REQUEST:

Inspired Marketing: North Face

This North Face Store’s Floor Disappears, Forcing Startled Shoppers to Climb the Walls Sudden sporting challenge for visitors.

What?  This is great. The truth is that most people who buy outdoor gear (clothing is just a part of that) never go farther than from the door to their car in bad weather. In fact, in general, even people who buy tents and packs generally only use them once.

The idea of forcing the clientele to scale the walls and then leap for product is genius. Shopping as an adventure sport.

North face store with disappearing floor - Corporate Image

Want to see it in action?  AdWeek’s website has video of the North Face shoppers reactions here.


Budget vs. Quality in Print: A False Dilemma

Get the best price, or make it look great. This marketing dilemma has been handed down for ages.

Lets face it, in order to represent your company or your client well, quality is key. If what you hand out to your customer is poorly made, badly printed and falls apart, what does that say about your company?

On the other hand, there are only so many marketing dollars and they have to last as long as possible. Justifying a major printed expense when budgets are tight is nearly impossible.

So what is the answer? Both are right.

Wood flooring sample binder - Corporate Image

The real question is why you can’t have both? Take the above piece as an example.  Great printing, easy display, strong presentation and in a sturdy binder making it easy to keep handy on a shelf.

Could this have been done in a way that cost a lot more? Absolutely. Is it a design that offers a great answer to the problem of showing 9 pieces of stone? Yes it is.

If you have issues with quality vs cost, perhaps you need to talk to your packaging manufacturer more. Corporate Image has been in crafting 3-ring binder, pocket folders and boxes of all types for 30 years. Our quality is unmistakable and well know in the design community. Equally important is our experience with product design which allows us to envision a range of solutions that can give you the quality within your budget.

Don’t get me wrong, we love the super complicated, multi-piece jigsaw puzzle-ism marketing kits that just blow everyone’s mind. Everyone from production to product design gets to rethink what is possible for those! That doesn’t mean we down’t love the clean lines of a great presentation piece that solves a problem just as hard – balancing the budget and getting great presentation materials.

If anyone tries to convince you that there is a choice between your budget and quality, find a new presentation manufacturer.  In fact, call us!

 


Corporate Image at the AIGA MN 2014 Design Camp

Are you going?  Corporate Image is!

Come say “Hi” to us at Design Camp!

Want to know more? Read this:

We share a secret, an unspoken truth and desire for purity in aesthetics and context. To seek clarity in all things, no matter the level of detail. To find a meaning for all things seen and unseen, an agreement between logic and emotion.

We are bound to a creed, born with abilities and skills that few possess. To learn from those before us, decoding their messages and masterpieces. To gather and join our collective minds as one, building our language and honing our craft. To listen to the secrets of our peers whispered through the wind-washed pines.

AIGA MN Design Camp

October 3rd thru October 5th

Since 1980, Design Camp® has been AIGA Minnesota’s premier event and the largest regional design conference in the country. Held annually in early October at a lodge in northern Minnesota, this event sets the standard for design conferences across the country.

Design Camp provides an atypical conference structure, mixing indoor and outdoor activities with both educational and social events.

Design Camp lasts for three days. Campers arrive Friday morning for registration and depart Sunday afternoon. Five keynote speakers set the tone for camp, while small-group workshops and creative sessions follow each presentation. Attendees (referred to as “campers”) stay in lakefront cabins or golf-friendly condos and meet in the main lodge for events and meals. Friday and Saturday nights offer much socializing and tend to run late into the night.

The conference averages 350 total attendees, including campers, speakers, presenters, sponsors, and vendors. Campers come primarily from Minnesota, Iowa, Wisconsin, North Dakota, South Dakota, Illinois, and Canada. Most campers are graphic designers and art directors or involved in the graphic arts (photographers, illustrators, educators, copywriters, etc.)—but all are welcome.


Happy 4th of July!

From the entire sales team at Corporate Image!

Corporate Image Sales team

Have a happy and safe 4th!

from left to right:

Ariel, Lori Owens, Yvonne, Jenny, Michael, Jane, Barb, Lori Miller

 


Are You Ready to Re-Brand?

Guest post by Jenny Wolf, sales consultant at Corporate Image

Thinking of Rebranding?

First, you need to decide if it’s the right time to do so – then contact Corporate Image for all your new presentation

materials. ;)

Haha, but in all seriousness, it really needs to be the right time for your company to rebrand. All companies will

at some point come to the decision to rebrand. For some, it happens early on once they’ve discovered who they

really are while with others, it occurs after many years of having grown (or outgrown) their brand. For many

companies they decide they are bored with their logo, sick of their color scheme, need an updated mission

statement, etc. and go on a whole tangent of wanting to change everything. Rebranding your whole company is

not for the faint of heart. It requires changing EVERYTHING- from your letterhead, to your website, to your office

signage so you really need to ask yourself if it fits within your goals for your company.

With my past experience working in a Marketing firm I know the steps it takes to develop a brand that people

remember, respect, and trust. A good brand consists of the right customer (positioning), a promise, and a

commitment from your team to instill it into the customers. The graphic below really depicts the best questions/

reasons your company has for rebranding. Ask yourself these before making the leap!

the right time to rebrand

Image from Douglas Business Magazine


Eco Friendly Marketing Materials: Paperboy Wine Bottles

Eco Friendly marketing materials - paperboy Wine Bottles

Paperboy wines are packaged in a unique molded paper ‘bottle’ with a  plastic bladder inside to hold the wine. The paper wrapper is easily recyclable (though they do not say the bladder is).

While glass is completely recyclable most glass doesn’t get recycled for some reason and these paper and plastic bottles have the added benefit of being a lot lighter, saving in cost and fuel to ship, and making it easier to carry around. Now to be quite honest, I would still balk at carrying something like this into the back country (at 1.9 lbs it weighs a bit too much for me), but I am very tempted to go get a bottle to bring to a friends house.

via Packaging World:

Innovative packaging designed to meet consumers’ lifestyle choices—that is the vision that inspires Healdsburg, CA-based wine company Truett-Hurst, Inc. In late 2012, the super- and ultra-premium wine producer introduced a new range of wines targeted at specific buying occasions—for example, barbecues, birthdays, and anniversaries—packaged in bottles with exquisitely designed full-body paper wraps.

Now, Truett-Hurst tackles the eco-conscious, on-the-go wine lover with its “retro-cool” PaperBoy brand, a line of appellation-based, super-premium wines in a paper wine bottle—a first for the U.S.

“Truett-Hurst is always looking to respond to the reasons why people buy wine,” says company CEO Phil Hurst. “An eco-responsible package was an obvious addition to our line of brands that appeal to lifestyle choices.”

Introduced with limited exclusivity by Safeway in September 2013 and now in general distribution in 45 states, PaperBoy is packaged in a molded paper outer shell in the shape of a traditional wine bottle, with a plastic liner inside. The concept was brought to Truett-Hurst by designer Kevin Shaw of Stranger & Stranger, and is supplied by U.K.-based GreenBottle.

Changing consumer mindsets
As Hurst explains, his company is on a quest through new products and packaging to change the way people think about and buy wine. For eco-conscious consumers on the move, the lightweight PaperBoy package provides a responsible way for them to carry wine outdoors. “Campers, hikers, and fishermen can carry this lightweight package—only 1.9 pounds filled—and enjoy premium wine from a 750-mL bottle almost anywhere, collapsing it when finished for return to a recycling site,” he says.

Two introductory PaperBoy varieties have been crafted by Virginia Marie Lambrix, winemaker for VML and Truett-Hurst wineries: a 2012 Paso Robles Red Blend ($14.99) and a 2012 Mendocino Chardonnay ($13.99). “We at Truett-Hurst believe that if the quality of the wine exceeds a customer’s expectation, then new, cutting-edge packaging will become more mainstream,” Lambrix says.

As mentioned, designer Kevin Shaw, who worked with Truett-Hurst on the Evocative Wrapped Bottle line in 2012, initially brought the concept of GreenBottle to the attention of Truett-Hurst. Hurst says at the time, his company was looking for ways to meet retailer and consumer demands for innovative new wine technologies and eco-friendly products.

While Shaw designed the branding art and contributed the “PaperBoy” name, GreenBottle engineered the wine bottle structure. Truett-Hurst’s directives for the structure were that it needed to convey “wine,” and it had to be able to run down their existing packaging line.

Have questions about  the savings in weight vs the non- recyclability of the plastic bladder?

As Hurst explains, one cross-country truck of PaperBoy wine, traveling 2,800 miles, saves approximately 61 gal of diesel fuel, with 1,365 lb less CO2 added to the atmosphere. “If all wine shipped annually in the U.S. [207.7 million cases] was packaged in the PaperBoy bottle, approximate savings of 50,793,750 gallons of diesel and 560,000 tons of CO2 would be realized,” he says.

In total, the carbon footprint for the PaperBoy bottle versus glass is 67% smaller, while the carbon footprint for shipping is 18% more efficient than glass.

As a winemaker, Lambrix says she admires the practicality of PaperBoy. “Wines that will be consumed almost immediately do not need a heavy, environmentally and economically expensive glass bottle and cork,” she says. “We would rather apply the savings that PaperBoy affords toward more expensive, better-crafted wine so that both the customer and the environment win.”

PaperBoy wine – thinking outside the box and creating a really cool eco friendly package!

 


Versatile and Groundbreaking: Sales and Marketing Kits that stand out

Versatile Marketing and Sales Kits

Sometimes you need to present information, samples and instruction books and want to tie them together with a unified look, quality and design. Corporate Image has the packaging experts to help you with what you need.

Sales boxes are a valuable option when you are looking to present your materials whether you are showcasing product of just information.  Why?

  1. Sales Boxes stand out. A printed sales box has a lot of room for graphics.
  2. The graphics for your box can match all of the collateral pieces in quality.
  3. Marketing kits can be made from corrugate or paperboard depending on what you need.
  4. Sales Boxes look like a present, and everyone loves opening presents.
  5. Things don’t fall out of a sales box, since they have a closed lid.
  6. Some things you just can’t put in a binder.

Case study #1: Construction and Architecture sample kits

Simonton Windows: Complete sales and sample kit that includes product samples and information:

Finding an ingenious way to package window samples with information on all of the finishes and styles of windows you offer is not easy.  Simonton along with our packaging designers created a beautiful kit that speaks volumes about the company even before you open it.

sales and sample boxes - Corporate Image

see more here!

Case Study #2: Health Care Patient Information kits

Delta Dental: Health plan information for multiple plans.

Delta Dental put together a phenomenal patient information kit that is humorous, beautiful and organized.  With two pocket folders, and a series of tabbed folders for different health plans, this custom box makes healthcare look fun. For that alone they should be applauded.

Healthcare sales and patient information kits - Corporate Image

 

see more here!

Whether you are designing sales and marketing kits for the healthcare, construction, energy or financial sectors, these custom boxes can help keep your information organized with consistent branding.


Marketing Planning 101

Often we find marketing is the last thing people plan for, but it should be an integral part of a companies strategy.

We found this article in CANVAS magazine (an excellent magazine) and thought we would share:

The end of 2013 is upon us, and preparations for the New Year are under way. December is National Write a Business Plan Month – so designated to encourage unhappy employees to become their own satisfied bosses. Whether your goal is to own your own business, become a consultant, a speaker or an author, you’ll need to start with a business plan.

Marketing is the fundamental building block of any business; it’s what drives the business, so it can’t be an afterthought.

Even if you launched your business years ago, it’s important to revisit and refresh your plan. In recent years, the economy, technology and consumer habits have changed rapidly and dramatically, affecting every aspect of your business. That makes it absolutely vital to re-evaluate your short- and long-term strategies.

One of the most critical elements of any business plan is your marketing strategy. Too often, people don’t think through that all-important component with the same rigor they tackle aspects like projected cash flow and long-term goals.

Or, they do put thought and effort into planning for market research, promotion and positioning – and then never follow through on their great ideas.

One problem is that most entrepreneurs (or professionals or authors) don’t have marketing experience. They may be skilled tradesmen, savvy financial advisers or talented writers – the expertise they plan to build their business around – but they’re not marketers. Some don’t realize that executing a solid marketing strategy is essential to any venture’s success; others know it’s important but don’t know where to begin.

Read More here in CANVAS:


Pantone 2014 Color of the Year!

pantone color of the year - 22014

 

Learn More here!


Iowa AMA Chapter is the 2012-2013 AMA Chapter of the Year

The AMA (American Marketing Association) has selected the Iowa AMA chapter the 2012-2013 Chapter of the Year!

Congratulations Iowa AMA!

These awards were established to recognize and award outstanding achievements in programing, membership and leadership.

As a proud Iowa company, we want to say good job.

Check out the Iowa AMA chapter here.


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