This is part of our ongoing discussion about print in the modern age. This article is from MPA and talks a bit about how print connects in the mind.
Print engages the mind differently.
Here is an article that suggests that when people read print, they read more carefully, which benefits you with a more focused potential customer.
Everyone in marketing has by now heard of haptic marketing – the idea of appealing to the sense of touch to stimulate areas of the brain that influence decision making (that is the thumbnail description). Print fits that bill. Research has shown the physical act of turning pages results in the brain better encoding the information so you can remember it.
The article was created by MPA, the association of magazine media, so I don’t claim it is completely unbiased, but there have been many studies out that have had similar results.
Corporate Image is a print manufacturer in Des Moines Iowa. Employee owned, we have manufactured top quality custom 3-ring binders, pocket folders, boxes and packaging for over 35 years.
Corporate Image has won a lot of awards for the custom 3-ring binders we manufacture.
We are proud to announce that for the 4th time, Corporate Image has won First Place for the best binder in the United States and Canada!
We are proud and honored to receive the Eska Frog Award for 2015!
The 2015 Best Binder was our first in-house binder to win the competition. We created the wood 3-ring binder for both Corporate Image customers and Naked Binder, our off the shelf, sustainable binder company. These sustainable sourced wood binders offer all the joys of real wood with a core of 100% post consumer waste binders board. Available in cherry and birch wood.
Naked Binder sells these individually and without customization, but at Corporate Image we offer foil stamping for these binders to create a custom 3-ring binder that really stands out! These were for Graphic Wood Technologies:
Corporate Image is an employee owned manufacturer making all of our products in the United States. We love design, so we are constantly working to find better, more interesting, longer lasting options for how all of our products are made. We are leaders in innovation and service, helping our clients get results!
1 color to 6 color printing:
How to decide what’s best for your project.
So what does 1 color vs. 6 color, spot color vs. 4 color process printing mean to you and your project? How do you know what option is best? Well lets break down some facts about printing offset and tips that might help you with your next project.
4 color process – CYMK:
4 color process is probably the most common way to set up your artwork. With just the standard CMYK build you can make countless combinations of colored logos, full images and photos.
In this system a color image is separated into 4 different color values to create 4 images that are transferred to printing plates. When you run these on a printing press with the CYMK inks (cyan (blue), magenta (red), yellow and black (the k in cmyk)) you can reproduce the original color image. Most of the entire spectrum or gamut of colors are reproduced with just the four process ink colors. Printing 4 color process is standard in the printing industry on offset presses (presses that use inks and printing plates). The quality is better than digital printing and it is cheaper in large quantity runs.
In offset printing, a spot color is any color generated by an ink (pure or mixed) that is printed using a single run. CYMK can come close to matching any color, but to get it exact, a PMS color can be mixed and used for areas that need to be an exact match to, say, a logo color.
Absolutely need to match a color?
Is getting your brand color just right the main concern for you and your team? Then printing PMS colors or a combination is your best bet. Printing a standard PMS color is the best way to ensure your brand color carries over from all the collateral items you print.
If you have photos or other artwork you’d like to use on your material and an important logo in PMS colors, you might want to consider 4 color process+1 color PMS. This will allow you to place images on your project while printing your corporate colors as well. Nothing has to be sacrificed, especially not the integrity of your brand.
Flush cut 2 PMS with screens printed binder 4 color process printed binder
Is cost your main concern?
If cost is your main concern then stick with 1 color to 4 color process/PMS. Most people don’t realize that your unit price for printing one side won’t change from 1 color to 4 color whether you are using 4 PMS colors or 4 color Process. The only fee change is within the prepress charge for your project. For example, for a 1 color 3 ring binder prepress is $275, while 4 color adds only $150. A small fee to have a full range of color options at your fingertips.
If you are working on a custom printed 3 ring binder, there is one place you don’t have to skimp. Print those liners! Did you know that most binders print cover & liner on the same press sheet? So that’s one side printing people. You can print the inside or your binder with common colors from the cover at NO additional charge. This adds a lot of punch and makes you a hero to your clients. (Tell them you talked us into printing it for free!)
Do you want the greatest variety in printing options?
4 color process can run everything from gorgeous photos to solid blocks of color, so offers a great range of options.
But what if you have 4 PMS colors but still want variety in your project? Easy, SCREENS…lots of screens. You can print your PMS colors at 100% , or pull back those percentages on the same colors for a bit of variety without increasing your Prepress charges.
Bodek and Rhodes created this stunning offset printed 3-ring binder and liner.
Submitting Print Ready Artwork
These days, a lot of graphic designers are working more with digital formats than offset printing. An offset press offers opportunities that you don’t get in digital yet – from PMS colors to a richer, deeper quality. Think digital photos vs. film if you remember back that far.
In order to ensure your project turns out just like you’ve envisioned it is important that your files are set up correctly for print. While our Prepress Department reviews your files, it makes the process much smoother if they have been set up correctly. So let’s start with the basics!
What is Print-Ready?
If timing is critical
Make sure you have discussed turnaround times before starting your project and plan your project milestones accordingly so that you can keep everything on schedule. Jobs schedule based on proof approval, so if time is tight and there is a typo… Whoops! Missing your deadline could mean that your run can’t go ahead until the press schedule has an opening. Also, you don’t want to incur any rush charges if they could have been avoided.
Print size matters
One of the most common mistakes made when printing is sending a document that is not high image quality, which, if not corrected before the final run, can result in a printout that is fuzzy and lacking in clarity due to a lack of resolution. It’s important that you create your document the same size. Designing at actual size reduces the margin for error with graphics, fonts and layout once printed. Remember that just because something looks great on your screen could become a disaster when printed in the large format, for which it was intended.
Proof your document thoroughly
Allow yourself plenty of time to thoroughly proof your document for any typographical, punctuation and grammatical errors. One of the easiest ways to review is to print out a copy so you can thoroughly read through it all. Also, if you wrote it, have at least one other person read it over. Really.
Print out a proof to see your artwork
Printing out a proof allows you to see how everything looks when printed. Even though it won’t be to size, it is also a good idea to fold up the proof to mimic your product. It allows you to see ahead of time that everything is laid out correctly, reads the right way, and nothing falls off the print area.
All this will give you a good start in creating that 3 ring binder, pocket folder, box or packaging that your clients need.
Contact Corporate Image to get started. Our staff have the knowledge that can help you get the outstanding presentation product you need and make the process as easy as possible!
Corporate Image Open House
From the fold-your-own-box candy bar (find out who the visual thinkers are!) to the amazing presentations on Neenah Paper, designing with corrugates, and designing for sustainability, our open house was a fun and exciting.
Neenah Paper offered an inspiring display of papers including folding board for boxes. The range and quality of the Neenah line delighted many of the “paper people” who got very excited about the choices. Doug Grever, of Neenah was kept busy answering questions and talking with people about all of the options.
Andy Dickman, the man of corrugate packaging, was on hand with many cool projects, advice, and even handed out corrugate cowboy hats – a big favorite.
And of course, food. The drink table heavily favored Sam Adams and all of their binders!
We offered non-stop tours of the production facility, which was running full tilt all evening. Most of the designers had never seen how their projects are made, so there was a lot of excitement at the process. (We’ll post some videos as we get them in).
Thanks to everyone who came, everyone who helped and next time, we hope some of you with schedule conflicts can get here!
Corporate Image(ination) is an event bringing designers from the Midwest, from graphic designers to packaging designers together to talk about designing and manufacturing packaging.
People will be able to go into the plant to see how products are made, attend design clinics, as well as talk to our product designers and staff about presentation product design.
Come talk to experts in presentation packaging, walk through of our production facility to see your projects being made, and speak with our team about projects you are working on.
Come hear expert designers speak:
Doug Grever of Neenah paper is giving a talk about Neenah Papers folding board. ”From the first sketch to the final fold, your brand packaging needs to be as premium and perfect as the product within. Neenah Packaging provides collaborative idea generation, personalized and hands-on consultation, and knowledgeable support throughout the packaging process.”
Working in Corrugate
Andy Dickman, a corrugate expert, will be discussing possibilities in corrugate boxes. Understanding the benefits and limits of corrugates can help you plan for your next box project. Learn how corrugate boxes are designed and built and all of the options for customizing corrugates. From full litho wraps with laminates and spot UVs to direct print, corrugates are versatile and strong enough to protect any product.
Finishing Options in Packaging
Logan Wittmer is speaking about finishing options for printed and cloth covered products. From textured papers to unique cloth, soft touch lamination and spot UV to debossing and foil stamping, Corporate Image offers a range of finishing options for your 3 ring binders, custom boxes and pocket folders.
Corporate Image(ination) Open House and Design Clinic
Come by and learn more about packaging designing and have a great time!
When: October 15th, 2015
Where: 1801 Thompson Ave, Des Moines IA 50316
A 3 Ring Binder and Folder Make a Great Combination
PlayWorld’s 3 ring binder and pocket folder highlighted their corporate commitment to sustainability as well as their commitment to fun.
Corporate Image specializes in helping you make the most of your presentation packaging needs. We are your partner in creating great impressions that make people stop and look at your materials. The bottom line is we want to help you sell more of your products and services in the marketplace.
Combining your marketing efforts into one cohesive set can be cheaper (by doing everything at once) as well as help you look more professional. Perception of your brand can help drive up your sales and repeat business. From architecture and engineering firms, to hospitals, or financial institutions, being seen as trustworthy can make a world of difference.
We produced this folder and binder for secondmarket, which was really stunning because of the ultra violet coating that highlighted their logos. The binder is covered with B-Cloth, which is a poly-cotton blend that looks great and has a durable finish that resists water.
For even better presentations, try combining your custom 3 ring binder and pocket folders!
In case you wondered if Corporate Image is the premier binder manufacturer in North America, we have just won the Best Binder in North America title for the third time in 4 years.
And we are pretty excited about it!
The 2015 binder winner is very simple: Our 100% post consumer waste binders board with a cherry wood cover and liner. The binder is flush cut, showing the binders board on the edges.
Simple, but elegant. We released this binder about a month ago, and already it has been used around the US and Canada.
In answer to your questions about the wood 3 ring binders:
Can I customize a wood binder?
Absolutely. These binder look great with foil stamping on them, and it is also possible to laser etch them.
Is it real wood?
Yes it is – very, very thin wood. The logs used by the mill are sustainably sourced in the United States, and then roll cut into sheets. This wood is not only hand picked, but for every log they plant 10 trees.
What if I only want a few of these?
We can do that. Go to our Naked Binder site and you can order as few as one!
Is this binder solid wood?
No. The thin wood we use goes over our 100% post consumer waste binders board (the same board used in your hardcover books). What you are getting is real wood cut so thin it wraps like a paper!
What are people using them for?
Popular uses for the wooden binders:
As a proposal binder, these stand out. With foil, laser etching or well designed labels, your proposal will be noticed!
For manufacturers of furniture, building materials, or other wood related products, presenting your samples in a wooden binder keeps your brand consistent and makes it a joy for your clients to look at your materials.
Just making your office a happier place to work.
Have the classiest office ever. You spend a lot of time in your office, so adding a beautiful 3 ring binder that compliments your design elements is an easy choice.
The wood binder is part of a pattern at Corporate Image of creating the best binders (as well as boxes, folders and a whole lot of other things!) in the world. You can lose the worries and be relaxed in knowing your clients will be happy with the finished products. Add that to our in-house product designers, amazingly knowledgable sales team and you may find that the production of your work is the most enjoyable part of your day!
UV coatings are one of the range of print finishes and textures that you can use to make your art jump off of the page (or binder). We have found that a lot of designers haven’t worked with these finishes a lot, so we are offering a little series on print finishes.
What is spot UV and how can I use it on my binders, folders, and boxes?
UV (ultraviolet) Coatings start as a clear liquid that is dried or cured with an ultra violet light. This is printed in-line on a UV press. This is often seen in a gloss or matte, though it is available in textures (like sandpaper among others). While you can flood an entire piece with UV, we most often see it used in spot coverage, highlighting text and images, or in the case of the image above, the spot UV IS the text. Subtle, but effective.
If you are printing a pocket folder, binder or box, you are probably laminating your materials to protect the whole piece from the rough and tumble life marketing materials go through. The nice thing about spot UV is that it can be applied after the lamination offering more opportunities to pop your art even more.
“We gain interested people through our online campaigns. We gain customers when we get our materials in their hands…”
Grab a cup of coffee. Let’s talk.
In a world of sensory overload, communicating by touch is the only way to connect emotionally with your customers.
Print is fun for us because it offers so many things just on the production end. From the craft, the smell, the feel of good paper, everyone in our building has a strong connection to our products.
The thing is, that same connection works for you too.
People respond to tactile things. There is a deep need to feel, to touch, that stimulates different parts of the brain than visual stimulation alone. Even if you are a completely online company, the chances are you can gain more clients and customer by having print materials.
Experience enhances information
Perception is an active process. To “be in touch with” a product, company or person is a primary urge. Our first intelligence is sensory refinement.
Printed materials offer a chance to present your brand quality, strength, and other qualities (eco friendly, glossy, solid, trustworthy) through a second channel. What you say can be backed up through more primal clues that reinforce and strengthen the logical arguments.
Print offers permanence
The sad truth is, people surf and are very distracted online. It is a busy, shifting medium. A well designed print piece creates a more focused, concentrated way to engage your customer’s time and attention.
Once it is read, that 3 ring binder can sit on a shelf for reference. This shelf presence means you are always in front of your audience, even when the power goes out.
Print builds confidence
Whether you are showcasing building products for the contract industry, handing client’s financial information, or providing medical information, the experience, quality and solidity of your marketing materials gives your customers confidence.
Corporate Image has been in the business of printing and manufacturing presentation materials for over 30 years. Their products have won awards from Best Binder in the World to GDUSA packaging awards and CMA awards. We specialize in 3-ring binders, pocket folders, presentation binders and boxes of all sorts. Our products are sustainable, recyclable and printed with soy inks.
Working on a printed presentation piece and wondering if you should go digital or offset (litho) printing?
This info graphic (found here) helps explain the basics of it.
Corporate Image offers both offset and digital printing depending on the job. Our team will work with you to determine what will work best for your job, but it is good to have the information for working with your clients. Offset or litho printing offers higher quality, but digital printing has been catching up quickly. There are a few things digital just can’t do (yet) that make offset printing a real stand out option. The long and short of it is:
When to use Offset Printing:
When to use Digital Printing:
Be aware that both this and the info-graphic are not complete so talk to us about what you need (our people are well versed in the subtle strengths and weaknesses of each.)
Paper Weights are confusing.
As a print and binder manufacturer Corporate Image deals in all kinds of paper stocks. Whether we make a printed 3-ring binder, a pocket folder or a cool sales box, paper stocks will vary heavily.
Lets look at this question which you might run into if you want to put a 3-ring binder in a sales box.
Question: If you have 18 pt. and 100# papers how do those compare?
First off, lets find out what it all means:
Now the question is how those translate.
Up above we were looking at 100# offset text vs 18pt stock. Actually these are pretty far apart. So as we look down the list, we see that 100# text paper is only about 6pt (listed as caliper on the chart). Much lighter paper, which you would expect. 18pt., as we find out, is a very sturdy stock – useful for strong pocket folders or paperboard boxes. 100# text is great for printing that might wrap your 3 ring binder.
Is this list absolutely, always going to be exactly right? No. How a paper is made can affect both the caliper and weight. Some papers are denser, but have the same caliper as another paper. But this is a rough guide.
Paper weights will always be a bit confusing. Tag this blog so when you are working on a new design and printers are quoting papers, you can have an easy resource to ensure you know what they are talking about.
The liner of a 3-ring binder is not just a blank space that the interior pages cover, it is a rich design space that adds life, information and interest to your design project.
Good things to know about 3 ring binder liners:
All of the Corporate Image 3 ring binders are 100% recyclable and printed with soy inks on FSC certified papers. Our sustainable 3 ring binders are strong, long lasting, and winning design awards all over the country! See More!
When you are creating art for a 3-ring binder, pocket folder, tab dividers, or custom box you need to double check that the art Corporate Image is printing is exactly what you envisioned.
How do you double check? We send you a proof! We have three different kinds of proofs depending on the need.
Oris Proofs for offset printed jobs
The Oris proof is calibrated to the press and gives a good idea of color along with art placement, and content. This is a proof of how the job will print, so all the details like fonts, lines and text show up as you set them up.
The Oris proof is a physical proof we will send to you for approval. This proof will be used at the press to insure the press sheets match what you approved.
Digital PDF Proofs for offset printed jobs
PDF printed proofs help you to check for placement and content. Because monitors are all calibrated differently, these proofs are not for checking color. These are very useful if there were small changes to text or art placement on your Oris proof.
Digitally Printed Proofs for Digital Binder Proofs
It is possible to get a digitally printed proof for your digital binder.
These proofs are printed on the same digital press that your digital binder will be printed on to give you an exact look at what your art will look like on the binder. These proofs are laminated to show exact final color. Generally, these are unnecessary, but if you or your client are concerned, ask your sales rep about the digital binder proofs.
An Iowan motorcycle manufacturer, design firm and 3 ring binder manufacturer walk into a bar…
Indian Motorcycle and Performance Marketing created a dealers guide as classic and elegant as their motorcycles.
Ordering binders tip #27
3-ring folders, ring folders or pocket folders with rings are just other ways of saying presentation binders.
A presentation binder is a pocket folder with rings. Made from sturdy paperboard, these ring folders are lighter than a full cased and lined binder and can have pockets on the inside of either cover. This makes them great for conferences and meetings where there is set information that everyone needs, but also the possibility of variable data that also needs to be organized.
The benefits of ring folders / presentation binders
Specs for 3 ring folders / presentation binders
GDUSA just announced their 2015 package design award winners and three of the winners are projects Corporate Image worked on!
Check out the projects here!
These projects stand out for the amazing design both graphic and package. See more of what Corporate Image can do here!
Fascinating 3 ring binder information
You can use this information to rule the world of presentation material Trivial Pursuit and destroy at office supply Cranium!
When was the 3 ring binder invented?
That depends on where you are and who you ask.
Loose-leaf paper was patented in 1854. Also in 1854, patents were filed for both the 2-ring and 3-ring binders by Henry T. Sisson of Providence, Rhode Island. Sisson recognized the need to be able to protect pages, although he was not yet exactly sure how to fix the problem. No loose-leaf binders were available on the market at that time.
Fast forward a few years and go to Germany where Friedrich Soennecken is said to have invented ring binders in 1886 in Bonn, Germany. He also registered a patent on November 14, 1886, for his Papierlocher für Sammelmappen (“paper hole maker for folders”, or hole punch).
In the US, the Chicago Binder and File Company was one of the 1st companies to offer a binder for sale in 1899.
How are binders made and has that changed much? Yes and no…
Originally, 3 ring binders were made like hardcover books – three pieces of board (binders board – a heavy paperboard) held together with book cloth covers and end sheets. As plastics got invented, vinyl binders appeared – again three pieces of board but with two sheets of thin vinyl heat sealed at the edges and hinges. Not as strong, but easier to make.
Of course, people realized vinyl is toxic.
So now, with US binder manufacturers like Corporate Image, who are concerned with the long life of the binder as well as the health of the person using it, the best 3 ring binders are made from one sheet of binders board, cased and lined with printed sheets ( or in Naked Binder‘s case recycled papers or bare board) with a hinge pressed directly into the board. No weak spots and no vinyls, these 3 ring binders are 100% recyclable and non-toxic. It is also the strongest 3 ring binder hinge and allows for round spine binders.
How many 3-ring binders are made every year?
We have wondered the same thing, but there is no good count. In the US, our best guess is that between 40 and 60 million 3 ring binders are sold every year – mostly cheap, vinyl, disposable imported ones. That is a lot of landfill.
For fascinating binder information and history to come!
The loose leaf binder has been around since about 1860, and since then the design has had only minor changes. During the latter half of the 20th century the vinyl binder came about, billed as a cheaper modern version of the 3 ring binder.
Since those days, we have discovered that vinyl binders not only fall apart quickly, but are impossible to recycle and actually toxic.
Corporate Image started manufacturing 3 ring loose leaf binders 30 years ago and wanted to do better than what was already on the market. They designed some of the first turned edge flex hinge or European hinged binders ever made in the US.
Because the hinge of the binder is pressed directly into the board, these loose leaf binders are super strong. The covers will never just fall off with normal use or because it is cold. Also, these binders could have offset printed covers and liners allowing the artwork to be a fine piece of art.
Over the last 30 years, Corporate Image has pushed sustainability, using soy inks and 100% post consumer waste board, and design, creating a huge range of custom options for 3 ring binders.
From portfolio closures, round spines, custom window cuts, special finishes and sustainable materials, Corporate Image has pushed the loose leaf 3 ring binder into the 21st century and created a binder for the modern brand.
CMA Star Awards – 2014
The annual Construction Marketing STAR awards honor marketing excellence of construction industry professionals across a broad range of functional marketing disciplines.
Simonton Windows – Star level
An amazing corrugated box with inserts, a 3-ring binder and product pages. One neatly packaged sample kit shows window samples and all of you options.
Universal Forest Products – Eôtek – Super Star level
This ringless tri fold portfolio binder is being used as a sample kit for Eotek siding. Their smart use of spot UV on the photos really pops the elements of this piece.
WT Shade – Super Star level
Add a beautiful cloth, foil stamping, finger pull and printed liner and you get an amazing FSC certified 3 ring binder that won a Super Star award.
Corporate Image is the best binder and print manufacturer in North America and has won international awards for our products. Our team works with you to create exceptional presentation materials. Whether you are looking for custom pocket folders, sales boxes and presentation kits, 3 ring binders or a whole lot more, we can help you stand out and get noticed.
Upcoming Corporate Image Holidays
We at Corporate Image want to wish you a stress free, safe, happy and fun Thanksgiving. If you are driving, be safe – I know the midwest has new snow as does New England!
Corporate Image is closed November 27th and 28th for the holiday, so no shipping, production, mock-ups, samples, estimates or other useful information will happen then.
If you have hard deadlines, our holiday hours are a good thing to pay attention to, but don’t worry – your sales people and the production crew are already thinking about your job and making sure everything is going well and on time.
Corporate Image will be closed from December 24th to the 26th ( Wednesday through Friday) and Thursday January 1st.
Winter is here.
While we work to meet every deadline, weather can become an issue in shipping. For orders during the winter months, if possible, try to allow a few extra days to make sure there are no delays.
Remember, all of our offices and manufacturing are in Iowa, so what matters is the path from us to you. On a side note, we have been shipping and manufacturing Corporate Image products for over 30 years and there just are not that many issues even with winter!
What should you expect from a 3-ring binder manufacturer.
Presentation and 3 ring binder manufacturers are not all alike. If you are new to the game of ordering custom printed products, we’d like to give you a few ideas of what to look for in your print manufacturer.
Innovations… Styles… Options… Strengths….
Print and presentation packaging vary heavily from job to job – many of the questions may be best answered or collaborated on with your printer. Digital or offset printing, 4 color process or 4 cp plus a spot color, the best closure for cost, strength or looks (bearing in mind that what is best for one is not always best for another). Many times your project becomes a collaborative venture as you get input from the product designers, production and sales reps, which results in a fantastic product.
Innovation from your manufacturer is also important. Knowing the capabilities best and what has worked over a large range of products allows your manufacturer to be proactive in finding you solution.
Your sales team will help you navigate your process from start to finish so you want them responsive, knowledgable and able to listen. Any printer worth their salt should be able to provide samples, estimates, mock-ups for new products, templates, proofs and double check your art.
Does your print manufacturer have product designers on staff who can create products to your specifications and work with you to get exactly what you need? Even standard products are designed. Make sure your manufacturer is not just copying a template they found on the internet.
An example: Our product designers create for strength, looks, ease of use and to work with your materials. Even in something as seemingly simple as pocket folders, we re-designed the top 25 pocket folders so you know exactly which envelope they fit in, greatest range of pages, longevity and simplicity.
Clear accounting guidelines save you time and headaches. From credit policies to payment terms, get clear information.
Available to you.
Can you reach your representative when you need them? This can lower your stress by more than a little.
Learn more about how Corporate Image works with you here. If you have a question or want to discuss a project, give us a call. Cynde will be more than happy to answer your call and connect you with the right person to take care of your needs. Ask for samples or quotes here!
Our office hours are:
At Corporate Image we deal with paper all day and really love the flexibility of the medium. Admittedly, much of ours goes into packaging and presentation materials, but that doesn’t dampen our enthusiasm for other forms of paper art!
Brooklyn-based multimedia artist Michael Hambouz creates stunning cut-paper artwork, and thanks to The Durst Organization and chashama, 18 of his large-scale cut-paper collages are now on display until November 21, 2014, in the Lobby Gallery of 1133 Avenue of the Americas in New York City.
In a celebration of both cut-paper artwork and small-town manufacturing, Factory Made utilizes a 140-year-old French Paper Company’s own renowned paper stock to give viewers a rare glimpse into the operations of one of the last independently owned paper mills in America.
On View: September 10-November 21, 2014
And after you’ve seen Factory Made, make a day of cut-paper artwork by heading down the street to the Museum of Modern Art, where the blockbuster show Henri Matisse: The Cut-Outs is on display until February 8, 2015.
– See more cut paper art!
For the last 20 years we have heard that the world is going paperless, and yet companies are printing materials all the time. So what is happening?
The Psychology of Print
People respond to physical, tactile materials. Look at books. Some people read on kindles or other devices, but for most people I know, the feel of the book, the weight and even the turning of pages are part of the experience of the book. Books are experiences, not a collection of words.
Your presentation and marketing materials are experiences. People respond to the craftsmanship and heft of quality objects in a way an email can not mimic.
Sometimes you just need printed materials.
Some industries need to make sure the information they produce is always available.
Healthcare– From patient files to forms, this industry is paper-intensive, and predicts to be even more so over the coming years. This is one industry that if the lights go out, that information needs to be in the patients hand and available.
Also, it is a lot more comforting to have the information to read in hand instead of just receiving a web address (“You need surgery – go to this website for more information.” is not what I would want to hear…)
Legal – Papers need to be signed, stamped, delivered, read and re-read. Imagine a wedding certificate as an email. Much less romantic.
Financial / Real Estate / Insurance – All these industries produce paper that you need to have access to. If you are investing in a house, stocks or a new business it is nice to have a strong, well made folder or binder to hold your papers. It builds confidence that the organization you are dealing with exists, is legitimate and is planning to be there for you.
Print is just one component of your marketing and presentation, but it is an important one. Companies are printing less, but smarter – creating stand out pieces that have great feel, outstanding print and graphics and work with their branding.
Less but better is the mantra. Maybe you used to print 40,000 pocket folders every year. Much of that was sent to prospects that were not very warm or even pulled from lists. Now you make 10,000 folders – beautiful, a little heavier paper, maybe soft-touch lamination for a great feel – and send them to better qualified prospects. Your returns are higher and your costs are lower. That quality difference will be noticed and pay off with the clients.
What to look for in your Print Manufacturer? Your Success.
You don’t want to align your company with cheap folders, 3 ring binders that fall apart or a box that won’t close, and yet that is often what you get.
A print manufacturer should stress quality, knowledge, service and have the internal design staff to help you get exactly what you want and need.
Corporate Image has been creating custom presentation materials – from 3 ring binders, pocket folders to boxes of all types – for over 30 years. We come from a book binding tradition that started over 150 years ago and developed into what we are today.
From winning “Best Binder in the World” to GDUSA packaging awards, we have delivered the quality products that help make our customers successful. We don’t rest on our laurels, Corporate Image is constantly creating new solutions that give you quality with other attributes you need. From our eco-friendly tuck lock boxes and glue-less pocket folders to the worlds strongest 3 ring binders (flexed 250,000 times without failing!), we give you quality that will help you shine.
Print is alive and well and still helping you stand out with your clients! Contact us to get more information on how we can help you!
Corporate Image has always promoted healthier living from non-toxic presentation materials to healthy lifestyles for our employees. Now we take that to the workplace!
As you have heard, sitting is the new smoking. According to doctors:
Scary. But we have the answer! Our new Sit/Stand desks keep us moving and active. Not to mention they are super fun and we will now apparently live forever.
3 Ring Binders 3-ring binder Bare Board bare board binder Binder binders Box boxes Corporate Image Custom custom 3 ring binders custom 3-ring binder custom binder custom binders custom boxes custom corrugated boxes custom folders Custom pocket folder custom pocket folders Custom Printed Binder custom printed binders Custom Sales Box custom sales boxes Eco-Friendly eco-friendly binders eco friendly pocket folders FlexHinge folder folders naked binder pocket folder pocket folders Presentation Binder presentation binders presentation materials presentation packaging Printed printed binders printed corrugated box printed corrugated boxes Recyclable recyclable binders recycled binder sample kits tab dividers
enter email address to stay connected