Ready to hop on your bike to go to the grocery store to get your veggies for dinner? Check out this handy cardboard carrier – sort of a bike friendly paper bag but reusable. The whole page is here, but we provided a synopsis for you here!
One thought we had is that if you live in Seattle, or other traditionally damp areas, you may want to wax those panniers.
Thoughts from the packaging experts at Corporate Image:
Conclusion: 4 stars out of 5
Very cool idea and in a pinch to have this option at the grocery store would be amazing. As a branding opportunity it is great exposure and we can see these being used at bike rallies and grocery stores.
Working on a printed presentation piece and wondering if you should go digital or offset (litho) printing?
This info graphic (found here) helps explain the basics of it.
Offset or litho printing still offers higher quality, but digital printing has been catching up quickly. There are a few things digital just can’t do (yet) that make offset printing a real stand out option.
The long and short of it is: big job and specific PMS or metallic inks? Offset. Short run and 4 color process? Digital. Be aware that both this and the info-graphic are not complete so talk to your printer about what you need (our people are well versed in the subtle strengths and weaknesses of each.)
Remember, if you are on the fence about which way to go with your printing, call us and we can work with you to get everything you want!
Get the best price, or make it look great. This marketing dilemma has been handed down for ages.
Lets face it, in order to represent your company or your client well, quality is key. If what you hand out to your customer is poorly made, badly printed and falls apart, what does that say about your company?
On the other hand, there are only so many marketing dollars and they have to last as long as possible. Justifying a major printed expense when budgets are tight is nearly impossible.
So what is the answer? Both are right.
The real question is why you can’t have both? Take the above piece as an example. Great printing, easy display, strong presentation and in a sturdy binder making it easy to keep handy on a shelf.
Could this have been done in a way that cost a lot more? Absolutely. Is it a design that offers a great answer to the problem of showing 9 pieces of stone? Yes it is.
If you have issues with quality vs cost, perhaps you need to talk to your packaging manufacturer more. Corporate Image has been in crafting 3-ring binder, pocket folders and boxes of all types for 30 years. Our quality is unmistakable and well know in the design community. Equally important is our experience with product design which allows us to envision a range of solutions that can give you the quality within your budget.
Don’t get me wrong, we love the super complicated, multi-piece jigsaw puzzle-ism marketing kits that just blow everyone’s mind. Everyone from production to product design gets to rethink what is possible for those! That doesn’t mean we down’t love the clean lines of a great presentation piece that solves a problem just as hard – balancing the budget and getting great presentation materials.
If anyone tries to convince you that there is a choice between your budget and quality, find a new presentation manufacturer. In fact, call us!
Neenah paper is working to make specing paper for your job even easier.
We all have cabinets, shelves and drawers full of paper swatches, but really we gravitate to what we know best. Neenah is trying to make it easier to browse, sort color and find the exact paper you need.
If you want the Neenah Cabinet app on your Mac desktop, make sure you have OS10.8. I sure don’t ( I am behind the times!), so I couldn’t load it. It will have to live on the ipad for now.
Admittedly, for me the feel of the paper is key, but if I can narrow down my choices ahead of time it will save me a lot of time.
Want it? Check it out on the Neenah website here.
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