Get the best price, or make it look great. This marketing dilemma has been handed down for ages.
Lets face it, in order to represent your company or your client well, quality is key. If what you hand out to your customer is poorly made, badly printed and falls apart, what does that say about your company?
On the other hand, there are only so many marketing dollars and they have to last as long as possible. Justifying a major printed expense when budgets are tight is nearly impossible.
So what is the answer? Both are right.
The real question is why you can’t have both? Take the above piece as an example. Great printing, easy display, strong presentation and in a sturdy binder making it easy to keep handy on a shelf.
Could this have been done in a way that cost a lot more? Absolutely. Is it a design that offers a great answer to the problem of showing 9 pieces of stone? Yes it is.
If you have issues with quality vs cost, perhaps you need to talk to your packaging manufacturer more. Corporate Image has been in crafting 3-ring binder, pocket folders and boxes of all types for 30 years. Our quality is unmistakable and well know in the design community. Equally important is our experience with product design which allows us to envision a range of solutions that can give you the quality within your budget.
Don’t get me wrong, we love the super complicated, multi-piece jigsaw puzzle-ism marketing kits that just blow everyone’s mind. Everyone from production to product design gets to rethink what is possible for those! That doesn’t mean we down’t love the clean lines of a great presentation piece that solves a problem just as hard – balancing the budget and getting great presentation materials.
If anyone tries to convince you that there is a choice between your budget and quality, find a new presentation manufacturer. In fact, call us!
If you are looking to up your 3 ring binder game, look into a cloth binder.
A cloth binder offers a sense of elegance and permanence that you don’t find in plastic or vinyl binders. Plastic and vinyl project a feeling of impermanence, cost cutting as well as being toxic.
Cloth binder options:
Color. and lots of it.
Why not merge the beauty of cloth with the branding of print? With printed spine wraps your 3 ring binder can have it all.
This binder is a great example of a print and cloth mix. A printed spine wrap visually pops next to the classic look of the foils stamped cloth.
The brand is supported and enhanced by the contrast.
Foil stamping is on cloth offers a range of options and colors allowing you to match corporate colors and logos. Sometimes subtle, sometimes bold, foil stamping gives a unique look for your binder.
The benefits of cloth go beyond looks and feel. Book cloths are incredibly durable making a cloth binder stronger than almost any other binder you can find. The cloth binder you make today can easily still be in use (and looking great) 30 years from now. How do we know? We use our own product and Corporate Image is 30 years old.
If you are considering using a 3 ring binder to represent your company, a cloth binder gives you a feel, look and branding that is unique. Contact us to learn more!
Ready to see amazing projects that designers are putting together? Fasten your seatbelt! From presentation binders to great sample kits, there are a lot of great ideas to stimulate you for your next project!
The project cover presentation materials for everything from the financial industry to medical, building to manufacturing to retail – so the chances are you will find an inspiring piece for what you are working on.
This piece holds flooring samples in an easy, well branded way that allows customers to quickly see their options and not have to juggle 5-10 different samples to see what they want.
Whether you are new to 3-ring binders and box design or an old hand, we can help you with your own presentation kits from our in house packaging design team to award winning manufacturing.
This is a guest post by Lori Owens
Sometimes you need a little help writing a Custom Binder RFP/RFQ
Writing an RFP (Request For Proposal) or an RFQ (Request for Quote) for custom printed 3-ring binders (or finding a binder option for that variable data) can be a tough undertaking. There are a lot of variables involved, from the purpose of the binder, the artwork, the size, and even the material.
Whether you are looking for a customized printed 3-ring binder or a binder that allows you to print your own labels to provide that variable data for your binder project look no farther – Corporate Image and Naked Binder can help with your needs.
What do you need to specify for your binder RFP or RFQ?
There are some basic things to consider right off. How the binder is being used will be key. How much information is being put in, how it will be used and how it needs to represent your brand are the basic questions.
What Size Custom 3-ring Binder Do We Need?
The two key things to know here are what size paper are you putting in the binder and how much.
Is the paper US standard, half sheet or A4? If you are in the US or Canada, generally it will be 8.5″ x 11″ paper. If not, the chances are your binder will hold A4.
The next measurement to look for is capacity. For a custom manufacturer binder size is actually a measurement of ring capacity, and not the width of the spine of the binder.
In order to determine ring size in reviewing responses to your RFP, we have provided a quick overview of what ring size would be appropriate for your custom binder application, the table below is based on the number of sheets of 20# bond paper. As you can see D-ring binders hold more paper than Round ring binders. If you have a larger ring size and are using tab dividers, a D-ring also holds the paper flatter on the insuring your tabs are visible.
What are Our Priorities in this Custom 3-ring Binder RFP/RFQ?
Before we can quote a binder, you need to decide the look and feel of your binder. (See a gallery of 3-ring binder styles here!) How you are using it and what art and finish you want will determine whether it is a lined and cased binder or paperboard binder, or whether it will print digitally or offset.
Look and Feel of the binder – how it is used – how it fits with your brand
Binder Options (options list here)
Production Time, Methods, and Preferences
Another key consideration you should outline in your RFP is your anticipated project date, and whether or not the “required by” date is firm. We would specify if the request is doable right away. If the required by date is flexible (or far enough out), it allows us to consider all possible options in meeting your request, and maximizing your budget.
Corporate Image and Naked Binder’s manufacturing plant is located in Des Moines, IA, we are happy to say our binders are made in the USA. This allows for a quick turnaround time and also knowing shipping costs would be less than importing binders.
Outlining these preferences in your RFP/RFQ is helpful in generating an accurate response and enabling us to find the most effective solution for your custom binder project.
How Flexible Are Your Custom Binder Specifications?
These options might include ring size, type of paper, turned-edge, flush cut, bare board binder, or paperboard binders, finishes, D-ring, slant D-ring or round ring, artwork… any one of a number of variables. By indicating which specifications may be able to be modified in order to make your project work, this will provide us with the information needed in order to make a proper and accurate response.
Custom Binder Warehousing, Drop Shipping, and Fulfillment
It is important to include information in your RFP about the implementation of your binder program.
Will your binder program require drop shipping to multiple locations, either at the start of the program or throughout the year?
If you’re drop shipping, will it be “blind drop shipping” or white labeling?
Need More Help with Your Custom Binder RFP or RFQ?
Have Questions? We’re always willing to help. Please feel free to contact your sales consultant and let us help understand your project and provide the best possible solution for your binder project. We look forward to working with you! Contact us and let us give you a hand!
Guest post by Jenny Wolf, sales consultant at Corporate Image
Thinking of Rebranding?
First, you need to decide if it’s the right time to do so – then contact Corporate Image for all your new presentation
Haha, but in all seriousness, it really needs to be the right time for your company to rebrand. All companies will
at some point come to the decision to rebrand. For some, it happens early on once they’ve discovered who they
really are while with others, it occurs after many years of having grown (or outgrown) their brand. For many
companies they decide they are bored with their logo, sick of their color scheme, need an updated mission
statement, etc. and go on a whole tangent of wanting to change everything. Rebranding your whole company is
not for the faint of heart. It requires changing EVERYTHING- from your letterhead, to your website, to your office
signage so you really need to ask yourself if it fits within your goals for your company.
With my past experience working in a Marketing firm I know the steps it takes to develop a brand that people
remember, respect, and trust. A good brand consists of the right customer (positioning), a promise, and a
commitment from your team to instill it into the customers. The graphic below really depicts the best questions/
reasons your company has for rebranding. Ask yourself these before making the leap!
Image from Douglas Business Magazine
As the holidays approach, be careful with scheduling your presentation jobs!
Corporate Image will be closed on Monday May 26th to celebrate Memorial Day.
If you have a tight deadline for a job in house, a 3-ring binder coming in or a quick turning presentation package, let us know so we can get you what you need on time.
A lot of designers work at one point of another with healthcare providers or medical device manufactures.
Whether you are creating patient information packets, medical supply information kits or anything else everyday or for the first time, we would like to share what we see happening in medical information kits.
From presentation binders, pocket folders, 3-ring binders and boxes, we see the trends as they happen.
Come check out our page on the trends we see in patient and medical information kits! We update as we get new projects in, so it is worth checking in regularly!
Case Study: Prestige Tuxedo Marketing Kit
Director of Marketing | Brand Management
Won American Package Design Award 2014
At Corporate Image we are design geeks, we appreciate the amazing designs, designers and creatives that we get to work with. To celebrate the great design we see from our clients and packaging staff, we instituted these product, creative spotlights!
Sassy Baby is a company that works with child development experts to make innovative products for a child’s early years.
What we like about the binder is
How do you decide between a pocket folder, presentation binder or a 3-ring binder?
First off I am going to assume that you know what each of these items are. (if not, scoot down to the bottom of the post – just don’t tell anyone)
Time to talk to yourself. If you can answer these questions, it will make your choice easier:
Get a 3-ring Binder -
if over 220 sheets of paper, it needs to last and or is heavily used.
The more paper you need to use and the more heavily used your information is, I would suggest a 3-ring binder. The heavier board means it will stand up to abuse better and keep looking great. And also, the weight of all that paper risks pulling a rivet out of a presentation binder.
These are great for proposals – especially in Engineering and Construction – interior design, sample kits, car companies, and a lot of other uses. Also ideal for conferences and important meetings. Added bonus of branding for quality, sturdiness and design possibilities.
Get a Presentation Binder -
if under 220 sheets of paper, paper needs to be locked in and/or there is some variable paper (presentation binders have pockets too!)
Presentation binders straddle the hardback 3-ring binder and a pocket folder in that they have pockets and a ring. The paperboard is not as sturdy as a 3-ring binder, so if it is going to be heavily used over a longer period of time – consider going to the 3-ring binder.
Many healthcare information packets use presentation binders for a few reasons: It only gets heavy use for a limited period of time, pockets allow extra information to be easily stored and the rings hold the important information in place.
Get a Pocket Folder -
if you have a smaller amount of paper that may need to be accessed out of order.
Sometimes a pocket folder is the ideal thing. Great branding possibilities, easy to cary and organizes all of your papers in a flash.
We have seen a lot of these in healthcare and financial information packets, and for anything that just needs to hold less, but important, paper.
Printed or plain 18pt or 22pt paper with pockets that is folded so the pockets are on the inside. Usually with 1 or 2 pockets that can be horizontal or vertical. All this brings a huge amount of variations of pocket styles, capacity pockets…
A heavy recycled board (in our case 94pt to 110pt and 100% post consumer waste) that can be bare, wrapped in cloth or printed paper sheets with a 3-ring mechanism to hold various amounts of paper. We case and line our binders like a hardcover book. Why? So they are the strongest 3-ring binders in the world.
Your company marketing materials, including your 3-ring binders, should match your quality, strength, look and values.
Corporate Image offers you the best quality 3-ring binders from printing, craftsmanship while also creating an eco friendly binder that is 100% recyclable. We start with FSC certified 100% post consumer waste board, print with soy inks on FSC certified papers and produce binders that are 100% recyclable.
Why get a recyclable binder?
There are many reasons.
Better Marketing Materials.
With superior offset and digital printing, stronger construction and great craftsmanship, the 3-ring binder you get from Corporate Image looks better, works better and lasts longer. It is a clear statement of your company values and who you are.
You and your company believe that we all need to do more to protect the environment. Each small step towards reducing toxics in our offices and landfills add up.
Vinyl binders are toxic – from creating the vinyl and binder, to off-gassing on the shelf to creating issues in landfill. The vinyl is not recyclable anywhere in the US at this point. With so many being made still, this is an issue for landfill operators especially if there are fires (about 9000 landfill fires a year in the US)
Many corporations are pushing to go greener because it saves money. One of our binders will last longer and look better – meaning that your marketing materials are in great shape in your clients hands for longer. If you need to dispose of the binders, ours are 100% recyclable meaning no toxic waste permits which you need for large amounts of vinyl binders.
Corporate Image believes that your custom 3-ring binders can be more than a way to store paper. We see them as a branding tool, a marketing presentation piece that sets you apart from the rest. From the craftsmanship we put in at our midwestern production plant to the eco-friendly recycled binder materials, we give you a 3-ring binder that aligns with your values.
A pocket folder seems so simple when you use it, but sometimes people get tripped up in designing them. So we are starting a series:
Using a Pocket Folder Template – design issues you can avoid and make your life easier!
While the series title seems unnecessarily long, the series can still save you a lot of time and frustration.
Today there are two things we want to talk about
#1: Positioning text on a pocket folder pocket:
I am not going to lie to you, this is a presentation binder (a paperboard 3-ring binder) template with capacity pockets. The templates work exactly the same way so I am going to use this.
Pockets print with the front of the press sheet and fold into the inside of the folder. This means the text needs to read “upside down” to the cover and back cover of the pocket folder. See my lovely example here:
When the pockets are folded into the inside of the folder, they read perfectly.
#2: Watch out for the Business card positioning on a pocket folder pocket
So, now that our text is positioned properly, we have to watch out for where we put our text in relation to our business cards. This seems obvious when the card is in the folder, but less so at 3am when you are designing that folder.
Example 1: Lets face it, Manatee films is super psyched about their new pocket folder.
Example #2: Well, they were psyched until they put the business card in. Unless your business cards and pocket folders are carefully designed together, this is not going to work.
These two things are common mistakes in pocket folder design. Stay tuned for more tips in our series:
Using a Pocket Folder Template – design issues you can avoid and make your life easier!
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