REQUEST:

Spot UV for Binders, Folders, and Boxes

UV coatings are one of the range of print finishes and textures that you can use to make your art jump off of the page (or binder). We have found that a lot of designers haven’t worked with these finishes a lot, so we are offering a little series on print finishes.

What is spot UV and how can I use it on my binders, folders, and boxes?

Spot-UV-AMD-box-banner

UV (ultraviolet) Coatings start as a clear liquid that is dried or cured with an ultra violet light. This is printed in-line on a UV press. This is often seen in a gloss or matte, though it is available in textures (like sandpaper among others). While you can flood an entire piece with UV, we most often see it used in spot coverage, highlighting text and images, or in the case of the image above, the spot UV IS the text.  Subtle, but effective.

If you are printing a pocket folder, binder or box, you are probably laminating your materials to protect the whole piece from the rough and tumble life marketing materials go through. The nice thing about spot UV is that it can be applied after the lamination offering more opportunities to pop your art even more.

Get more Information on Spot UV and see some more examples here!


Short Run Custom 3 Ring Binders

Now when you need custom 3-ring binders for a conference, meeting or proposal, you can get all of the quality with beautiful printed images.

Corporate Image has produced 3 ring binders that have won both ‘Best Binder in the World’ and ‘Best Binder in North America’. Our production team are craftspeople, producing strong, sustainable binders with better quality printing that match to detail and craftsmanship that you put into every aspect of your company.

short run custom printed binders

Low quantity custom binders are no problem.

Our short run binders are digitally printed with a high quality printer giving you full bleed images that cover the entire binder. The printed sheets are then laminated with a natural matte laminate that protects them from scuffing and water damage.

Fully cased and lined like a hardcover book, these binders look great, are stronger than any other binder.

How does this compare to a vinyl binder?

It doesn’t. Corporate Image makes recyclable binders that are non-toxic. Our printing is better, the binders last longer, don’t poison the environment or go to landfills, and they look much, much better.

When considering your brand or corporate image, consider whether a vinyl binder sums up what you are trying to say. If not, let us send you a sample to show you how much better your materials can look and feel.

Custom Digital Binder stats and information:

  • Available in quantities from 50-350
  • Full color digital printing on cover (the whole outside of the binder)
  • Black or white liner ( the inside of the binder)
  • Ring sizes: 3/4″, 1″, 1.5″ and 2″ d-rings
  • Square or Round spine
  • Natural matte lamination
  • These binders are 100% recyclable
  • strong construction
  • Made with 100% FSC certified recycled post consumer waste board

The Corporate Image digital binder combines all of quality we are known for with the lower quantities you sometimes need. Get samples to experience the quality of our short run binders for yourself!

 


How Many Pages Does a Pocket Folder Hold?

Designers across many industries have asked us this question, so we feel it is time to address it here. How many pages do pocket folders hold?

1 or 2 pocket folders with flat pockets

A flat pocket in a pocket folder and a flat spine will hold about 15 sheets, which means a two pocket folder can hold 30 sheets.  This may mean your folder feels pretty full though.

flat pocket custom pocket folder

1 or 2 pocket folder with a capacity spine

The capacity spine is very helpful, even with a flat pocket.  The pocket folder doesn’t bow open and so sits better when full. Added bonus, each pocket can hold 20 sheets. So a 1 pocket folder would hold 20 sheets, a 2 pocket – 40 sheets.

capacity pocket pocket folders - Corporate Image

Pocket folders with capacity pockets

There are two possibilities here.

Expandable pockets can hold up to 50 sheets of paper (each). These pockets sit flat until you need them, then they fold out. Great if you have variable amounts of data  that you need to hand out.

Box pockets in pocket folders are the other option.  These can be as big as 1/2″ to 3/4″ so they hold a lot of paper. We would suggest looking at other options at the 3/4″ size, as the weight of the paper can become an issue. Also, if you are creating a 2 pocket folder with box pockets, you may consider 1 flat pocket and 1 box pocket or two smaller box pockets for stability.

expandable capacity pocket pocket folders - Corporate Image

When designing your next custom pocket folder, try to get an idea of how it will be used and if there is a set amount of materials going into it.  The expandable pocket folder offers the most range if the materials are variable.

How much a pocket folder holds depends on the folder. Let us help you get the pocket folder that fits your needs exactly!


Understanding Paper Weights

 Paper Weights are confusing.

As a print  and binder manufacturer Corporate Image deals in all kinds of paper stocks. Whether we make a printed 3-ring binder, a pocket folder or a cool sales box, paper stocks will vary heavily.

Lets look at this question which you might run into if you want to put a 3-ring binder in a sales box.

Question:  If you have 18 pt. and 100# papers how do those compare?

First off, lets find out what it all means:

Definitions:

  • Basis Weight
    The basis weight of a paper is the designated fixed weight of 500 sheets,
    measured in pounds, in that paper’s basic sheet size.
    It is important to note that the “basic sheet size” is not the same
    for all types of paper. For instance

    • bond or ledger paper sheet size: 17″ x 22″
    • Text, offset or book coated papers: 25″ x 38″
    • Cover stock: 20″ x 26″
  • Caliper
    Caliper refers to the thickness of a sheet of paper expressed
    in thousandth of an inch. This measurement is taken with a micrometer.
    Normally, paper caliper should not have more than a + or – 5% variance
    within a sheet. Generally, the relation between caliper and basis weight ….
    the greater the caliper (the thicker the paper), the greater the paper weight.
  • Equivalent Weight
    While different paper types have different basic sizes,
    papers can still be compared by using equivalent weight.
  • POINTS
    Every POINT=.001 inch
    For Example: 10 pt card = .010in.

Now the question is how those translate.

Up above we were looking at 100# offset text vs 18pt stock.  Actually these are pretty far apart. So as we look down the list, we see that 100# text paper is only about 6pt (listed as caliper on the chart). Much lighter paper, which you would expect.  18pt., as we find out, is a very sturdy stock – useful for strong pocket folders or paperboard boxes. 100# text is great for printing that might wrap your 3 ring binder.

Is this list absolutely, always going to be exactly right? No.  How a paper is made can affect both the caliper and weight. Some papers are denser, but have the same caliper as another paper. But this is a rough guide.

Understanding Paper Weights - Corporate Image

 

Paper weights will always be a bit confusing.  Tag this blog so when you are working on a new design and printers are quoting papers, you can have an easy resource to ensure you know what they are talking about.


Ethics and Environment – Mixing Sustainability and Presentation

International Paper created these two beautiful ‘Ethisphere binders’. A two part series highlighting the ethical and sustainable beliefs of the company, these binders are one of the most sustainable, recyclable binders you can find.

These three ring binders are made with FSC certified 100% post consumer waste paperboard with and digitally printed FSC certified cover. They left the inside un covered, so the bare board shows through.

Ethisphere binders - International Paper - Corporate Image

 

The binder is then flush cut – with the covered board and paper being trimmed at the same time. This offers a clean edge and eliminates the need for lamination on the sheet.

flush cut sustainable 3 ring binders - recycled and recyclable - Corporate Image

 

The International Paper binder is one of the most recyclable, sustainable 3 ring binders you can make. It combines less manufacturing steps with FSC certified recycled papers to result in a long lasting, beautiful binder that is also easily recyclable.

What is the Ethisphere?

The Ethisphere® Institute is the global leader in defining and advancing the standards of ethical business practices that fuel corporate character, marketplace trust and business success. We have a deep expertise in measuring and defining core ethics standards using data-driven insights that help companies enhance corporate character. Ethisphere believes integrity and transparency impact the public trust and the bottom line of any organization.

 


Double Checking Your Project – Proofing

When you are creating art for a 3-ring binder, pocket folder, tab dividers, or custom box you need to double check that the art Corporate Image is printing is exactly what you envisioned.

How do you double check?  We send you a proof!  We have three different kinds of proofs depending on the need.

Oris Proofs for offset printed jobs

The Oris proof is calibrated to the press and gives a good idea of color along with art placement, and content.  This is a proof of how the job will print, so all the details like fonts, lines and text show up as you set them up.

The Oris proof is a physical proof we will send to you for approval. This proof will be used at the press to insure the press sheets match what you approved.

Digital PDF Proofs for offset printed jobs

PDF printed proofs help you to check for placement and content. Because monitors are all calibrated differently, these proofs are not for checking color. These are very useful if there were small changes to text or art placement on your Oris proof.

Digitally Printed Proofs for Digital Binder Proofs

It is possible to get a digitally printed proof for your digital binder.

These proofs are printed on the same digital press that your digital binder will be printed on to give you an exact look at what your art will look like on the binder. These proofs are laminated to show exact final color. Generally, these are unnecessary, but if you or your client are concerned, ask your sales rep about the digital binder proofs.

 

More information here!


8 New Print Design Projects Get Inspired!

Working on information packaging projects? Sample Kits? 3-Ring binders? Cool pocket folders? and out of ideas?

We can help.

Here are some of the presentation folders, ring binders, boxes and other cool custom projects that went through Corporate Image recently. We thought we might share to show you some cool print design projects to get you psyched about your own projects!

custom portfolio closure pocket folder - Corporate Image

Don’t for get print in your campaign! Print offers you a tactile connection to your customer, stimulating sales and a strong commitment to your brand. Check out these 8 awesome print design projects and start drafting your own!


The Indian motorcycle dealer guide 3 ring binders

An Iowan motorcycle manufacturer, design firm and 3 ring binder manufacturer walk into a bar…

Indian Motorcycle and Performance Marketing created a dealers guide as classic and elegant as their motorcycles.

2015 Indian Scout Motorcycle - Corporate Image

 

Check out the binders and get more information here!

 


GDUSA 2015 American Package Design Awards

GDUSA just announced their 2015 package design award winners and three of the winners are projects Corporate Image worked on!

Check out the projects here!

Grand Rapids Chair - Winner! GDUSA 2015 package awards

Bryce Creative - Sappi Warren - GDUSA 2015 American Package Design Award winner!

Q2 - Winner! 2015 GDUSA Package Design Awards - Corporate Image

 

Design matters!

These projects stand out for the amazing design both graphic and package. See more of what Corporate Image can do here!


Weather in the Northeast May Affect Your Shipments

The Northeast is seeing a pretty major storm (winter storm Juno!) rolling through, so be aware that there may be shipping delays for the next few days.

see for yourself on the NYC Snow Cam

Screen Shot 2015-01-26 at 3.27.47 PM

From the weather channel:

Note: Be sure to tune in to The Weather Channel Sunday night from 7-11 p.m. for “Winter Storm … The New York City area is forecast to see a foot or more of heavy snow.

UPS freight service delays: (click for updated information)

SERVICE ADVISORY FOR MONDAY, JANUARY 26, 2015
Winter weather is affecting UPS Freight operations in parts of Pennsylvania and Virginia today, Monday, January 26, 2015.

Hazardous road conditions caused by snow and ice are preventing service in the following ZIP codes:

PENNSYLVANIA
16901
16933
16947
16950
17066
17931
18201
18240
18252
18326
18344
18348
18403
18407
18431
18707

In addition, limited pickup and deliveries are being made in the following areas:

PENNSYLVANIA
Bethlehem

VIRGINIA
22664
22810
22824

UPS Freight is monitoring road conditions in areas affected by this winter weather and adjusting its operations accordingly. This service advisory will be updated as often as necessary.

Be careful and stay warm out there!


Choosing the right 3 ring Binder – from ring size to styles

Corporate Image has created 3-ring binder for the modern brand – sleek, sustainable with a huge range of options. Before you go planning window cuts, spot UV and other finishing options, make sure you have a good grasp on the basics.

What are you putting in your 3 ring binder?

Before you make any other decisions or hunt through hundreds of pictures of 3 ring binders, find out how many pages and other materials you need. This will clarify ring size, which gives a clear picture of what style of binder, 3-ring mechanism and how strong your binder needs to be.

Knowing the page count of your materials (and whether it vary) is key to determining ring size. Adding pamphlets, samples or give-aways, USB drives or other objects lets you know how large the spine of the binder might need to be.

 

How many sheets of paper does a binder ring hold?

This depends on what style of ring you choose. A D-ring and a round ring hold the paper differently and have different benefits.

how to measure a 3 ring binder ring - corporate image

D-ring binders

In a D-ring, the paper is held evenly on the right, meaning that your tab dividers all line up and there is a clean line of paper. Some people find the harder to turn the pages than a round ring ( though a slant D-ring solves this problem).  A D-ring always mounts on the back panel of a binder – not the spine – so the paper rests on the flat part of the ring when it is closed. This makes the cover a little wider. If you need a small ring, it is good to know there is no 1/2″ D-ring.

  • 3/4″ D-ring holds up to 150 sheets of paper
  • 1″ D-ring holds up to 220 sheets of paper
  • 1.5″ D-ring holds up to 350 sheets of paper
  • 2″ D-ring holds up to 450 sheets of paper
  • 2.5″ D-ring holds up to 550 sheets of paper

Round ring binders (O ring)

A round ring can mount on the spine of a binder, so the covers, front and back, are a little shorter. It is easy to turn pages since it is a continuous curve. The issue with seeing tab dividers toward the bottom of the stack of information is negligible in smaller rings and up to you to decide if it is an issue in large rings. A lot of people don’t see it as a problem. For people with small paper needs – you can get a 1/2″ O ring binder!

  • 3/4″ O-ring holds up to 130 sheets of paper
  • 1″ O-ring holds up to 170 sheets of paper
  • 1.5″ O-ring holds up to 250 sheets of paper
  • 2″ O-ring holds up to 350 sheets of paper
  • 2.5″ O-ring holds up to 450 sheets of paper

For more information on rings and styles of 3 ring binders click here!


Future of looseleaf binder manufacturing…is in Iowa.

US looseleaf binder manufacturer - Corporate Image

 

The loose leaf binder has been around since about 1860, and since then the design has had only minor changes. During the latter half of the 20th century the vinyl binder came about, billed as a cheaper modern version of the 3 ring binder.

Since those days, we have discovered that vinyl binders not only fall apart quickly, but are impossible to recycle and actually toxic.

Corporate Image started manufacturing 3 ring loose leaf binders 30 years ago and wanted to do better than what was already on the market. They designed some of the first turned edge flex hinge or European hinged binders ever made in the US.

Because the hinge of the binder is pressed directly into the board, these loose leaf binders are super strong. The covers will never just fall off with normal use or because it is cold. Also, these binders could have offset printed covers and liners allowing the artwork to be a fine piece of art.

Over the last 30 years, Corporate Image has pushed sustainability, using soy inks and 100% post consumer waste board, and design, creating a huge range of custom options for 3 ring binders.

loose leaf binder with post closure - corporate image

From portfolio closures, round spines, custom window cuts, special finishes and sustainable materials, Corporate Image has pushed the loose leaf 3 ring binder into the 21st century and created a binder for the modern brand.

see more about where the loose leaf binder is going here!

 

 

 


Know your designers: Ray Eames (Happy Birthday!!)

Happy Birthday Ray Eames!Why should we celebrate designers?

Some designers change the way we think about the world, everyday items and how the world views itself.  Ray and Charles Eames are two designers that saw design as an agent for social change, helping to improve lives and connect people.

Whether creating amazing furniture or influencing on modernism their message of simplicity, great design and innovation is one to check out.

“With a grand sense of adventure, Charles and Ray Eames turned their curiosity and boundless enthusiasm into creations that established them as a truly great husband-and-wife design team. Their unique synergy led to a whole new look in furniture. Lean and modern. Playful and functional. Sleek, sophisticated, and beautifully simple. That was and is the “Eames look.”

That look and their relationship with Herman Miller started with molded plywood chairs in the late 1940s and includes the world-renowned Eames lounge chair, now in the permanent collection of the Museum of Modern Art in New York.

Charles and Ray achieved their monumental success by approaching each project the same way: Does it interest and intrigue us? Can we make it better? Will we have “serious fun” doing it?”

You can learn more about them here and start to bring that “serious fun” to everything in your life. And Happy 102nd Birthday Ray Eames (as of December 15th)!

Ray Eames (1912–1988)

 


Construction Marketing STAR Awards – Corporate Image customers win 3!

CMA Star Awards – 2014

The annual Construction Marketing STAR awards honor marketing excellence of construction industry professionals across a broad range of functional marketing disciplines.

 

CMA STAR awards

 

Simonton Windows –  Star level

An amazing corrugated box with inserts, a 3-ring binder and product pages. One neatly packaged sample kit shows window samples and all of you options.

Simonton custom corrugated box, binders and inserts - Corporate Image

Universal Forest Products – Eôtek  –  Super Star level

This ringless tri fold portfolio binder is being used as a sample kit for Eotek siding. Their smart use of spot UV on the photos really pops the elements of this piece.

Eotek ringless sample binder - Corporate Image

 

WT Shade  –  Super Star level

Add a beautiful cloth, foil stamping, finger pull and printed liner and you get an amazing FSC certified 3 ring binder that won a Super Star award.

Cloth and foil stamped binder WT Shade - Corporate Image

FSC certified printed 3 ring binder

 

Corporate Image is the best binder and print manufacturer in North America and has won international awards for our products.  Our team works with you to create exceptional presentation materials. Whether you are looking for custom pocket folders, sales boxes and presentation kits, 3 ring binders or a whole lot more, we can help you stand out and get noticed.


Why Corporate Image for your Printing and Packaging Needs?

We can help you reach your target audience with full-scale printing and packaging solutions.

CI custom printed 3 ring binders

Results.

Print matters.

The marketing tools you hand people act as stand in for your company. Well crafted, thoughtful, strong materials feel good in the hand, appeal to their sense of style and build confidence in your brand.

Our customers have won awards nationally and internationally from “Best Binder in the World”, numerous Addy awards, GDUSA Packaging awards and Construction Marketing awards. The awards they win are just the added benefit to the strength their presentation materials bring to their business.

Options.

Whether you need offset and digital printing, Corporate Image can get you exactly what you need. Our in-house package designers work side by side with print and production professionals every day to insure you get the exact product you need.  We create templates and mock-ups based on your specifications so you can check and double check how your product works and feels.

Our product line runs from

  • 3 Ring Binders – A4, US standard, landscape, notebook and small sizes, and larger sizes
    • options: Cloth wrapped binders, bare board, printed cased, presentation and lined binders, foil, spot UV, portfolio closures and more!
    • Tab Dividers – Match your binder with beautiful index tab dividers.
  • Pocket Folders – From our 25 best pocket folders designed for maximum flexibility to our huge range of custom folders
    • 1 and 2 pocket folders, tri fold folders, four flap enclosures, portfolio closures, built in USB holders and much more!
  • Packaging and Boxes – Paperboard and corrugate boxes for anything you need
    • Slip cases, tuck lock, mailers, sample kits, and much much more.
  • Custom Sample kits, POP displays, Menu options, Gift boxes – get the quality you deserve with the design help you want!

Service.

Our team acts as an extension of your team. Our staff have an incredible depth of knowledge in print, packaging and product design. From sales, design, pre-press, press operators and everyone who touches your product our main concern is helping you get exactly what you want, when you need it. We listen to you to make your life easier.

Sustainability.

Corporate Image takes sustainability seriously.  For over 30 years, we have created world class products which are 100% recyclable, with no vinyls, no plastics.  The binders board we use in our 3 ring binders is 100% post consumer waste and we can FSC certify your project if you wish. We also print with soy inks! We can help you meet or exceed your sustainability goals.

Contact us to get ideas, start a project and get the team in action for you.


Happy Thanksgiving! Holiday + Weather info!

Upcoming Corporate Image Holidays

Corporate Image Sales Team

We at Corporate Image want to wish you a stress free, safe, happy and fun Thanksgiving.  If you are driving, be safe – I know the midwest has new snow as does New England!

Corporate Image is closed November 27th and 28th for the holiday, so no shipping, production, mock-ups, samples, estimates or other useful information will happen then.

If you have hard deadlines, our holiday hours are a good thing to pay attention to, but don’t worry – your sales people and the production crew are already thinking about your job and making sure everything is going well and on time.

Next Holidays:

Corporate Image will be closed from December 24th to the 26th ( Wednesday through Friday) and Thursday January 1st.

 

Winter is here.

While we work to meet every deadline, weather can become an issue in shipping.  For orders during the winter months, if possible, try to allow a few extra days to make sure there are no delays.

The US National Weather map is here which can give you an idea of issues.

Also, a 7 day forecast from the Weather Channel.

Remember, all of our offices and manufacturing are in Iowa, so what matters is the path from us to you. On a side note, we have been shipping and manufacturing Corporate Image products for over 30 years and there just are not that many issues even with winter!

 


Design Questions: How Many Pages Do Pocket Folders Hold?

Designers across many industries have asked us this question, so we feel it is time to address it here. How many pages do pocket folders hold?

1 or 2 pocket folders with flat pockets

A flat pocket in a pocket folder and a flat spine will hold about 15 sheets, which means a two pocket folder can hold 30 sheets.  This may mean your folder feels pretty full though.

Custom Printed 2 pocket folder with flat pockets - Corporate Image

1 or 2 pocket folder with a capacity spine

 The capacity spine is very helpful, even with a flat pocket.  The pocket folder doesn’t bow open and so sits better when full. Added bonus, each pocket can hold 20 sheets. So a 1 pocket folder would hold 20 sheets, a 2 pocket – 40 sheets.

Jeld Wen Custom printed pocket folder - Corporate Image

Pocket folders with capacity pockets

There are two possibilities here.

Expandable pockets can hold up to 50 sheets of paper (each). These pockets sit flat until you need them, then they fold out. Great if you have variable amounts of data  that you need to hand out.

Box pockets in pocket folders are the other option.  These can be as big as 1/2″ to 3/4″ so they hold a lot of paper. We would suggest looking at other options at the 3/4″ size, as the weight of the paper can become an issue. Also, if you are creating a 2 pocket folder with box pockets, you may consider 1 flat pocket and 1 box pocket or two smaller box pockets for stability.

expandable Capacity pocket folder - Corporate Image

When designing your next custom pocket folder, try to get an idea of how it will be used and if there is a set amount of materials going into it.  The expandable pocket folder offers the most range if the materials are variable.

Pocket folders can hold a lot more paper than you might think. Once you know what is going into your folder, all of your pocket folder options become clear!


Looking for a 3 Ring Binder and Presentation Material manufacturer?

What should you expect from a 3-ring binder manufacturer.

caseline2

Presentation and 3 ring binder manufacturers are not all alike. If you are new to the game of ordering custom printed products, we’d like to give you a few ideas of what to look for in your print manufacturer.

Innovations… Styles… Options… Strengths….

Print and presentation packaging vary heavily from job to job – many of the questions may be best answered or collaborated on with your printer. Digital or offset printing, 4 color process or 4 cp plus a spot color, the best closure for cost, strength or looks (bearing in mind that what is best for one is not always best for another).  Many times your project becomes a collaborative venture as you get input from the product designers, production and sales reps, which results in a fantastic product.

Innovation from your manufacturer is also important. Knowing the capabilities best and what has worked over a large range of products allows your manufacturer to be proactive in finding you solution.

Customer Service

Your sales team will help you navigate your process from start to finish so you want them responsive, knowledgable and able to listen.  Any printer worth their salt should be able to provide samples, estimates, mock-ups for new products, templates, proofs and double check your art.

Design Support

Does your print manufacturer have product designers on staff who can create products to your specifications and work with you to get exactly what you need? Even standard products are designed. Make sure your manufacturer is not just copying a template they found on the internet.

An example: Our product designers create for strength, looks, ease of use and to work with your materials. Even in something as seemingly simple as pocket folders, we re-designed the top 25 pocket folders so you know exactly which envelope they fit in, greatest range of pages, longevity and simplicity.

Accounting

Clear accounting guidelines save you time and headaches.  From credit policies to payment terms, get clear information.

Available to you.

Can you reach your representative when you need them? This can lower your stress by more than a little.

Corporate Image, quality printing and manufacturing

Learn more about how Corporate Image works with you here. If you have a question or want to discuss a project, give us a call. Cynde will be more than happy to answer your call and connect you with the right person to take care of your needs. Ask for samples or quotes here!

Our office hours are:
Monday – Friday 8:00 am – 5:00 pm CST

515.262.3191
800.247.8194
888.262.3839 FAX

info@corp-image.com

 


Print is Going Strong. But why?

For the last 20 years we have heard that the world is going paperless, and yet companies are printing materials all the time. So what is happening?

Print is a brand experience for your customer - Corporate Image

The Psychology of Print

People respond to physical, tactile materials. Look at books. Some people read on kindles or other devices, but for most people I know, the feel of the book, the weight and even the turning of pages are part of the experience of the book. Books are experiences, not a collection of words.

Your presentation and marketing materials are experiences. People respond to the craftsmanship and heft of quality objects in a way an email can not mimic.

Sometimes you just need printed materials.

Some industries need to make sure the information they produce is always available.

Healthcare– From patient files to forms, this industry is paper-intensive, and predicts to be even more so over the coming years. This is one industry that if the lights go out, that information needs to be in the patients hand and available.

Also, it is a lot more comforting to have the information to read in hand instead of just receiving a web address (“You need surgery – go to this website for more information.” is not what I would want to hear…)

Legal – Papers need to be signed, stamped, delivered, read and re-read. Imagine a wedding certificate as an email.  Much less romantic.

Financial / Real Estate / Insurance – All these industries produce paper that you need to have access to. If you are investing in a house, stocks or a new business it is nice to have a strong, well made folder or binder to hold your papers. It builds confidence that the organization you are dealing with exists, is legitimate and is planning to be there for you.

Printing Smarter

Print is just one component of your marketing and presentation, but it is an important one. Companies are printing less, but smarter – creating stand out pieces that have great feel, outstanding print and graphics and work with their branding.

Less but better is the mantra. Maybe you used to print 40,000 pocket folders every year. Much of that was sent to prospects that were not very warm or even pulled from lists. Now you make 10,000 folders – beautiful, a little heavier paper, maybe soft-touch lamination for a great feel – and send them to better qualified prospects.  Your returns are higher and your costs are lower.  That quality difference will be noticed and pay off with the clients.

What to look for in your Print Manufacturer? Your Success.

You don’t want to align your company with cheap folders, 3 ring binders that fall apart or a box that won’t close, and yet that is often what you get.

A print manufacturer should stress quality, knowledge, service and have the internal design staff to help you get exactly what you want and need.

Corporate Image has been creating custom presentation materials – from 3 ring binders, pocket folders to boxes of all types – for over 30 years. We come from a book binding tradition that started over 150 years ago and developed into what we are today.

From winning “Best Binder in the World” to GDUSA packaging awards, we have delivered the quality products that help make our customers successful. We don’t rest on our laurels, Corporate Image is constantly creating new solutions that give you quality with other attributes you need. From our eco-friendly tuck lock boxes and glue-less pocket folders to the worlds strongest 3 ring binders (flexed 250,000 times without failing!), we give you quality that will help you shine.

Print is alive and well and still helping you stand out with your clients! Contact us to get more information on how we can help you!


Iowa – More Interesting than you think.

For many of you when you think of Iowa, you may be thinking Idaho (potatoes) or Ohio (Cleveland).  We get it.

So besides being the best place for young professionals and apparently the new hipster capital of the country, lots of corn and soy beans – What else does Iowa have?

From ax wielding artists, to the people who build pipe organs and one of the main protectors of seed diversity Iowa is surprising is it’s range.

Michael Squire - Iowa Artist Seed Savers - Preserving Biodiversity

 

Even the company that makes the best 3-ring binders in the world is represented! Hey that is us!


Inspired Marketing: North Face

This North Face Store’s Floor Disappears, Forcing Startled Shoppers to Climb the Walls Sudden sporting challenge for visitors.

What?  This is great. The truth is that most people who buy outdoor gear (clothing is just a part of that) never go farther than from the door to their car in bad weather. In fact, in general, even people who buy tents and packs generally only use them once.

The idea of forcing the clientele to scale the walls and then leap for product is genius. Shopping as an adventure sport.

North face store with disappearing floor - Corporate Image

Want to see it in action?  AdWeek’s website has video of the North Face shoppers reactions here.


Offset vs. Digital Printing: Using them to their best advantage

 Working on a printed presentation piece and wondering if you should go digital or offset (litho) printing?

This info graphic (found here) helps explain the basics of it.

Offset or litho printing still offers higher quality, but digital printing has been catching up quickly. There are a few things digital just can’t do (yet) that make offset printing a real stand out option.

The long and short of it is: big job and specific PMS or metallic inks?  Offset.  Short run and 4 color process? Digital. Be aware that both this and the info-graphic are not complete so talk to your printer about what you need (our people are well versed in the subtle strengths and weaknesses of each.)

 

digital vs. offset printing explained

 

Remember, if you are on the fence about which way to go with your printing, call us and we can work with you to get everything you want!


Budget vs. Quality in Print: A False Dilemma

Get the best price, or make it look great. This marketing dilemma has been handed down for ages.

Lets face it, in order to represent your company or your client well, quality is key. If what you hand out to your customer is poorly made, badly printed and falls apart, what does that say about your company?

On the other hand, there are only so many marketing dollars and they have to last as long as possible. Justifying a major printed expense when budgets are tight is nearly impossible.

So what is the answer? Both are right.

Wood flooring sample binder - Corporate Image

The real question is why you can’t have both? Take the above piece as an example.  Great printing, easy display, strong presentation and in a sturdy binder making it easy to keep handy on a shelf.

Could this have been done in a way that cost a lot more? Absolutely. Is it a design that offers a great answer to the problem of showing 9 pieces of stone? Yes it is.

If you have issues with quality vs cost, perhaps you need to talk to your packaging manufacturer more. Corporate Image has been in crafting 3-ring binder, pocket folders and boxes of all types for 30 years. Our quality is unmistakable and well know in the design community. Equally important is our experience with product design which allows us to envision a range of solutions that can give you the quality within your budget.

Don’t get me wrong, we love the super complicated, multi-piece jigsaw puzzle-ism marketing kits that just blow everyone’s mind. Everyone from production to product design gets to rethink what is possible for those! That doesn’t mean we down’t love the clean lines of a great presentation piece that solves a problem just as hard – balancing the budget and getting great presentation materials.

If anyone tries to convince you that there is a choice between your budget and quality, find a new presentation manufacturer.  In fact, call us!

 


How do you manufacture the best 3 ring binders in the world? We can tell you!

Corporate Image is a binder manufacturer that has set the bar for quality 3-ring binders.

With international awards like Best Binder in the World and Best Binder in North America, Corporate Image is a Midwest printer/manufacturer with world class quality.

So how do we make our amazing, strong, award winning 3-ring Binders?  Click here and see for yourself!

How to make the worlds best 3-ring binder - Corporate Image


Writing a RFP or RFQ for Custom 3-ring Binders? Here is a little help.

This is a guest post by Lori Owens

Sometimes you need a little help writing a Custom Binder RFP/RFQ

Writing an RFP (Request For Proposal) or an RFQ (Request for Quote) for custom printed 3-ring binders (or finding a binder option for that variable data) can be a tough undertaking. There are a lot of variables involved, from the purpose of the binder, the artwork, the size, and even the material.

Whether you are looking for a customized printed 3-ring binder or a binder that allows you to print your own labels to provide that variable data for your binder project look no farther – Corporate Image and Naked Binder can help with your needs.

What do you need to specify for your binder RFP or RFQ?

There are some basic things to consider right off. How the binder is being used will be key.  How much information is being put in, how it will be used and how it needs to represent your brand are the basic questions.

What Size Custom 3-ring Binder Do We Need?

The two key things to know here are what size paper are you putting in the binder and how much.

Is the paper US standard, half sheet or A4?  If you are in the US or Canada, generally it will be 8.5″ x 11″ paper.  If not, the chances are your binder will hold A4.

The next measurement to look for is capacity. For a custom manufacturer binder size is actually a measurement of ring capacity, and not the width of the spine of the binder.

In order to determine ring size in reviewing responses to your RFP, we have provided a quick overview of what ring size would be appropriate for your custom binder application, the table below is based on the number of sheets of 20# bond paper. As you can see D-ring binders hold more paper than Round ring binders.  If you have a larger ring size and are using tab dividers, a D-ring also holds the paper flatter on the insuring your tabs are visible.

sizing a 3-ring binder - Corporate Image

What are Our Priorities in this Custom 3-ring Binder RFP/RFQ?

Before we can quote a binder, you need to decide the look and feel of your binder. (See a gallery of 3-ring binder styles here!) How you are using it and what art and finish you want will determine whether it is a lined and cased binder or paperboard binder, or whether it will print digitally or offset.

Look and Feel of the binder – how it is used – how it fits with your brand

custom printed portfolio binder - Corporate Image

Binder Options (options list here)

  • Does your binder need to be printed in full color? Spot UV? Labels? Foil? Cloth?
  • Is a Glossy or Matte finish important?
  • Do you need variable data?
  • Does your binder need to be recyclable?

Durability

  • What specifically is the use of the binder?
  • How often are the contents likely to be referenced?
  • How long does the custom ring binder have to last?

Quantity

  • What is the likely initial order quantity?
  • How frequently would you anticipate reordering, or is this a one time project?

Budget

  • Has a budget been set for the project?

 

Production Time, Methods, and Preferences

Another key consideration you should outline in your RFP is your anticipated project date, and whether or not the “required by” date is firm. We would specify if the request is doable right away. If the required by date is flexible (or far enough out), it allows us to consider all possible options in meeting your request, and maximizing your budget.

Corporate Image and Naked Binder’s manufacturing plant is located in Des Moines, IA, we are happy to say our binders are made in the USA. This allows for a quick turnaround time and also knowing shipping costs would be less than importing binders.

Outlining these preferences in your RFP/RFQ is helpful in generating an accurate response and enabling us to find the most effective solution for your custom binder project.

How Flexible Are Your Custom Binder Specifications?
How to Spec a RFP Binder - Corporate ImageDepending on your budget for the project, it may be possible for us to meet all of your expectations and requirements and we can determine this for you right up front. There are also options that you may not have thought of which can add value to your binders while also saving you money.

These options might include ring size, type of paper, turned-edge, flush cut, bare board binder, or paperboard binders, finishes, D-ring, slant D-ring or round ring, artwork… any one of a number of variables. By indicating which specifications may be able to be modified in order to make your project work, this will provide us with the information needed in order to make a proper and accurate response.

Custom Binder Warehousing, Drop Shipping, and Fulfillment

It is important to include information in your RFP about the implementation of your binder program.

Will your binder program require drop shipping to multiple locations, either at the start of the program or throughout the year?

If you’re drop shipping, will it be “blind drop shipping” or white labeling?

Need More Help with Your Custom Binder RFP or RFQ?

Have Questions? We’re always willing to help. Please feel free to contact your sales consultant and let us help understand your project and provide the best possible solution for your binder project. We look forward to working with you! Contact us and let us give you a hand!

 


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