REQUEST:

Explaining CMYK, PMS and RGB for web and printing

What are the differences in color profiles for print and the web?

Boy are we happy you asked.

Print:

CMYK (Cyan, Magenta, Yellow, Black), or four color process, is a subtractive color model, meaning if you add together CMY you should get black.  Color mixes being what they are, Black was added to make sure a true black could get printed.

Web: 

RGB (Red, Green, Blue) is a additive color process generally used for digital devices and internet.  This works on the same principle of mixing light in which a mix of red, green and blue gives you…white.  Try that with ink.

PMS

PMS colors offer you a way to match exact print colors- since slight variations in mix on press can change a color.  Lets say your have a VERY specific corporate color in your logo.  CMYK will come very close, but if you want to be exact, you probably want to run the PMS color as a spot color.  You can specify PMS for digital use, but it will get translated to RGB.

The logocompany.net put out this great info-graphic and we thought you should take a look:

PMS, CYMK and PMS spot colors explained! Corporate Image

Don’t you feel informed?  Thanks Logo Company!


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