For the last 20 years we have heard that the world is going paperless, and yet companies are printing materials all the time. So what is happening?
The Psychology of Print
People respond to physical, tactile materials. Look at books. Some people read on kindles or other devices, but for most people I know, the feel of the book, the weight and even the turning of pages are part of the experience of the book. Books are experiences, not a collection of words.
Your presentation and marketing materials are experiences. People respond to the craftsmanship and heft of quality objects in a way an email can not mimic.
Sometimes you just need printed materials.
Some industries need to make sure the information they produce is always available.
Healthcare- From patient files to forms, this industry is paper-intensive, and predicts to be even more so over the coming years. This is one industry that if the lights go out, that information needs to be in the patients hand and available.
Also, it is a lot more comforting to have the information to read in hand instead of just receiving a web address (“You need surgery – go to this website for more information.” is not what I would want to hear…)
Legal – Papers need to be signed, stamped, delivered, read and re-read. Imagine a wedding certificate as an email. Much less romantic.
Financial / Real Estate / Insurance – All these industries produce paper that you need to have access to. If you are investing in a house, stocks or a new business it is nice to have a strong, well made folder or binder to hold your papers. It builds confidence that the organization you are dealing with exists, is legitimate and is planning to be there for you.
Print is just one component of your marketing and presentation, but it is an important one. Companies are printing less, but smarter – creating stand out pieces that have great feel, outstanding print and graphics and work with their branding.
Less but better is the mantra. Maybe you used to print 40,000 pocket folders every year. Much of that was sent to prospects that were not very warm or even pulled from lists. Now you make 10,000 folders – beautiful, a little heavier paper, maybe soft-touch lamination for a great feel – and send them to better qualified prospects. Your returns are higher and your costs are lower. That quality difference will be noticed and pay off with the clients.
What to look for in your Print Manufacturer? Your Success.
You don’t want to align your company with cheap folders, 3 ring binders that fall apart or a box that won’t close, and yet that is often what you get.
A print manufacturer should stress quality, knowledge, service and have the internal design staff to help you get exactly what you want and need.
Corporate Image has been creating custom presentation materials – from 3 ring binders, pocket folders to boxes of all types – for over 30 years. We come from a book binding tradition that started over 150 years ago and developed into what we are today.
From winning “Best Binder in the World” to GDUSA packaging awards, we have delivered the quality products that help make our customers successful. We don’t rest on our laurels, Corporate Image is constantly creating new solutions that give you quality with other attributes you need. From our eco-friendly tuck lock boxes and glue-less pocket folders to the worlds strongest 3 ring binders (flexed 250,000 times without failing!), we give you quality that will help you shine.
Print is alive and well and still helping you stand out with your clients! Contact us to get more information on how we can help you!
Sorry to get all Buzzfeed headline on you, but some projects are so special you just have to share.
We worked with Q2 down in Austin, Texas. What resulted is kind of special!
It starts with a corrugated slipcase with another corrugate box inside. Both of these are printed, laminated with soft touch laminate with lines of spot UV.
When you pull out the inside box, you have a tray with a paperboard box resting inside. This custom box matches exactly with the corrugate from the printing to the soft touch lamination and the spot UV.
Under that box is a book. A present in a present.
But wait. you are not done.
Inside the paperboard box is a pocket folder with a box pocket. This folder acts like a four flap enclosure (yes, one of our sister companies is Archival Products and in preservation they use a lot of four flap enclosures). Open the custom pocket folder and find a brochure (whose main image peeks out at you from a custom die cut in the folder).
Scroll down and check out the great design. Wouldn’t you be happy to get this presentation?
Corrugate and paperboard custom box presentation boxes, with matching pocket folders.
1 PMS printing with spot UV
Soft touch Laminate
Designed by Q2 in-house design team
While we are known making the best 3-ring binders in the world, Corporate Image does a lot of other things equally as well.
Take this mailer for instance:
The Vision Council created these eye-catching mailers to send brochures. With a great look, natural matte finish and a simple folding style, these custom mailers are effective and affordable.
Custom four flap enclosure mailer specifications:
6-1/4” wide x 6” high four flap enclosure (flap redesigned with a squared closure) with a 1/4” spine with dust flaps to hold a brochure. Die #8661
Custom four flap enclosure mailer environmental benefits:
Ships Flat, saving money, space and fuel.
So why limit your exposure to PVC?
Our sister company Naked Binder makes off the shelf eco friendly 3-ring binders and pocket folders and has done a lot of research on vinyls, plastics and the environment. Corporate Image has been printing with soy inks, using recycled papers and board and making custom recycled and recyclable 3-ring binders, pocket folders and boxes for nearly 30 years. Together we plan to make recyclable 3-ring binders and folders the standard, eliminating tons of vinyl waste in our landfills, offices and homes.
Why you ask? So happy you did!
No other plastic contains or releases as many dangerous chemicals. These include dioxins, phthalates, vinyl chloride, ethylene dichloride, lead, cadmium, and organotins. There’s no safe way to manufacture, use or dispose of PVC products
In You and your food. As a persistent bioaccumulative toxin (PBT), it does not breakdown rapidly and travels around the globe, accumulating in fatty tissue and concentrating as it goes up the food chain. Dioxins from Louisiana manufacturing plants migrate on the winds and concentrate in Great Lakes fish. Dioxins are even found in hazardous concentrations in the tissues of whales and polar bears and in Inuit mother’s breast milk. The dioxin exposure of the average American already poses a calculated risk of cancer of greater than 1 in 1,000 – thousands of times greater than the usual standard for acceptable risk. Really scary is that dioxins concentrate in breast milk to the point that human infants now receive high doses, orders of magnitude greater than those of the average adult.
Air pollution near plants: In Mossville, Louisiana, air monitoring conducted by the US Environmental Protection Agency in 1999 showed concentrations of vinyl chloride more than 120 times higher than the ambient air standard.
Working in plants: Studies have documented links between working in vinyl chloride production facilities and the increased likelihood of developing diseases including angiosarcoma of the liver, a rare form of liver cancer, brain cancer, lung cancer, lymphomas, leukemia, and liver cirrhosis.
The multitudes of additives required to make PVC useful make large scale post consumer recycling nearly impossible for most products and interfere with the recycling of other plastics. Of an estimated 7 billion pounds of PVC thrown away in the US, only 14 million – less than 1/2 of 1 percent – is recycled. The Association of Post Consumer Plastics Recyclers declared efforts to recycle PVC a failure and labeled it a contaminant in 1998. We tried. Learn more about how that went.
Although vinyl is in theory recyclable, there are currently no vinyl recycling programs available. The vast majority of PVCs end up in landfill or incinerated – and both are environmentally hazardous. Currently 0.1% to 3% of vinyl is recycled (mostly industrial waste) of the 2 billion and 4 billion pounds of PVC that is discarded in the US every year.
PVC poses a great risk in building fires, as it releases deadly gases long before it ignites, such as hydrogen chloride which turns to hydrochloric acid when inhaled. As it burns, whether accidentally or in waste incineration, it releases yet more toxic dioxins. PVC burning in landfill fires may now be the single largest source of dioxin releases to the environment. If you see the former entry about recycling, with the approximately 8400 landfill fires every year in the US, this is an issue.
Links to more information
Vinyl Industry Sites
Paperboy wines are packaged in a unique molded paper ‘bottle’ with a plastic bladder inside to hold the wine. The paper wrapper is easily recyclable (though they do not say the bladder is).
While glass is completely recyclable most glass doesn’t get recycled for some reason and these paper and plastic bottles have the added benefit of being a lot lighter, saving in cost and fuel to ship, and making it easier to carry around. Now to be quite honest, I would still balk at carrying something like this into the back country (at 1.9 lbs it weighs a bit too much for me), but I am very tempted to go get a bottle to bring to a friends house.
via Packaging World:
Have questions about the savings in weight vs the non- recyclability of the plastic bladder?
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