REQUEST:

Print is Going Strong. But why?

For the last 20 years we have heard that the world is going paperless, and yet companies are printing materials all the time. So what is happening?

Print is a brand experience for your customer - Corporate Image

The Psychology of Print

People respond to physical, tactile materials. Look at books. Some people read on kindles or other devices, but for most people I know, the feel of the book, the weight and even the turning of pages are part of the experience of the book. Books are experiences, not a collection of words.

Your presentation and marketing materials are experiences. People respond to the craftsmanship and heft of quality objects in a way an email can not mimic.

Sometimes you just need printed materials.

Some industries need to make sure the information they produce is always available.

Healthcare- From patient files to forms, this industry is paper-intensive, and predicts to be even more so over the coming years. This is one industry that if the lights go out, that information needs to be in the patients hand and available.

Also, it is a lot more comforting to have the information to read in hand instead of just receiving a web address (“You need surgery – go to this website for more information.” is not what I would want to hear…)

Legal – Papers need to be signed, stamped, delivered, read and re-read. Imagine a wedding certificate as an email.  Much less romantic.

Financial / Real Estate / Insurance – All these industries produce paper that you need to have access to. If you are investing in a house, stocks or a new business it is nice to have a strong, well made folder or binder to hold your papers. It builds confidence that the organization you are dealing with exists, is legitimate and is planning to be there for you.

Printing Smarter

Print is just one component of your marketing and presentation, but it is an important one. Companies are printing less, but smarter – creating stand out pieces that have great feel, outstanding print and graphics and work with their branding.

Less but better is the mantra. Maybe you used to print 40,000 pocket folders every year. Much of that was sent to prospects that were not very warm or even pulled from lists. Now you make 10,000 folders – beautiful, a little heavier paper, maybe soft-touch lamination for a great feel – and send them to better qualified prospects.  Your returns are higher and your costs are lower.  That quality difference will be noticed and pay off with the clients.

What to look for in your Print Manufacturer? Your Success.

You don’t want to align your company with cheap folders, 3 ring binders that fall apart or a box that won’t close, and yet that is often what you get.

A print manufacturer should stress quality, knowledge, service and have the internal design staff to help you get exactly what you want and need.

Corporate Image has been creating custom presentation materials – from 3 ring binders, pocket folders to boxes of all types – for over 30 years. We come from a book binding tradition that started over 150 years ago and developed into what we are today.

From winning “Best Binder in the World” to GDUSA packaging awards, we have delivered the quality products that help make our customers successful. We don’t rest on our laurels, Corporate Image is constantly creating new solutions that give you quality with other attributes you need. From our eco-friendly tuck lock boxes and glue-less pocket folders to the worlds strongest 3 ring binders (flexed 250,000 times without failing!), we give you quality that will help you shine.

Print is alive and well and still helping you stand out with your clients! Contact us to get more information on how we can help you!


Writing a RFP or RFQ for Custom 3-ring Binders? Here is a little help.

This is a guest post by Lori Owens

Sometimes you need a little help writing a Custom Binder RFP/RFQ

Writing an RFP (Request For Proposal) or an RFQ (Request for Quote) for custom printed 3-ring binders (or finding a binder option for that variable data) can be a tough undertaking. There are a lot of variables involved, from the purpose of the binder, the artwork, the size, and even the material.

Whether you are looking for a customized printed 3-ring binder or a binder that allows you to print your own labels to provide that variable data for your binder project look no farther – Corporate Image and Naked Binder can help with your needs.

What do you need to specify for your binder RFP or RFQ?

There are some basic things to consider right off. How the binder is being used will be key.  How much information is being put in, how it will be used and how it needs to represent your brand are the basic questions.

What Size Custom 3-ring Binder Do We Need?

The two key things to know here are what size paper are you putting in the binder and how much.

Is the paper US standard, half sheet or A4?  If you are in the US or Canada, generally it will be 8.5″ x 11″ paper.  If not, the chances are your binder will hold A4.

The next measurement to look for is capacity. For a custom manufacturer binder size is actually a measurement of ring capacity, and not the width of the spine of the binder.

In order to determine ring size in reviewing responses to your RFP, we have provided a quick overview of what ring size would be appropriate for your custom binder application, the table below is based on the number of sheets of 20# bond paper. As you can see D-ring binders hold more paper than Round ring binders.  If you have a larger ring size and are using tab dividers, a D-ring also holds the paper flatter on the insuring your tabs are visible.

sizing a 3-ring binder - Corporate Image

What are Our Priorities in this Custom 3-ring Binder RFP/RFQ?

Before we can quote a binder, you need to decide the look and feel of your binder. (See a gallery of 3-ring binder styles here!) How you are using it and what art and finish you want will determine whether it is a lined and cased binder or paperboard binder, or whether it will print digitally or offset.

Look and Feel of the binder – how it is used – how it fits with your brand

custom printed portfolio binder - Corporate Image

Binder Options (options list here)

  • Does your binder need to be printed in full color? Spot UV? Labels? Foil? Cloth?
  • Is a Glossy or Matte finish important?
  • Do you need variable data?
  • Does your binder need to be recyclable?

Durability

  • What specifically is the use of the binder?
  • How often are the contents likely to be referenced?
  • How long does the custom ring binder have to last?

Quantity

  • What is the likely initial order quantity?
  • How frequently would you anticipate reordering, or is this a one time project?

Budget

  • Has a budget been set for the project?

 

Production Time, Methods, and Preferences

Another key consideration you should outline in your RFP is your anticipated project date, and whether or not the “required by” date is firm. We would specify if the request is doable right away. If the required by date is flexible (or far enough out), it allows us to consider all possible options in meeting your request, and maximizing your budget.

Corporate Image and Naked Binder’s manufacturing plant is located in Des Moines, IA, we are happy to say our binders are made in the USA. This allows for a quick turnaround time and also knowing shipping costs would be less than importing binders.

Outlining these preferences in your RFP/RFQ is helpful in generating an accurate response and enabling us to find the most effective solution for your custom binder project.

How Flexible Are Your Custom Binder Specifications?
How to Spec a RFP Binder - Corporate ImageDepending on your budget for the project, it may be possible for us to meet all of your expectations and requirements and we can determine this for you right up front. There are also options that you may not have thought of which can add value to your binders while also saving you money.

These options might include ring size, type of paper, turned-edge, flush cut, bare board binder, or paperboard binders, finishes, D-ring, slant D-ring or round ring, artwork… any one of a number of variables. By indicating which specifications may be able to be modified in order to make your project work, this will provide us with the information needed in order to make a proper and accurate response.

Custom Binder Warehousing, Drop Shipping, and Fulfillment

It is important to include information in your RFP about the implementation of your binder program.

Will your binder program require drop shipping to multiple locations, either at the start of the program or throughout the year?

If you’re drop shipping, will it be “blind drop shipping” or white labeling?

Need More Help with Your Custom Binder RFP or RFQ?

Have Questions? We’re always willing to help. Please feel free to contact your sales consultant and let us help understand your project and provide the best possible solution for your binder project. We look forward to working with you! Contact us and let us give you a hand!

 


Hole Placement for 3-Ring Binders – a handy guide.

We will get calls from people asking what the hole placement is for various rings in binder – from A4 to notebook sized binders.

Until know, we didn’t have a great visual that explain it. Then we found this chart which offers an instant reference for 12 different binder ring configurations. Most of you probably don’t get as excited as we do about these things, but there it is.  We were psyched.

Find your binder ring size and the space between the rings is listed on the right:

Common 3-ring binder hole patterns and measurements

Example:

I have a half sheet notebook binder, and need to punch paper for it.  I thumb down until I find “US 3 rings for 51/2 x 81/2″ paper.

There are 3-rings and it says “(2x 2 3/4″)”. This means there are two spaces, 2-3/4″ wide.  Since it is a 3 ring set up, set up the middle ring in the center and the other two rings 2-3/4″ our from that and – voilá! –  perfectly spaced rings.

The perfect guide for hole placement in 3-ring binders.  Carry your copy with you always!

 

 


What are people saying about working with Corporate Image? Lets find out…

Case Study:  Prestige Tuxedo Marketing Kit

“After extensive research and exhausting all avenues looking for the perfect company with the credentials and know-how we felt necessary for our project, Corporate Image stood out as the clear frontrunner. We simply couldn’t have been more pleased with the final result of our binders. The excellent craftsmanship exceeded our expectations and continues to create quiet a buzz each time someone new sees the binders for the first time. As for customer service, our representative Barb McChesney was absolutely amazing to work with. Her knowledge of the process and complete commitment to making sure we were 100% satisfied with the end result made our decision to partner with Corporate Image even more enjoyable. I would absolutely recommend Corporate Image – and have done so already. Without a doubt, Prestige Tuxedo will be a repeat customer.”

 

Michael Shuemaker

Director of Marketing | Brand Management

Prestige Tuxedo

Knoxville, TN

Custom cloth and foil stamped 3-ring binder  - Corporate Image

Project specifics:

  • Holds wire-o bound materials
  • Slate Grey cloth binder with black foil stamping Cover
  • Black end leaf liner
  • Portfolio closure binder
  • Magnet Closure

Won American Package Design Award 2014

wire-o binding in a portfolio binder - Corporate Image


Project Spotlight: SassyBaby Portfolio Binder

At Corporate Image we are design geeks, we appreciate the amazing designs, designers and creatives that we get to work with. To celebrate the great design we see from our clients and packaging staff,  we instituted these product, creative spotlights!

Sassy Baby - showcased in the Corporate Image Design Spotlight

Sassy Baby is a company that works with child development experts to make innovative products for a child’s early years.

“Products with purpose – our passion for fashion assures today’s mom that her baby will be just like her: fun, savvy, smart… and SASSY!”

What we like about the binder is

“The branding is clear and consistant all the way through – and it is fun! The binder has great shelf presence and makes you want to open it.”

“A portfolio closure on the binder makes it like a present to open, with the graphics it adds that little kid excitement to opening the binder…”

portfolio 3-ring Sassy Baby binder - Corporate Image

portfolio 3-ring Sassy Baby binder - Corporate Image


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