This is part of our ongoing discussion about print in the modern age. This article is from MPA and talks a bit about how print connects in the mind.
Print engages the mind differently.
Here is an article that suggests that when people read print, they read more carefully, which benefits you with a more focused potential customer.
Everyone in marketing has by now heard of haptic marketing – the idea of appealing to the sense of touch to stimulate areas of the brain that influence decision making (that is the thumbnail description). Print fits that bill. Research has shown the physical act of turning pages results in the brain better encoding the information so you can remember it.
The article was created by MPA, the association of magazine media, so I don’t claim it is completely unbiased, but there have been many studies out that have had similar results.
Corporate Image is a print manufacturer in Des Moines Iowa. Employee owned, we have manufactured top quality custom 3-ring binders, pocket folders, boxes and packaging for over 35 years.
The road to designing a custom box can be frustrating. There are a few things that can make the process much easier and keep you a happier designer.
Corrugate v. Paperboard Boxes
What you need depends on how the box will be used.
If you are carrying heavy wood, tile or glass samples, using the box as a mailer or protecting a delicate sample you may want to use a corrugate box. There are different thicknesses of corrugate giving you strength options along with the visual composition of your box.
Paperboard boxes, on the hand, are great for information or lighter samples. These are not great as mailers except in the small sizes. They can be used for organizing information (like patient medical information) with a set of tab dividers. This way variable information (each patient is different!) can be easily added as needed.
Customizing you boxes
Whether you are offset printing, foil stamping, direct printing (corrugates), using spot UV highlights, both paperboard and corrugate boxes offer a wide range of options depending on the look and feel you design. If you can design it, chances are it can be done!
Ready to see amazing projects that designers are putting together? Fasten your seatbelt! From presentation binders to great sample kits, there are a lot of great ideas to stimulate you for your next project!
The project cover presentation materials for everything from the financial industry to medical, building to manufacturing to retail – so the chances are you will find an inspiring piece for what you are working on.
This piece holds flooring samples in an easy, well branded way that allows customers to quickly see their options and not have to juggle 5-10 different samples to see what they want.
Whether you are new to 3-ring binders and box design or an old hand, we can help you with your own presentation kits from our in house packaging design team to award winning manufacturing.
Sorry to get all Buzzfeed headline on you, but some projects are so special you just have to share.
We worked with Q2 down in Austin, Texas. What resulted is kind of special!
It starts with a corrugated slipcase with another corrugate box inside. Both of these are printed, laminated with soft touch laminate with lines of spot UV.
When you pull out the inside box, you have a tray with a paperboard box resting inside. This custom box matches exactly with the corrugate from the printing to the soft touch lamination and the spot UV.
Under that box is a book. A present in a present.
But wait. you are not done.
Inside the paperboard box is a pocket folder with a box pocket. This folder acts like a four flap enclosure (yes, one of our sister companies is Archival Products and in preservation they use a lot of four flap enclosures). Open the custom pocket folder and find a brochure (whose main image peeks out at you from a custom die cut in the folder).
Scroll down and check out the great design. Wouldn’t you be happy to get this presentation?
Corrugate and paperboard custom box presentation boxes, with matching pocket folders.
1 PMS printing with spot UV
Soft touch Laminate
Designed by Q2 in-house design team
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