REQUEST:

Print is Going Strong. But why?

For the last 20 years we have heard that the world is going paperless, and yet companies are printing materials all the time. So what is happening?

Print is a brand experience for your customer - Corporate Image

The Psychology of Print

People respond to physical, tactile materials. Look at books. Some people read on kindles or other devices, but for most people I know, the feel of the book, the weight and even the turning of pages are part of the experience of the book. Books are experiences, not a collection of words.

Your presentation and marketing materials are experiences. People respond to the craftsmanship and heft of quality objects in a way an email can not mimic.

Sometimes you just need printed materials.

Some industries need to make sure the information they produce is always available.

Healthcare- From patient files to forms, this industry is paper-intensive, and predicts to be even more so over the coming years. This is one industry that if the lights go out, that information needs to be in the patients hand and available.

Also, it is a lot more comforting to have the information to read in hand instead of just receiving a web address (“You need surgery – go to this website for more information.” is not what I would want to hear…)

Legal – Papers need to be signed, stamped, delivered, read and re-read. Imagine a wedding certificate as an email.  Much less romantic.

Financial / Real Estate / Insurance – All these industries produce paper that you need to have access to. If you are investing in a house, stocks or a new business it is nice to have a strong, well made folder or binder to hold your papers. It builds confidence that the organization you are dealing with exists, is legitimate and is planning to be there for you.

Printing Smarter

Print is just one component of your marketing and presentation, but it is an important one. Companies are printing less, but smarter – creating stand out pieces that have great feel, outstanding print and graphics and work with their branding.

Less but better is the mantra. Maybe you used to print 40,000 pocket folders every year. Much of that was sent to prospects that were not very warm or even pulled from lists. Now you make 10,000 folders – beautiful, a little heavier paper, maybe soft-touch lamination for a great feel – and send them to better qualified prospects.  Your returns are higher and your costs are lower.  That quality difference will be noticed and pay off with the clients.

What to look for in your Print Manufacturer? Your Success.

You don’t want to align your company with cheap folders, 3 ring binders that fall apart or a box that won’t close, and yet that is often what you get.

A print manufacturer should stress quality, knowledge, service and have the internal design staff to help you get exactly what you want and need.

Corporate Image has been creating custom presentation materials – from 3 ring binders, pocket folders to boxes of all types – for over 30 years. We come from a book binding tradition that started over 150 years ago and developed into what we are today.

From winning “Best Binder in the World” to GDUSA packaging awards, we have delivered the quality products that help make our customers successful. We don’t rest on our laurels, Corporate Image is constantly creating new solutions that give you quality with other attributes you need. From our eco-friendly tuck lock boxes and glue-less pocket folders to the worlds strongest 3 ring binders (flexed 250,000 times without failing!), we give you quality that will help you shine.

Print is alive and well and still helping you stand out with your clients! Contact us to get more information on how we can help you!


Better Healthcare and Medical Information Kits

At one point or another as a designer, you will work with healthcare providers or medical device manufactures.

At Corporate Image, we have worked with many designers and healthcare facilities to develop patient friendly and beautiful information kits.  Whether  you are creating patient information packets and medical supply information kits everyday or for the first time, we would like to share what we see happening in medical information kits.

medical information kits - Corporate Image

From custom presentation binders, pocket folders, 3-ring binders and boxes, we see the trends as they happen.

Come check out our page on the trends we see in patient and medical information kits!  We update as we get new projects in, so it is worth checking in regularly!


Featured Projects: 12 Great Designs to Check Out

12 Amazing Presentation Marketing Kits

Ready to see amazing projects that designers are putting together?  Fasten your seatbelt! From presentation binders to great sample kits, there are a lot of great ideas to stimulate you for your next project!

The project cover presentation materials for everything from the financial industry to medical, building to manufacturing to retail – so the chances are you will find an inspiring piece for what you are working on.

 

Great Sample kit for Flooring samples - Corporate Image

This piece holds flooring samples in an easy, well branded way that allows customers to quickly see their options and not have to juggle 5-10 different samples to see what they want.

Come See All 12 Great  Presentation Product Designs!

Whether you are new to 3-ring binders and box design or an old hand, we can help you with your own presentation kits from our in house packaging design team to award winning manufacturing.

 


Creating Information Kits for Healthcare and Medical fields

A lot of designers work at one point of another with healthcare providers or medical device manufactures.

Whether  you are creating patient information packets, medical supply information kits or anything else everyday or for the first time, we would like to share what we see happening in medical information kits.

medical information kits - Corporate Image

From presentation binders, pocket folders, 3-ring binders and boxes, we see the trends as they happen.

Come check out our page on the trends we see in patient and medical information kits!  We update as we get new projects in, so it is worth checking in regularly!


American Package Design Awards

Corporate Image is proud to announce that three of our clients have won 2014 American Package Design Awards

Congratulations to Prestige Tuxedo, HealthPartners and Meyocks Group / Delta Dental of Iowa!

Award winning 3-ring binder and corrugated box - Corporate Image

Award winning Marketing kit - Corporate ImageAward winning spiral bound binder - Corporate Image

Learn More Here

 


Versatile and Groundbreaking: Sales and Marketing Kits that stand out

Versatile Marketing and Sales Kits

Sometimes you need to present information, samples and instruction books and want to tie them together with a unified look, quality and design. Corporate Image has the packaging experts to help you with what you need.

Sales boxes are a valuable option when you are looking to present your materials whether you are showcasing product of just information.  Why?

  1. Sales Boxes stand out. A printed sales box has a lot of room for graphics.
  2. The graphics for your box can match all of the collateral pieces in quality.
  3. Marketing kits can be made from corrugate or paperboard depending on what you need.
  4. Sales Boxes look like a present, and everyone loves opening presents.
  5. Things don’t fall out of a sales box, since they have a closed lid.
  6. Some things you just can’t put in a binder.

Case study #1: Construction and Architecture sample kits

Simonton Windows: Complete sales and sample kit that includes product samples and information:

Finding an ingenious way to package window samples with information on all of the finishes and styles of windows you offer is not easy.  Simonton along with our packaging designers created a beautiful kit that speaks volumes about the company even before you open it.

sales and sample boxes - Corporate Image

see more here!

Case Study #2: Health Care Patient Information kits

Delta Dental: Health plan information for multiple plans.

Delta Dental put together a phenomenal patient information kit that is humorous, beautiful and organized.  With two pocket folders, and a series of tabbed folders for different health plans, this custom box makes healthcare look fun. For that alone they should be applauded.

Healthcare sales and patient information kits - Corporate Image

 

see more here!

Whether you are designing sales and marketing kits for the healthcare, construction, energy or financial sectors, these custom boxes can help keep your information organized with consistent branding.


Sales Boxes, Sales Kits, Sales Totes

Corporate Image Sales Box

They’re known by different names, but are the same great product

We call them Sales Boxes, but they’re often referred to as Sales Kits and Sales Totes and on occasion Marketing Kits. What they have in common is that they are a smart presentation solution from Corporate Image. Economical and easy to assemble, they are designed to ship flat, saving warehouse space and reducing storage and production costs. There are different closure options available: with our tuck-lock closures, you simply fold the scores, then tuck in the locking tabs. With our Velcro option, you can choose between black or white Velcro dots that adhere to the flap. Add a set of tab dividers to organize the contents and you have a complete kit. Boxes up to 2 inches deep are printed on sturdy 18- or 24-point stock. They are a great way to store diverse contents.

Need a large Sales Box or a box that is really sturdy? Use our Corrugated Sales Box. We’ll print and either laminate or varnish a litho sheet, then apply it to a sturdy E-Flute corrugate, producing a great looking box.

 


CD / DVD Packaging Ideas

 Multimedia PackagingMultimedia Packaging

Multimedia packaging from Corporate Image can be customized for your project

Packaging your multimedia efficiently, safely and stylishly means exploring new design solutions that can offer your business unparalleled effectiveness. Multimedia packages from Corporate Image include simple CD/DVD sleeves and perforated zip-strip envelope CD/DVD mailers. All are affordable and functional. And because these packages are paper-based, not plastic, they can be printed to coordinate with other collateral such as folders, binders and brochures. If you need to coordinate a CD/DVD holder into a 3 Ring Binder, consider our options for custom binders. Corporations understand the packaging can be just as important as the contents and demand materials that stand out and get noticed.


Available in Paperback

Custom Presentation Binder

Two in one

It’s a binder. It’s a folder. It’s a binder and a folder. You don’t always need a hardcover. Sometimes the paperback version does just as well. Corporate Image’s paperboard binders provide great solutions for anything from medical device and health care information to patient or employee kits to proposals. Like all our other products, they are totally recyclable. Available in a wide range of styles and pocket configurations with standard or portfolio closure options. Print full-color graphics inside and out. Foil stamped or embossed, these custom binders are beautiful. Choose from a variety of tab dividers or add one or two pockets, a business card cut or DVD slit. With all these extras, you can design an information packet that can’t help but get noticed.


Corporate Image Multimedia Packaging

DVD SleevePackaging digital media for the medical industry

Sometimes it is easier and clearer to give information digitally, rather than hand someone a huge stack of papers.

Corporate Image has created a number of innovative, practical and affordable solutions to mail, present and store CDs, DVDs and USB drives that can help you get your information out cleanly and elegantly. Multimedia packages from Corporate Image include simple DVD sleeves,  perforated zip-strip envelope DVD mailers and self-mailers.

Best of all, on top of the top notch quality, they are affordable and functional.

The packages are paper based, not plastic, so they can be printed to coordinate with other collateral material such as folders, binders and brochures (even better, get a pocket folder with a USB drive holder or built-in CD holder). If you need to incorporate a DVD into a custom binder, consider our 3-ring options and accessories that are designed to fit into your presentation.


Medical Companies Turn to Corporate Image for Presentation Packaging Needs

Medical Binder

 

 

 

Marketing kits, presentation binders and custom boxes are popular in the industry

Corporate Image partners with many companies in the medical industry to produce packaging for device manufacturers, hospitals, pharmaceuticals and more. Our binders, folders, marketing kits and boxes are used to store and present information for patients and health care workers, so it is readily available and brands a product or company.

At Corporate Image, we work the Medical and Health care industry in creating better patient information packets, meeting or conference  kits and and staff information folders. With the large quantity of work we have done, we thought we would share with you the ideas and trends that we have seen Medical  information packets.

Patient Information Binders and Pocket Folders

As you know, keeping the patient well informed from entering your health system to treatment options can lower anxiety and help your doctors to counsel patients on their best path forward to healthier, happier lives.

This information has to be clear, well organized and easily search-able.  A small binder is usually enough to present the basics of even complicated treatments with room for follow up and and ongoing regimens.  Tab dividers can make for quick and focused sections as well as adding new information as needed.

The presentation binders have pockets that wrap inside the binder, so if you print only one side of the paper, you still get more artwork/branding on the inside.

 Some Examples:

Creating and Designing for Healthcare and Medical information

The needs of the Medical and Healthcare Industries for patient information packets, folders and binders are unique.

At Corporate Image, we work with a lot with of Medical and Healthcare facilities creating better patient information packets, meeting or conference  kits and and staff information folders. With the large quantity of work we have done, we thought we would share with you the ideas and trends that we have seen Medical  information packets.

Patient Information Binders and Pocket Folders

As you know, keeping the patient well informed from entering your health system to treatment options can lower anxiety and help your doctors to counsel patients on their best path forward to healthier, happier lives.

This information has to be clear, well organized and easily search-able.  A small binder is usually enough to present the basics of even complicated treatments with room for follow up and and ongoing regimens.  Tab dividers can make for quick and focused sections as well as adding new information as needed.

Doctor Information binders – Medical Devices, Information and Pharmaceutical binders

Information on the latest and greatest in medicine can also be packaged for ease of use as well as easy finding and storage. We all know doctors, nurses and administrators get extremely busy.  Providing information that is already stored, clearly marked and with interesting branding helps keep everything top of mind, so when someone needs the information is can be found immediately.

Go here for more information and examples of healthcare and medical information materials.


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