UV coatings are one of the range of print finishes and textures that you can use to make your art jump off of the page (or binder). We have found that a lot of designers haven’t worked with these finishes a lot, so we are offering a little series on print finishes.
What is spot UV and how can I use it on my binders, folders, and boxes?
UV (ultraviolet) Coatings start as a clear liquid that is dried or cured with an ultra violet light. This is printed in-line on a UV press. This is often seen in a gloss or matte, though it is available in textures (like sandpaper among others). While you can flood an entire piece with UV, we most often see it used in spot coverage, highlighting text and images, or in the case of the image above, the spot UV IS the text. Subtle, but effective.
If you are printing a pocket folder, binder or box, you are probably laminating your materials to protect the whole piece from the rough and tumble life marketing materials go through. The nice thing about spot UV is that it can be applied after the lamination offering more opportunities to pop your art even more.
The road to designing a custom box can be frustrating. There are a few things that can make the process much easier and keep you a happier designer.
Corrugate v. Paperboard Boxes
What you need depends on how the box will be used.
If you are carrying heavy wood, tile or glass samples, using the box as a mailer or protecting a delicate sample you may want to use a corrugate box. There are different thicknesses of corrugate giving you strength options along with the visual composition of your box.
Paperboard boxes, on the hand, are great for information or lighter samples. These are not great as mailers except in the small sizes. They can be used for organizing information (like patient medical information) with a set of tab dividers. This way variable information (each patient is different!) can be easily added as needed.
Customizing you boxes
Whether you are offset printing, foil stamping, direct printing (corrugates), using spot UV highlights, both paperboard and corrugate boxes offer a wide range of options depending on the look and feel you design. If you can design it, chances are it can be done!
Turtle Bay Resort in Oahu, is beautiful, idyllic and needed some presentation materials. We got excited.
Turtle Bay Resort is an absolutely gorgeous resort on Oahu in Hawaii. When they contacted us about creating some 3 ring half sheet binders and custom boxes, we knew we were the right people for the job.
Even though we didn’t get to go stay at Turtle Bay, we all felt a little more relaxed working on this one. And the project turned out great! Check out the custom half sheet binder and really cool sales box below, and read more about the project here!
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