Paper Weights are confusing.
As a print manufacturer Corporate Image deals in all kinds of paper stocks, but we find not all of our designers know all the nuances. Whether we make a printed 3-ring binder, a pocket folder or a cool sales box, paper stocks will vary heavily.
Lets look at this question which you might run into if you want to put a 3-ring binder in a sales box.
Question: If you have 18 pt. and 100# papers how do those compare?
First off, lets find out what it all means:
Now the question is how those translate.
Up above we were looking at 100# offset text vs 18pt stock. Actually these are pretty far apart. So as we look down the list, we see that 100# text paper is only about 6pt (listed as caliper on the chart). Much lighter paper, which you would expect. 18pt., as we find out, is a very sturdy stock – useful for strong pocket folders or paperboard boxes. 100# text is great for printing that might wrap your 3 ring binder.
Paper weights don’t have to be confusing. Now when you are working on a new design and printers are quoting papers, you can have an easy resource to insure you know exactly what they are talking about.
For many of you when you think of Iowa, you may be thinking Idaho (potatoes) or Ohio (Cleveland). We get it.
So besides being the best place for young professionals and apparently the new hipster capital of the country, lots of corn and soy beans – What else does Iowa have?
Your company believes in being environmentally friendly and wants great design, printing and quality. Your job: Find a index tab divider for their information kits that fulfills all of these needs.
Corporate Image has a quick guide for what to look for in index tab dividers!
Organizing with tab dividers is just one aspect of what you need when you are ordering tabs.
Can you print your index tabs to match your other printed materials?
If all of your materials are printed with spot PMS and spot UV, being able to match that is makes your whole kit stand out. Know whether you can print either offset or digital and how close it will match your other materials.
How many tab dividers do you need?
Do you need a bank of 5, a bank of 10 or three banks of 6 tabs? Are your tabs standard square tabs or rounded or custom? Are there templates and are they easy to use?
How many tab dividers you order will obviously depend on how many categories of information you are separating. Whether you get a bank of 10 or two banks of 5 will depend to a degree on how much information you are putting on the tab itself as well as the aesthetics of how you like the tabs to look.
Recycled, recyclable and eco friendly tab dividers.
Seriously, with all the choices out there, how could you not get a tab divider that is printed by a green printer and is 100% recyclable. Soy inks, recycled papers and the ability to recycle the divider actually don’t really affect quality, price or options. To get anything else would go against your companies responsibility statements and ruffle feathers all the way to the top.
Whatever you need for your tab dividers Corporate Image can help you.
We have been making index tab dividers along with our sales boxes and 3-ring binders for over 30 years! Custom or standard, digital or offset printed, we are experts in helping you get exactly what you need. Great templates and an in-house product designer can make your life easier!
Get the best price, or make it look great. This marketing dilemma has been handed down for ages.
Lets face it, in order to represent your company or your client well, quality is key. If what you hand out to your customer is poorly made, badly printed and falls apart, what does that say about your company?
On the other hand, there are only so many marketing dollars and they have to last as long as possible. Justifying a major printed expense when budgets are tight is nearly impossible.
So what is the answer? Both are right.
The real question is why you can’t have both? Take the above piece as an example. Great printing, easy display, strong presentation and in a sturdy binder making it easy to keep handy on a shelf.
Could this have been done in a way that cost a lot more? Absolutely. Is it a design that offers a great answer to the problem of showing 9 pieces of stone? Yes it is.
If you have issues with quality vs cost, perhaps you need to talk to your packaging manufacturer more. Corporate Image has been in crafting 3-ring binder, pocket folders and boxes of all types for 30 years. Our quality is unmistakable and well know in the design community. Equally important is our experience with product design which allows us to envision a range of solutions that can give you the quality within your budget.
Don’t get me wrong, we love the super complicated, multi-piece jigsaw puzzle-ism marketing kits that just blow everyone’s mind. Everyone from production to product design gets to rethink what is possible for those! That doesn’t mean we down’t love the clean lines of a great presentation piece that solves a problem just as hard – balancing the budget and getting great presentation materials.
If anyone tries to convince you that there is a choice between your budget and quality, find a new presentation manufacturer. In fact, call us!
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