REQUEST:

Creating Information Kits for Healthcare and Medical fields

A lot of designers work at one point of another with healthcare providers or medical device manufactures.

Whether  you are creating patient information packets, medical supply information kits or anything else everyday or for the first time, we would like to share what we see happening in medical information kits.

medical information kits - Corporate Image

From presentation binders, pocket folders, 3-ring binders and boxes, we see the trends as they happen.

Come check out our page on the trends we see in patient and medical information kits!  We update as we get new projects in, so it is worth checking in regularly!


Do I need a pocket folder, a presentation binder or a 3-ring binder?

How do you decide between a pocket folder, presentation binder or a 3-ring binder?

First off I am going to assume that you know what each of these items are.  (if not, scoot down to the bottom of the post – just don’t tell anyone)

Time to talk to yourself.  If you can answer these questions, it will make your choice easier:

  1. How much paper needs to be put into my presentation?
  2. Are there a lot of variable sheets that get used a lot?
  3. Do I need the paper to be secured (i.e. not fall out ever)?
  4. How long does the marketing material need to last?
  5. Is this resource heavily used?
  6. Do I need shelf presence (does it need make itself known on a bookshelf)?

Get a 3-ring Binder -

if over 220 sheets of paper, it needs to last and or is heavily used.

The more paper you need to use and the more heavily used your information is, I would suggest a 3-ring binder.  The heavier board means it will stand up to abuse better and keep looking great. And also, the weight of all that paper risks pulling a rivet out of a presentation binder.

These are great for proposals – especially in Engineering and Construction – interior design, sample kits, car companies, and a lot of other uses.  Also ideal for conferences and important meetings. Added bonus of branding for quality, sturdiness and design possibilities.

Get a Presentation Binder -

if under 220 sheets of paper, paper needs to be locked in and/or there is some variable paper (presentation binders have pockets too!)

Presentation binders straddle the hardback 3-ring binder and a pocket folder in that they have pockets and a ring.  The paperboard is not as sturdy as a 3-ring binder, so if it is going to be heavily used over a longer period of time – consider going to the 3-ring binder.

Many healthcare information packets use presentation binders for a few reasons: It only gets heavy use for a limited period of time, pockets allow extra information to be easily stored and the rings hold the important information in place.

Get a Pocket Folder -

if you have a smaller amount of paper that may need to be accessed out of order.

Sometimes a pocket folder is the ideal thing.  Great branding possibilities, easy to cary and organizes all of your papers in a flash.

We have seen a lot of these in healthcare and financial information packets, and for anything that just needs to hold less, but important, paper.

 

Definitions!

Pocket Folders

eco friendly Two_Pocket_Folder - Naked BinderPrinted or plain 18pt or 22pt paper with pockets that is folded so the pockets are on the inside. Usually with 1 or 2 pockets that can be horizontal or vertical.  All this brings a huge amount of variations of pocket styles, capacity pockets…

 

 

 

Presentation Binder:

presentation binders - paperboard binders - Corporate ImagePrinted or plain 18pt or 22pt paperboard with or without pockets, folded with a spine that holds a 3-ring mechanism.  Sort of a hybrid between a pocket folder and a binder.

 

 

 

3-ring Binder

custom eco friendly 3-ring binders - Corporate ImageA heavy recycled board (in our case 94pt to 110pt and 100% post consumer waste) that can be bare, wrapped in cloth or printed paper sheets with a 3-ring mechanism to hold various amounts of paper. We case and line our binders like a hardcover book. Why?  So they are the strongest 3-ring binders in the world.


American Package Design Awards

Corporate Image is proud to announce that three of our clients have won 2014 American Package Design Awards

Congratulations to Prestige Tuxedo, HealthPartners and Meyocks Group / Delta Dental of Iowa!

Award winning 3-ring binder and corrugated box - Corporate Image

Award winning Marketing kit - Corporate ImageAward winning spiral bound binder - Corporate Image

Learn More Here

 


Using a Pocket Folder Template for Custom Pocket Folders #1

A pocket folder seems so simple when you use it, but sometimes people get tripped up in designing them. So we are starting a series:

Using a Pocket Folder Template – design issues you can avoid and make your life easier!

While the series title seems unnecessarily long, the series can still save you a lot of time and frustration.

Today there are two things we want to talk about

#1: Positioning text on a pocket folder pocket:

I am not going to lie to you, this is a presentation binder (a paperboard 3-ring binder) template with capacity pockets. The templates work exactly the same way so I am going to use this.

Pockets print with the front of the press sheet and fold into the inside of the folder. This means the text needs to read “upside down” to the cover and back cover of the pocket folder.  See my lovely example here:

how to position text on a pocket folder

 

 

When the pockets are folded into the inside of the folder, they read perfectly.

#2: Watch out for the Business card positioning on a pocket folder pocket

So, now that our text is positioned properly, we have to watch out for where we put our text in relation to our business cards. This seems obvious when the card is in the folder, but less so at 3am when you are designing that folder.

Example 1: Lets face it, Manatee films is super psyched about their new pocket folder.

how to use a pocket folder template

 

Example #2: Well, they were psyched until they put the business card in.  Unless your business cards and pocket folders are carefully designed together, this is not going to work.

designing a pocket folder - how to

 

These two things are common mistakes in pocket folder design. Stay tuned for more tips in our series:

Using a Pocket Folder Template – design issues you can avoid and make your life easier!


Custom Presentation Folders and Pocket Folders: get the Best!

In the cut throat world of printing, it seems like you can get a custom presentation folder or pocket folder for next to nothing.

Be careful what you ask for when you ask for a cheap pocket folder.

custom pocket folder designsIf you want to make a really good impression, you need good materials.  Whether your client is getting a remodel of their kitchen, investing in stocks or getting health information, a poorly made, poorly printed presentation pocket folder is going to make you look like you don’t know what you are doing.

What should you be looking for in a presentation pocket folder?

In-house packaging designers.

If you need a special design, make sure your printer can handle it. You don’t want a rough approximation of your design, but and exact precision folder.  Make sure to get a mock-up to insure it is what you want.

Professional pre press.

Insure your files are complete and there are no errors.  If you need a change in how your job is printing to insure highest quality, this is the place to catch it.

no gang runs

Gang run is cheaper for your printer because they are not adjusting the press to your job, but to the average job.  The pressman’s job on these runs is to make everything OK.

Ask yourself the question: Do you want your clients to see you as the average company?

print in house

Control over color, quality and  is all easier if it is done in house.

Corporate Image has in-house package designers, pre press and press-people  with years of experience.  Our job is to make sure that you stand out as the exceptional company that you are. We deliver the highest quality presentation folders and pocket folders and have created industry standards in many of our products that other companies are struggling to meet.

Call or contact Corporate Image today to let us help you be exceptional.


25 Best Pocket Folder Designs

We have made a lot of pocket folders over the years.  Through working with thousands of clients we have come up with a list of the 25 best pocket folder designs.

The best pocket folder designs - Corporate Image

 

To find the best pocket folders we looked at versatility, ease of use, interesting designs and best printing and manufacturing.  We are not looking at the artwork on the folders (that my friends is up to you) but the actual design of the folders.

From capacity folders, glueless folders, eco friendly and ship flat folders, we have them all.

Check out the 25 Best Pocket folder designs here!

 


Corporate Image Multimedia Packaging

DVD SleevePackaging digital media for the medical industry

Sometimes it is easier and clearer to give information digitally, rather than hand someone a huge stack of papers.

Corporate Image has created a number of innovative, practical and affordable solutions to mail, present and store CDs, DVDs and USB drives that can help you get your information out cleanly and elegantly. Multimedia packages from Corporate Image include simple DVD sleeves,  perforated zip-strip envelope DVD mailers and self-mailers.

Best of all, on top of the top notch quality, they are affordable and functional.

The packages are paper based, not plastic, so they can be printed to coordinate with other collateral material such as folders, binders and brochures (even better, get a pocket folder with a USB drive holder or built-in CD holder). If you need to incorporate a DVD into a custom binder, consider our 3-ring options and accessories that are designed to fit into your presentation.


Designing Pocket Folders that Stand Out

Custom Printed Pocket Folders

Corporate Image pocket folders offer unlimited design options

When you make a pocket folder there are many standard options from which to choose. One pocket, two pocket, business card cuts, portfolio closures – even a relatively standard pocket folder can be spectacular. (You can download a PDF of the 25 best pocket folder designs here!)

But if you have a client who wants to make more of an impact or be memorable in the eyes of the prospect or client, there is another level to aspire to.

Corporate Image has been serving this market for over 30 years. We print and produce a wide range of custom folders that offer superior printing and versatility – all designed to differentiate your brand or set you apart from the competition. Our product designers can work with you to create a unique custom folder for exactly what your client needs. Perhaps your pocket folder needs to feature a die-cut window to allow your interior pages to shine through, hold a flash drive or expand to accommodate a wide range of inserts.

We make it easy for you. with our print quality, product knowledge, on site product designers and a production facility full of craftsmen who are dedicated to delivering quality folders on time every time.


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