with limited exclusivity by Safeway in September 2013 and now in general distribution in 45 states, PaperBoy is packaged in a molded paper outer shell in the shape of a traditional wine bottle, with a plastic liner inside. The concept was brought to Truett-Hurst by designer Kevin Shaw of Stranger & Stranger, and is supplied by U.K.-based GreenBottle.

Changing consumer mindsets
As Hurst explains, his company is on a quest through new products and packaging to change the way people think about and buy wine. For eco-conscious consumers on the move, the lightweight PaperBoy package provides a responsible way for them to carry wine outdoors. “Campers, hikers, and fishermen can carry this lightweight package—only 1.9 pounds filled—and enjoy premium wine from a 750-mL bottle almost anywhere, collapsing it when finished for return to a recycling site,” he says.

Two introductory PaperBoy varieties have been crafted by Virginia Marie Lambrix, winemaker for VML and Truett-Hurst wineries: a 2012 Paso Robles Red Blend ($14.99) and a 2012 Mendocino Chardonnay ($13.99). “We at Truett-Hurst believe that if the quality of the wine exceeds a customer’s expectation, then new, cutting-edge packaging will become more mainstream,” Lambrix says.

As mentioned, designer Kevin Shaw, who worked with Truett-Hurst on the Evocative Wrapped Bottle line in 2012, initially brought the concept of GreenBottle to the attention of Truett-Hurst. Hurst says at the time, his company was looking for ways to meet retailer and consumer demands for innovative new wine technologies and eco-friendly products.

While Shaw designed the branding art and contributed the “PaperBoy” name, GreenBottle engineered the wine bottle structure. Truett-Hurst’s directives for the structure were that it needed to convey “wine,” and it had to be able to run down their existing packaging line.

Have questions about  the savings in weight vs the non- recyclability of the plastic bladder?

As Hurst explains, one cross-country truck of PaperBoy wine, traveling 2,800 miles, saves approximately 61 gal of diesel fuel, with 1,365 lb less CO2 added to the atmosphere. “If all wine shipped annually in the U.S. [207.7 million cases] was packaged in the PaperBoy bottle, approximate savings of 50,793,750 gallons of diesel and 560,000 tons of CO2 would be realized,” he says.

In total, the carbon footprint for the PaperBoy bottle versus glass is 67% smaller, while the carbon footprint for shipping is 18% more efficient than glass.

As a winemaker, Lambrix says she admires the practicality of PaperBoy. “Wines that will be consumed almost immediately do not need a heavy, environmentally and economically expensive glass bottle and cork,” she says. “We would rather apply the savings that PaperBoy affords toward more expensive, better-crafted wine so that both the customer and the environment win.”

PaperBoy wine – thinking outside the box and creating a really cool eco friendly package!

 


American Package Design Awards

Corporate Image is proud to announce that three of our clients have won 2014 American Package Design Awards

Congratulations to Prestige Tuxedo, HealthPartners and Meyocks Group / Delta Dental of Iowa!

Award winning 3-ring binder and corrugated box - Corporate Image

Award winning Marketing kit - Corporate ImageAward winning spiral bound binder - Corporate Image

Learn More Here

 


Versatile and Groundbreaking: Sales and Marketing Kits that stand out

Versatile Marketing and Sales Kits

Sometimes you need to present information, samples and instruction books and want to tie them together with a unified look, quality and design. Corporate Image has the packaging experts to help you with what you need.

Sales boxes are a valuable option when you are looking to present your materials whether you are showcasing product of just information.  Why?

  1. Sales Boxes stand out. A printed sales box has a lot of room for graphics.
  2. The graphics for your box can match all of the collateral pieces in quality.
  3. Marketing kits can be made from corrugate or paperboard depending on what you need.
  4. Sales Boxes look like a present, and everyone loves opening presents.
  5. Things don’t fall out of a sales box, since they have a closed lid.
  6. Some things you just can’t put in a binder.

Case study #1: Construction and Architecture sample kits

Simonton Windows: Complete sales and sample kit that includes product samples and information:

Finding an ingenious way to package window samples with information on all of the finishes and styles of windows you offer is not easy.  Simonton along with our packaging designers created a beautiful kit that speaks volumes about the company even before you open it.

sales and sample boxes - Corporate Image

see more here!

Case Study #2: Health Care Patient Information kits

Delta Dental: Health plan information for multiple plans.

Delta Dental put together a phenomenal patient information kit that is humorous, beautiful and organized.  With two pocket folders, and a series of tabbed folders for different health plans, this custom box makes healthcare look fun. For that alone they should be applauded.

Healthcare sales and patient information kits - Corporate Image

 

see more here!

Whether you are designing sales and marketing kits for the healthcare, construction, energy or financial sectors, these custom boxes can help keep your information organized with consistent branding.


Custom Printed Tab Dividers – Quality at a Reasonable Price

Why go with Printed Tab Dividers?

Printed tab dividers add a huge amount of punch to your 3-ring binders or sales boxes.  Besides making it easy to find the information you are looking for, a beautiful tab set helps your information stand out.  A beautiful and graphic tab divider gives the visual and emotional pull to the information you have in the pages.

Custom Printed Tab Dividers GI43 - Corporate Image

Offset printed tab dividers offer premium quantity and range of options

  • Outstanding full color print quality
  • FSC Certified papers
  • Offset printed tabs on sturdy 12-pt stock
  • Economical 100% recycled paper option

Offset printed tabs have a full range of options form standard tab cuts to half moon or custom.  They are available in standard banks of 2- 8 as well as custom configurations – we can make these as pocket pages or a box tab.

Available to print 1 or 2 sided, 3-hole drilled or not, collated or uncollated all depending on what you need.

 

 

 

 

digitally printed tab dividers - Corporate Image

 

 

Digitally printed tab dividers are another option.

A move to digitally printed tab dividers can offer you great design options, but perhaps not as many options.  These are a great cost effective option for custom index tabs.

The pictured tab dividers are from our Quickship line:

Available in banks of 4 and 5 tabs.

These tabs print one sided and arrive collated in sets. The tab is text only and there are no bleeds off the edge of the tabs.  Ship in 5 business days.

Check out our Tab Divider Design Guide

Get Samples or Get a Quote!


Don’t let your marketing materials be ruled by limitations.

Marketing materials – from in-house information binders to sample kits – say as much about your company as the information in them.

There are a lot of manufacturers and printers out there who can do some things well, but when you start working on your marketing materials you don’t want to be limited by the few things they can do.

Custom Sample Kit for the building industry- Corporate Image

Corporate Image has been making quality marketing and presentation materials for almost 30 years. From 3 ring binders (voted best in the world) to pocket folders, sales boxes, sample kits and tab dividers, Corporate Image has the highest quality and largest range.

Our in house packaging designers can make sure you exceed your expectations.  Need to show 120 tiles? No problem. Window sashes? Sure. Patient information kits? Absolutely.  We can create a solution for your needs or use one of the many hundreds of dies that we already have.

Corporate Image is a green FSC certified printer.  We can spec papers up to 100% post consumer waste and use soy inks.  Our products can all be FSC certified.  If you need a fully eco friendly 3-ring binder or pocket folder we have a range of options for you.

You should not have to settle.

Allow your marketing materials to be as creative and amazing as you are. 


Marketing Engineering and Construction? A Resource.

Engineering and Construction firms have special marketing needs.  Corporate Image has worked in this industry for many years giving us the insight and expertise to help you get exactly what you want.

Eco friendly marketing kits for engineering and constructionFrom custom 3-ring proposal and spec binders to paperboard and corrugate sample kits and pocket folders, you can get the quality printing and manufacturing that you demand in your own work.

We have found solutions to showcase window frames, bricks, tiles, carpets as well as the best proposal binders you can find.

Our products are eco friendly from the 3-ring binders to the corrugate boxes, printed with eye popping color soy inks on FSC certified papers.

Whether you are in the contract industry, engineering  or construction let us help you get the quality and impact you deserve.

 


Custom Corrugate and Paperboard Boxes

Should your Sales Boxes and Marketing Kits be corrugate boxes or paper board?

When you are looking for boxes for sales kits, information packets or sample marketing kits it helps to know more about your materials, possibilities and printing options.

The world of boxes is vast – do you need a corrugate box to help architectural samples or a heavy paper stock that can hold patient information kits or a bottle of perfume?

Printed corrugated boxes - Corporate Image

 First lets break it down.

Corrugate Boxes and Packaging

E-flute, single faced, double wall – all of these are corrugates and all of them have interesting properties and uses for your design projects.

The main thing you get from corrugates is strength.  If you need a sturdy box to hold samples or need to convey a greater sense of solidity with your brand, corrugates may be the way to go.

Customizing Corrugates:

Printing and more:

The best quality printing (4cp +) is done on a C1S (coated 1 side) sheet which is run through an offset press and then adhered to the corrugate.  There are also options of foil stamping and debossing and direct printing.

Die Cuts and Custom Dies

Corruagate cuts well, so the shape of your box, window cuts, custom closures and flaps are all possibilities.

Find an explanation of Corrugates here

The Corrugate Design Resource is here


Paperboard Boxes

Printed heavy paper stocks can be made into an amazing array of boxes for anything from patient information kits for healthcare to financial portfolio or organizational kits and more.

Customizing Paperboard Boxes:

Custom paperboard sales amd marketing kits - Corporate ImagePrinting:

These stocks print like a dream, so you have the same wide range of options from 1 color PMS to 4cp+ and spot varnishes.

Printing two sides is also not a problem, allowing your to have the inside of your box as well branded as the outside.

Die Cuts and Custom Dies:

Corporate Image has a wide range of sales box and paperboard box dies to choose from already, but if you have a need for custom windows or looks, you can work with our package designer to get what you need.

Find the Paperboard Sales Box Design Resource here.


Custom Sales Boxes and Marketing Kits – Corporate Image

Looking for a sales box or marketing kit but not sure what you need?

You have a few choices and if you want to stick to recyclable materials the best are corrugated boxes or paperboard boxes. These both have advantages so if you need a custom marketing kit, sales box or sample presentation kit a quick read may be in order.

Lets break it down.

Corrugate Boxes and Packaging

E-flute, single faced, double wall – all of these are corrugates and all of them have interesting properties and uses for your design projects.

The main thing you get from corrugates is strength.  If you need a sturdy box to hold samples or need to convey a greater sense of solidity with your brand, corrugates may be the way to go.

Customizing Corrugates:

Printing and more:

The best quality printing (4cp +) is done on a C1S (coated 1 side) sheet which is run through an offset press and then adhered to the corrugate.  There are also options of foil stamping and debossing and direct printing.

Die Cuts and Custom Dies

Corruagate cuts well, so the shape of your box, window cuts, custom closures and flaps are all possibilities.

Find an explanation of Corrugates here

The Corrugate Design Resource is here


Paperboard Boxes

Printed heavy paper stocks can be made into an amazing array of boxes for anything from patient information kits for healthcare to financial portfolio or organizational kits and more.

Customizing Paperboard Boxes:

Custom paperboard sales amd marketing kits - Corporate ImagePrinting:

These stocks print like a dream, so you have the same wide range of options from 1 color PMS to 4cp+ and spot varnishes.

Printing two sides is also not a problem, allowing your to have the inside of your box as well branded as the outside.

Die Cuts and Custom Dies:

Corporate Image has a wide range of sales box and paperboard box dies to choose from already, but if you have a need for custom windows or looks, you can work with our package designer to get what you need.

Find the Paperboard Sales Box Design Resource here.


Eco Friendly 3-ring Binders and Pocket Folders.

It used to be that eco friendly was code for poorly made. Not anymore.

Eco friendly marketing materials (from 3-ring binders and pocket folders to tab dividers and sales boxes) are better value, better quality and better for your image.

custom eco friendly 3-ring binders

For the last 3 years the 3-ring binder voted best binder in North America (and once Best Binder in the World) was a Corporate Image binder.  Our products offer a greater range of printing and customizing opportunities and an amazing look, feel and range of possibilities.

Greener, eco friendly materials and practices.

Corporate Image is a green FSC certified printer who has been using soy based inks for over 20 years.  Our binders are made with 100% post consumer waste board, our papers use recycled content and the entire binder is recyclable.

Along with using recycled materials, our products are built to last.  One of our bare board binders (from Naked Binder – our eco friendly office supply company) was tested to 250,000 flexes without fail. That means you can open and close that binder 20 times a day for 34 years.  Try that with vinyl.

Quality. Craftsmanship.

Marketing materials show who you are as a company – what you believe, how you practice and how well you will perform.  Corporate Image believes in what we do, and we take pride in making the best pocket folders, binders and boxes you can find.  From our printing and packaging designers to construction and shipping, we make sure you are getting what you want and more.

Corporate Image sets the standard that other manufacturers are trying to meet.

Eco friendly marketing materials, from 3-ring binders to sales boxes, are now the best quality, best branding and best value you can find.

Find out more! Get Samples or a Quote or chat with one of our sales consultants!


7 great designer projects: Marketing Materials

 Marketing materials set an emotional tone for a company, balancing the need to stand out, make a statement and supporting a brand.

custom pocket folder designs

Seeing how other designers have solved problems can spark you on your way to making your already great project better. From corrugate boxes to a set of 3-ring binders explaining corrugates, custom pocket folders and marketing kits for flooring, these designers faced projects with innovative, creative thinking.

Check out our 7 Great Designer Projects and get ideas on where your next project will go!


Sales Boxes, Sales Kits, Sales Totes

Corporate Image Sales Box

They’re known by different names, but are the same great product

We call them Sales Boxes, but they’re often referred to as Sales Kits and Sales Totes and on occasion Marketing Kits. What they have in common is that they are a smart presentation solution from Corporate Image. Economical and easy to assemble, they are designed to ship flat, saving warehouse space and reducing storage and production costs. There are different closure options available: with our tuck-lock closures, you simply fold the scores, then tuck in the locking tabs. With our Velcro option, you can choose between black or white Velcro dots that adhere to the flap. Add a set of tab dividers to organize the contents and you have a complete kit. Boxes up to 2 inches deep are printed on sturdy 18- or 24-point stock. They are a great way to store diverse contents.

Need a large Sales Box or a box that is really sturdy? Use our Corrugated Sales Box. We’ll print and either laminate or varnish a litho sheet, then apply it to a sturdy E-Flute corrugate, producing a great looking box.

 


Put Some Punch into Your Presentation

Small Custom Printed Binder

The outside of your presentation helps sell what’s inside

Corporate Image specializes in creating custom packaging that holds materials for presentations and proposals. In fact, our printing presses are dedicated to printing folders, boxes and custom binders and not what goes inside the package. This keeps us focused on printing and producing the best possible products to represent your company and make you standout in the marketplace.


Increase Your Response with Marketing Materials that Make an Impact on Your Audience…Not the Environment

Medical Presentation Binder

Our folders, custom binders and boxes will help your brand stand out.

The Corporate Image difference extends far beyond our printing and manufacturing capabilities. Nowhere is our attention to detail more evident than in the care and thought which have gone into the design and engineering of our basic styles. Each is designed to meet a specific presentation packaging need.

Our Custom Presentation Binders neatly store and organize larger quantities of printed material and are ideal for periodically updated information. For those who need to present and store even greater quantities of print material or samples, our custom printed 3 ring binders are a versatile and attractive solution. And when it comes to keeping important information right at a client’s fingertips, there’s no better or more impactful way than with a custom printed folder.

Should one of our basic styles not meet your presentation packaging needs, we’ll help you design a custom configuration. We’ve created ways to present and package everything from flash drives to season ticket custom packages. Whatever your presentation project, we’ll work with you to distinguish your brand in the marketplace. We’re in the business of creating good first impressions. And that’s the Corporate Image difference!

 


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