REQUEST:

Using Digital and Offset Printing to the Best Advantage

 Working on a printed presentation piece and wondering if you should go digital or offset (litho) printing?

This info graphic (found here) helps explain the basics of it.

Corporate Image offers both offset and digital printing depending on the job. Our team will work with you to determine what will work best for your job, but it is good to have the information for working with your clients. Offset or litho printing offers higher quality, but digital printing has been catching up quickly. There are a few things digital just can’t do (yet) that make offset printing a real stand out option. The long and short of it is:

When to use Offset Printing:

  • Big job
  • Specific PMS
  • Metallic inks
  • Spot Varnish or UV

When to use Digital Printing:

  • Shorter runs
  • 4 color process
  • Variable data

Be aware that both this and the info-graphic are not complete so talk to us about what you need (our people are well versed in the subtle strengths and weaknesses of each.)

 

digital vs. offset printing explained

 

Not sure what you need for your project? Call us and we can help!


Understanding Paper Weights

 Paper Weights are confusing.

As a print  and binder manufacturer Corporate Image deals in all kinds of paper stocks. Whether we make a printed 3-ring binder, a pocket folder or a cool sales box, paper stocks will vary heavily.

Lets look at this question which you might run into if you want to put a 3-ring binder in a sales box.

Question:  If you have 18 pt. and 100# papers how do those compare?

First off, lets find out what it all means:

Definitions:

  • Basis Weight
    The basis weight of a paper is the designated fixed weight of 500 sheets,
    measured in pounds, in that paper’s basic sheet size.
    It is important to note that the “basic sheet size” is not the same
    for all types of paper. For instance

    • bond or ledger paper sheet size: 17″ x 22″
    • Text, offset or book coated papers: 25″ x 38″
    • Cover stock: 20″ x 26″
  • Caliper
    Caliper refers to the thickness of a sheet of paper expressed
    in thousandth of an inch. This measurement is taken with a micrometer.
    Normally, paper caliper should not have more than a + or – 5% variance
    within a sheet. Generally, the relation between caliper and basis weight ….
    the greater the caliper (the thicker the paper), the greater the paper weight.
  • Equivalent Weight
    While different paper types have different basic sizes,
    papers can still be compared by using equivalent weight.
  • POINTS
    Every POINT=.001 inch
    For Example: 10 pt card = .010in.

Now the question is how those translate.

Up above we were looking at 100# offset text vs 18pt stock.  Actually these are pretty far apart. So as we look down the list, we see that 100# text paper is only about 6pt (listed as caliper on the chart). Much lighter paper, which you would expect.  18pt., as we find out, is a very sturdy stock – useful for strong pocket folders or paperboard boxes. 100# text is great for printing that might wrap your 3 ring binder.

Understanding Paper Weights - Corporate Image

 

Paper weights will always be a bit confusing.  Tag this blog so when you are working on a new design and printers are quoting papers, you can have an easy resource to ensure you know exactly what they are talking about.


Ethics and Environment – Mixing Sustainability and Presentation

International Paper created these two beautiful ‘Ethisphere binders’. A two part series highlighting the ethical and sustainable beliefs of the company, these binders are one of the most sustainable, recyclable binders you can find.

These three ring binders are made with FSC certified 100% post consumer waste paperboard with and digitally printed FSC certified cover. They left the inside un covered, so the bare board shows through.

Ethisphere binders - International Paper - Corporate Image

 

The binder is then flush cut – with the covered board and paper being trimmed at the same time. This offers a clean edge and eliminates the need for lamination on the sheet.

flush cut sustainable 3 ring binders - recycled and recyclable - Corporate Image

 

The International Paper binder is one of the most recyclable, sustainable 3 ring binders you can make. It combines less manufacturing steps with FSC certified recycled papers to result in a long lasting, beautiful binder that is also easily recyclable.

What is the Ethisphere?

The Ethisphere® Institute is the global leader in defining and advancing the standards of ethical business practices that fuel corporate character, marketplace trust and business success. We have a deep expertise in measuring and defining core ethics standards using data-driven insights that help companies enhance corporate character. Ethisphere believes integrity and transparency impact the public trust and the bottom line of any organization.

 


3 Ring Binder Liners: Add some pizzazz to your binders

The liner of a 3-ring binder is not just a blank space that the interior pages cover, it is a rich design space that adds life, information and interest to your design project.

Good things to know about 3 ring binder liners:

  1. Offset printing your binder?  Printing the liner is FREE at Corporate Image. Say you have a 4 color process cover, print the liner 4cp at no extra cost!
  2. People see the cover on the shelf, and when the binder is closed on a desk. People see the liner when they are looking at your information. The chances are they will spend a lot more time looking at the liner than the cover of your binder!

3 ring binder liners - a visual feast for no extra cost

 

 

All of the Corporate Image 3 ring binders are 100% recyclable and printed with soy inks on FSC certified papers. Our sustainable 3 ring binders are strong, long lasting, and winning design awards all over the country! See More!


Double Checking Your Project – Proofing

When you are creating art for a 3-ring binder, pocket folder, tab dividers, or custom box you need to double check that the art Corporate Image is printing is exactly what you envisioned.

How do you double check?  We send you a proof!  We have three different kinds of proofs depending on the need.

Oris Proofs for offset printed jobs

The Oris proof is calibrated to the press and gives a good idea of color along with art placement, and content.  This is a proof of how the job will print, so all the details like fonts, lines and text show up as you set them up.

The Oris proof is a physical proof we will send to you for approval. This proof will be used at the press to insure the press sheets match what you approved.

Digital PDF Proofs for offset printed jobs

PDF printed proofs help you to check for placement and content. Because monitors are all calibrated differently, these proofs are not for checking color. These are very useful if there were small changes to text or art placement on your Oris proof.

Digitally Printed Proofs for Digital Binder Proofs

It is possible to get a digitally printed proof for your digital binder.

These proofs are printed on the same digital press that your digital binder will be printed on to give you an exact look at what your art will look like on the binder. These proofs are laminated to show exact final color. Generally, these are unnecessary, but if you or your client are concerned, ask your sales rep about the digital binder proofs.

 

More information here!


8 New Print Design Projects Get Inspired!

Working on information packaging projects? Sample Kits? 3-Ring binders? Cool pocket folders? and out of ideas?

We can help.

Here are some of the presentation folders, ring binders, boxes and other cool custom projects that went through Corporate Image recently. We thought we might share to show you some cool print design projects to get you psyched about your own projects!

custom portfolio closure pocket folder - Corporate Image

Don’t for get print in your campaign! Print offers you a tactile connection to your customer, stimulating sales and a strong commitment to your brand. Check out these 8 awesome print design projects and start drafting your own!


Turtle Bay Resort in Oahu, is beautiful, idyllic and needed some presentation materials. We got excited.

Turtle bay resort 3-ring binder and custom box - Corporate Image

Turtle Bay Resort is an absolutely gorgeous resort on Oahu in Hawaii. When they contacted us about creating some 3 ring half sheet binders and custom boxes, we knew we were the right people for the job.

Even though we didn’t get to go stay at Turtle Bay, we all felt a little more relaxed working on this one. And the project turned out great! Check out the custom half sheet binder and really cool sales box below, and read more about the project here!

Turtle Bay custom printed box with handle - Corporate Image

Custom printed notebook binder in Hawaii - Corporate Image


The Indian motorcycle dealer guide 3 ring binders

An Iowan motorcycle manufacturer, design firm and 3 ring binder manufacturer walk into a bar…

Indian Motorcycle and Performance Marketing created a dealers guide as classic and elegant as their motorcycles.

2015 Indian Scout Motorcycle - Corporate Image

 

Check out the binders and get more information here!

 


“You Say Potato”… 3-Ring Folders and Presentation Binders

Ordering binders tip #27

3-ring folders, ring folders or pocket folders with rings are just other ways of saying presentation binders.

A presentation binder is a pocket folder with rings. Made from sturdy paperboard, these ring folders are lighter than a full cased and lined binder and can have pockets on the inside of either cover. This makes them great for conferences and meetings where there is set information that everyone needs, but also the possibility of variable data that also needs to be organized.

presentation ring folder, presentation binder - Corporate Image

 

The benefits of ring folders / presentation binders

  • Lighter construction means they are easier to transport.
  • Inside and out can be printed. Great design potential.
  • Pockets fold in, so even if you are only printing the outside, the branding extends to the inside of the binder.
  • Branding of tab dividers can match perfectly.
  • Flexible for variable amounts of information
  • The perfect binder for conferences, meetings and tradeshows

Specs for 3 ring folders / presentation binders

  • You can use a 1/2″, 3/4″ or 1″ round binder rings
  • Pockets! Go no pockets, one or two pockets – Vertical or horizontal!
  • Printed on offset printing press for maximum quality.
  • Can be printed with PMS colors, 4 color process, spot UV, and/or varnish
  • 3 ring folders have custom window cuts.
  • US standard, A4, or notebook (half sheet) binder sizes available. (Custom sizes possible!)
  • 100% recyclable!

GDUSA 2015 American Package Design Awards

GDUSA just announced their 2015 package design award winners and three of the winners are projects Corporate Image worked on!

Check out the projects here!

Grand Rapids Chair - Winner! GDUSA 2015 package awards

Bryce Creative - Sappi Warren - GDUSA 2015 American Package Design Award winner!

Q2 - Winner! 2015 GDUSA Package Design Awards - Corporate Image

 

Design matters!

These projects stand out for the amazing design both graphic and package. See more of what Corporate Image can do here!


12 great presentation design projects

Presentation packaging is a wide open field ranging from 3 ring binders, pocket folders, and boxes.

Unless this is all you do, getting some new ideas of what other people are making can be very useful! Corporate Image manufactures some of the best, most innovative binders, folders and boxes around, so we have some great projects.

So here you have it, 12 great presentation packaging projects – some new, some older – that span presentations for financial, manufacturing, fashion and interior design.

presentation binders and packaging - Corporate Image

Click here to see 12 great presentation pieces!


Green Healthcare Furniture to Go with Green Presentation Materials!

For years Corporate Image has been working with healthcare and medical professionals to design presentation materials just for them.

Our focus is to create better designed pieces that last longer, have more design possibilities and are not the non-recyclable, toxic vinyl and plastic they had used in the past.

We have worked with the industry to create 3-ring binders, presentation binders and folders and kits and boxes for everything from patient information kits to medical device boxes – all 100% recyclable and strong!

So we were very excited to hear this:

Good news indeed for both employees and patients in hospitals! New measures are helping green healthcare furniture!

Facebook, Kaiser Permanente, and Autodesk are among major buyers that have pledged to purchase furniture that contains no chemical flame retardants. HDR Architecture and Perkins + Will have also signed the pledge.

Initiated by the Center for Environmental Health (CEH), the purchasers’ pledge currently represents $520 million in annual furniture purchases. The announcement follows on the heels of a similar pledge among large healthcare networks in four U.S states.

HDR has also worked with CEH to publish a list of furniture suppliers that have totally eliminated flame retardants from their products as well as those that offer some products without these chemicals. According to the list, those that have eliminated flame retardants are:

  • Andreu World
  • Arcadia Contract
  • Bretford
  • David Edward Company
  • Global/GLOBALcare
  • Humanscale
  • Izzy+
  • Neutral Posture
  • OFS Brands
  • Teknion
  • Wieland

Though not listed by HDR, Ekla also makes commercial contract furniture containing no chemical flame retardants. Manufacturers that have removed the chemicals from certain product lines are Haworth, Herman Miller, Leland International/Freshcoast, and Martin Brattrud.

Naked Binder would like to applaud all of the Furniture manufacturers, Healthcare Facilities, Facebook and others who have pledged to eliminate these toxic chemicals from their businesses. (Now to pledge to eliminate vinyl binders?)

For the full article at buildinggreen.com go here!


3 Ring Binder Information and History

 Fascinating 3 ring binder information

You can use this information to rule the world of presentation material Trivial Pursuit and destroy at office supply Cranium!

Interesting facts about 3 Ring Binder - Corporate Image

When was the 3 ring binder invented?

That depends on where you are and who you ask.

the history of the 3 ring binderLoose-leaf paper was patented in 1854. Also in 1854, patents were filed for both the 2-ring and 3-ring binders by Henry T. Sisson of Providence, Rhode Island. Sisson recognized the need to be able to protect pages, although he was not yet exactly sure how to fix the problem.  No loose-leaf binders were available on the market at that time.

Fast forward a few years and go to Germany where Friedrich Soennecken is said to have invented ring binders in 1886 in Bonn, Germany. He also registered a patent on November 14, 1886, for his Papierlocher für Sammelmappen (“paper hole maker for folders”, or hole punch).

In the US, the Chicago Binder and File Company was one of the 1st companies to offer a binder for sale in 1899.

How are binders made and has that changed much? Yes and no…

Originally, 3 ring binders were made like hardcover books – three pieces of board (binders board – a heavy paperboard) held together with book cloth covers and end sheets. As plastics got invented, vinyl binders appeared – again three pieces of board but with two sheets of thin vinyl heat sealed at the edges and hinges. Not as strong, but easier to make.

Of course, people realized vinyl is toxic.

So now, with US binder manufacturers like Corporate Image, who are concerned with the long life of the binder as well as the health of the person using it, the best 3 ring binders are made from one sheet of binders board, cased and lined with printed sheets ( or in Naked Binder‘s case recycled papers or bare board) with a hinge pressed directly into the board. No weak spots and no vinyls, these 3 ring binders are 100% recyclable and non-toxic. It is also the strongest 3 ring binder hinge and allows for round spine binders.

How many 3-ring binders are made every year?

We have wondered the same thing, but there is no good count.  In the US, our best guess is that between 40 and 60 million 3 ring binders are sold every year – mostly cheap, vinyl, disposable imported ones. That is a lot of landfill.

For fascinating binder information and history to come!

 


Choosing the right 3 ring Binder – from ring size to styles

Corporate Image has created 3-ring binder for the modern brand – sleek, sustainable with a huge range of options. Before you go planning window cuts, spot UV and other finishing options, make sure you have a good grasp on the basics.

What are you putting in your 3 ring binder?

Before you make any other decisions or hunt through hundreds of pictures of 3 ring binders, find out how many pages and other materials you need. This will clarify ring size, which gives a clear picture of what style of binder, 3-ring mechanism and how strong your binder needs to be.

Knowing the page count of your materials (and whether it vary) is key to determining ring size. Adding pamphlets, samples or give-aways, USB drives or other objects lets you know how large the spine of the binder might need to be.

 

How many sheets of paper does a binder ring hold?

This depends on what style of ring you choose. A D-ring and a round ring hold the paper differently and have different benefits.

how to measure a 3 ring binder ring - corporate image

D-ring binders

In a D-ring, the paper is held evenly on the right, meaning that your tab dividers all line up and there is a clean line of paper. Some people find the harder to turn the pages than a round ring ( though a slant D-ring solves this problem).  A D-ring always mounts on the back panel of a binder – not the spine – so the paper rests on the flat part of the ring when it is closed. This makes the cover a little wider. If you need a small ring, it is good to know there is no 1/2″ D-ring.

  • 3/4″ D-ring holds up to 150 sheets of paper
  • 1″ D-ring holds up to 220 sheets of paper
  • 1.5″ D-ring holds up to 350 sheets of paper
  • 2″ D-ring holds up to 450 sheets of paper
  • 2.5″ D-ring holds up to 550 sheets of paper

Round ring binders (O ring)

A round ring can mount on the spine of a binder, so the covers, front and back, are a little shorter. It is easy to turn pages since it is a continuous curve. The issue with seeing tab dividers toward the bottom of the stack of information is negligible in smaller rings and up to you to decide if it is an issue in large rings. A lot of people don’t see it as a problem. For people with small paper needs – you can get a 1/2″ O ring binder!

  • 3/4″ O-ring holds up to 130 sheets of paper
  • 1″ O-ring holds up to 170 sheets of paper
  • 1.5″ O-ring holds up to 250 sheets of paper
  • 2″ O-ring holds up to 350 sheets of paper
  • 2.5″ O-ring holds up to 450 sheets of paper

For more information on rings and styles of 3 ring binders click here!


Future of looseleaf binder manufacturing…is in Iowa.

US looseleaf binder manufacturer - Corporate Image

 

The loose leaf binder has been around since about 1860, and since then the design has had only minor changes. During the latter half of the 20th century the vinyl binder came about, billed as a cheaper modern version of the 3 ring binder.

Since those days, we have discovered that vinyl binders not only fall apart quickly, but are impossible to recycle and actually toxic.

Corporate Image started manufacturing 3 ring loose leaf binders 30 years ago and wanted to do better than what was already on the market. They designed some of the first turned edge flex hinge or European hinged binders ever made in the US.

Because the hinge of the binder is pressed directly into the board, these loose leaf binders are super strong. The covers will never just fall off with normal use or because it is cold. Also, these binders could have offset printed covers and liners allowing the artwork to be a fine piece of art.

Over the last 30 years, Corporate Image has pushed sustainability, using soy inks and 100% post consumer waste board, and design, creating a huge range of custom options for 3 ring binders.

loose leaf binder with post closure - corporate image

From portfolio closures, round spines, custom window cuts, special finishes and sustainable materials, Corporate Image has pushed the loose leaf 3 ring binder into the 21st century and created a binder for the modern brand.

see more about where the loose leaf binder is going here!

 

 

 


Learning to Love Print Again – How Presentation Materials Help You Get Customers

“We gain interested people through our online campaigns. We gain customers when we get our materials in their hands…”

 

 Not using print materials is slowing you down even in the age of the internet.

People respond to tactile things. There is a deep need to feel, to touch, that stimulates different parts of the brain than visual stimulation alone. Even if you are a completely online company, the chances are you can gain more clients and customer by having print materials.

Print is an experience -The psychology of print

Perception is an active process. Touch includes information about you (e.g. your muscles, joints) as well as about what you are touching. To “be in touch with” a product, company or person is a primary urge. Our first intelligence is sensory refinement.

The experience of holding something in our hands changes how we perceive a product. Retail stores know that if you pick something up, you are much more likely to buy it. From Apple computers to clothing, stores are set up to engage you tactually and emotionally.

Printed materials offer a chance to present your brand quality, strength, and other qualities (eco friendly, glossy, solid, trustworthy) through a second channel. What you say can be backed up through more primal clues that reinforce and strengthen the logical arguments.

Print offers permanence

Corporate Image is a print manufacturer and 70% of our marketing is online marketing. What we understand is that we gain interested people through our online efforts, but we get customers when we get product and samples in their hands.

For you web pages, you get excited if people spend 1 minute or more on a page. The sad truth is, people surf and are very distracted online. It is a busy, shifting medium. A well designed print piece creates a more focused, concentrated way to engage your customer’s time and attention.

Once it is read, that information can sit on a shelf for reference. This shelf presence means you are always in front of your audience, even when the power goes out.

Print builds confidence

A beautifully printed piece shows that you have pride in your message, your product and your company. It can build your sales, give your sales people a great tool as well as generate interest in your company long after someone has forgotten your URL.

Whether you are showcasing building products for the contract industry, handing client’s financial information, or providing medical information, the experience and solidity of your marketing materials gives your customers confidence.

Corporate Image has been in the business of printing and manufacturing presentation materials for over 30 years. Their products have won awards from Best Binder in the World to GDUSA packaging awards and CMA awards. We specialize in 3-ring binders, pocket folders, presentation binders and boxes of all sorts. Our products are sustainable, recyclable and printed with soy inks.


Cloth and foil stamped 3 ring binder wins CMA STAR Award

The Construction Marketing STAR Awards for 2014 were just released and Corporate Image clients won a four of them!

Corporate Image created this cloth and foil stamped binder for WT Shade and they won at the Super STAR level – the highest level possible.

This cloth 3 ring binder is spectacular. It is clean and easy to read, the color makes it stand out on a shelf at the architects office, and the finger pull makes it easy to get off of a crowded shelf. This binder was FSC certified.

  • Cloth: Verona ABLAZE 680 (a book cloth available through LBS)
  • Ring: 1.5″ chrome D-ring
  • Foil: white gloss (cover)
  • Printing: 4 color proces (liner)

WT shade - cloth and foil stamped binder with a finger pull

cloth and foil stamped 3 ring binder

 

 

st-shade-liner

Who is WT Shade? (old site here)

We supply window coverings that provide natural lighting solutions that are innovative and superior in quality. We strive to provide our customers and end users with informed service that is responsive, respectful and resourceful. 

Windowtex was established in 1977 and over the years has become an industry and technology leader in sun control roller shade systems. 

Windowtex is committed to on-going innovation by developing our own proprietary technologies and products including unique hardware systems and electronic controls for motorized systems. Operating from a 30,000 sq. ft facility in Garden City Park, NY, Windowtex is equipped with state-of-the-art fabric cutting, heat-sealing equipment, production software, and all the other major tools necessary to produce top-of-the-line solar shading products. 

For an industry that works with beautiful fabrics, choosing a cloth 3 ring binder makes perfect sense. It is easy to see why this won the CMA Super STAR award!


Construction Marketing STAR Awards – Corporate Image customers win 3!

CMA Star Awards – 2014

The annual Construction Marketing STAR awards honor marketing excellence of construction industry professionals across a broad range of functional marketing disciplines.

 

CMA STAR awards

 

Simonton Windows –  Star level

An amazing corrugated box with inserts, a 3-ring binder and product pages. One neatly packaged sample kit shows window samples and all of you options.

Simonton custom corrugated box, binders and inserts - Corporate Image

Universal Forest Products – Eôtek  -  Super Star level

This ringless tri fold portfolio binder is being used as a sample kit for Eotek siding. Their smart use of spot UV on the photos really pops the elements of this piece.

Eotek ringless sample binder - Corporate Image

 

WT Shade  -  Super Star level

Add a beautiful cloth, foil stamping, finger pull and printed liner and you get an amazing FSC certified 3 ring binder that won a Super Star award.

Cloth and foil stamped binder WT Shade - Corporate Image

FSC certified printed 3 ring binder

 

Corporate Image is the best binder and print manufacturer in North America and has won international awards for our products.  Our team works with you to create exceptional presentation materials. Whether you are looking for custom pocket folders, sales boxes and presentation kits, 3 ring binders or a whole lot more, we can help you stand out and get noticed.


Why Corporate Image for your Printing and Packaging Needs?

We can help you reach your target audience with full-scale printing and packaging solutions.

CI custom printed 3 ring binders

Results.

Print matters.

The marketing tools you hand people act as stand in for your company. Well crafted, thoughtful, strong materials feel good in the hand, appeal to their sense of style and build confidence in your brand.

Our customers have won awards nationally and internationally from “Best Binder in the World”, numerous Addy awards, GDUSA Packaging awards and Construction Marketing awards. The awards they win are just the added benefit to the strength their presentation materials bring to their business.

Options.

Whether you need offset and digital printing, Corporate Image can get you exactly what you need. Our in-house package designers work side by side with print and production professionals every day to insure you get the exact product you need.  We create templates and mock-ups based on your specifications so you can check and double check how your product works and feels.

Our product line runs from

  • 3 Ring Binders – A4, US standard, landscape, notebook and small sizes, and larger sizes
    • options: Cloth wrapped binders, bare board, printed cased, presentation and lined binders, foil, spot UV, portfolio closures and more!
    • Tab Dividers – Match your binder with beautiful index tab dividers.
  • Pocket Folders – From our 25 best pocket folders designed for maximum flexibility to our huge range of custom folders
    • 1 and 2 pocket folders, tri fold folders, four flap enclosures, portfolio closures, built in USB holders and much more!
  • Packaging and Boxes – Paperboard and corrugate boxes for anything you need
    • Slip cases, tuck lock, mailers, sample kits, and much much more.
  • Custom Sample kits, POP displays, Menu options, Gift boxes – get the quality you deserve with the design help you want!

Service.

Our team acts as an extension of your team. Our staff have an incredible depth of knowledge in print, packaging and product design. From sales, design, pre-press, press operators and everyone who touches your product our main concern is helping you get exactly what you want, when you need it. We listen to you to make your life easier.

Sustainability.

Corporate Image takes sustainability seriously.  For over 30 years, we have created world class products which are 100% recyclable, with no vinyls, no plastics.  The binders board we use in our 3 ring binders is 100% post consumer waste and we can FSC certify your project if you wish. We also print with soy inks! We can help you meet or exceed your sustainability goals.

Contact us to get ideas, start a project and get the team in action for you.


Recycled Paper – A new resource for rethinking and looking at recycling

Corporate Image has been using 100% post consumer waste board for our binders for over 30 years.  We have huge resources of recycled papers to match the look feel and print quality you need and nearly everything we run is FSC certified. On top of this, everything we make – from our 3 ring binders, pocket folders to sales boxes – is recyclable.

We believe in recycling as a way to protect our natural resources and prevent waste. But, when is it best to use recycled papers and when is it a greater impact?  Sappi paper has a new resource for you.

recycle your thinking

Sappi paper has a great new resource called rethinking recycling.

Here is a first look on why it is important to recycle paper:

WASTE REDUCTION IS A FUNDAMENTAL TENET
of sustainability and recycling is an integral element
of any solid waste management plan. It’s one of the three
Rs we’re all familiar with: reduce — reuse — recycle, practiced
in that order. The environmental benefits of recycling vary
greatly between programs. For materials like e-waste,
it is critical to minimize exposure to hazardous materials.
For household products like aluminum or glass beverage
containers, there are enormous energy savings for using
recycled materials over processing raw materials. The
number one reason to recycle paper is to avoid the generation
of greenhouse gases in landfills.
Organic materials — including food waste, grass clippings
and leaves — decompose much faster than other materials
in landfills. In the absence of oxygen, one of the by-products
of biodegradation is methane. Methane — also known as
natural gas — has a global warming potential that is 25 times
higher than carbon dioxide. This is why many municipalities
require that grass clippings and leaves be separated from other
waste streams. By managing these streams separately they
can develop composting systems — which break down materials
in the presence of air — to avoid methane generation.
The same is true for the fiber in paper products. By keeping
these materials out of landfills, the fiber can be put to use
and avoid methane formation.

There are many facets to recycling, from the process itself to the benefits and concerns. Sappi has worked to bring a resource that addresses many of these issues.

More Sappi info on recycled paper here.


Looking for a 3 Ring Binder and Presentation Material manufacturer?

What should you expect from a 3-ring binder manufacturer.

caseline2

Presentation and 3 ring binder manufacturers are not all alike. If you are new to the game of ordering custom printed products, we’d like to give you a few ideas of what to look for in your print manufacturer.

Innovations… Styles… Options… Strengths….

Print and presentation packaging vary heavily from job to job – many of the questions may be best answered or collaborated on with your printer. Digital or offset printing, 4 color process or 4 cp plus a spot color, the best closure for cost, strength or looks (bearing in mind that what is best for one is not always best for another).  Many times your project becomes a collaborative venture as you get input from the product designers, production and sales reps, which results in a fantastic product.

Innovation from your manufacturer is also important. Knowing the capabilities best and what has worked over a large range of products allows your manufacturer to be proactive in finding you solution.

Customer Service

Your sales team will help you navigate your process from start to finish so you want them responsive, knowledgable and able to listen.  Any printer worth their salt should be able to provide samples, estimates, mock-ups for new products, templates, proofs and double check your art.

Design Support

Does your print manufacturer have product designers on staff who can create products to your specifications and work with you to get exactly what you need? Even standard products are designed. Make sure your manufacturer is not just copying a template they found on the internet.

An example: Our product designers create for strength, looks, ease of use and to work with your materials. Even in something as seemingly simple as pocket folders, we re-designed the top 25 pocket folders so you know exactly which envelope they fit in, greatest range of pages, longevity and simplicity.

Accounting

Clear accounting guidelines save you time and headaches.  From credit policies to payment terms, get clear information.

Available to you.

Can you reach your representative when you need them? This can lower your stress by more than a little.

Corporate Image, quality printing and manufacturing

Learn more about how Corporate Image works with you here. If you have a question or want to discuss a project, give us a call. Cynde will be more than happy to answer your call and connect you with the right person to take care of your needs. Ask for samples or quotes here!

Our office hours are:
Monday – Friday 8:00 am – 5:00 pm CST

515.262.3191
800.247.8194
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Serious Fun with Paper: Paper Art on Display in NYC

At Corporate Image we deal with paper all day and really love the flexibility of the medium. Admittedly, much of ours goes into packaging and presentation materials, but that doesn’t dampen our enthusiasm for other forms of paper art!

From HOW Design Magazine

Brooklyn-based multimedia artist Michael Hambouz creates stunning cut-paper artwork, and thanks to The Durst Organization and chashama, 18 of his large-scale cut-paper collages are now on display until November 21, 2014, in the Lobby Gallery of 1133 Avenue of the Americas in New York City.

In a celebration of both cut-paper artwork and small-town manufacturing, Factory Made utilizes a 140-year-old French Paper Company’s own renowned paper stock to give viewers a rare glimpse into the operations of one of the last independently owned paper mills in America.

Paper Art Michael hambouz MichaelHambouz2

 

Exhibition Details:
Michael Hambouz: Factory Made
1133 Avenue of The Americas (between 43rd and 44th Streets), Lobby Gallery
Free and Open to the Public

On View: September 10-November 21, 2014
Hours: Monday-Friday, 8 AM-7 PM
RSVP: Required, please email janusz@chashama.org

And after you’ve seen Factory Made, make a day of cut-paper artwork by heading down the street to the Museum of Modern Art, where the blockbuster show Henri Matisse: The Cut-Outs is on display until February 8, 2015.

- See more cut paper art!


Print is Going Strong. But why?

For the last 20 years we have heard that the world is going paperless, and yet companies are printing materials all the time. So what is happening?

Print is a brand experience for your customer - Corporate Image

The Psychology of Print

People respond to physical, tactile materials. Look at books. Some people read on kindles or other devices, but for most people I know, the feel of the book, the weight and even the turning of pages are part of the experience of the book. Books are experiences, not a collection of words.

Your presentation and marketing materials are experiences. People respond to the craftsmanship and heft of quality objects in a way an email can not mimic.

Sometimes you just need printed materials.

Some industries need to make sure the information they produce is always available.

Healthcare- From patient files to forms, this industry is paper-intensive, and predicts to be even more so over the coming years. This is one industry that if the lights go out, that information needs to be in the patients hand and available.

Also, it is a lot more comforting to have the information to read in hand instead of just receiving a web address (“You need surgery – go to this website for more information.” is not what I would want to hear…)

Legal – Papers need to be signed, stamped, delivered, read and re-read. Imagine a wedding certificate as an email.  Much less romantic.

Financial / Real Estate / Insurance – All these industries produce paper that you need to have access to. If you are investing in a house, stocks or a new business it is nice to have a strong, well made folder or binder to hold your papers. It builds confidence that the organization you are dealing with exists, is legitimate and is planning to be there for you.

Printing Smarter

Print is just one component of your marketing and presentation, but it is an important one. Companies are printing less, but smarter – creating stand out pieces that have great feel, outstanding print and graphics and work with their branding.

Less but better is the mantra. Maybe you used to print 40,000 pocket folders every year. Much of that was sent to prospects that were not very warm or even pulled from lists. Now you make 10,000 folders – beautiful, a little heavier paper, maybe soft-touch lamination for a great feel – and send them to better qualified prospects.  Your returns are higher and your costs are lower.  That quality difference will be noticed and pay off with the clients.

What to look for in your Print Manufacturer? Your Success.

You don’t want to align your company with cheap folders, 3 ring binders that fall apart or a box that won’t close, and yet that is often what you get.

A print manufacturer should stress quality, knowledge, service and have the internal design staff to help you get exactly what you want and need.

Corporate Image has been creating custom presentation materials – from 3 ring binders, pocket folders to boxes of all types – for over 30 years. We come from a book binding tradition that started over 150 years ago and developed into what we are today.

From winning “Best Binder in the World” to GDUSA packaging awards, we have delivered the quality products that help make our customers successful. We don’t rest on our laurels, Corporate Image is constantly creating new solutions that give you quality with other attributes you need. From our eco-friendly tuck lock boxes and glue-less pocket folders to the worlds strongest 3 ring binders (flexed 250,000 times without failing!), we give you quality that will help you shine.

Print is alive and well and still helping you stand out with your clients! Contact us to get more information on how we can help you!


Paper Weights: what they mean, how they convert

 Paper Weights are confusing.

As a print manufacturer Corporate Image deals in all kinds of paper stocks, but we find not all of our designers know all the nuances. Whether we make a printed 3-ring binder, a pocket folder or a cool sales box, paper stocks will vary heavily.

Lets look at this question which you might run into if you want to put a 3-ring binder in a sales box.

Question:  If you have 18 pt. and 100# papers how do those compare?

First off, lets find out what it all means:

Definitions:

    • Basis Weight
      The basis weight of a paper is the designated fixed weight of 500 sheets,
      measured in pounds, in that paper’s basic sheet size.
      It is important to note that the “basic sheet size” is not the same
      for all types of paper. For instance

      • bond or ledger paper sheet size: 17″ x 22″
      • Text, offset or book coated papers: 25″ x 38″
      • Cover stock: 20″ x 26″
    • Caliper
      Caliper refers to the thickness of a sheet of paper expressed
      in thousandth of an inch. This measurement is taken with a micrometer.
      Normally, paper caliper should not have more than a + or – 5% variance
      within a sheet. Generally, the relation between caliper and basis weight ….
      the greater the caliper (the thicker the paper), the greater the paper weight.
    • Equivalent Weight
      While different paper types have different basic sizes,
      papers can still be compared by using equivalent weight.
    • POINTS
      Every POINT=.001 inch
      For Example: 10 pt card = .010in.

Now the question is how those translate.

Up above we were looking at 100# offset text vs 18pt stock.  Actually these are pretty far apart. So as we look down the list, we see that 100# text paper is only about 6pt (listed as caliper on the chart). Much lighter paper, which you would expect.  18pt., as we find out, is a very sturdy stock – useful for strong pocket folders or paperboard boxes. 100# text is great for printing that might wrap your 3 ring binder.

Understanding Paper Weights - Corporate Image

 

Paper weights don’t have to be confusing.  Now when you are working on a new design and printers are quoting papers, you can have an easy resource to ensure you know exactly what they are talking about.


Iowa – More Interesting than you think.

For many of you when you think of Iowa, you may be thinking Idaho (potatoes) or Ohio (Cleveland).  We get it.

So besides being the best place for young professionals and apparently the new hipster capital of the country, lots of corn and soy beans – What else does Iowa have?

From ax wielding artists, to the people who build pipe organs and one of the main protectors of seed diversity Iowa is surprising is it’s range.

Michael Squire - Iowa Artist Seed Savers - Preserving Biodiversity

 

Even the company that makes the best 3-ring binders in the world is represented! Hey that is us!


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