Corporate Image Open House
From the fold-your-own-box candy bar (find out who the visual thinkers are!) to the amazing presentations on Neenah Paper, designing with corrugates, and designing for sustainability, our open house was a fun and exciting.
Neenah Paper offered an inspiring display of papers including folding board for boxes. The range and quality of the Neenah line delighted many of the “paper people” who got very excited about the choices. Doug Grever, of Neenah was kept busy answering questions and talking with people about all of the options.
Andy Dickman, the man of corrugate packaging, was on hand with many cool projects, advice, and even handed out corrugate cowboy hats – a big favorite.
And of course, food. The drink table heavily favored Sam Adams and all of their binders!
We offered non-stop tours of the production facility, which was running full tilt all evening. Most of the designers had never seen how their projects are made, so there was a lot of excitement at the process. (We’ll post some videos as we get them in).
Thanks to everyone who came, everyone who helped and next time, we hope some of you with schedule conflicts can get here!
Corporate Image(ination) is an event bringing designers from the Midwest, from graphic designers to packaging designers together to talk about designing and manufacturing packaging.
People will be able to go into the plant to see how products are made, attend design clinics, as well as talk to our product designers and staff about presentation product design.
Come talk to experts in presentation packaging, walk through of our production facility to see your projects being made, and speak with our team about projects you are working on.
Come hear expert designers speak:
Doug Grever of Neenah paper is giving a talk about Neenah Papers folding board. ”From the first sketch to the final fold, your brand packaging needs to be as premium and perfect as the product within. Neenah Packaging provides collaborative idea generation, personalized and hands-on consultation, and knowledgeable support throughout the packaging process.”
Working in Corrugate
Andy Dickman, a corrugate expert, will be discussing possibilities in corrugate boxes. Understanding the benefits and limits of corrugates can help you plan for your next box project. Learn how corrugate boxes are designed and built and all of the options for customizing corrugates. From full litho wraps with laminates and spot UVs to direct print, corrugates are versatile and strong enough to protect any product.
Finishing Options in Packaging
Logan Wittmer is speaking about finishing options for printed and cloth covered products. From textured papers to unique cloth, soft touch lamination and spot UV to debossing and foil stamping, Corporate Image offers a range of finishing options for your 3 ring binders, custom boxes and pocket folders.
Corporate Image(ination) Open House and Design Clinic
Come by and learn more about packaging designing and have a great time!
When: October 15th, 2015
Where: 1801 Thompson Ave, Des Moines IA 50316
A 3 Ring Binder and Folder Make a Great Combination
PlayWorld’s 3 ring binder and pocket folder highlighted their corporate commitment to sustainability as well as their commitment to fun.
Corporate Image specializes in helping you make the most of your presentation packaging needs. We are your partner in creating great impressions that make people stop and look at your materials. The bottom line is we want to help you sell more of your products and services in the marketplace.
Combining your marketing efforts into one cohesive set can be cheaper (by doing everything at once) as well as help you look more professional. Perception of your brand can help drive up your sales and repeat business. From architecture and engineering firms, to hospitals, or financial institutions, being seen as trustworthy can make a world of difference.
We produced this folder and binder for secondmarket, which was really stunning because of the ultra violet coating that highlighted their logos. The binder is covered with B-Cloth, which is a poly-cotton blend that looks great and has a durable finish that resists water.
For even better presentations, try combining your custom 3 ring binder and pocket folders!
In case you wondered if Corporate Image is the premier binder manufacturer in North America, we have just won the Best Binder in North America title for the third time in 4 years.
And we are pretty excited about it!
The 2015 binder winner is very simple: Our 100% post consumer waste binders board with a cherry wood cover and liner. The binder is flush cut, showing the binders board on the edges.
Simple, but elegant. We released this binder about a month ago, and already it has been used around the US and Canada.
In answer to your questions about the wood 3 ring binders:
Can I customize a wood binder?
Absolutely. These binder look great with foil stamping on them, and it is also possible to laser etch them.
Is it real wood?
Yes it is – very, very thin wood. The logs used by the mill are sustainably sourced in the United States, and then roll cut into sheets. This wood is not only hand picked, but for every log they plant 10 trees.
What if I only want a few of these?
We can do that. Go to our Naked Binder site and you can order as few as one!
Is this binder solid wood?
No. The thin wood we use goes over our 100% post consumer waste binders board (the same board used in your hardcover books). What you are getting is real wood cut so thin it wraps like a paper!
What are people using them for?
Popular uses for the wooden binders:
As a proposal binder, these stand out. With foil, laser etching or well designed labels, your proposal will be noticed!
For manufacturers of furniture, building materials, or other wood related products, presenting your samples in a wooden binder keeps your brand consistent and makes it a joy for your clients to look at your materials.
Just making your office a happier place to work.
Have the classiest office ever. You spend a lot of time in your office, so adding a beautiful 3 ring binder that compliments your design elements is an easy choice.
The wood binder is part of a pattern at Corporate Image of creating the best binders (as well as boxes, folders and a whole lot of other things!) in the world. You can lose the worries and be relaxed in knowing your clients will be happy with the finished products. Add that to our in-house product designers, amazingly knowledgable sales team and you may find that the production of your work is the most enjoyable part of your day!
UV coatings are one of the range of print finishes and textures that you can use to make your art jump off of the page (or binder). We have found that a lot of designers haven’t worked with these finishes a lot, so we are offering a little series on print finishes.
What is spot UV and how can I use it on my binders, folders, and boxes?
UV (ultraviolet) Coatings start as a clear liquid that is dried or cured with an ultra violet light. This is printed in-line on a UV press. This is often seen in a gloss or matte, though it is available in textures (like sandpaper among others). While you can flood an entire piece with UV, we most often see it used in spot coverage, highlighting text and images, or in the case of the image above, the spot UV IS the text. Subtle, but effective.
If you are printing a pocket folder, binder or box, you are probably laminating your materials to protect the whole piece from the rough and tumble life marketing materials go through. The nice thing about spot UV is that it can be applied after the lamination offering more opportunities to pop your art even more.
“We gain interested people through our online campaigns. We gain customers when we get our materials in their hands…”
Grab a cup of coffee. Let’s talk.
In a world of sensory overload, communicating by touch is the only way to connect emotionally with your customers.
Print is fun for us because it offers so many things just on the production end. From the craft, the smell, the feel of good paper, everyone in our building has a strong connection to our products.
The thing is, that same connection works for you too.
People respond to tactile things. There is a deep need to feel, to touch, that stimulates different parts of the brain than visual stimulation alone. Even if you are a completely online company, the chances are you can gain more clients and customer by having print materials.
Experience enhances information
Perception is an active process. To “be in touch with” a product, company or person is a primary urge. Our first intelligence is sensory refinement.
Printed materials offer a chance to present your brand quality, strength, and other qualities (eco friendly, glossy, solid, trustworthy) through a second channel. What you say can be backed up through more primal clues that reinforce and strengthen the logical arguments.
Print offers permanence
The sad truth is, people surf and are very distracted online. It is a busy, shifting medium. A well designed print piece creates a more focused, concentrated way to engage your customer’s time and attention.
Once it is read, that 3 ring binder can sit on a shelf for reference. This shelf presence means you are always in front of your audience, even when the power goes out.
Print builds confidence
Whether you are showcasing building products for the contract industry, handing client’s financial information, or providing medical information, the experience, quality and solidity of your marketing materials gives your customers confidence.
Corporate Image has been in the business of printing and manufacturing presentation materials for over 30 years. Their products have won awards from Best Binder in the World to GDUSA packaging awards and CMA awards. We specialize in 3-ring binders, pocket folders, presentation binders and boxes of all sorts. Our products are sustainable, recyclable and printed with soy inks.
Working on a printed presentation piece and wondering if you should go digital or offset (litho) printing?
This info graphic (found here) helps explain the basics of it.
Corporate Image offers both offset and digital printing depending on the job. Our team will work with you to determine what will work best for your job, but it is good to have the information for working with your clients. Offset or litho printing offers higher quality, but digital printing has been catching up quickly. There are a few things digital just can’t do (yet) that make offset printing a real stand out option. The long and short of it is:
When to use Offset Printing:
When to use Digital Printing:
Be aware that both this and the info-graphic are not complete so talk to us about what you need (our people are well versed in the subtle strengths and weaknesses of each.)
Paper Weights are confusing.
As a print and binder manufacturer Corporate Image deals in all kinds of paper stocks. Whether we make a printed 3-ring binder, a pocket folder or a cool sales box, paper stocks will vary heavily.
Lets look at this question which you might run into if you want to put a 3-ring binder in a sales box.
Question: If you have 18 pt. and 100# papers how do those compare?
First off, lets find out what it all means:
Now the question is how those translate.
Up above we were looking at 100# offset text vs 18pt stock. Actually these are pretty far apart. So as we look down the list, we see that 100# text paper is only about 6pt (listed as caliper on the chart). Much lighter paper, which you would expect. 18pt., as we find out, is a very sturdy stock – useful for strong pocket folders or paperboard boxes. 100# text is great for printing that might wrap your 3 ring binder.
Is this list absolutely, always going to be exactly right? No. How a paper is made can affect both the caliper and weight. Some papers are denser, but have the same caliper as another paper. But this is a rough guide.
Paper weights will always be a bit confusing. Tag this blog so when you are working on a new design and printers are quoting papers, you can have an easy resource to ensure you know what they are talking about.
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