Paperboy wines are packaged in a unique molded paper ‘bottle’ with a plastic bladder inside to hold the wine. The paper wrapper is easily recyclable (though they do not say the bladder is).
While glass is completely recyclable most glass doesn’t get recycled for some reason and these paper and plastic bottles have the added benefit of being a lot lighter, saving in cost and fuel to ship, and making it easier to carry around. Now to be quite honest, I would still balk at carrying something like this into the back country (at 1.9 lbs it weighs a bit too much for me), but I am very tempted to go get a bottle to bring to a friends house.
via Packaging World:
Innovative packaging designed to meet consumers’ lifestyle choices—that is the vision that inspires Healdsburg, CA-based wine company Truett-Hurst, Inc. In late 2012, the super- and ultra-premium wine producer introduced a new range of wines targeted at specific buying occasions—for example, barbecues, birthdays, and anniversaries—packaged in bottles with exquisitely designed full-body paper wraps.
Now, Truett-Hurst tackles the eco-conscious, on-the-go wine lover with its “retro-cool” PaperBoy brand, a line of appellation-based, super-premium wines in a paper wine bottle—a first for the U.S.
“Truett-Hurst is always looking to respond to the reasons why people buy wine,” says company CEO Phil Hurst. “An eco-responsible package was an obvious addition to our line of brands that appeal to lifestyle choices.”
Introduced with limited exclusivity by Safeway in September 2013 and now in general distribution in 45 states, PaperBoy is packaged in a molded paper outer shell in the shape of a traditional wine bottle, with a plastic liner inside. The concept was brought to Truett-Hurst by designer Kevin Shaw of Stranger & Stranger, and is supplied by U.K.-based GreenBottle.
Changing consumer mindsets
As Hurst explains, his company is on a quest through new products and packaging to change the way people think about and buy wine. For eco-conscious consumers on the move, the lightweight PaperBoy package provides a responsible way for them to carry wine outdoors. “Campers, hikers, and fishermen can carry this lightweight package—only 1.9 pounds filled—and enjoy premium wine from a 750-mL bottle almost anywhere, collapsing it when finished for return to a recycling site,” he says.
Two introductory PaperBoy varieties have been crafted by Virginia Marie Lambrix, winemaker for VML and Truett-Hurst wineries: a 2012 Paso Robles Red Blend ($14.99) and a 2012 Mendocino Chardonnay ($13.99). “We at Truett-Hurst believe that if the quality of the wine exceeds a customer’s expectation, then new, cutting-edge packaging will become more mainstream,” Lambrix says.
As mentioned, designer Kevin Shaw, who worked with Truett-Hurst on the Evocative Wrapped Bottle line in 2012, initially brought the concept of GreenBottle to the attention of Truett-Hurst. Hurst says at the time, his company was looking for ways to meet retailer and consumer demands for innovative new wine technologies and eco-friendly products.
While Shaw designed the branding art and contributed the “PaperBoy” name, GreenBottle engineered the wine bottle structure. Truett-Hurst’s directives for the structure were that it needed to convey “wine,” and it had to be able to run down their existing packaging line.
Have questions about the savings in weight vs the non- recyclability of the plastic bladder?
As Hurst explains, one cross-country truck of PaperBoy wine, traveling 2,800 miles, saves approximately 61 gal of diesel fuel, with 1,365 lb less CO2 added to the atmosphere. “If all wine shipped annually in the U.S. [207.7 million cases] was packaged in the PaperBoy bottle, approximate savings of 50,793,750 gallons of diesel and 560,000 tons of CO2 would be realized,” he says.
In total, the carbon footprint for the PaperBoy bottle versus glass is 67% smaller, while the carbon footprint for shipping is 18% more efficient than glass.
As a winemaker, Lambrix says she admires the practicality of PaperBoy. “Wines that will be consumed almost immediately do not need a heavy, environmentally and economically expensive glass bottle and cork,” she says. “We would rather apply the savings that PaperBoy affords toward more expensive, better-crafted wine so that both the customer and the environment win.”
How do you decide between a pocket folder, presentation binder or a 3-ring binder?
First off I am going to assume that you know what each of these items are. (if not, scoot down to the bottom of the post – just don’t tell anyone)
Time to talk to yourself. If you can answer these questions, it will make your choice easier:
- How much paper needs to be put into my presentation?
- Are there a lot of variable sheets that get used a lot?
- Do I need the paper to be secured (i.e. not fall out ever)?
- How long does the marketing material need to last?
- Is this resource heavily used?
- Do I need shelf presence (does it need make itself known on a bookshelf)?
Get a 3-ring Binder –
if over 220 sheets of paper, it needs to last and or is heavily used.
The more paper you need to use and the more heavily used your information is, I would suggest a 3-ring binder. The heavier board means it will stand up to abuse better and keep looking great. And also, the weight of all that paper risks pulling a rivet out of a presentation binder.
These are great for proposals – especially in Engineering and Construction – interior design, sample kits, car companies, and a lot of other uses. Also ideal for conferences and important meetings. Added bonus of branding for quality, sturdiness and design possibilities.
Get a Presentation Binder –
if under 220 sheets of paper, paper needs to be locked in and/or there is some variable paper (presentation binders have pockets too!)
Presentation binders straddle the hardback 3-ring binder and a pocket folder in that they have pockets and a ring. The paperboard is not as sturdy as a 3-ring binder, so if it is going to be heavily used over a longer period of time – consider going to the 3-ring binder.
Many healthcare information packets use presentation binders for a few reasons: It only gets heavy use for a limited period of time, pockets allow extra information to be easily stored and the rings hold the important information in place.
Get a Pocket Folder –
if you have a smaller amount of paper that may need to be accessed out of order.
Sometimes a pocket folder is the ideal thing. Great branding possibilities, easy to cary and organizes all of your papers in a flash.
We have seen a lot of these in healthcare and financial information packets, and for anything that just needs to hold less, but important, paper.
Printed or plain 18pt or 22pt paper with pockets that is folded so the pockets are on the inside. Usually with 1 or 2 pockets that can be horizontal or vertical. All this brings a huge amount of variations of pocket styles, capacity pockets…
Printed or plain 18pt or 22pt paperboard with or without pockets, folded with a spine that holds a 3-ring mechanism. Sort of a hybrid between a pocket folder and a binder.
A heavy recycled board (in our case 94pt to 110pt and 100% post consumer waste) that can be bare, wrapped in cloth or printed paper sheets with a 3-ring mechanism to hold various amounts of paper. We case and line our binders like a hardcover book. Why? So they are the strongest 3-ring binders in the world.