For the last 20 years we have heard that the world is going paperless, and yet companies are printing materials all the time. So what is happening?
The Psychology of Print
People respond to physical, tactile materials. Look at books. Some people read on kindles or other devices, but for most people I know, the feel of the book, the weight and even the turning of pages are part of the experience of the book. Books are experiences, not a collection of words.
Your presentation and marketing materials are experiences. People respond to the craftsmanship and heft of quality objects in a way an email can not mimic.
Sometimes you just need printed materials.
Some industries need to make sure the information they produce is always available.
Healthcare- From patient files to forms, this industry is paper-intensive, and predicts to be even more so over the coming years. This is one industry that if the lights go out, that information needs to be in the patients hand and available.
Also, it is a lot more comforting to have the information to read in hand instead of just receiving a web address (“You need surgery – go to this website for more information.” is not what I would want to hear…)
Legal – Papers need to be signed, stamped, delivered, read and re-read. Imagine a wedding certificate as an email. Much less romantic.
Financial / Real Estate / Insurance – All these industries produce paper that you need to have access to. If you are investing in a house, stocks or a new business it is nice to have a strong, well made folder or binder to hold your papers. It builds confidence that the organization you are dealing with exists, is legitimate and is planning to be there for you.
Print is just one component of your marketing and presentation, but it is an important one. Companies are printing less, but smarter – creating stand out pieces that have great feel, outstanding print and graphics and work with their branding.
Less but better is the mantra. Maybe you used to print 40,000 pocket folders every year. Much of that was sent to prospects that were not very warm or even pulled from lists. Now you make 10,000 folders – beautiful, a little heavier paper, maybe soft-touch lamination for a great feel – and send them to better qualified prospects. Your returns are higher and your costs are lower. That quality difference will be noticed and pay off with the clients.
What to look for in your Print Manufacturer? Your Success.
You don’t want to align your company with cheap folders, 3 ring binders that fall apart or a box that won’t close, and yet that is often what you get.
A print manufacturer should stress quality, knowledge, service and have the internal design staff to help you get exactly what you want and need.
Corporate Image has been creating custom presentation materials – from 3 ring binders, pocket folders to boxes of all types – for over 30 years. We come from a book binding tradition that started over 150 years ago and developed into what we are today.
From winning “Best Binder in the World” to GDUSA packaging awards, we have delivered the quality products that help make our customers successful. We don’t rest on our laurels, Corporate Image is constantly creating new solutions that give you quality with other attributes you need. From our eco-friendly tuck lock boxes and glue-less pocket folders to the worlds strongest 3 ring binders (flexed 250,000 times without failing!), we give you quality that will help you shine.
Print is alive and well and still helping you stand out with your clients! Contact us to get more information on how we can help you!
While we are known making the best 3-ring binders in the world, Corporate Image does a lot of other things equally as well.
Take this mailer for instance:
The Vision Council created these eye-catching mailers to send brochures. With a great look, natural matte finish and a simple folding style, these custom mailers are effective and affordable.
Custom four flap enclosure mailer specifications:
6-1/4” wide x 6” high four flap enclosure (flap redesigned with a squared closure) with a 1/4” spine with dust flaps to hold a brochure. Die #8661
Custom four flap enclosure mailer environmental benefits:
Ships Flat, saving money, space and fuel.
The 2014 How Design Live conference was full of information, visuals and conversation.
While we talked binders, printing, glue-less pocket folders and the finer details of corrugates, the conference had a lot to offer besides shop talk.
We met Dandy Duck, a hard drinking, world traveler if we have ever met one.
We also walked by the finish line for the Boston marathon (Boston Strong!) everyday.
And we have one photo of Jenny nearly getting arrested…
Also, really enjoyed talking to the people at Monadnock Paper, New Leap paper, Feierisen, Johnny Cupcake, Emma and so many more!
Sometimes you need those custom pocket folders yesterday. You consider the overnight pocket folder printers but realize you need the higher quality that your brand is known for.
Corporate Image can give you the quality printed folders you need and get you a high quality option to hold you until you receive your folders.
Horizontal or vertical pockets, one or two pockets, capacity pockets, glueless, printed one or two sides – there are amazing amounts of options that are all part of our pocket folder collections. Find out more – contact us .
Need some really nice folders right away? Check out Naked Binder - a sister company of Corporate Image.
Naked Binder is an off the shelf (non custom) eco friendly option for 3-ring binders, pocket folders and tab dividers.
Order 1 or 1000, Naked Binder usually ships within 24 hours.
This is the perfect fit for when you are getting those great printed pocket folders from Corporate Image!
Custom printed or off the shelf eco friendly – Corporate Image and Naked Binder have what you need!
We have made a lot of pocket folders over the years. Through working with thousands of clients we have come up with a list of the 25 best pocket folder designs.
To find the best pocket folders we looked at versatility, ease of use, interesting designs and best printing and manufacturing. We are not looking at the artwork on the folders (that my friends is up to you) but the actual design of the folders.
From capacity folders, glueless folders, eco friendly and ship flat folders, we have them all.
Whether you design pocket folders every day or just once in a while, it can be nice to have a design resource that covers folder styles, options and materials.
We make pocket folders everyday and we know what works, what doesn’t and what can make your folder stand out. This design resource covers more than just one and two pocket folder designs (though we have a bunch of those!), but also expandable and capacity pocket folders, glueless pocket folders and folders that hold more than just paper. Check out the Pocket Folder Styles guide for more on those.
What kind of customizing you need done can also be an issue. Do you want a digitally printed folder or offset? Foil Stamping and debossing? Find out your options for custom pocket folders printing here.
This pocket folder resource is part of an effort by Corporate Image to make your design life easier. We will be adding more information as time passes, as well as more resource centers (we have the 3-ring binder resource pages up here, and our sales box and tab divider design resources too!)
Check out the custom folder resource guide. Let us know if we missed anything, we are working to make it as complete as possible.
When you want a powerful presentation
Every company must have the standard pocket folder, right? It’s a business staple – practically as crucial to daily operations as ballpoint pens and the coffee station. But if everyone uses pocket folders, how can yours stand out? Some say that it’s what’s inside that counts but industry leaders know that a pocket folder is the essential presentation piece that can help seal the deal…even before the folder is opened. Even if your folder has a simple design, the printing and materials matter. Corporate Image is best positioned to transform your folders into persuasive performers with state-of-the-art innovations and dynamic product solutions. No matter the configuration – and we offer them all – you want your pocket folder as well as your impression to last. You see, just because the pocket folder is a standard, it needn’t be ordinary.
New Glueless Pocket Folder
Improvement is on ongoing process at Corporate Image. Take pocket folders, for instance. We have an incredibly successful line of them. So, we certainly didn’t have to launch a year-long-review and redesign project. But that’s exactly what we did. And the results are astonishing. Greener, leaner, smarter folders. See the 25 top pocket folder designs here!
Our packaging designers and production team examined every single folder in our extensive die library. When formats could be scaled down to allow printing on a smaller sheet, they redesigned the die, reducing paper waste. Velcro closures were eliminated and innovative tuck closures were designed, eliminating the need to remove the Velcro before recycling the pocket folder.
They also created a new folder designed to ship flat and assemble on demand. Glueless folders are less expensive and take less energy to manufacture. They are a breeze to assemble. Just fold the scores, tuck where indicated and you have a multi-purpose folder. Ingenious! And they can go directly into the recycling bin when no longer needed.
New FSC certified coated and uncoated paper choices have been tested and added to our line. They print beautifully and include stocks with 10%, 30% and 100% recycled content. The choice is yours!
Corporate Image pocket folders offer unlimited design options
When you make a pocket folder there are many standard options from which to choose. One pocket, two pocket, business card cuts, portfolio closures – even a relatively standard pocket folder can be spectacular. (You can download a PDF of the 25 best pocket folder designs here!)
But if you have a client who wants to make more of an impact or be memorable in the eyes of the prospect or client, there is another level to aspire to.
Corporate Image has been serving this market for over 30 years. We print and produce a wide range of custom folders that offer superior printing and versatility – all designed to differentiate your brand or set you apart from the competition. Our product designers can work with you to create a unique custom folder for exactly what your client needs. Perhaps your pocket folder needs to feature a die-cut window to allow your interior pages to shine through, hold a flash drive or expand to accommodate a wide range of inserts.
We make it easy for you. with our print quality, product knowledge, on site product designers and a production facility full of craftsmen who are dedicated to delivering quality folders on time every time.
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