For the last 20 years we have heard that the world is going paperless, and yet companies are printing materials all the time. So what is happening?
The Psychology of Print
People respond to physical, tactile materials. Look at books. Some people read on kindles or other devices, but for most people I know, the feel of the book, the weight and even the turning of pages are part of the experience of the book. Books are experiences, not a collection of words.
Your presentation and marketing materials are experiences. People respond to the craftsmanship and heft of quality objects in a way an email can not mimic.
Sometimes you just need printed materials.
Some industries need to make sure the information they produce is always available.
Healthcare- From patient files to forms, this industry is paper-intensive, and predicts to be even more so over the coming years. This is one industry that if the lights go out, that information needs to be in the patients hand and available.
Also, it is a lot more comforting to have the information to read in hand instead of just receiving a web address (“You need surgery – go to this website for more information.” is not what I would want to hear…)
Legal – Papers need to be signed, stamped, delivered, read and re-read. Imagine a wedding certificate as an email. Much less romantic.
Financial / Real Estate / Insurance – All these industries produce paper that you need to have access to. If you are investing in a house, stocks or a new business it is nice to have a strong, well made folder or binder to hold your papers. It builds confidence that the organization you are dealing with exists, is legitimate and is planning to be there for you.
Print is just one component of your marketing and presentation, but it is an important one. Companies are printing less, but smarter – creating stand out pieces that have great feel, outstanding print and graphics and work with their branding.
Less but better is the mantra. Maybe you used to print 40,000 pocket folders every year. Much of that was sent to prospects that were not very warm or even pulled from lists. Now you make 10,000 folders – beautiful, a little heavier paper, maybe soft-touch lamination for a great feel – and send them to better qualified prospects. Your returns are higher and your costs are lower. That quality difference will be noticed and pay off with the clients.
What to look for in your Print Manufacturer? Your Success.
You don’t want to align your company with cheap folders, 3 ring binders that fall apart or a box that won’t close, and yet that is often what you get.
A print manufacturer should stress quality, knowledge, service and have the internal design staff to help you get exactly what you want and need.
Corporate Image has been creating custom presentation materials – from 3 ring binders, pocket folders to boxes of all types – for over 30 years. We come from a book binding tradition that started over 150 years ago and developed into what we are today.
From winning “Best Binder in the World” to GDUSA packaging awards, we have delivered the quality products that help make our customers successful. We don’t rest on our laurels, Corporate Image is constantly creating new solutions that give you quality with other attributes you need. From our eco-friendly tuck lock boxes and glue-less pocket folders to the worlds strongest 3 ring binders (flexed 250,000 times without failing!), we give you quality that will help you shine.
Print is alive and well and still helping you stand out with your clients! Contact us to get more information on how we can help you!
Corporate Image has always promoted healthier living from non-toxic presentation materials to healthy lifestyles for our employees. Now we take that to the workplace!
As you have heard, sitting is the new smoking. According to doctors:
Scary. But we have the answer! Our new Sit/Stand desks keep us moving and active. Not to mention they are super fun and we will now apparently live forever.
Paper Weights are confusing.
As a print manufacturer Corporate Image deals in all kinds of paper stocks, but we find not all of our designers know all the nuances. Whether we make a printed 3-ring binder, a pocket folder or a cool sales box, paper stocks will vary heavily.
Lets look at this question which you might run into if you want to put a 3-ring binder in a sales box.
Question: If you have 18 pt. and 100# papers how do those compare?
First off, lets find out what it all means:
Now the question is how those translate.
Up above we were looking at 100# offset text vs 18pt stock. Actually these are pretty far apart. So as we look down the list, we see that 100# text paper is only about 6pt (listed as caliper on the chart). Much lighter paper, which you would expect. 18pt., as we find out, is a very sturdy stock – useful for strong pocket folders or paperboard boxes. 100# text is great for printing that might wrap your 3 ring binder.
Paper weights don’t have to be confusing. Now when you are working on a new design and printers are quoting papers, you can have an easy resource to insure you know exactly what they are talking about.
For many of you when you think of Iowa, you may be thinking Idaho (potatoes) or Ohio (Cleveland). We get it.
So besides being the best place for young professionals and apparently the new hipster capital of the country, lots of corn and soy beans – What else does Iowa have?
Working on a printed presentation piece and wondering if you should go digital or offset (litho) printing?
This info graphic (found here) helps explain the basics of it.
Offset or litho printing still offers higher quality, but digital printing has been catching up quickly. There are a few things digital just can’t do (yet) that make offset printing a real stand out option.
The long and short of it is: big job and specific PMS or metallic inks? Offset. Short run and 4 color process? Digital. Be aware that both this and the info-graphic are not complete so talk to your printer about what you need (our people are well versed in the subtle strengths and weaknesses of each.)
Remember, if you are on the fence about which way to go with your printing, call us and we can work with you to get everything you want!
Get the best price, or make it look great. This marketing dilemma has been handed down for ages.
Lets face it, in order to represent your company or your client well, quality is key. If what you hand out to your customer is poorly made, badly printed and falls apart, what does that say about your company?
On the other hand, there are only so many marketing dollars and they have to last as long as possible. Justifying a major printed expense when budgets are tight is nearly impossible.
So what is the answer? Both are right.
The real question is why you can’t have both? Take the above piece as an example. Great printing, easy display, strong presentation and in a sturdy binder making it easy to keep handy on a shelf.
Could this have been done in a way that cost a lot more? Absolutely. Is it a design that offers a great answer to the problem of showing 9 pieces of stone? Yes it is.
If you have issues with quality vs cost, perhaps you need to talk to your packaging manufacturer more. Corporate Image has been in crafting 3-ring binder, pocket folders and boxes of all types for 30 years. Our quality is unmistakable and well know in the design community. Equally important is our experience with product design which allows us to envision a range of solutions that can give you the quality within your budget.
Don’t get me wrong, we love the super complicated, multi-piece jigsaw puzzle-ism marketing kits that just blow everyone’s mind. Everyone from production to product design gets to rethink what is possible for those! That doesn’t mean we down’t love the clean lines of a great presentation piece that solves a problem just as hard – balancing the budget and getting great presentation materials.
If anyone tries to convince you that there is a choice between your budget and quality, find a new presentation manufacturer. In fact, call us!
Are you going? Corporate Image is!
Come say “Hi” to us at Design Camp!
Want to know more? Read this:
AIGA MN Design Camp
October 3rd thru October 5th
Ready to see amazing projects that designers are putting together? Fasten your seatbelt! From presentation binders to great sample kits, there are a lot of great ideas to stimulate you for your next project!
The project cover presentation materials for everything from the financial industry to medical, building to manufacturing to retail – so the chances are you will find an inspiring piece for what you are working on.
This piece holds flooring samples in an easy, well branded way that allows customers to quickly see their options and not have to juggle 5-10 different samples to see what they want.
Whether you are new to 3-ring binders and box design or an old hand, we can help you with your own presentation kits from our in house packaging design team to award winning manufacturing.
Sorry to get all Buzzfeed headline on you, but some projects are so special you just have to share.
We worked with Q2 down in Austin, Texas. What resulted is kind of special!
It starts with a corrugated slipcase with another corrugate box inside. Both of these are printed, laminated with soft touch laminate with lines of spot UV.
When you pull out the inside box, you have a tray with a paperboard box resting inside. This custom box matches exactly with the corrugate from the printing to the soft touch lamination and the spot UV.
Under that box is a book. A present in a present.
But wait. you are not done.
Inside the paperboard box is a pocket folder with a box pocket. This folder acts like a four flap enclosure (yes, one of our sister companies is Archival Products and in preservation they use a lot of four flap enclosures). Open the custom pocket folder and find a brochure (whose main image peeks out at you from a custom die cut in the folder).
Scroll down and check out the great design. Wouldn’t you be happy to get this presentation?
Corrugate and paperboard custom box presentation boxes, with matching pocket folders.
1 PMS printing with spot UV
Soft touch Laminate
Designed by Q2 in-house design team
What are the differences in color profiles for print and the web?
Boy are we happy you asked.
CMYK (Cyan, Magenta, Yellow, Black), or four color process, is a subtractive color model, meaning if you add together CMY you should get black. Color mixes being what they are, Black was added to make sure a true black could get printed.
RGB (Red, Green, Blue) is a additive color process generally used for digital devices and internet. This works on the same principle of mixing light in which a mix of red, green and blue gives you…white. Try that with ink.
PMS colors offer you a way to match exact print colors- since slight variations in mix on press can change a color. Lets say your have a VERY specific corporate color in your logo. CMYK will come very close, but if you want to be exact, you probably want to run the PMS color as a spot color. You can specify PMS for digital use, but it will get translated to RGB.
The logocompany.net put out this great info-graphic and we thought you should take a look:
Don’t you feel informed? Thanks Logo Company!
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