REQUEST:

Why Corporate Image for your Printing and Packaging Needs?

We can help you reach your target audience with full-scale printing and packaging solutions.

CI custom printed 3 ring binders

Results.

Print matters.

The marketing tools you hand people act as stand in for your company. Well crafted, thoughtful, strong materials feel good in the hand, appeal to their sense of style and build confidence in your brand.

Our customers have won awards nationally and internationally from “Best Binder in the World”, numerous Addy awards, GDUSA Packaging awards and Construction Marketing awards. The awards they win are just the added benefit to the strength their presentation materials bring to their business.

Options.

Whether you need offset and digital printing, Corporate Image can get you exactly what you need. Our in-house package designers work side by side with print and production professionals every day to insure you get the exact product you need.  We create templates and mock-ups based on your specifications so you can check and double check how your product works and feels.

Our product line runs from

  • 3 Ring Binders – A4, US standard, landscape, notebook and small sizes, and larger sizes
    • options: Cloth wrapped binders, bare board, printed cased, presentation and lined binders, foil, spot UV, portfolio closures and more!
    • Tab Dividers – Match your binder with beautiful index tab dividers.
  • Pocket Folders – From our 25 best pocket folders designed for maximum flexibility to our huge range of custom folders
    • 1 and 2 pocket folders, tri fold folders, four flap enclosures, portfolio closures, built in USB holders and much more!
  • Packaging and Boxes – Paperboard and corrugate boxes for anything you need
    • Slip cases, tuck lock, mailers, sample kits, and much much more.
  • Custom Sample kits, POP displays, Menu options, Gift boxes – get the quality you deserve with the design help you want!

Service.

Our team acts as an extension of your team. Our staff have an incredible depth of knowledge in print, packaging and product design. From sales, design, pre-press, press operators and everyone who touches your product our main concern is helping you get exactly what you want, when you need it. We listen to you to make your life easier.

Sustainability.

Corporate Image takes sustainability seriously.  For over 30 years, we have created world class products which are 100% recyclable, with no vinyls, no plastics.  The binders board we use in our 3 ring binders is 100% post consumer waste and we can FSC certify your project if you wish. We also print with soy inks! We can help you meet or exceed your sustainability goals.

Contact us to get ideas, start a project and get the team in action for you.


Serious Fun with Paper: Paper Art on Display in NYC

At Corporate Image we deal with paper all day and really love the flexibility of the medium. Admittedly, much of ours goes into packaging and presentation materials, but that doesn’t dampen our enthusiasm for other forms of paper art!

From HOW Design Magazine

Brooklyn-based multimedia artist Michael Hambouz creates stunning cut-paper artwork, and thanks to The Durst Organization and chashama, 18 of his large-scale cut-paper collages are now on display until November 21, 2014, in the Lobby Gallery of 1133 Avenue of the Americas in New York City.

In a celebration of both cut-paper artwork and small-town manufacturing, Factory Made utilizes a 140-year-old French Paper Company’s own renowned paper stock to give viewers a rare glimpse into the operations of one of the last independently owned paper mills in America.

Paper Art Michael hambouz MichaelHambouz2

 

Exhibition Details:
Michael Hambouz: Factory Made
1133 Avenue of The Americas (between 43rd and 44th Streets), Lobby Gallery
Free and Open to the Public

On View: September 10-November 21, 2014
Hours: Monday-Friday, 8 AM-7 PM
RSVP: Required, please email janusz@chashama.org

And after you’ve seen Factory Made, make a day of cut-paper artwork by heading down the street to the Museum of Modern Art, where the blockbuster show Henri Matisse: The Cut-Outs is on display until February 8, 2015.

- See more cut paper art!


Print is Going Strong. But why?

For the last 20 years we have heard that the world is going paperless, and yet companies are printing materials all the time. So what is happening?

Print is a brand experience for your customer - Corporate Image

The Psychology of Print

People respond to physical, tactile materials. Look at books. Some people read on kindles or other devices, but for most people I know, the feel of the book, the weight and even the turning of pages are part of the experience of the book. Books are experiences, not a collection of words.

Your presentation and marketing materials are experiences. People respond to the craftsmanship and heft of quality objects in a way an email can not mimic.

Sometimes you just need printed materials.

Some industries need to make sure the information they produce is always available.

Healthcare- From patient files to forms, this industry is paper-intensive, and predicts to be even more so over the coming years. This is one industry that if the lights go out, that information needs to be in the patients hand and available.

Also, it is a lot more comforting to have the information to read in hand instead of just receiving a web address (“You need surgery – go to this website for more information.” is not what I would want to hear…)

Legal – Papers need to be signed, stamped, delivered, read and re-read. Imagine a wedding certificate as an email.  Much less romantic.

Financial / Real Estate / Insurance – All these industries produce paper that you need to have access to. If you are investing in a house, stocks or a new business it is nice to have a strong, well made folder or binder to hold your papers. It builds confidence that the organization you are dealing with exists, is legitimate and is planning to be there for you.

Printing Smarter

Print is just one component of your marketing and presentation, but it is an important one. Companies are printing less, but smarter – creating stand out pieces that have great feel, outstanding print and graphics and work with their branding.

Less but better is the mantra. Maybe you used to print 40,000 pocket folders every year. Much of that was sent to prospects that were not very warm or even pulled from lists. Now you make 10,000 folders – beautiful, a little heavier paper, maybe soft-touch lamination for a great feel – and send them to better qualified prospects.  Your returns are higher and your costs are lower.  That quality difference will be noticed and pay off with the clients.

What to look for in your Print Manufacturer? Your Success.

You don’t want to align your company with cheap folders, 3 ring binders that fall apart or a box that won’t close, and yet that is often what you get.

A print manufacturer should stress quality, knowledge, service and have the internal design staff to help you get exactly what you want and need.

Corporate Image has been creating custom presentation materials – from 3 ring binders, pocket folders to boxes of all types – for over 30 years. We come from a book binding tradition that started over 150 years ago and developed into what we are today.

From winning “Best Binder in the World” to GDUSA packaging awards, we have delivered the quality products that help make our customers successful. We don’t rest on our laurels, Corporate Image is constantly creating new solutions that give you quality with other attributes you need. From our eco-friendly tuck lock boxes and glue-less pocket folders to the worlds strongest 3 ring binders (flexed 250,000 times without failing!), we give you quality that will help you shine.

Print is alive and well and still helping you stand out with your clients! Contact us to get more information on how we can help you!


Budget vs. Quality in Print: A False Dilemma

Get the best price, or make it look great. This marketing dilemma has been handed down for ages.

Lets face it, in order to represent your company or your client well, quality is key. If what you hand out to your customer is poorly made, badly printed and falls apart, what does that say about your company?

On the other hand, there are only so many marketing dollars and they have to last as long as possible. Justifying a major printed expense when budgets are tight is nearly impossible.

So what is the answer? Both are right.

Wood flooring sample binder - Corporate Image

The real question is why you can’t have both? Take the above piece as an example.  Great printing, easy display, strong presentation and in a sturdy binder making it easy to keep handy on a shelf.

Could this have been done in a way that cost a lot more? Absolutely. Is it a design that offers a great answer to the problem of showing 9 pieces of stone? Yes it is.

If you have issues with quality vs cost, perhaps you need to talk to your packaging manufacturer more. Corporate Image has been in crafting 3-ring binder, pocket folders and boxes of all types for 30 years. Our quality is unmistakable and well know in the design community. Equally important is our experience with product design which allows us to envision a range of solutions that can give you the quality within your budget.

Don’t get me wrong, we love the super complicated, multi-piece jigsaw puzzle-ism marketing kits that just blow everyone’s mind. Everyone from production to product design gets to rethink what is possible for those! That doesn’t mean we down’t love the clean lines of a great presentation piece that solves a problem just as hard – balancing the budget and getting great presentation materials.

If anyone tries to convince you that there is a choice between your budget and quality, find a new presentation manufacturer.  In fact, call us!

 


Cloth 3 Ring Binders: Classy, strong and tactile.

If you are looking to up your 3 ring binder game, look into a cloth binder.

cloth 3 ring binders - Corporate Image

 

A cloth binder offers a sense of elegance and permanence that you don’t find in plastic or vinyl binders. Plastic and vinyl project a feeling of impermanence, cost cutting as well as being toxic.

Cloth binder options:

Color. and lots of it.

B-cloth, Pearl Linen and Verona Naturals are three options for wrapping your binder (b-cloth shown below)

color options for your cloth 3 ring binders - Corporate Image

 

Why not merge the beauty of cloth with the branding of print? With printed spine wraps your 3 ring binder can have it all.

Printed Spine Wrap and Cloth Binder

 

 

 

 

This binder is a great example of a print and cloth mix.  A printed spine wrap visually pops next to the classic look of the foils stamped cloth.

The brand is supported and enhanced by the contrast.

 

 

 

 

 

 

 

 

 

Foil Stamping.

Foil stamping is on cloth offers a range of options and colors allowing you to match corporate colors and logos. Sometimes subtle, sometimes bold, foil stamping gives a unique look for your binder.

cloth binder options - foil stamping - Corporate Image

 

The benefits of cloth go beyond looks and feel.  Book cloths are incredibly durable making a cloth binder stronger than almost any other binder you can find.  The cloth binder you make today can easily still be in use (and looking great) 30 years from now. How do we know?  We use our own product and Corporate Image is 30 years old.

If you are considering using a 3 ring binder to represent your company, a cloth binder gives you a feel, look and branding that is unique. Contact us to learn more!


Featured Projects: 12 Great Designs to Check Out

12 Amazing Presentation Marketing Kits

Ready to see amazing projects that designers are putting together?  Fasten your seatbelt! From presentation binders to great sample kits, there are a lot of great ideas to stimulate you for your next project!

The project cover presentation materials for everything from the financial industry to medical, building to manufacturing to retail – so the chances are you will find an inspiring piece for what you are working on.

 

Great Sample kit for Flooring samples - Corporate Image

This piece holds flooring samples in an easy, well branded way that allows customers to quickly see their options and not have to juggle 5-10 different samples to see what they want.

Come See All 12 Great  Presentation Product Designs!

Whether you are new to 3-ring binders and box design or an old hand, we can help you with your own presentation kits from our in house packaging design team to award winning manufacturing.

 


Writing a RFP or RFQ for Custom 3-ring Binders? Here is a little help.

This is a guest post by Lori Owens

Sometimes you need a little help writing a Custom Binder RFP/RFQ

Writing an RFP (Request For Proposal) or an RFQ (Request for Quote) for custom printed 3-ring binders (or finding a binder option for that variable data) can be a tough undertaking. There are a lot of variables involved, from the purpose of the binder, the artwork, the size, and even the material.

Whether you are looking for a customized printed 3-ring binder or a binder that allows you to print your own labels to provide that variable data for your binder project look no farther – Corporate Image and Naked Binder can help with your needs.

What do you need to specify for your binder RFP or RFQ?

There are some basic things to consider right off. How the binder is being used will be key.  How much information is being put in, how it will be used and how it needs to represent your brand are the basic questions.

What Size Custom 3-ring Binder Do We Need?

The two key things to know here are what size paper are you putting in the binder and how much.

Is the paper US standard, half sheet or A4?  If you are in the US or Canada, generally it will be 8.5″ x 11″ paper.  If not, the chances are your binder will hold A4.

The next measurement to look for is capacity. For a custom manufacturer binder size is actually a measurement of ring capacity, and not the width of the spine of the binder.

In order to determine ring size in reviewing responses to your RFP, we have provided a quick overview of what ring size would be appropriate for your custom binder application, the table below is based on the number of sheets of 20# bond paper. As you can see D-ring binders hold more paper than Round ring binders.  If you have a larger ring size and are using tab dividers, a D-ring also holds the paper flatter on the insuring your tabs are visible.

sizing a 3-ring binder - Corporate Image

What are Our Priorities in this Custom 3-ring Binder RFP/RFQ?

Before we can quote a binder, you need to decide the look and feel of your binder. (See a gallery of 3-ring binder styles here!) How you are using it and what art and finish you want will determine whether it is a lined and cased binder or paperboard binder, or whether it will print digitally or offset.

Look and Feel of the binder – how it is used – how it fits with your brand

custom printed portfolio binder - Corporate Image

Binder Options (options list here)

  • Does your binder need to be printed in full color? Spot UV? Labels? Foil? Cloth?
  • Is a Glossy or Matte finish important?
  • Do you need variable data?
  • Does your binder need to be recyclable?

Durability

  • What specifically is the use of the binder?
  • How often are the contents likely to be referenced?
  • How long does the custom ring binder have to last?

Quantity

  • What is the likely initial order quantity?
  • How frequently would you anticipate reordering, or is this a one time project?

Budget

  • Has a budget been set for the project?

 

Production Time, Methods, and Preferences

Another key consideration you should outline in your RFP is your anticipated project date, and whether or not the “required by” date is firm. We would specify if the request is doable right away. If the required by date is flexible (or far enough out), it allows us to consider all possible options in meeting your request, and maximizing your budget.

Corporate Image and Naked Binder’s manufacturing plant is located in Des Moines, IA, we are happy to say our binders are made in the USA. This allows for a quick turnaround time and also knowing shipping costs would be less than importing binders.

Outlining these preferences in your RFP/RFQ is helpful in generating an accurate response and enabling us to find the most effective solution for your custom binder project.

How Flexible Are Your Custom Binder Specifications?
How to Spec a RFP Binder - Corporate ImageDepending on your budget for the project, it may be possible for us to meet all of your expectations and requirements and we can determine this for you right up front. There are also options that you may not have thought of which can add value to your binders while also saving you money.

These options might include ring size, type of paper, turned-edge, flush cut, bare board binder, or paperboard binders, finishes, D-ring, slant D-ring or round ring, artwork… any one of a number of variables. By indicating which specifications may be able to be modified in order to make your project work, this will provide us with the information needed in order to make a proper and accurate response.

Custom Binder Warehousing, Drop Shipping, and Fulfillment

It is important to include information in your RFP about the implementation of your binder program.

Will your binder program require drop shipping to multiple locations, either at the start of the program or throughout the year?

If you’re drop shipping, will it be “blind drop shipping” or white labeling?

Need More Help with Your Custom Binder RFP or RFQ?

Have Questions? We’re always willing to help. Please feel free to contact your sales consultant and let us help understand your project and provide the best possible solution for your binder project. We look forward to working with you! Contact us and let us give you a hand!

 


Are You Ready to Re-Brand?

Guest post by Jenny Wolf, sales consultant at Corporate Image

Thinking of Rebranding?

First, you need to decide if it’s the right time to do so – then contact Corporate Image for all your new presentation

materials. ;)

Haha, but in all seriousness, it really needs to be the right time for your company to rebrand. All companies will

at some point come to the decision to rebrand. For some, it happens early on once they’ve discovered who they

really are while with others, it occurs after many years of having grown (or outgrown) their brand. For many

companies they decide they are bored with their logo, sick of their color scheme, need an updated mission

statement, etc. and go on a whole tangent of wanting to change everything. Rebranding your whole company is

not for the faint of heart. It requires changing EVERYTHING- from your letterhead, to your website, to your office

signage so you really need to ask yourself if it fits within your goals for your company.

With my past experience working in a Marketing firm I know the steps it takes to develop a brand that people

remember, respect, and trust. A good brand consists of the right customer (positioning), a promise, and a

commitment from your team to instill it into the customers. The graphic below really depicts the best questions/

reasons your company has for rebranding. Ask yourself these before making the leap!

the right time to rebrand

Image from Douglas Business Magazine


Corporate Image Memorial Day Schedule

As the holidays approach, be careful with scheduling your presentation jobs!

Corporate Image will be closed on Monday May 26th to celebrate Memorial Day.

If you have a tight deadline for a job in house, a 3-ring binder coming in or a quick turning presentation package, let us know so we can get you what you need on time.

Corporate Image Memorial day

 

 


Creating Information Kits for Healthcare and Medical fields

A lot of designers work at one point of another with healthcare providers or medical device manufactures.

Whether  you are creating patient information packets, medical supply information kits or anything else everyday or for the first time, we would like to share what we see happening in medical information kits.

medical information kits - Corporate Image

From presentation binders, pocket folders, 3-ring binders and boxes, we see the trends as they happen.

Come check out our page on the trends we see in patient and medical information kits!  We update as we get new projects in, so it is worth checking in regularly!


What are people saying about working with Corporate Image? Lets find out…

Case Study:  Prestige Tuxedo Marketing Kit

“After extensive research and exhausting all avenues looking for the perfect company with the credentials and know-how we felt necessary for our project, Corporate Image stood out as the clear frontrunner. We simply couldn’t have been more pleased with the final result of our binders. The excellent craftsmanship exceeded our expectations and continues to create quiet a buzz each time someone new sees the binders for the first time. As for customer service, our representative Barb McChesney was absolutely amazing to work with. Her knowledge of the process and complete commitment to making sure we were 100% satisfied with the end result made our decision to partner with Corporate Image even more enjoyable. I would absolutely recommend Corporate Image – and have done so already. Without a doubt, Prestige Tuxedo will be a repeat customer.”

 

Michael Shuemaker

Director of Marketing | Brand Management

Prestige Tuxedo

Knoxville, TN

Custom cloth and foil stamped 3-ring binder  - Corporate Image

Project specifics:

  • Holds wire-o bound materials
  • Slate Grey cloth binder with black foil stamping Cover
  • Black end leaf liner
  • Portfolio closure binder
  • Magnet Closure

Won American Package Design Award 2014

wire-o binding in a portfolio binder - Corporate Image


Project Spotlight: SassyBaby Portfolio Binder

At Corporate Image we are design geeks, we appreciate the amazing designs, designers and creatives that we get to work with. To celebrate the great design we see from our clients and packaging staff,  we instituted these product, creative spotlights!

Sassy Baby - showcased in the Corporate Image Design Spotlight

Sassy Baby is a company that works with child development experts to make innovative products for a child’s early years.

“Products with purpose – our passion for fashion assures today’s mom that her baby will be just like her: fun, savvy, smart… and SASSY!”

What we like about the binder is

“The branding is clear and consistant all the way through – and it is fun! The binder has great shelf presence and makes you want to open it.”

“A portfolio closure on the binder makes it like a present to open, with the graphics it adds that little kid excitement to opening the binder…”

portfolio 3-ring Sassy Baby binder - Corporate Image

portfolio 3-ring Sassy Baby binder - Corporate Image


Do I need a pocket folder, a presentation binder or a 3-ring binder?

How do you decide between a pocket folder, presentation binder or a 3-ring binder?

First off I am going to assume that you know what each of these items are.  (if not, scoot down to the bottom of the post – just don’t tell anyone)

Time to talk to yourself.  If you can answer these questions, it will make your choice easier:

  1. How much paper needs to be put into my presentation?
  2. Are there a lot of variable sheets that get used a lot?
  3. Do I need the paper to be secured (i.e. not fall out ever)?
  4. How long does the marketing material need to last?
  5. Is this resource heavily used?
  6. Do I need shelf presence (does it need make itself known on a bookshelf)?

Get a 3-ring Binder -

if over 220 sheets of paper, it needs to last and or is heavily used.

The more paper you need to use and the more heavily used your information is, I would suggest a 3-ring binder.  The heavier board means it will stand up to abuse better and keep looking great. And also, the weight of all that paper risks pulling a rivet out of a presentation binder.

These are great for proposals – especially in Engineering and Construction – interior design, sample kits, car companies, and a lot of other uses.  Also ideal for conferences and important meetings. Added bonus of branding for quality, sturdiness and design possibilities.

Get a Presentation Binder -

if under 220 sheets of paper, paper needs to be locked in and/or there is some variable paper (presentation binders have pockets too!)

Presentation binders straddle the hardback 3-ring binder and a pocket folder in that they have pockets and a ring.  The paperboard is not as sturdy as a 3-ring binder, so if it is going to be heavily used over a longer period of time – consider going to the 3-ring binder.

Many healthcare information packets use presentation binders for a few reasons: It only gets heavy use for a limited period of time, pockets allow extra information to be easily stored and the rings hold the important information in place.

Get a Pocket Folder -

if you have a smaller amount of paper that may need to be accessed out of order.

Sometimes a pocket folder is the ideal thing.  Great branding possibilities, easy to cary and organizes all of your papers in a flash.

We have seen a lot of these in healthcare and financial information packets, and for anything that just needs to hold less, but important, paper.

 

Definitions!

Pocket Folders

eco friendly Two_Pocket_Folder - Naked BinderPrinted or plain 18pt or 22pt paper with pockets that is folded so the pockets are on the inside. Usually with 1 or 2 pockets that can be horizontal or vertical.  All this brings a huge amount of variations of pocket styles, capacity pockets…

 

 

 

Presentation Binder:

presentation binders - paperboard binders - Corporate ImagePrinted or plain 18pt or 22pt paperboard with or without pockets, folded with a spine that holds a 3-ring mechanism.  Sort of a hybrid between a pocket folder and a binder.

 

 

 

3-ring Binder

custom eco friendly 3-ring binders - Corporate ImageA heavy recycled board (in our case 94pt to 110pt and 100% post consumer waste) that can be bare, wrapped in cloth or printed paper sheets with a 3-ring mechanism to hold various amounts of paper. We case and line our binders like a hardcover book. Why?  So they are the strongest 3-ring binders in the world.


Custom 3-ring Binders should be recyclable, recycled and eco friendly

Your company marketing materials, including your 3-ring binders,  should match your quality, strength, look and values.

Amazing notebook binders, Corporate Image

Our Materials

Corporate Image offers you the best quality 3-ring binders from printing, craftsmanship while also creating an eco friendly binder that is 100% recyclable.  We start with FSC certified 100% post consumer waste board, print with soy inks on FSC certified papers and produce binders that are 100% recyclable.

Why get a recyclable binder?

There are many reasons.

Better Marketing Materials.  

With superior offset and digital printing, stronger construction and great craftsmanship, the 3-ring binder you get from Corporate Image looks better, works better and lasts longer. It is a clear statement of your company values and who you are.

Your environment.

You and your company believe that we all need to do more to protect the environment.  Each small step towards reducing toxics in our offices and landfills add up.

Vinyl binders are toxic – from creating the vinyl and binder, to off-gassing on the shelf to creating issues in landfill.  The vinyl is not recyclable anywhere in the US at this point. With so many being made still, this is an issue for landfill operators especially if there are fires (about 9000 landfill fires a year in the US)

Save money.

Many corporations are pushing to go greener because it saves  money. One of our binders will last longer and look better – meaning that your marketing materials are in great shape in your clients hands for longer. If you need to dispose of the binders, ours are 100% recyclable meaning no toxic waste permits which you need for large amounts of vinyl binders.

Corporate Image believes that your custom 3-ring binders can be more than a way to store paper.  We see them as a branding tool, a marketing presentation piece that sets you apart from the rest.  From the craftsmanship we put in at our midwestern production plant to the eco-friendly recycled binder materials, we give you a 3-ring binder that aligns with your values.


Using a Pocket Folder Template for Custom Pocket Folders #1

A pocket folder seems so simple when you use it, but sometimes people get tripped up in designing them. So we are starting a series:

Using a Pocket Folder Template – design issues you can avoid and make your life easier!

While the series title seems unnecessarily long, the series can still save you a lot of time and frustration.

Today there are two things we want to talk about

#1: Positioning text on a pocket folder pocket:

I am not going to lie to you, this is a presentation binder (a paperboard 3-ring binder) template with capacity pockets. The templates work exactly the same way so I am going to use this.

Pockets print with the front of the press sheet and fold into the inside of the folder. This means the text needs to read “upside down” to the cover and back cover of the pocket folder.  See my lovely example here:

how to position text on a pocket folder

 

 

When the pockets are folded into the inside of the folder, they read perfectly.

#2: Watch out for the Business card positioning on a pocket folder pocket

So, now that our text is positioned properly, we have to watch out for where we put our text in relation to our business cards. This seems obvious when the card is in the folder, but less so at 3am when you are designing that folder.

Example 1: Lets face it, Manatee films is super psyched about their new pocket folder.

how to use a pocket folder template

 

Example #2: Well, they were psyched until they put the business card in.  Unless your business cards and pocket folders are carefully designed together, this is not going to work.

designing a pocket folder - how to

 

These two things are common mistakes in pocket folder design. Stay tuned for more tips in our series:

Using a Pocket Folder Template – design issues you can avoid and make your life easier!


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