This is part of our ongoing discussion about print in the modern age. This article is from MPA and talks a bit about how print connects in the mind.
Print engages the mind differently.
Here is an article that suggests that when people read print, they read more carefully, which benefits you with a more focused potential customer.
Everyone in marketing has by now heard of haptic marketing – the idea of appealing to the sense of touch to stimulate areas of the brain that influence decision making (that is the thumbnail description). Print fits that bill. Research has shown the physical act of turning pages results in the brain better encoding the information so you can remember it.
The article was created by MPA, the association of magazine media, so I don’t claim it is completely unbiased, but there have been many studies out that have had similar results.
Corporate Image is a print manufacturer in Des Moines Iowa. Employee owned, we have manufactured top quality custom 3-ring binders, pocket folders, boxes and packaging for over 35 years.
Upgrade the Look of Your Current Pocket Folder with a Custom Folder
Every business needs a pocket folder. And Corporate Image produces pocket folders that really stand out. We use heavier paper, provide higher lever of print quality, and finish our folders with film lamination that enhances graphics and adds strength. We offer a wide range of economical standard folders that can be customized to fit your needs. You can select custom paper stocks, foil stamp, emboss, deboss and custom die-cuts. Aqueous coating, varnish and spot UV printing are also available.
In addition to our standard 2 pocket folders, we offer folders with file tabs, folders with expanding pockets, glueless folders with a box pocket and tri-folders. Standard business card cuts and brochure cuts can be added to horizontal folder pockets at no charge. We have a standard or custom folder to fit every budget and every business.
Custom Pocket Folder of the Month!
This pocket folder wins our hearts for so many reasons. Interesting design with the front cover reaching three quarters of the way across the folder, the clean clear design… nope. It is the moving parts. This unique folder was designed for DORMA USA’s Muto line.
So how great is it that the pocket folder has a sleek mechanism that remains out of sight also? See for yourself:
Dorma Pocket Folder: With Cool Sliding Door Opener from Corporate Image on Vimeo.
The folder is beautifully designed with sleek, spare art that conveys the company aesthetic.
Pocket folders have about the largest range of possibilities of any product you can imagine. The physical design of a pocket folder can contain custom window cuts, pockets with different sizes and orientations, as well as moving doors (!) and other closures. Add in the printing options and your next pocket folder can really make your clients excited about your work.
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