For the last 20 years we have heard that the world is going paperless, and yet companies are printing materials all the time. So what is happening?
The Psychology of Print
People respond to physical, tactile materials. Look at books. Some people read on kindles or other devices, but for most people I know, the feel of the book, the weight and even the turning of pages are part of the experience of the book. Books are experiences, not a collection of words.
Your presentation and marketing materials are experiences. People respond to the craftsmanship and heft of quality objects in a way an email can not mimic.
Sometimes you just need printed materials.
Some industries need to make sure the information they produce is always available.
Healthcare– From patient files to forms, this industry is paper-intensive, and predicts to be even more so over the coming years. This is one industry that if the lights go out, that information needs to be in the patients hand and available.
Also, it is a lot more comforting to have the information to read in hand instead of just receiving a web address (“You need surgery – go to this website for more information.” is not what I would want to hear…)
Legal – Papers need to be signed, stamped, delivered, read and re-read. Imagine a wedding certificate as an email. Much less romantic.
Financial / Real Estate / Insurance – All these industries produce paper that you need to have access to. If you are investing in a house, stocks or a new business it is nice to have a strong, well made folder or binder to hold your papers. It builds confidence that the organization you are dealing with exists, is legitimate and is planning to be there for you.
Print is just one component of your marketing and presentation, but it is an important one. Companies are printing less, but smarter – creating stand out pieces that have great feel, outstanding print and graphics and work with their branding.
Less but better is the mantra. Maybe you used to print 40,000 pocket folders every year. Much of that was sent to prospects that were not very warm or even pulled from lists. Now you make 10,000 folders – beautiful, a little heavier paper, maybe soft-touch lamination for a great feel – and send them to better qualified prospects. Your returns are higher and your costs are lower. That quality difference will be noticed and pay off with the clients.
What to look for in your Print Manufacturer? Your Success.
You don’t want to align your company with cheap folders, 3 ring binders that fall apart or a box that won’t close, and yet that is often what you get.
A print manufacturer should stress quality, knowledge, service and have the internal design staff to help you get exactly what you want and need.
Corporate Image has been creating custom presentation materials – from 3 ring binders, pocket folders to boxes of all types – for over 30 years. We come from a book binding tradition that started over 150 years ago and developed into what we are today.
From winning “Best Binder in the World” to GDUSA packaging awards, we have delivered the quality products that help make our customers successful. We don’t rest on our laurels, Corporate Image is constantly creating new solutions that give you quality with other attributes you need. From our eco-friendly tuck lock boxes and glue-less pocket folders to the worlds strongest 3 ring binders (flexed 250,000 times without failing!), we give you quality that will help you shine.
Print is alive and well and still helping you stand out with your clients! Contact us to get more information on how we can help you!
Your company believes in being environmentally friendly and wants great design, printing and quality. Your job: Find a index tab divider for their information kits that fulfills all of these needs.
Corporate Image has a quick guide for what to look for in index tab dividers!
Organizing with tab dividers is just one aspect of what you need when you are ordering tabs.
Can you print your index tabs to match your other printed materials?
If all of your materials are printed with spot PMS and spot UV, being able to match that is makes your whole kit stand out. Know whether you can print either offset or digital and how close it will match your other materials.
How many tab dividers do you need?
Do you need a bank of 5, a bank of 10 or three banks of 6 tabs? Are your tabs standard square tabs or rounded or custom? Are there templates and are they easy to use?
How many tab dividers you order will obviously depend on how many categories of information you are separating. Whether you get a bank of 10 or two banks of 5 will depend to a degree on how much information you are putting on the tab itself as well as the aesthetics of how you like the tabs to look.
Recycled, recyclable and eco friendly tab dividers.
Seriously, with all the choices out there, how could you not get a tab divider that is printed by a green printer and is 100% recyclable. Soy inks, recycled papers and the ability to recycle the divider actually don’t really affect quality, price or options. To get anything else would go against your companies responsibility statements and ruffle feathers all the way to the top.
Whatever you need for your tab dividers Corporate Image can help you.
We have been making index tab dividers along with our sales boxes and 3-ring binders for over 30 years! Custom or standard, digital or offset printed, we are experts in helping you get exactly what you need. Great templates and an in-house product designer can make your life easier!
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