Practical. That is a word people use for 3-ring binders.
Imagine a 3-ring binder that goes beyond practical and becomes a design element, marketing tool and a work of art.
Some of the design issues you are going to run into have nothing to do with the practical thoughts of ring size (how much stuff are you putting in there) or the difference between round and “D” rings. (get binder ring info here!)
Printing your custom binder.
The cover, spine and back cover of your binder are all on one printed sheet. Unlike vinyl slip sheeted or screen printed binders, your artwork is seamless with unmatched quality.
Remember that the spine of a binder is what is seen when it is on a shelf. This is an opportunity to create some visual excitement even when your binder is not in use.
Printing your binder liner (the inside)
If you are working on an offset printed binder, printing the liner is free! This gives you more room to make your statement, add information, and connect with your end user.
Haptic Binders – tactile marketing in just getting started!
Marketing seems to be just discovering the role of touch in our decision making process. With over 240 colors of book fabrics, debossing, UV printing, custom die cuts, soft touch laminations and foil stamping, you have a range of options that make your 3 ring binder tantalizing to touch.
3 ring binder closures
Most 3 ring binders don’t have closures, but there are many ways to keep your information safe and your binder closed when you are not using it. Start with a portfolio binder, which has a flap that comes around to the front cover.
The most common closures are velcro (in white, black or clear) and magnets (square and round in many sizes). Both of these offer secure ways of keeping the covers. Straps are available also.
We love great design.
Creating presentation materials for Building, Architecture and the Contract industries are a big part of what we do. In our years of working with all aspects of the industry, we have created new products specifically for the needs of our clients. Whether you are designing buildings, building them or are working on the interior design, Corporate Image can help get your message out.
Many of our customer’s projects are spectacular and are recognized by various juries and design organizations.
These three projects recently won Construction Marketing Awards for 2015!
For the last 20 years we have heard that the world is going paperless, and yet companies are printing materials all the time. So what is happening?
The Psychology of Print
People respond to physical, tactile materials. Look at books. Some people read on kindles or other devices, but for most people I know, the feel of the book, the weight and even the turning of pages are part of the experience of the book. Books are experiences, not a collection of words.
Your presentation and marketing materials are experiences. People respond to the craftsmanship and heft of quality objects in a way an email can not mimic.
Sometimes you just need printed materials.
Some industries need to make sure the information they produce is always available.
Healthcare– From patient files to forms, this industry is paper-intensive, and predicts to be even more so over the coming years. This is one industry that if the lights go out, that information needs to be in the patients hand and available.
Also, it is a lot more comforting to have the information to read in hand instead of just receiving a web address (“You need surgery – go to this website for more information.” is not what I would want to hear…)
Legal – Papers need to be signed, stamped, delivered, read and re-read. Imagine a wedding certificate as an email. Much less romantic.
Financial / Real Estate / Insurance – All these industries produce paper that you need to have access to. If you are investing in a house, stocks or a new business it is nice to have a strong, well made folder or binder to hold your papers. It builds confidence that the organization you are dealing with exists, is legitimate and is planning to be there for you.
Print is just one component of your marketing and presentation, but it is an important one. Companies are printing less, but smarter – creating stand out pieces that have great feel, outstanding print and graphics and work with their branding.
Less but better is the mantra. Maybe you used to print 40,000 pocket folders every year. Much of that was sent to prospects that were not very warm or even pulled from lists. Now you make 10,000 folders – beautiful, a little heavier paper, maybe soft-touch lamination for a great feel – and send them to better qualified prospects. Your returns are higher and your costs are lower. That quality difference will be noticed and pay off with the clients.
What to look for in your Print Manufacturer? Your Success.
You don’t want to align your company with cheap folders, 3 ring binders that fall apart or a box that won’t close, and yet that is often what you get.
A print manufacturer should stress quality, knowledge, service and have the internal design staff to help you get exactly what you want and need.
Corporate Image has been creating custom presentation materials – from 3 ring binders, pocket folders to boxes of all types – for over 30 years. We come from a book binding tradition that started over 150 years ago and developed into what we are today.
From winning “Best Binder in the World” to GDUSA packaging awards, we have delivered the quality products that help make our customers successful. We don’t rest on our laurels, Corporate Image is constantly creating new solutions that give you quality with other attributes you need. From our eco-friendly tuck lock boxes and glue-less pocket folders to the worlds strongest 3 ring binders (flexed 250,000 times without failing!), we give you quality that will help you shine.
Print is alive and well and still helping you stand out with your clients! Contact us to get more information on how we can help you!
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