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Using a Pocket Folder Template for Custom Pocket Folders #1

A pocket folder seems so simple when you use it, but sometimes people get tripped up in designing them. So we are starting a series:

Using a Pocket Folder Template – design issues you can avoid and make your life easier!

While the series title seems unnecessarily long, the series can still save you a lot of time and frustration.

Today there are two things we want to talk about

#1: Positioning text on a pocket folder pocket:

I am not going to lie to you, this is a presentation binder (a paperboard 3-ring binder) template with capacity pockets. The templates work exactly the same way so I am going to use this.

Pockets print with the front of the press sheet and fold into the inside of the folder. This means the text needs to read “upside down” to the cover and back cover of the pocket folder.  See my lovely example here:

how to position text on a pocket folder

 

 

When the pockets are folded into the inside of the folder, they read perfectly.

#2: Watch out for the Business card positioning on a pocket folder pocket

So, now that our text is positioned properly, we have to watch out for where we put our text in relation to our business cards. This seems obvious when the card is in the folder, but less so at 3am when you are designing that folder.

Example 1: Lets face it, Manatee films is super psyched about their new pocket folder.

how to use a pocket folder template

 

Example #2: Well, they were psyched until they put the business card in.  Unless your business cards and pocket folders are carefully designed together, this is not going to work.

designing a pocket folder - how to

 

These two things are common mistakes in pocket folder design. Stay tuned for more tips in our series:

Using a Pocket Folder Template – design issues you can avoid and make your life easier!


Versatile and Groundbreaking: Sales and Marketing Kits that stand out

Versatile Marketing and Sales Kits

Sometimes you need to present information, samples and instruction books and want to tie them together with a unified look, quality and design. Corporate Image has the packaging experts to help you with what you need.

Sales boxes are a valuable option when you are looking to present your materials whether you are showcasing product of just information.  Why?

  1. Sales Boxes stand out. A printed sales box has a lot of room for graphics.
  2. The graphics for your box can match all of the collateral pieces in quality.
  3. Marketing kits can be made from corrugate or paperboard depending on what you need.
  4. Sales Boxes look like a present, and everyone loves opening presents.
  5. Things don’t fall out of a sales box, since they have a closed lid.
  6. Some things you just can’t put in a binder.

Case study #1: Construction and Architecture sample kits

Simonton Windows: Complete sales and sample kit that includes product samples and information:

Finding an ingenious way to package window samples with information on all of the finishes and styles of windows you offer is not easy.  Simonton along with our packaging designers created a beautiful kit that speaks volumes about the company even before you open it.

sales and sample boxes - Corporate Image

see more here!

Case Study #2: Health Care Patient Information kits

Delta Dental: Health plan information for multiple plans.

Delta Dental put together a phenomenal patient information kit that is humorous, beautiful and organized.  With two pocket folders, and a series of tabbed folders for different health plans, this custom box makes healthcare look fun. For that alone they should be applauded.

Healthcare sales and patient information kits - Corporate Image

 

see more here!

Whether you are designing sales and marketing kits for the healthcare, construction, energy or financial sectors, these custom boxes can help keep your information organized with consistent branding.


Why is your Custom Printed 3-ring Binder Falling Apart?

You just ordered custom 3-ring binders and you are ready to do your marketing – so why are they falling apart when you use them?

Traditionally, 3-ring binders are made sort of like books.

basic book construction -

This is where the book comparison ends. In a poorly made 3-ring binder front board, back board and spine board are held together by either a small piece of vinyl, paper or cloth.  Other options we are going to discuss involve using one piece of board and wither routing a spine into the board or flexing the spine directly into the whole board.

Vinyl Binders. The Weakest Hinge.

vinyl binder spine - why your binder breaks

The reason vinyl binders break is simple. Even in the heavy duty vinyl binders (shown here) the hinge, the part of the binder that gets the most stress, is a very small thin piece of vinyl.

With perfect weather conditions, this is a recipe for disaster; when it is cold, left it in the sun or left in fluorescent light  vinyl gets brittle. Since most of you are not using your binders in a cave, that means the hinge of the cover is going to fail.

If you get the regular vinyl binders it is good to know that to save money, that vinyl has been getting thinner and thinner for a long time, and so weaker and weaker.

Any binder made this way is going to have problems. Whether the hinge is made of paper, vinyl or some sort of spine tape these will fall apart at the seams.

 

 

Routed 3-ring binders. A bit better.

Why your binder falls apart_ routed binders

A better construction is a single board construction.  One version of this take your board and routs out about half of the board to that the hinge flexes more easily.

While stronger than a vinyl hinge, you are still counting on 1/16th of an inch of recycled paper to hold your cover on.  This hinge is still going to fail, but is not so dependent on the weather.

 

Flexed Single Board Construction. The Strongest 3-ring Binder.

The strongest 3-ring binder construction - Corporate Image

The best and strongest 3-ring binder is made from one piece of board and the hinge is flexed directly into the board – nothing is shaved off or cut, so there are no weaker parts of the binder.

Corporate Image only constructs our 3-ring binders this way to insure sustainability – a binder that breaks before its useful life is over is a waste of resources, money and the time it takes to get another.

We have lab tested our bare board binder  to 250,000 flexes without failure.  That is 20 uses a day for 34 years.  Not bad.

 

A well made 3 ring binder will not fall apart at the hinges.  When you are specing 3-ring binders for your marketing or in-house use keep in mind how they are made. A well made 3-ring binder can save you money since you don’t have to replace them as often and, really, how does it reflect on your company if your marketing materials are held together by duct tape?


Marketing Planning 101

Often we find marketing is the last thing people plan for, but it should be an integral part of a companies strategy.

We found this article in CANVAS magazine (an excellent magazine) and thought we would share:

The end of 2013 is upon us, and preparations for the New Year are under way. December is National Write a Business Plan Month – so designated to encourage unhappy employees to become their own satisfied bosses. Whether your goal is to own your own business, become a consultant, a speaker or an author, you’ll need to start with a business plan.

Marketing is the fundamental building block of any business; it’s what drives the business, so it can’t be an afterthought.

Even if you launched your business years ago, it’s important to revisit and refresh your plan. In recent years, the economy, technology and consumer habits have changed rapidly and dramatically, affecting every aspect of your business. That makes it absolutely vital to re-evaluate your short- and long-term strategies.

One of the most critical elements of any business plan is your marketing strategy. Too often, people don’t think through that all-important component with the same rigor they tackle aspects like projected cash flow and long-term goals.

Or, they do put thought and effort into planning for market research, promotion and positioning – and then never follow through on their great ideas.

One problem is that most entrepreneurs (or professionals or authors) don’t have marketing experience. They may be skilled tradesmen, savvy financial advisers or talented writers – the expertise they plan to build their business around – but they’re not marketers. Some don’t realize that executing a solid marketing strategy is essential to any venture’s success; others know it’s important but don’t know where to begin.

Read More here in CANVAS:


Custom Printed Tab Dividers – Quality at a Reasonable Price

Why go with Printed Tab Dividers?

Printed tab dividers add a huge amount of punch to your 3-ring binders or sales boxes.  Besides making it easy to find the information you are looking for, a beautiful tab set helps your information stand out.  A beautiful and graphic tab divider gives the visual and emotional pull to the information you have in the pages.

Custom Printed Tab Dividers GI43 - Corporate Image

Offset printed tab dividers offer premium quantity and range of options

  • Outstanding full color print quality
  • FSC Certified papers
  • Offset printed tabs on sturdy 12-pt stock
  • Economical 100% recycled paper option

Offset printed tabs have a full range of options form standard tab cuts to half moon or custom.  They are available in standard banks of 2- 8 as well as custom configurations – we can make these as pocket pages or a box tab.

Available to print 1 or 2 sided, 3-hole drilled or not, collated or uncollated all depending on what you need.

 

 

 

 

digitally printed tab dividers - Corporate Image

 

 

Digitally printed tab dividers are another option.

A move to digitally printed tab dividers can offer you great design options, but perhaps not as many options.  These are a great cost effective option for custom index tabs.

The pictured tab dividers are from our Quickship line:

Available in banks of 4 and 5 tabs.

These tabs print one sided and arrive collated in sets. The tab is text only and there are no bleeds off the edge of the tabs.  Ship in 5 business days.

Check out our Tab Divider Design Guide

Get Samples or Get a Quote!


Don’t let your marketing materials be ruled by limitations.

Marketing materials – from in-house information binders to sample kits – say as much about your company as the information in them.

There are a lot of manufacturers and printers out there who can do some things well, but when you start working on your marketing materials you don’t want to be limited by the few things they can do.

Custom Sample Kit for the building industry- Corporate Image

Corporate Image has been making quality marketing and presentation materials for almost 30 years. From 3 ring binders (voted best in the world) to pocket folders, sales boxes, sample kits and tab dividers, Corporate Image has the highest quality and largest range.

Our in house packaging designers can make sure you exceed your expectations.  Need to show 120 tiles? No problem. Window sashes? Sure. Patient information kits? Absolutely.  We can create a solution for your needs or use one of the many hundreds of dies that we already have.

Corporate Image is a green FSC certified printer.  We can spec papers up to 100% post consumer waste and use soy inks.  Our products can all be FSC certified.  If you need a fully eco friendly 3-ring binder or pocket folder we have a range of options for you.

You should not have to settle.

Allow your marketing materials to be as creative and amazing as you are. 


AIA awards 2014 Gold Medal to Julia Morgan

2014 AIA Gold Medal Recipient

 

Julia Morgan, FAIA | 2014 AIA Gold Medal Recipient

By Zach Mortice, Managing Editor, AIArchitect

The American Institute of Architects Board of Directors on Dec. 12 posthumously awarded the AIA Gold Medal to Julia Morgan, FAIA, the early 20th-century architect whose copious output of quality work secured her position as the first great female American architect. Morgan is the first woman to ever be given the AIA Gold Medal. By receiving the award, Morgan was elevated to the College of Fellows. (The AIA National Board voted unanimously to waive the eligibility rules, in this instance, that require active membership in the AIA to be elevated to Fellowship.) The last posthumous AIA Gold Medalist was Edward Larrabee Barnes, FAIA, in 2007. The AIA Gold Medal is the highest honor the AIA confers on an architect. It acknowledges an individual whose significant body of work has had a lasting influence on the theory and practice of architecture. Morgan’s legacy will be honored at the AIA 2014 National Convention and Design Exposition in Chicago.

AIA President Mickey Jacob, FAIA, notified Karen McNeil, PhD, a historian and Julia Morgan expert that was a member of the steering committee that sponsored her nomination, by telephone immediately after the Board made its decision. “Fantastic! Thank you so much!” McNeil said. “You’ve made my day. I’ll tell the team; they’ll be thrilled.”

Read the rest at the AIA website

P.S. Bit of Trivia: As far as we can tell, Julia Morgan is the first woman to ever win the AIA Gold Medal. We at Corporate Image are excited on both counts, being big fans of her work.


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