For the last 20 years we have heard that the world is going paperless, and yet companies are printing materials all the time. So what is happening?
The Psychology of Print
People respond to physical, tactile materials. Look at books. Some people read on kindles or other devices, but for most people I know, the feel of the book, the weight and even the turning of pages are part of the experience of the book. Books are experiences, not a collection of words.
Your presentation and marketing materials are experiences. People respond to the craftsmanship and heft of quality objects in a way an email can not mimic.
Sometimes you just need printed materials.
Some industries need to make sure the information they produce is always available.
Healthcare– From patient files to forms, this industry is paper-intensive, and predicts to be even more so over the coming years. This is one industry that if the lights go out, that information needs to be in the patients hand and available.
Also, it is a lot more comforting to have the information to read in hand instead of just receiving a web address (“You need surgery – go to this website for more information.” is not what I would want to hear…)
Legal – Papers need to be signed, stamped, delivered, read and re-read. Imagine a wedding certificate as an email. Much less romantic.
Financial / Real Estate / Insurance – All these industries produce paper that you need to have access to. If you are investing in a house, stocks or a new business it is nice to have a strong, well made folder or binder to hold your papers. It builds confidence that the organization you are dealing with exists, is legitimate and is planning to be there for you.
Print is just one component of your marketing and presentation, but it is an important one. Companies are printing less, but smarter – creating stand out pieces that have great feel, outstanding print and graphics and work with their branding.
Less but better is the mantra. Maybe you used to print 40,000 pocket folders every year. Much of that was sent to prospects that were not very warm or even pulled from lists. Now you make 10,000 folders – beautiful, a little heavier paper, maybe soft-touch lamination for a great feel – and send them to better qualified prospects. Your returns are higher and your costs are lower. That quality difference will be noticed and pay off with the clients.
What to look for in your Print Manufacturer? Your Success.
You don’t want to align your company with cheap folders, 3 ring binders that fall apart or a box that won’t close, and yet that is often what you get.
A print manufacturer should stress quality, knowledge, service and have the internal design staff to help you get exactly what you want and need.
Corporate Image has been creating custom presentation materials – from 3 ring binders, pocket folders to boxes of all types – for over 30 years. We come from a book binding tradition that started over 150 years ago and developed into what we are today.
From winning “Best Binder in the World” to GDUSA packaging awards, we have delivered the quality products that help make our customers successful. We don’t rest on our laurels, Corporate Image is constantly creating new solutions that give you quality with other attributes you need. From our eco-friendly tuck lock boxes and glue-less pocket folders to the worlds strongest 3 ring binders (flexed 250,000 times without failing!), we give you quality that will help you shine.
Print is alive and well and still helping you stand out with your clients! Contact us to get more information on how we can help you!
Ready to see amazing projects that designers are putting together? Fasten your seatbelt! From presentation binders to great sample kits, there are a lot of great ideas to stimulate you for your next project!
The project cover presentation materials for everything from the financial industry to medical, building to manufacturing to retail – so the chances are you will find an inspiring piece for what you are working on.
This piece holds flooring samples in an easy, well branded way that allows customers to quickly see their options and not have to juggle 5-10 different samples to see what they want.
Whether you are new to 3-ring binders and box design or an old hand, we can help you with your own presentation kits from our in house packaging design team to award winning manufacturing.
Sorry to get all Buzzfeed headline on you, but some projects are so special you just have to share.
We worked with Q2 down in Austin, Texas. What resulted is kind of special!
It starts with a corrugated slipcase with another corrugate box inside. Both of these are printed, laminated with soft touch laminate with lines of spot UV.
When you pull out the inside box, you have a tray with a paperboard box resting inside. This custom box matches exactly with the corrugate from the printing to the soft touch lamination and the spot UV.
Under that box is a book. A present in a present.
But wait. you are not done.
Inside the paperboard box is a pocket folder with a box pocket. This folder acts like a four flap enclosure (yes, one of our sister companies is Archival Products and in preservation they use a lot of four flap enclosures). Open the custom pocket folder and find a brochure (whose main image peeks out at you from a custom die cut in the folder).
Scroll down and check out the great design. Wouldn’t you be happy to get this presentation?
Corrugate and paperboard custom box presentation boxes, with matching pocket folders.
1 PMS printing with spot UV
Soft touch Laminate
Designed by Q2 in-house design team
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