REQUEST:

Iowa – More Interesting than you think.

For many of you when you think of Iowa, you may be thinking Idaho (potatoes) or Ohio (Cleveland).  We get it.

So besides being the best place for young professionals and apparently the new hipster capital of the country, lots of corn and soy beans – What else does Iowa have?

From ax wielding artists, to the people who build pipe organs and one of the main protectors of seed diversity Iowa is surprising is it’s range.

Michael Squire - Iowa Artist Seed Savers - Preserving Biodiversity

 

Even the company that makes the best 3-ring binders in the world is represented! Hey that is us!


Budget vs. Quality in Print: A False Dilemma

Get the best price, or make it look great. This marketing dilemma has been handed down for ages.

Lets face it, in order to represent your company or your client well, quality is key. If what you hand out to your customer is poorly made, badly printed and falls apart, what does that say about your company?

On the other hand, there are only so many marketing dollars and they have to last as long as possible. Justifying a major printed expense when budgets are tight is nearly impossible.

So what is the answer? Both are right.

Wood flooring sample binder - Corporate Image

The real question is why you can’t have both? Take the above piece as an example.  Great printing, easy display, strong presentation and in a sturdy binder making it easy to keep handy on a shelf.

Could this have been done in a way that cost a lot more? Absolutely. Is it a design that offers a great answer to the problem of showing 9 pieces of stone? Yes it is.

If you have issues with quality vs cost, perhaps you need to talk to your packaging manufacturer more. Corporate Image has been in crafting 3-ring binder, pocket folders and boxes of all types for 30 years. Our quality is unmistakable and well know in the design community. Equally important is our experience with product design which allows us to envision a range of solutions that can give you the quality within your budget.

Don’t get me wrong, we love the super complicated, multi-piece jigsaw puzzle-ism marketing kits that just blow everyone’s mind. Everyone from production to product design gets to rethink what is possible for those! That doesn’t mean we down’t love the clean lines of a great presentation piece that solves a problem just as hard – balancing the budget and getting great presentation materials.

If anyone tries to convince you that there is a choice between your budget and quality, find a new presentation manufacturer.  In fact, call us!

 


Featured Projects: 12 Great Designs to Check Out

12 Amazing Presentation Marketing Kits

Ready to see amazing projects that designers are putting together?  Fasten your seatbelt! From presentation binders to great sample kits, there are a lot of great ideas to stimulate you for your next project!

The project cover presentation materials for everything from the financial industry to medical, building to manufacturing to retail – so the chances are you will find an inspiring piece for what you are working on.

 

Great Sample kit for Flooring samples - Corporate Image

This piece holds flooring samples in an easy, well branded way that allows customers to quickly see their options and not have to juggle 5-10 different samples to see what they want.

Come See All 12 Great  Presentation Product Designs!

Whether you are new to 3-ring binders and box design or an old hand, we can help you with your own presentation kits from our in house packaging design team to award winning manufacturing.

 


Explaining CMYK, PMS and RGB for web and printing

What are the differences in color profiles for print and the web?

Boy are we happy you asked.

Print:

CMYK (Cyan, Magenta, Yellow, Black), or four color process, is a subtractive color model, meaning if you add together CMY you should get black.  Color mixes being what they are, Black was added to make sure a true black could get printed.

Web: 

RGB (Red, Green, Blue) is a additive color process generally used for digital devices and internet.  This works on the same principle of mixing light in which a mix of red, green and blue gives you…white.  Try that with ink.

PMS

PMS colors offer you a way to match exact print colors- since slight variations in mix on press can change a color.  Lets say your have a VERY specific corporate color in your logo.  CMYK will come very close, but if you want to be exact, you probably want to run the PMS color as a spot color.  You can specify PMS for digital use, but it will get translated to RGB.

The logocompany.net put out this great info-graphic and we thought you should take a look:

PMS, CYMK and PMS spot colors explained! Corporate Image

Don’t you feel informed?  Thanks Logo Company!


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