REQUEST:

Using Digital and Offset Printing to the Best Advantage

 Working on a printed presentation piece and wondering if you should go digital or offset (litho) printing?

This info graphic (found here) helps explain the basics of it.

Corporate Image offers both offset and digital printing depending on the job. Our team will work with you to determine what will work best for your job, but it is good to have the information for working with your clients. Offset or litho printing offers higher quality, but digital printing has been catching up quickly. There are a few things digital just can’t do (yet) that make offset printing a real stand out option. The long and short of it is:

When to use Offset Printing:

  • Big job
  • Specific PMS
  • Metallic inks
  • Spot Varnish or UV

When to use Digital Printing:

  • Shorter runs
  • 4 color process
  • Variable data

Be aware that both this and the info-graphic are not complete so talk to us about what you need (our people are well versed in the subtle strengths and weaknesses of each.)

 

digital vs. offset printing explained

 

Not sure what you need for your project? Call us and we can help!


Offset vs. Digital Printing: Using them to their best advantage

 Working on a printed presentation piece and wondering if you should go digital or offset (litho) printing?

This info graphic (found here) helps explain the basics of it.

Offset or litho printing still offers higher quality, but digital printing has been catching up quickly. There are a few things digital just can’t do (yet) that make offset printing a real stand out option.

The long and short of it is: big job and specific PMS or metallic inks?  Offset.  Short run and 4 color process? Digital. Be aware that both this and the info-graphic are not complete so talk to your printer about what you need (our people are well versed in the subtle strengths and weaknesses of each.)

 

digital vs. offset printing explained

 

Remember, if you are on the fence about which way to go with your printing, call us and we can work with you to get everything you want!


Explaining CMYK, PMS and RGB for web and printing

What are the differences in color profiles for print and the web?

Boy are we happy you asked.

Print:

CMYK (Cyan, Magenta, Yellow, Black), or four color process, is a subtractive color model, meaning if you add together CMY you should get black.  Color mixes being what they are, Black was added to make sure a true black could get printed.

Web: 

RGB (Red, Green, Blue) is a additive color process generally used for digital devices and internet.  This works on the same principle of mixing light in which a mix of red, green and blue gives you…white.  Try that with ink.

PMS

PMS colors offer you a way to match exact print colors- since slight variations in mix on press can change a color.  Lets say your have a VERY specific corporate color in your logo.  CMYK will come very close, but if you want to be exact, you probably want to run the PMS color as a spot color.  You can specify PMS for digital use, but it will get translated to RGB.

The logocompany.net put out this great info-graphic and we thought you should take a look:

PMS, CYMK and PMS spot colors explained! Corporate Image

Don’t you feel informed?  Thanks Logo Company!


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