This North Face Store’s Floor Disappears, Forcing Startled Shoppers to Climb the Walls Sudden sporting challenge for visitors.
What? This is great. The truth is that most people who buy outdoor gear (clothing is just a part of that) never go farther than from the door to their car in bad weather. In fact, in general, even people who buy tents and packs generally only use them once.
The idea of forcing the clientele to scale the walls and then leap for product is genius. Shopping as an adventure sport.
Get the best price, or make it look great. This marketing dilemma has been handed down for ages.
Lets face it, in order to represent your company or your client well, quality is key. If what you hand out to your customer is poorly made, badly printed and falls apart, what does that say about your company?
On the other hand, there are only so many marketing dollars and they have to last as long as possible. Justifying a major printed expense when budgets are tight is nearly impossible.
So what is the answer? Both are right.
The real question is why you can’t have both? Take the above piece as an example. Great printing, easy display, strong presentation and in a sturdy binder making it easy to keep handy on a shelf.
Could this have been done in a way that cost a lot more? Absolutely. Is it a design that offers a great answer to the problem of showing 9 pieces of stone? Yes it is.
If you have issues with quality vs cost, perhaps you need to talk to your packaging manufacturer more. Corporate Image has been in crafting 3-ring binder, pocket folders and boxes of all types for 30 years. Our quality is unmistakable and well know in the design community. Equally important is our experience with product design which allows us to envision a range of solutions that can give you the quality within your budget.
Don’t get me wrong, we love the super complicated, multi-piece jigsaw puzzle-ism marketing kits that just blow everyone’s mind. Everyone from production to product design gets to rethink what is possible for those! That doesn’t mean we down’t love the clean lines of a great presentation piece that solves a problem just as hard – balancing the budget and getting great presentation materials.
If anyone tries to convince you that there is a choice between your budget and quality, find a new presentation manufacturer. In fact, call us!
Are you going? Corporate Image is!
Come say “Hi” to us at Design Camp!
Want to know more? Read this:
AIGA MN Design Camp
October 3rd thru October 5th
From the entire sales team at Corporate Image!
Have a happy and safe 4th!
from left to right:
Ariel, Lori Owens, Yvonne, Jenny, Michael, Jane, Barb, Lori Miller
Guest post by Jenny Wolf, sales consultant at Corporate Image
Thinking of Rebranding?
First, you need to decide if it’s the right time to do so – then contact Corporate Image for all your new presentation
Haha, but in all seriousness, it really needs to be the right time for your company to rebrand. All companies will
at some point come to the decision to rebrand. For some, it happens early on once they’ve discovered who they
really are while with others, it occurs after many years of having grown (or outgrown) their brand. For many
companies they decide they are bored with their logo, sick of their color scheme, need an updated mission
statement, etc. and go on a whole tangent of wanting to change everything. Rebranding your whole company is
not for the faint of heart. It requires changing EVERYTHING- from your letterhead, to your website, to your office
signage so you really need to ask yourself if it fits within your goals for your company.
With my past experience working in a Marketing firm I know the steps it takes to develop a brand that people
remember, respect, and trust. A good brand consists of the right customer (positioning), a promise, and a
commitment from your team to instill it into the customers. The graphic below really depicts the best questions/
reasons your company has for rebranding. Ask yourself these before making the leap!
Image from Douglas Business Magazine
Paperboy wines are packaged in a unique molded paper ‘bottle’ with a plastic bladder inside to hold the wine. The paper wrapper is easily recyclable (though they do not say the bladder is).
While glass is completely recyclable most glass doesn’t get recycled for some reason and these paper and plastic bottles have the added benefit of being a lot lighter, saving in cost and fuel to ship, and making it easier to carry around. Now to be quite honest, I would still balk at carrying something like this into the back country (at 1.9 lbs it weighs a bit too much for me), but I am very tempted to go get a bottle to bring to a friends house.
via Packaging World:
Have questions about the savings in weight vs the non- recyclability of the plastic bladder?
Versatile Marketing and Sales Kits
Sometimes you need to present information, samples and instruction books and want to tie them together with a unified look, quality and design. Corporate Image has the packaging experts to help you with what you need.
Sales boxes are a valuable option when you are looking to present your materials whether you are showcasing product of just information. Why?
Case study #1: Construction and Architecture sample kits
Simonton Windows: Complete sales and sample kit that includes product samples and information:
Finding an ingenious way to package window samples with information on all of the finishes and styles of windows you offer is not easy. Simonton along with our packaging designers created a beautiful kit that speaks volumes about the company even before you open it.
Case Study #2: Health Care Patient Information kits
Delta Dental: Health plan information for multiple plans.
Delta Dental put together a phenomenal patient information kit that is humorous, beautiful and organized. With two pocket folders, and a series of tabbed folders for different health plans, this custom box makes healthcare look fun. For that alone they should be applauded.
Whether you are designing sales and marketing kits for the healthcare, construction, energy or financial sectors, these custom boxes can help keep your information organized with consistent branding.
Often we find marketing is the last thing people plan for, but it should be an integral part of a companies strategy.
We found this article in CANVAS magazine (an excellent magazine) and thought we would share:
The end of 2013 is upon us, and preparations for the New Year are under way. December is National Write a Business Plan Month – so designated to encourage unhappy employees to become their own satisfied bosses. Whether your goal is to own your own business, become a consultant, a speaker or an author, you’ll need to start with a business plan.
Even if you launched your business years ago, it’s important to revisit and refresh your plan. In recent years, the economy, technology and consumer habits have changed rapidly and dramatically, affecting every aspect of your business. That makes it absolutely vital to re-evaluate your short- and long-term strategies.
One of the most critical elements of any business plan is your marketing strategy. Too often, people don’t think through that all-important component with the same rigor they tackle aspects like projected cash flow and long-term goals.
Or, they do put thought and effort into planning for market research, promotion and positioning – and then never follow through on their great ideas.
One problem is that most entrepreneurs (or professionals or authors) don’t have marketing experience. They may be skilled tradesmen, savvy financial advisers or talented writers – the expertise they plan to build their business around – but they’re not marketers. Some don’t realize that executing a solid marketing strategy is essential to any venture’s success; others know it’s important but don’t know where to begin.
The AMA (American Marketing Association) has selected the Iowa AMA chapter the 2012-2013 Chapter of the Year!
Congratulations Iowa AMA!
These awards were established to recognize and award outstanding achievements in programing, membership and leadership.
As a proud Iowa company, we want to say good job.
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