REQUEST:

Iowa – More Interesting than

For many of you when you think of Iowa, you may be thinking Idaho (potatoes) or Ohio (Cleveland).  We get it.

So besides being the best place for young professionals and apparently the new hipster capital of the country, lots of corn and soy beans – What else does Iowa have?

From ax wielding artists, to the people who build pipe organs and one of the main protectors of seed diversity Iowa is surprising is it’s range.

Michael Squire - Iowa Artist Seed Savers - Preserving Biodiversity

 

Even the company that makes the best 3-ring binders in the world is represented! Hey that is us!


Offset vs. Digital Printing: Using them to their best advantage

 Working on a printed presentation piece and wondering if you should go digital or offset (litho) printing?

This info graphic (found here) helps explain the basics of it.

Offset or litho printing still offers higher quality, but digital printing has been catching up quickly. There are a few things digital just can’t do (yet) that make offset printing a real stand out option.

The long and short of it is: big job and specific PMS or metallic inks?  Offset.  Short run and 4 color process? Digital. Be aware that both this and the info-graphic are not complete so talk to your printer about what you need (our people are well versed in the subtle strengths and weaknesses of each.)

 

digital vs. offset printing explained

 

Remember, if you are on the fence about which way to go with your printing, call us and we can work with you to get everything you want!


Budget vs. Quality in Print: A False Dilemma

Get the best price, or make it look great. This marketing dilemma has been handed down for ages.

Lets face it, in order to represent your company or your client well, quality is key. If what you hand out to your customer is poorly made, badly printed and falls apart, what does that say about your company?

On the other hand, there are only so many marketing dollars and they have to last as long as possible. Justifying a major printed expense when budgets are tight is nearly impossible.

So what is the answer? Both are right.

Wood flooring sample binder - Corporate Image

The real question is why you can’t have both? Take the above piece as an example.  Great printing, easy display, strong presentation and in a sturdy binder making it easy to keep handy on a shelf.

Could this have been done in a way that cost a lot more? Absolutely. Is it a design that offers a great answer to the problem of showing 9 pieces of stone? Yes it is.

If you have issues with quality vs cost, perhaps you need to talk to your packaging manufacturer more. Corporate Image has been in crafting 3-ring binder, pocket folders and boxes of all types for 30 years. Our quality is unmistakable and well know in the design community. Equally important is our experience with product design which allows us to envision a range of solutions that can give you the quality within your budget.

Don’t get me wrong, we love the super complicated, multi-piece jigsaw puzzle-ism marketing kits that just blow everyone’s mind. Everyone from production to product design gets to rethink what is possible for those! That doesn’t mean we down’t love the clean lines of a great presentation piece that solves a problem just as hard – balancing the budget and getting great presentation materials.

If anyone tries to convince you that there is a choice between your budget and quality, find a new presentation manufacturer.  In fact, call us!

 


Corporate Image at the AIGA MN 2014 Design Camp

Are you going?  Corporate Image is!

Come say “Hi” to us at Design Camp!

Want to know more? Read this:

We share a secret, an unspoken truth and desire for purity in aesthetics and context. To seek clarity in all things, no matter the level of detail. To find a meaning for all things seen and unseen, an agreement between logic and emotion.

We are bound to a creed, born with abilities and skills that few possess. To learn from those before us, decoding their messages and masterpieces. To gather and join our collective minds as one, building our language and honing our craft. To listen to the secrets of our peers whispered through the wind-washed pines.

AIGA MN Design Camp

October 3rd thru October 5th

Since 1980, Design Camp® has been AIGA Minnesota’s premier event and the largest regional design conference in the country. Held annually in early October at a lodge in northern Minnesota, this event sets the standard for design conferences across the country.

Design Camp provides an atypical conference structure, mixing indoor and outdoor activities with both educational and social events.

Design Camp lasts for three days. Campers arrive Friday morning for registration and depart Sunday afternoon. Five keynote speakers set the tone for camp, while small-group workshops and creative sessions follow each presentation. Attendees (referred to as “campers”) stay in lakefront cabins or golf-friendly condos and meet in the main lodge for events and meals. Friday and Saturday nights offer much socializing and tend to run late into the night.

The conference averages 350 total attendees, including campers, speakers, presenters, sponsors, and vendors. Campers come primarily from Minnesota, Iowa, Wisconsin, North Dakota, South Dakota, Illinois, and Canada. Most campers are graphic designers and art directors or involved in the graphic arts (photographers, illustrators, educators, copywriters, etc.)—but all are welcome.


Featured Projects: 12 Great Designs to Check Out

12 Amazing Presentation Marketing Kits

Ready to see amazing projects that designers are putting together?  Fasten your seatbelt! From presentation binders to great sample kits, there are a lot of great ideas to stimulate you for your next project!

The project cover presentation materials for everything from the financial industry to medical, building to manufacturing to retail – so the chances are you will find an inspiring piece for what you are working on.

 

Great Sample kit for Flooring samples - Corporate Image

This piece holds flooring samples in an easy, well branded way that allows customers to quickly see their options and not have to juggle 5-10 different samples to see what they want.

Come See All 12 Great  Presentation Product Designs!

Whether you are new to 3-ring binders and box design or an old hand, we can help you with your own presentation kits from our in house packaging design team to award winning manufacturing.

 


You Have to See This Amazing Project! – Corporate Image

Sorry to get all Buzzfeed headline on you, but some projects are so special you just have to share.

We worked with Q2 down in Austin, Texas. What resulted is kind of special!

Q2- Corrugate and Paperboard sales boxes - Corporate Image

It starts with a corrugated slipcase with another corrugate box inside.  Both of these are printed, laminated with soft touch laminate with lines of  spot UV.

When you pull out the inside box, you have a tray with a paperboard box resting inside.  This custom box matches exactly with the corrugate from the printing to the soft touch lamination and the spot UV.

Under that box is a book.  A present in a present.

But wait.  you are not done.

Inside the paperboard box is a pocket folder with a box pocket. This folder acts like a four flap enclosure (yes, one of our sister companies is Archival Products and in preservation they use a lot of four flap enclosures). Open the custom pocket folder and find a brochure (whose main image peeks out at you from a custom die cut in the folder).

Scroll down and check out the great design.  Wouldn’t you be happy to get this presentation?

Corrugate and paperboard sales boxes Corporate Image

Corrugate and paperboard slipcases and boxes - Corporate Image

custom die cut pocket folder in a slipcase - Corporate Image

 

custom die cut pocket folder in a slipcase - Corporate Image

 

Project Details:

Corrugate and paperboard custom box presentation boxes, with matching pocket folders.

1 PMS printing with spot UV

Soft touch Laminate

Designed by Q2 in-house design team

 


Explaining CMYK, PMS and RGB for web and printing

What are the differences in color profiles for print and the web?

Boy are we happy you asked.

Print:

CMYK (Cyan, Magenta, Yellow, Black), or four color process, is a subtractive color model, meaning if you add together CMY you should get black.  Color mixes being what they are, Black was added to make sure a true black could get printed.

Web: 

RGB (Red, Green, Blue) is a additive color process generally used for digital devices and internet.  This works on the same principle of mixing light in which a mix of red, green and blue gives you…white.  Try that with ink.

PMS

PMS colors offer you a way to match exact print colors- since slight variations in mix on press can change a color.  Lets say your have a VERY specific corporate color in your logo.  CMYK will come very close, but if you want to be exact, you probably want to run the PMS color as a spot color.  You can specify PMS for digital use, but it will get translated to RGB.

The logocompany.net put out this great info-graphic and we thought you should take a look:

PMS, CYMK and PMS spot colors explained! Corporate Image

Don’t you feel informed?  Thanks Logo Company!


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