UV coatings are one of the range of print finishes and textures that you can use to make your art jump off of the page (or binder). We have found that a lot of designers haven’t worked with these finishes a lot, so we are offering a little series on print finishes.
What is spot UV and how can I use it on my binders, folders, and boxes?
UV (ultraviolet) Coatings start as a clear liquid that is dried or cured with an ultra violet light. This is printed in-line on a UV press. This is often seen in a gloss or matte, though it is available in textures (like sandpaper among others). While you can flood an entire piece with UV, we most often see it used in spot coverage, highlighting text and images, or in the case of the image above, the spot UV IS the text. Subtle, but effective.
If you are printing a pocket folder, binder or box, you are probably laminating your materials to protect the whole piece from the rough and tumble life marketing materials go through. The nice thing about spot UV is that it can be applied after the lamination offering more opportunities to pop your art even more.
“We gain interested people through our online campaigns. We gain customers when we get our materials in their hands…”
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In a world of sensory overload, communicating by touch is the only way to connect emotionally with your customers.
Print is fun for us because it offers so many things just on the production end. From the craft, the smell, the feel of good paper, everyone in our building has a strong connection to our products.
The thing is, that same connection works for you too.
People respond to tactile things. There is a deep need to feel, to touch, that stimulates different parts of the brain than visual stimulation alone. Even if you are a completely online company, the chances are you can gain more clients and customer by having print materials.
Experience enhances information
Perception is an active process. To “be in touch with” a product, company or person is a primary urge. Our first intelligence is sensory refinement.
Printed materials offer a chance to present your brand quality, strength, and other qualities (eco friendly, glossy, solid, trustworthy) through a second channel. What you say can be backed up through more primal clues that reinforce and strengthen the logical arguments.
Print offers permanence
The sad truth is, people surf and are very distracted online. It is a busy, shifting medium. A well designed print piece creates a more focused, concentrated way to engage your customer’s time and attention.
Once it is read, that 3 ring binder can sit on a shelf for reference. This shelf presence means you are always in front of your audience, even when the power goes out.
Print builds confidence
Whether you are showcasing building products for the contract industry, handing client’s financial information, or providing medical information, the experience, quality and solidity of your marketing materials gives your customers confidence.
Corporate Image has been in the business of printing and manufacturing presentation materials for over 30 years. Their products have won awards from Best Binder in the World to GDUSA packaging awards and CMA awards. We specialize in 3-ring binders, pocket folders, presentation binders and boxes of all sorts. Our products are sustainable, recyclable and printed with soy inks.
Should your Sales Boxes and Marketing Kits be corrugate boxes or paper board?
When you are looking for boxes for sales kits, information packets or sample marketing kits it helps to know more about your materials, possibilities and printing options.
The world of boxes is vast – do you need a corrugate box to help architectural samples or a heavy paper stock that can hold patient information kits or a bottle of perfume?
The outside of your presentation helps sell what’s inside
Corporate Image specializes in creating custom packaging that holds materials for presentations and proposals. In fact, our printing presses are dedicated to printing folders, boxes and custom binders and not what goes inside the package. This keeps us focused on printing and producing the best possible products to represent your company and make you standout in the marketplace.
Quality begins with our team
Corporate Image has been delivering quality presentation products for over 30 years to companies, ad agencies and graphic design firms around the United States. We couldn’t have earned our reputation if not for the outstanding team members who help to assure your job is done right. From sales and customer service to prepress and package design to the printing press and production, we are fortunate to have talented and experienced employees like Veronica on our team.
As part of our prepress department, Veronica reviews the client’s artwork for accuracy and to see that the project will print smoothly and at the highest quality level. Veronica’s expertise is one of the things that insures that your Custom 3-ring binder or sample kit job will go smoothly and exceed your expectations.
We are dedicated to creating custom pocket folders, binders and boxes that will stand out in the marketplace and help your company succeed. Call 1-800-247-8194 to speak to a Corporate Image Team Member!
Full color graphics beautifully showcases furniture
Palu’s custom binder with a square back effectively shows off their attractive line of furniture. When you see their eye-catching binder and tab dividers, you know immediately that it is from a high-end manufacturer making you want to look inside. Truly, this is a case of judging a product by it’s cover and Palu has succeeded in creating a binder that out competes the competition for attention on the shelf. Corporate Image‘s custom binders, folders and boxes are designed for maximum impact and a printed product gives presence which is an important advantage CLICK TO READ MORE
Unlimited Design Possibilities
Corporate Image offers a wide selection of custom corrugated products. Lightweight, yet incredibly strong, these boxes are designed to ship flat. They can be customized in an infinite number of ways. Custom boxes can be flexo direct printed on smooth brown kraft or bleached white corrugated stock, or a laminated offset printed sheet can be applied to the corrugated board, creating a beautiful wrapped box. Boxes can be printed inside and out platforms and dividers can be customized to hold the contents. Styles range from locking pizza boxes to large sales totes with handles and everything in between. Several styles of these sturdy boxes are ideally suited to be self-mailers.
Often you have product, information or samples you need to keep safe but want to present in a way that makes a great impact. Consider corrugated. It isn’t just cardboard boxes – there are a wide range of colors and thicknesses to pick from. If you need help, our package design team can help.
Success Starts with a Good First Impression
Whatever the project, our goal has always been the same: to help our customers successfully showcase their organization with our presentation products. Their success is our success and for over 30 years, Corporate Image has been helping creative professionals turn their ideas into reality with our line of custom binders, boxes and pocket folders. It’s all about artwork and craftsmanship coming together to make a great impression!
We can offer you recycled and recyclable options that work with your companies values, an amazing range of printing, foil and debossing options as well as exceptional customer service. (We are a triple threat of excellence, you might say). Our design department will create custom templates for whatever product you design.
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