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Learning to Love Print Again – How Presentation Materials Help You Get Customers

“We gain interested people through our online campaigns. We gain customers when we get our materials in their hands…”

 

 Not using print materials is slowing you down even in the age of the internet.

People respond to tactile things. There is a deep need to feel, to touch, that stimulates different parts of the brain than visual stimulation alone. Even if you are a completely online company, the chances are you can gain more clients and customer by having print materials.

Print is an experience -The psychology of print

Perception is an active process. Touch includes information about you (e.g. your muscles, joints) as well as about what you are touching. To “be in touch with” a product, company or person is a primary urge. Our first intelligence is sensory refinement.

The experience of holding something in our hands changes how we perceive a product. Retail stores know that if you pick something up, you are much more likely to buy it. From Apple computers to clothing, stores are set up to engage you tactually and emotionally.

Printed materials offer a chance to present your brand quality, strength, and other qualities (eco friendly, glossy, solid, trustworthy) through a second channel. What you say can be backed up through more primal clues that reinforce and strengthen the logical arguments.

Print offers permanence

Corporate Image is a print manufacturer and 70% of our marketing is online marketing. What we understand is that we gain interested people through our online efforts, but we get customers when we get product and samples in their hands.

For you web pages, you get excited if people spend 1 minute or more on a page. The sad truth is, people surf and are very distracted online. It is a busy, shifting medium. A well designed print piece creates a more focused, concentrated way to engage your customer’s time and attention.

Once it is read, that information can sit on a shelf for reference. This shelf presence means you are always in front of your audience, even when the power goes out.

Print builds confidence

A beautifully printed piece shows that you have pride in your message, your product and your company. It can build your sales, give your sales people a great tool as well as generate interest in your company long after someone has forgotten your URL.

Whether you are showcasing building products for the contract industry, handing client’s financial information, or providing medical information, the experience and solidity of your marketing materials gives your customers confidence.

Corporate Image has been in the business of printing and manufacturing presentation materials for over 30 years. Their products have won awards from Best Binder in the World to GDUSA packaging awards and CMA awards. We specialize in 3-ring binders, pocket folders, presentation binders and boxes of all sorts. Our products are sustainable, recyclable and printed with soy inks.


Construction Marketing STAR Awards – Corporate Image customers win 3!

CMA Star Awards – 2014

The annual Construction Marketing STAR awards honor marketing excellence of construction industry professionals across a broad range of functional marketing disciplines.

 

CMA STAR awards

 

Simonton Windows –  Star level

An amazing corrugated box with inserts, a 3-ring binder and product pages. One neatly packaged sample kit shows window samples and all of you options.

Simonton custom corrugated box, binders and inserts - Corporate Image

Universal Forest Products – Eôtek  -  Super Star level

This ringless tri fold portfolio binder is being used as a sample kit for Eotek siding. Their smart use of spot UV on the photos really pops the elements of this piece.

Eotek ringless sample binder - Corporate Image

 

WT Shade  -  Super Star level

Add a beautiful cloth, foil stamping, finger pull and printed liner and you get an amazing FSC certified 3 ring binder that won a Super Star award.

Cloth and foil stamped binder WT Shade - Corporate Image

FSC certified printed 3 ring binder

 

Corporate Image is the best binder and print manufacturer in North America and has won international awards for our products.  Our team works with you to create exceptional presentation materials. Whether you are looking for custom pocket folders, sales boxes and presentation kits, 3 ring binders or a whole lot more, we can help you stand out and get noticed.


Why Corporate Image for your Printing and Packaging Needs?

We can help you reach your target audience with full-scale printing and packaging solutions.

CI custom printed 3 ring binders

Results.

Print matters.

The marketing tools you hand people act as stand in for your company. Well crafted, thoughtful, strong materials feel good in the hand, appeal to their sense of style and build confidence in your brand.

Our customers have won awards nationally and internationally from “Best Binder in the World”, numerous Addy awards, GDUSA Packaging awards and Construction Marketing awards. The awards they win are just the added benefit to the strength their presentation materials bring to their business.

Options.

Whether you need offset and digital printing, Corporate Image can get you exactly what you need. Our in-house package designers work side by side with print and production professionals every day to insure you get the exact product you need.  We create templates and mock-ups based on your specifications so you can check and double check how your product works and feels.

Our product line runs from

  • 3 Ring Binders – A4, US standard, landscape, notebook and small sizes, and larger sizes
    • options: Cloth wrapped binders, bare board, printed cased, presentation and lined binders, foil, spot UV, portfolio closures and more!
    • Tab Dividers – Match your binder with beautiful index tab dividers.
  • Pocket Folders – From our 25 best pocket folders designed for maximum flexibility to our huge range of custom folders
    • 1 and 2 pocket folders, tri fold folders, four flap enclosures, portfolio closures, built in USB holders and much more!
  • Packaging and Boxes – Paperboard and corrugate boxes for anything you need
    • Slip cases, tuck lock, mailers, sample kits, and much much more.
  • Custom Sample kits, POP displays, Menu options, Gift boxes – get the quality you deserve with the design help you want!

Service.

Our team acts as an extension of your team. Our staff have an incredible depth of knowledge in print, packaging and product design. From sales, design, pre-press, press operators and everyone who touches your product our main concern is helping you get exactly what you want, when you need it. We listen to you to make your life easier.

Sustainability.

Corporate Image takes sustainability seriously.  For over 30 years, we have created world class products which are 100% recyclable, with no vinyls, no plastics.  The binders board we use in our 3 ring binders is 100% post consumer waste and we can FSC certify your project if you wish. We also print with soy inks! We can help you meet or exceed your sustainability goals.

Contact us to get ideas, start a project and get the team in action for you.


Recycled Paper – A new resource for rethinking and looking at recycling

Corporate Image has been using 100% post consumer waste board for our binders for over 30 years.  We have huge resources of recycled papers to match the look feel and print quality you need and nearly everything we run is FSC certified. On top of this, everything we make – from our 3 ring binders, pocket folders to sales boxes – is recyclable.

We believe in recycling as a way to protect our natural resources and prevent waste. But, when is it best to use recycled papers and when is it a greater impact?  Sappi paper has a new resource for you.

recycle your thinking

Sappi paper has a great new resource called rethinking recycling.

Here is a first look on why it is important to recycle paper:

WASTE REDUCTION IS A FUNDAMENTAL TENET
of sustainability and recycling is an integral element
of any solid waste management plan. It’s one of the three
Rs we’re all familiar with: reduce — reuse — recycle, practiced
in that order. The environmental benefits of recycling vary
greatly between programs. For materials like e-waste,
it is critical to minimize exposure to hazardous materials.
For household products like aluminum or glass beverage
containers, there are enormous energy savings for using
recycled materials over processing raw materials. The
number one reason to recycle paper is to avoid the generation
of greenhouse gases in landfills.
Organic materials — including food waste, grass clippings
and leaves — decompose much faster than other materials
in landfills. In the absence of oxygen, one of the by-products
of biodegradation is methane. Methane — also known as
natural gas — has a global warming potential that is 25 times
higher than carbon dioxide. This is why many municipalities
require that grass clippings and leaves be separated from other
waste streams. By managing these streams separately they
can develop composting systems — which break down materials
in the presence of air — to avoid methane generation.
The same is true for the fiber in paper products. By keeping
these materials out of landfills, the fiber can be put to use
and avoid methane formation.

There are many facets to recycling, from the process itself to the benefits and concerns. Sappi has worked to bring a resource that addresses many of these issues.

More Sappi info on recycled paper here.


Design Questions: How Many Pages Do Pocket Folders Hold?

Designers across many industries have asked us this question, so we feel it is time to address it here. How many pages do pocket folders hold?

1 or 2 pocket folders with flat pockets

A flat pocket in a pocket folder and a flat spine will hold about 15 sheets, which means a two pocket folder can hold 30 sheets.  This may mean your folder feels pretty full though.

Custom Printed 2 pocket folder with flat pockets - Corporate Image

1 or 2 pocket folder with a capacity spine

 The capacity spine is very helpful, even with a flat pocket.  The pocket folder doesn’t bow open and so sits better when full. Added bonus, each pocket can hold 20 sheets. So a 1 pocket folder would hold 20 sheets, a 2 pocket – 40 sheets.

Jeld Wen Custom printed pocket folder - Corporate Image

Pocket folders with capacity pockets

There are two possibilities here.

Expandable pockets can hold up to 50 sheets of paper (each). These pockets sit flat until you need them, then they fold out. Great if you have variable amounts of data  that you need to hand out.

Box pockets in pocket folders are the other option.  These can be as big as 1/2″ to 3/4″ so they hold a lot of paper. We would suggest looking at other options at the 3/4″ size, as the weight of the paper can become an issue. Also, if you are creating a 2 pocket folder with box pockets, you may consider 1 flat pocket and 1 box pocket or two smaller box pockets for stability.

expandable Capacity pocket folder - Corporate Image

When designing your next custom pocket folder, try to get an idea of how it will be used and if there is a set amount of materials going into it.  The expandable pocket folder offers the most range if the materials are variable.

Pocket folders can hold a lot more paper than you might think. Once you know what is going into your folder, all of your pocket folder options become clear!


Print is Going Strong. But why?

For the last 20 years we have heard that the world is going paperless, and yet companies are printing materials all the time. So what is happening?

Print is a brand experience for your customer - Corporate Image

The Psychology of Print

People respond to physical, tactile materials. Look at books. Some people read on kindles or other devices, but for most people I know, the feel of the book, the weight and even the turning of pages are part of the experience of the book. Books are experiences, not a collection of words.

Your presentation and marketing materials are experiences. People respond to the craftsmanship and heft of quality objects in a way an email can not mimic.

Sometimes you just need printed materials.

Some industries need to make sure the information they produce is always available.

Healthcare- From patient files to forms, this industry is paper-intensive, and predicts to be even more so over the coming years. This is one industry that if the lights go out, that information needs to be in the patients hand and available.

Also, it is a lot more comforting to have the information to read in hand instead of just receiving a web address (“You need surgery – go to this website for more information.” is not what I would want to hear…)

Legal – Papers need to be signed, stamped, delivered, read and re-read. Imagine a wedding certificate as an email.  Much less romantic.

Financial / Real Estate / Insurance – All these industries produce paper that you need to have access to. If you are investing in a house, stocks or a new business it is nice to have a strong, well made folder or binder to hold your papers. It builds confidence that the organization you are dealing with exists, is legitimate and is planning to be there for you.

Printing Smarter

Print is just one component of your marketing and presentation, but it is an important one. Companies are printing less, but smarter – creating stand out pieces that have great feel, outstanding print and graphics and work with their branding.

Less but better is the mantra. Maybe you used to print 40,000 pocket folders every year. Much of that was sent to prospects that were not very warm or even pulled from lists. Now you make 10,000 folders – beautiful, a little heavier paper, maybe soft-touch lamination for a great feel – and send them to better qualified prospects.  Your returns are higher and your costs are lower.  That quality difference will be noticed and pay off with the clients.

What to look for in your Print Manufacturer? Your Success.

You don’t want to align your company with cheap folders, 3 ring binders that fall apart or a box that won’t close, and yet that is often what you get.

A print manufacturer should stress quality, knowledge, service and have the internal design staff to help you get exactly what you want and need.

Corporate Image has been creating custom presentation materials – from 3 ring binders, pocket folders to boxes of all types – for over 30 years. We come from a book binding tradition that started over 150 years ago and developed into what we are today.

From winning “Best Binder in the World” to GDUSA packaging awards, we have delivered the quality products that help make our customers successful. We don’t rest on our laurels, Corporate Image is constantly creating new solutions that give you quality with other attributes you need. From our eco-friendly tuck lock boxes and glue-less pocket folders to the worlds strongest 3 ring binders (flexed 250,000 times without failing!), we give you quality that will help you shine.

Print is alive and well and still helping you stand out with your clients! Contact us to get more information on how we can help you!


Better Healthcare and Medical Information Kits

At one point or another as a designer, you will work with healthcare providers or medical device manufactures.

At Corporate Image, we have worked with many designers and healthcare facilities to develop patient friendly and beautiful information kits.  Whether  you are creating patient information packets and medical supply information kits everyday or for the first time, we would like to share what we see happening in medical information kits.

medical information kits - Corporate Image

From custom presentation binders, pocket folders, 3-ring binders and boxes, we see the trends as they happen.

Come check out our page on the trends we see in patient and medical information kits!  We update as we get new projects in, so it is worth checking in regularly!


Featured Projects: 12 Great Designs to Check Out

12 Amazing Presentation Marketing Kits

Ready to see amazing projects that designers are putting together?  Fasten your seatbelt! From presentation binders to great sample kits, there are a lot of great ideas to stimulate you for your next project!

The project cover presentation materials for everything from the financial industry to medical, building to manufacturing to retail – so the chances are you will find an inspiring piece for what you are working on.

 

Great Sample kit for Flooring samples - Corporate Image

This piece holds flooring samples in an easy, well branded way that allows customers to quickly see their options and not have to juggle 5-10 different samples to see what they want.

Come See All 12 Great  Presentation Product Designs!

Whether you are new to 3-ring binders and box design or an old hand, we can help you with your own presentation kits from our in house packaging design team to award winning manufacturing.

 


Cool Custom Printed Mailer – Corporate Image

While we are known making the best 3-ring binders in the world, Corporate Image does a lot of other things equally as well.

Take this mailer for instance:

The Vision Council created these eye-catching mailers to send brochures. With a great look, natural matte finish and a simple folding style, these custom mailers are effective and affordable.

 

custom printed mailer for the Vision Council - Corporate Image TheVisionCouncilmailer

 

Custom four flap enclosure mailer specifications:

6-1/4” wide x 6” high four flap enclosure (flap redesigned with a squared closure) with a 1/4” spine with dust flaps to hold a brochure. Die #8661

Custom four flap enclosure mailer environmental benefits:

Ships Flat, saving money, space and fuel.

100% recyclable


Understanding Your Plastics – PVCs

So why limit your exposure to PVC?

Our sister company Naked Binder makes off the shelf eco friendly 3-ring binders and pocket folders and has done a lot of research on vinyls, plastics and the environment.  Corporate Image has been printing with soy inks, using recycled papers and board and making custom recycled and recyclable 3-ring binders, pocket folders and boxes for nearly 30 years. Together we plan to make recyclable 3-ring binders and folders the standard, eliminating tons of vinyl waste in our landfills, offices and homes.

Why you ask?  So happy you did!

Health

No other plastic contains or releases as many dangerous chemicals. These include dioxins, phthalates, vinyl chloride, ethylene dichloride, lead, cadmium, and organotins. There’s no safe way to manufacture, use or dispose of PVC products

In You and your food. As a persistent bioaccumulative toxin (PBT), it does not breakdown rapidly and travels around the globe, accumulating in fatty tissue and concentrating as it goes up the food chain. Dioxins from Louisiana manufacturing plants migrate on the winds and concentrate in Great Lakes fish. Dioxins are even found in hazardous concentrations in the tissues of whales and polar bears and in Inuit mother’s breast milk. The dioxin exposure of the average American already poses a calculated risk of cancer of greater than 1 in 1,000 – thousands of times greater than the usual standard for acceptable risk. Really scary is that dioxins concentrate in breast milk to the point that human infants now receive high doses, orders of magnitude greater than those of the average adult.

Air pollution near plants: In Mossville, Louisiana, air monitoring conducted by the US Environmental Protection Agency in 1999 showed concentrations of vinyl chloride more than 120 times higher than the ambient air standard.

Working in plants: Studies have documented links between working in vinyl chloride production facilities and the increased likelihood of developing diseases including angiosarcoma of the liver, a rare form of liver cancer, brain cancer, lung cancer, lymphomas, leukemia, and liver cirrhosis.

(non) Recycling

The multitudes of additives required to make PVC useful make large scale post consumer recycling nearly impossible for most products and interfere with the recycling of other plastics. Of an estimated 7 billion pounds of PVC thrown away in the US, only 14 million – less than 1/2 of 1 percent – is recycled. The Association of Post Consumer Plastics Recyclers declared efforts to recycle PVC a failure and labeled it a contaminant in 1998.  We tried.  Learn more about how that went.

Although vinyl is in theory recyclable, there are currently no vinyl recycling programs available.  The vast majority of PVCs end up in landfill or incinerated – and both are environmentally hazardous. Currently 0.1% to 3% of vinyl is recycled (mostly industrial waste) of the 2 billion and 4 billion pounds of PVC that is discarded in the US every year.

Fire dangers

PVC poses a great risk in building fires, as it releases deadly gases long before it ignites, such as hydrogen chloride which turns to hydrochloric acid when inhaled. As it burns, whether accidentally or in waste incineration, it releases yet more toxic dioxins. PVC burning in landfill fires may now be the single largest source of dioxin releases to the environment. If you see the former entry about recycling, with the approximately 8400 landfill fires every year in the US, this is an issue.

More Information

What are Dioxins?

Types of Vinyl

 Links to more information

Healthy Building Network

EPA Enforcement    EPA regulates

Ecocycle on recycling

PVC Information

dangers in making   dangers in fire      disposing of PVC

Center for Health, Environment and Justice.

PVC, the Poison Plastic – Unhealthy for Our Nation’s Children and Schools: PDF | HTML

Our Health and PVC – What’s the Connection?: PDF HTML

PVC Flooring and Toxic Cleaning Products: PDF | HTML

Top Ten Reasons Your School Should Go PVC-Free: PDF | HTML

PVC & Environmental Justice: PDF HTML

PVC Policies Around the World: PDF | HTML

Wikipedia’s entry

Ted Talks: Diana Cohen: Tough Truths About Plastic Pollution

Ted Talks: Capt. Charles Moore on Seas of Plastic

Healthy Building Network

 

Vinyl Industry Sites

Vinyl Institute

PVC.org


More HOW Design Live photos

The 2014 How Design Live conference was full of information, visuals and conversation.

While we talked binders, printing, glue-less pocket folders and the finer details of corrugates, the conference had a lot to offer besides shop talk.

 

dandyduck

 

 

We met Dandy Duck, a hard drinking, world traveler if we have ever met one.

We also walked by the finish line for the Boston marathon (Boston Strong!) everyday.

And we have one photo of Jenny nearly getting arrested…

Also, really enjoyed talking to the people at Monadnock Paper, New Leap paper, Feierisen, Johnny Cupcake, Emma and so many more!

 

 

 

 

 

 

 

 

HOWdesignlineentrance Marathonfinishline-bostonstrong!

Jennyandpoliceman

 

 

 

 

 


Creating Information Kits for Healthcare and Medical fields

A lot of designers work at one point of another with healthcare providers or medical device manufactures.

Whether  you are creating patient information packets, medical supply information kits or anything else everyday or for the first time, we would like to share what we see happening in medical information kits.

medical information kits - Corporate Image

From presentation binders, pocket folders, 3-ring binders and boxes, we see the trends as they happen.

Come check out our page on the trends we see in patient and medical information kits!  We update as we get new projects in, so it is worth checking in regularly!


Tab Dividers and Insert Pockets For Half Sheet Notebook Binders

For those of you who like the concise half sheet notebook binders, you will be happy to know that you can get all the extras with a small binder that are available with a full sized binder.

Notebook binders are great for meetings, conferences, workshops.  A great combination of form and function, these smaller 3-ring binders offer great branding in a package people will enjoy carrying around. Many people despair at finding the same great “extras” that you can get with a full sized binder.

Corporate Image would like to let you know that a notebook binder has no limitations!

Index Tab Dividers for notebook binders

Available in banks of 4-8 tabs, full color printing, the notebook tab dividers are every bit as flexible and customizable as full sized tabs.

Custom Printed Tab Dividers GI43 - Corporate Image

 

Paper Pockets for half sheet notebook binders

Pockets in vinyl binders rip out after a few uses, but these great paper pockets will last.  A paper binder pocket is a clip in pocket folder for your binders. It can be used combined to work both as a tab divider or separate pocket depending on what you need. This means information can be added anywhere in the binder, not just shoved in on the inside covers.

Added benefits are the ability to print full color for maximum branding – these binder pockets will match any of your other pieces from the binder to you information. If you business is very eco-friendly, a fully recyclable bare board binder pocket might be the way to go:

Recycled Pocket Pages

 

Half sheet notebook binders have a full range of options that can help you get your information to the people you want to reach.  The smaller binder saves you on shipping costs, materials and printing costs while delivering a big impact.

Get more information on notebook binders here!


Do I need a pocket folder, a presentation binder or a 3-ring binder?

How do you decide between a pocket folder, presentation binder or a 3-ring binder?

First off I am going to assume that you know what each of these items are.  (if not, scoot down to the bottom of the post – just don’t tell anyone)

Time to talk to yourself.  If you can answer these questions, it will make your choice easier:

  1. How much paper needs to be put into my presentation?
  2. Are there a lot of variable sheets that get used a lot?
  3. Do I need the paper to be secured (i.e. not fall out ever)?
  4. How long does the marketing material need to last?
  5. Is this resource heavily used?
  6. Do I need shelf presence (does it need make itself known on a bookshelf)?

Get a 3-ring Binder -

if over 220 sheets of paper, it needs to last and or is heavily used.

The more paper you need to use and the more heavily used your information is, I would suggest a 3-ring binder.  The heavier board means it will stand up to abuse better and keep looking great. And also, the weight of all that paper risks pulling a rivet out of a presentation binder.

These are great for proposals – especially in Engineering and Construction – interior design, sample kits, car companies, and a lot of other uses.  Also ideal for conferences and important meetings. Added bonus of branding for quality, sturdiness and design possibilities.

Get a Presentation Binder -

if under 220 sheets of paper, paper needs to be locked in and/or there is some variable paper (presentation binders have pockets too!)

Presentation binders straddle the hardback 3-ring binder and a pocket folder in that they have pockets and a ring.  The paperboard is not as sturdy as a 3-ring binder, so if it is going to be heavily used over a longer period of time – consider going to the 3-ring binder.

Many healthcare information packets use presentation binders for a few reasons: It only gets heavy use for a limited period of time, pockets allow extra information to be easily stored and the rings hold the important information in place.

Get a Pocket Folder -

if you have a smaller amount of paper that may need to be accessed out of order.

Sometimes a pocket folder is the ideal thing.  Great branding possibilities, easy to cary and organizes all of your papers in a flash.

We have seen a lot of these in healthcare and financial information packets, and for anything that just needs to hold less, but important, paper.

 

Definitions!

Pocket Folders

eco friendly Two_Pocket_Folder - Naked BinderPrinted or plain 18pt or 22pt paper with pockets that is folded so the pockets are on the inside. Usually with 1 or 2 pockets that can be horizontal or vertical.  All this brings a huge amount of variations of pocket styles, capacity pockets…

 

 

 

Presentation Binder:

presentation binders - paperboard binders - Corporate ImagePrinted or plain 18pt or 22pt paperboard with or without pockets, folded with a spine that holds a 3-ring mechanism.  Sort of a hybrid between a pocket folder and a binder.

 

 

 

3-ring Binder

custom eco friendly 3-ring binders - Corporate ImageA heavy recycled board (in our case 94pt to 110pt and 100% post consumer waste) that can be bare, wrapped in cloth or printed paper sheets with a 3-ring mechanism to hold various amounts of paper. We case and line our binders like a hardcover book. Why?  So they are the strongest 3-ring binders in the world.


Using a 3-Ring Binder Template #2: Common Errors – Bleeds

So you have your 3-ring binder template and you are ready to create a masterpiece of art and branding that will make your client go crazy with happiness.

So where should you pull those bleeds out to?

What are bleeds in printing?  Let us refer to Wikipedia:

Bleed is a printing term that refers to printing that goes beyond the edge of the sheet before trimming. In other words, the bleed is the area to be trimmed off. The bleed is the part on the side of a document that gives the printer a small amount of space to account for movement of the paper, and design inconsistencies. Artwork and background colors can extend into the bleed area. After trimming, the bleed ensures that no unprinted edges occur in the final trimmed document.

It is very difficult to print exactly to the edge of a sheet of paper/card so, to achieve this, it is necessary to print a slightly larger area than is needed and then trim the paper/card down to the required finished size. Images, background images and fills which are intended to extend to the edge of the page must be extended beyond the trim line to give a bleed.[1]

Bleeds in the USA generally are 1/8 of an inch from where the cut is to be made. Bleeds in the UK and Europe generally are 2 to 5mm from where the cut is to be made. This can vary from one print company to another. Some printers ask for specific sizes; most of these companies place the specific demands on their website or offer templates that are already set to their required bleed settings.

Make sense?  Manufacturing and printing is amazingly exact, but there are tolerances.  The 1/8″ bleed allows for slight inconsistencies in printing, trimming, casing and lining your 3-ring binder to insure your art looks great.

If you are used to designing for the internet, consider this like the differences in how browsers read your code.  You have to adjust for that too.

Here is what you will see.  For simplicity, we are working on a 3-ring binder liner template. In example one, the art is pulled up to the cut line for the edge of the binder.  If there is the tiniest variation anywhere in the process, you may get a small white strip on the right side of your liner. Blah. Click the pictures to see them larger.

Designing your 3-ring binder - using full bleeds - Corporate Image

If you pull your image out to the 1/8″ bleed line – all is good and your 3-ring binder liner will always look good.

Correct-bleeds-for-binder-template---Corporate-Image

 

Paying attention to your bleeds when working on a custom 3-ring binder or pocket folder will not only make your client happy, but also you (not rushing around to redo the art) and your manufacturer (us!).

Spread happiness. Pay attention to bleeds!

In case you are wondering, the photo is from the Des Moines Pappajohn Sculpture Garden which is rather amazing.

Yoshitomo Nara (Japanese, born 1959)
White Ghost, 2010 (detail)
Painted stainless steel and fiberglass
12 x 12 feet
Des Moines Art Center Permanent Collections


American Package Design Awards

Corporate Image is proud to announce that three of our clients have won 2014 American Package Design Awards

Congratulations to Prestige Tuxedo, HealthPartners and Meyocks Group / Delta Dental of Iowa!

Award winning 3-ring binder and corrugated box - Corporate Image

Award winning Marketing kit - Corporate ImageAward winning spiral bound binder - Corporate Image

Learn More Here

 


Using a Pocket Folder Template for Custom Pocket Folders #1

A pocket folder seems so simple when you use it, but sometimes people get tripped up in designing them. So we are starting a series:

Using a Pocket Folder Template – design issues you can avoid and make your life easier!

While the series title seems unnecessarily long, the series can still save you a lot of time and frustration.

Today there are two things we want to talk about

#1: Positioning text on a pocket folder pocket:

I am not going to lie to you, this is a presentation binder (a paperboard 3-ring binder) template with capacity pockets. The templates work exactly the same way so I am going to use this.

Pockets print with the front of the press sheet and fold into the inside of the folder. This means the text needs to read “upside down” to the cover and back cover of the pocket folder.  See my lovely example here:

how to position text on a pocket folder

 

 

When the pockets are folded into the inside of the folder, they read perfectly.

#2: Watch out for the Business card positioning on a pocket folder pocket

So, now that our text is positioned properly, we have to watch out for where we put our text in relation to our business cards. This seems obvious when the card is in the folder, but less so at 3am when you are designing that folder.

Example 1: Lets face it, Manatee films is super psyched about their new pocket folder.

how to use a pocket folder template

 

Example #2: Well, they were psyched until they put the business card in.  Unless your business cards and pocket folders are carefully designed together, this is not going to work.

designing a pocket folder - how to

 

These two things are common mistakes in pocket folder design. Stay tuned for more tips in our series:

Using a Pocket Folder Template – design issues you can avoid and make your life easier!


Don’t let your marketing materials be ruled by limitations.

Marketing materials – from in-house information binders to sample kits – say as much about your company as the information in them.

There are a lot of manufacturers and printers out there who can do some things well, but when you start working on your marketing materials you don’t want to be limited by the few things they can do.

Custom Sample Kit for the building industry- Corporate Image

Corporate Image has been making quality marketing and presentation materials for almost 30 years. From 3 ring binders (voted best in the world) to pocket folders, sales boxes, sample kits and tab dividers, Corporate Image has the highest quality and largest range.

Our in house packaging designers can make sure you exceed your expectations.  Need to show 120 tiles? No problem. Window sashes? Sure. Patient information kits? Absolutely.  We can create a solution for your needs or use one of the many hundreds of dies that we already have.

Corporate Image is a green FSC certified printer.  We can spec papers up to 100% post consumer waste and use soy inks.  Our products can all be FSC certified.  If you need a fully eco friendly 3-ring binder or pocket folder we have a range of options for you.

You should not have to settle.

Allow your marketing materials to be as creative and amazing as you are. 


Need a Custom Printed Pocket Folder (and something to hold you over)?

Sometimes you need those custom pocket folders yesterday. You consider the overnight pocket folder printers but realize you need the higher quality that your brand is known for.

Corporate Image can give you the quality printed folders you need and get you a high quality option to hold you until you receive your folders.

high quality printed pocket folders for healthcare

 

Horizontal or vertical pockets, one or two pockets, capacity pockets, glueless, printed one or two sides – there are amazing amounts of options that are all part of our pocket folder collections. Find out more – contact us .

Need some really nice folders right away? Check out Naked Binder - a sister company of Corporate Image.

Naked Binder is an off the shelf (non custom) eco friendly option for 3-ring binders, pocket folders and tab dividers.

eco friendly Two_Pocket_Folder - Naked Binder Made from FSC certified 100% recycled post consumer waste, these folders are clean, well made and 100% recyclable.

Order 1 or 1000, Naked Binder usually ships within 24 hours.

This is the perfect fit for when you are getting those great printed pocket folders from Corporate Image!

 

 

 

Custom printed or off the shelf eco friendly – Corporate Image and Naked Binder have what you need!


Marketing Engineering and Construction? A Resource.

Engineering and Construction firms have special marketing needs.  Corporate Image has worked in this industry for many years giving us the insight and expertise to help you get exactly what you want.

Eco friendly marketing kits for engineering and constructionFrom custom 3-ring proposal and spec binders to paperboard and corrugate sample kits and pocket folders, you can get the quality printing and manufacturing that you demand in your own work.

We have found solutions to showcase window frames, bricks, tiles, carpets as well as the best proposal binders you can find.

Our products are eco friendly from the 3-ring binders to the corrugate boxes, printed with eye popping color soy inks on FSC certified papers.

Whether you are in the contract industry, engineering  or construction let us help you get the quality and impact you deserve.

 


Custom Presentation Folders and Pocket Folders: get the Best!

In the cut throat world of printing, it seems like you can get a custom presentation folder or pocket folder for next to nothing.

Be careful what you ask for when you ask for a cheap pocket folder.

custom pocket folder designsIf you want to make a really good impression, you need good materials.  Whether your client is getting a remodel of their kitchen, investing in stocks or getting health information, a poorly made, poorly printed presentation pocket folder is going to make you look like you don’t know what you are doing.

What should you be looking for in a presentation pocket folder?

In-house packaging designers.

If you need a special design, make sure your printer can handle it. You don’t want a rough approximation of your design, but and exact precision folder.  Make sure to get a mock-up to insure it is what you want.

Professional pre press.

Insure your files are complete and there are no errors.  If you need a change in how your job is printing to insure highest quality, this is the place to catch it.

no gang runs

Gang run is cheaper for your printer because they are not adjusting the press to your job, but to the average job.  The pressman’s job on these runs is to make everything OK.

Ask yourself the question: Do you want your clients to see you as the average company?

print in house

Control over color, quality and  is all easier if it is done in house.

Corporate Image has in-house package designers, pre press and press-people  with years of experience.  Our job is to make sure that you stand out as the exceptional company that you are. We deliver the highest quality presentation folders and pocket folders and have created industry standards in many of our products that other companies are struggling to meet.

Call or contact Corporate Image today to let us help you be exceptional.


25 Best Pocket Folder Designs

We have made a lot of pocket folders over the years.  Through working with thousands of clients we have come up with a list of the 25 best pocket folder designs.

The best pocket folder designs - Corporate Image

 

To find the best pocket folders we looked at versatility, ease of use, interesting designs and best printing and manufacturing.  We are not looking at the artwork on the folders (that my friends is up to you) but the actual design of the folders.

From capacity folders, glueless folders, eco friendly and ship flat folders, we have them all.

Check out the 25 Best Pocket folder designs here!

 


Eco Friendly 3-ring Binders and Pocket Folders.

It used to be that eco friendly was code for poorly made. Not anymore.

Eco friendly marketing materials (from 3-ring binders and pocket folders to tab dividers and sales boxes) are better value, better quality and better for your image.

custom eco friendly 3-ring binders

For the last 3 years the 3-ring binder voted best binder in North America (and once Best Binder in the World) was a Corporate Image binder.  Our products offer a greater range of printing and customizing opportunities and an amazing look, feel and range of possibilities.

Greener, eco friendly materials and practices.

Corporate Image is a green FSC certified printer who has been using soy based inks for over 20 years.  Our binders are made with 100% post consumer waste board, our papers use recycled content and the entire binder is recyclable.

Along with using recycled materials, our products are built to last.  One of our bare board binders (from Naked Binder – our eco friendly office supply company) was tested to 250,000 flexes without fail. That means you can open and close that binder 20 times a day for 34 years.  Try that with vinyl.

Quality. Craftsmanship.

Marketing materials show who you are as a company – what you believe, how you practice and how well you will perform.  Corporate Image believes in what we do, and we take pride in making the best pocket folders, binders and boxes you can find.  From our printing and packaging designers to construction and shipping, we make sure you are getting what you want and more.

Corporate Image sets the standard that other manufacturers are trying to meet.

Eco friendly marketing materials, from 3-ring binders to sales boxes, are now the best quality, best branding and best value you can find.

Find out more! Get Samples or a Quote or chat with one of our sales consultants!


7 great designer projects: Marketing Materials

 Marketing materials set an emotional tone for a company, balancing the need to stand out, make a statement and supporting a brand.

custom pocket folder designs

Seeing how other designers have solved problems can spark you on your way to making your already great project better. From corrugate boxes to a set of 3-ring binders explaining corrugates, custom pocket folders and marketing kits for flooring, these designers faced projects with innovative, creative thinking.

Check out our 7 Great Designer Projects and get ideas on where your next project will go!


Working on a Custom Pocket Folder? Do we have a design resource for you!

Whether you design pocket folders every day or just once in a while, it can be nice to have a design resource that covers folder styles, options and materials.

custom pocket folder designsWe make pocket folders everyday and we know what works, what doesn’t and what can make your folder stand out. This design resource covers more than just one and two pocket folder designs (though we have a bunch of those!), but also expandable and capacity pocket folders, glueless pocket folders and folders that hold more than just paper.  Check out the Pocket Folder Styles guide for more on those.

What kind of customizing you need done can also be an issue.  Do you want a digitally printed folder or offset?  Foil Stamping and debossing? Find out your options for custom pocket folders printing here.

Greening your pocket folders? A complete look here.

This pocket folder resource is part of an effort by Corporate Image to make your design life easier.  We will be adding more information as time passes, as well as more resource centers (we have the 3-ring binder resource pages up here, and our sales box and tab divider design resources too!)

Check out the custom folder resource guide.  Let us know if we missed anything, we are working to make it as complete as possible.


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