What are the differences in color profiles for print and the web?
Boy are we happy you asked.
CMYK (Cyan, Magenta, Yellow, Black), or four color process, is a subtractive color model, meaning if you add together CMY you should get black. Color mixes being what they are, Black was added to make sure a true black could get printed.
RGB (Red, Green, Blue) is a additive color process generally used for digital devices and internet. This works on the same principle of mixing light in which a mix of red, green and blue gives you…white. Try that with ink.
PMS colors offer you a way to match exact print colors- since slight variations in mix on press can change a color. Lets say your have a VERY specific corporate color in your logo. CMYK will come very close, but if you want to be exact, you probably want to run the PMS color as a spot color. You can specify PMS for digital use, but it will get translated to RGB.
The logocompany.net put out this great info-graphic and we thought you should take a look:
Don’t you feel informed? Thanks Logo Company!
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