“We gain interested people through our online campaigns. We gain customers when we get our materials in their hands…”
Not using print materials is slowing you down even in the age of the internet.
People respond to tactile things. There is a deep need to feel, to touch, that stimulates different parts of the brain than visual stimulation alone. Even if you are a completely online company, the chances are you can gain more clients and customer by having print materials.
Print is an experience -The psychology of print
Perception is an active process. Touch includes information about you (e.g. your muscles, joints) as well as about what you are touching. To “be in touch with” a product, company or person is a primary urge. Our first intelligence is sensory refinement.
The experience of holding something in our hands changes how we perceive a product. Retail stores know that if you pick something up, you are much more likely to buy it. From Apple computers to clothing, stores are set up to engage you tactually and emotionally.
Printed materials offer a chance to present your brand quality, strength, and other qualities (eco friendly, glossy, solid, trustworthy) through a second channel. What you say can be backed up through more primal clues that reinforce and strengthen the logical arguments.
Print offers permanence
Corporate Image is a print manufacturer and 70% of our marketing is online marketing. What we understand is that we gain interested people through our online efforts, but we get customers when we get product and samples in their hands.
For you web pages, you get excited if people spend 1 minute or more on a page. The sad truth is, people surf and are very distracted online. It is a busy, shifting medium. A well designed print piece creates a more focused, concentrated way to engage your customer’s time and attention.
Once it is read, that information can sit on a shelf for reference. This shelf presence means you are always in front of your audience, even when the power goes out.
Print builds confidence
A beautifully printed piece shows that you have pride in your message, your product and your company. It can build your sales, give your sales people a great tool as well as generate interest in your company long after someone has forgotten your URL.
Whether you are showcasing building products for the contract industry, handing client’s financial information, or providing medical information, the experience and solidity of your marketing materials gives your customers confidence.
Corporate Image has been in the business of printing and manufacturing presentation materials for over 30 years. Their products have won awards from Best Binder in the World to GDUSA packaging awards and CMA awards. We specialize in 3-ring binders, pocket folders, presentation binders and boxes of all sorts. Our products are sustainable, recyclable and printed with soy inks.
The Construction Marketing STAR Awards for 2014 were just released and Corporate Image clients won a four of them!
Corporate Image created this cloth and foil stamped binder for WT Shade and they won at the Super STAR level – the highest level possible.
This cloth 3 ring binder is spectacular. It is clean and easy to read, the color makes it stand out on a shelf at the architects office, and the finger pull makes it easy to get off of a crowded shelf. This binder was FSC certified.
We supply window coverings that provide natural lighting solutions that are innovative and superior in quality. We strive to provide our customers and end users with informed service that is responsive, respectful and resourceful.
Windowtex was established in 1977 and over the years has become an industry and technology leader in sun control roller shade systems.
Windowtex is committed to on-going innovation by developing our own proprietary technologies and products including unique hardware systems and electronic controls for motorized systems. Operating from a 30,000 sq. ft facility in Garden City Park, NY, Windowtex is equipped with state-of-the-art fabric cutting, heat-sealing equipment, production software, and all the other major tools necessary to produce top-of-the-line solar shading products.
For an industry that works with beautiful fabrics, choosing a cloth 3 ring binder makes perfect sense. It is easy to see why this won the CMA Super STAR award!
We can help you reach your target audience with full-scale printing and packaging solutions.
The marketing tools you hand people act as stand in for your company. Well crafted, thoughtful, strong materials feel good in the hand, appeal to their sense of style and build confidence in your brand.
Our customers have won awards nationally and internationally from “Best Binder in the World”, numerous Addy awards, GDUSA Packaging awards and Construction Marketing awards. The awards they win are just the added benefit to the strength their presentation materials bring to their business.
Whether you need offset and digital printing, Corporate Image can get you exactly what you need. Our in-house package designers work side by side with print and production professionals every day to insure you get the exact product you need. We create templates and mock-ups based on your specifications so you can check and double check how your product works and feels.
Our product line runs from
Our team acts as an extension of your team. Our staff have an incredible depth of knowledge in print, packaging and product design. From sales, design, pre-press, press operators and everyone who touches your product our main concern is helping you get exactly what you want, when you need it. We listen to you to make your life easier.
Corporate Image takes sustainability seriously. For over 30 years, we have created world class products which are 100% recyclable, with no vinyls, no plastics. The binders board we use in our 3 ring binders is 100% post consumer waste and we can FSC certify your project if you wish. We also print with soy inks! We can help you meet or exceed your sustainability goals.
Get the best price, or make it look great. This marketing dilemma has been handed down for ages.
Lets face it, in order to represent your company or your client well, quality is key. If what you hand out to your customer is poorly made, badly printed and falls apart, what does that say about your company?
On the other hand, there are only so many marketing dollars and they have to last as long as possible. Justifying a major printed expense when budgets are tight is nearly impossible.
So what is the answer? Both are right.
The real question is why you can’t have both? Take the above piece as an example. Great printing, easy display, strong presentation and in a sturdy binder making it easy to keep handy on a shelf.
Could this have been done in a way that cost a lot more? Absolutely. Is it a design that offers a great answer to the problem of showing 9 pieces of stone? Yes it is.
If you have issues with quality vs cost, perhaps you need to talk to your packaging manufacturer more. Corporate Image has been in crafting 3-ring binder, pocket folders and boxes of all types for 30 years. Our quality is unmistakable and well know in the design community. Equally important is our experience with product design which allows us to envision a range of solutions that can give you the quality within your budget.
Don’t get me wrong, we love the super complicated, multi-piece jigsaw puzzle-ism marketing kits that just blow everyone’s mind. Everyone from production to product design gets to rethink what is possible for those! That doesn’t mean we down’t love the clean lines of a great presentation piece that solves a problem just as hard – balancing the budget and getting great presentation materials.
If anyone tries to convince you that there is a choice between your budget and quality, find a new presentation manufacturer. In fact, call us!
If you are looking to up your 3 ring binder game, look into a cloth binder.
A cloth binder offers a sense of elegance and permanence that you don’t find in plastic or vinyl binders. Plastic and vinyl project a feeling of impermanence, cost cutting as well as being toxic.
Cloth binder options:
Color. and lots of it.
Why not merge the beauty of cloth with the branding of print? With printed spine wraps your 3 ring binder can have it all.
This binder is a great example of a print and cloth mix. A printed spine wrap visually pops next to the classic look of the foils stamped cloth.
The brand is supported and enhanced by the contrast.
Foil stamping is on cloth offers a range of options and colors allowing you to match corporate colors and logos. Sometimes subtle, sometimes bold, foil stamping gives a unique look for your binder.
The benefits of cloth go beyond looks and feel. Book cloths are incredibly durable making a cloth binder stronger than almost any other binder you can find. The cloth binder you make today can easily still be in use (and looking great) 30 years from now. How do we know? We use our own product and Corporate Image is 30 years old.
If you are considering using a 3 ring binder to represent your company, a cloth binder gives you a feel, look and branding that is unique. Contact us to learn more!
Corporate Image is a binder manufacturer that has set the bar for quality 3-ring binders.
With international awards like Best Binder in the World and Best Binder in North America, Corporate Image is a Midwest printer/manufacturer with world class quality.
So how do we make our amazing, strong, award winning 3-ring Binders? Click here and see for yourself!
This is a guest post by Lori Owens
Sometimes you need a little help writing a Custom Binder RFP/RFQ
Writing an RFP (Request For Proposal) or an RFQ (Request for Quote) for custom printed 3-ring binders (or finding a binder option for that variable data) can be a tough undertaking. There are a lot of variables involved, from the purpose of the binder, the artwork, the size, and even the material.
Whether you are looking for a customized printed 3-ring binder or a binder that allows you to print your own labels to provide that variable data for your binder project look no farther – Corporate Image and Naked Binder can help with your needs.
What do you need to specify for your binder RFP or RFQ?
There are some basic things to consider right off. How the binder is being used will be key. How much information is being put in, how it will be used and how it needs to represent your brand are the basic questions.
What Size Custom 3-ring Binder Do We Need?
The two key things to know here are what size paper are you putting in the binder and how much.
Is the paper US standard, half sheet or A4? If you are in the US or Canada, generally it will be 8.5″ x 11″ paper. If not, the chances are your binder will hold A4.
The next measurement to look for is capacity. For a custom manufacturer binder size is actually a measurement of ring capacity, and not the width of the spine of the binder.
In order to determine ring size in reviewing responses to your RFP, we have provided a quick overview of what ring size would be appropriate for your custom binder application, the table below is based on the number of sheets of 20# bond paper. As you can see D-ring binders hold more paper than Round ring binders. If you have a larger ring size and are using tab dividers, a D-ring also holds the paper flatter on the insuring your tabs are visible.
What are Our Priorities in this Custom 3-ring Binder RFP/RFQ?
Before we can quote a binder, you need to decide the look and feel of your binder. (See a gallery of 3-ring binder styles here!) How you are using it and what art and finish you want will determine whether it is a lined and cased binder or paperboard binder, or whether it will print digitally or offset.
Look and Feel of the binder – how it is used – how it fits with your brand
Binder Options (options list here)
Production Time, Methods, and Preferences
Another key consideration you should outline in your RFP is your anticipated project date, and whether or not the “required by” date is firm. We would specify if the request is doable right away. If the required by date is flexible (or far enough out), it allows us to consider all possible options in meeting your request, and maximizing your budget.
Corporate Image and Naked Binder’s manufacturing plant is located in Des Moines, IA, we are happy to say our binders are made in the USA. This allows for a quick turnaround time and also knowing shipping costs would be less than importing binders.
Outlining these preferences in your RFP/RFQ is helpful in generating an accurate response and enabling us to find the most effective solution for your custom binder project.
How Flexible Are Your Custom Binder Specifications?
These options might include ring size, type of paper, turned-edge, flush cut, bare board binder, or paperboard binders, finishes, D-ring, slant D-ring or round ring, artwork… any one of a number of variables. By indicating which specifications may be able to be modified in order to make your project work, this will provide us with the information needed in order to make a proper and accurate response.
Custom Binder Warehousing, Drop Shipping, and Fulfillment
It is important to include information in your RFP about the implementation of your binder program.
Will your binder program require drop shipping to multiple locations, either at the start of the program or throughout the year?
If you’re drop shipping, will it be “blind drop shipping” or white labeling?
Need More Help with Your Custom Binder RFP or RFQ?
Have Questions? We’re always willing to help. Please feel free to contact your sales consultant and let us help understand your project and provide the best possible solution for your binder project. We look forward to working with you! Contact us and let us give you a hand!
For all of you who came to HOW and saw us at booth 215 it was a pleasure to meet you and hang out! Here are a few of our photos of HOW and Boston:
We enjoyed meeting everyone and for those who were not there, a lot of our working conversations trended around sustainable 3-ring binders, digitally printed binders, glue-less pocket folders and the recyclable binder, folder and box options. ( If you want a small glue less pocket folder sample – let us know!)
But we also covered the weather, coffee, paper options, crazy things all you designers are working on, the US census (great meeting you all!), Iowa and a whole lot more.
Thanks for all the great talks HOW Design Live 2014!
A digitally printed binder allows you to make your binders in quantities of 50 and up, which is great for proposals, meetings and conference information binders.
There are a few differences in how the artwork is treated and how they need to be submitted that we should discuss.
1. Formats for submitting
2. Corrections to artwork
Formats for submitting your artwork:
We ask that your binder art be submitted in PDF format. This insures that your art doesn’t shift, modify or lose elements when sending us the files.
What is a PDF file? Glad you asked. We turn to Wikipedia:
Since the art work is encapsulated in one file, what we print is exactly what you designed and sent. How do you find where to output a PDF file? Good question. In the Adobe design suite you should look where you save your files:
Corrections to design / art files
Remember that whole PDF thing? This means if there is an error when we open your file (art is misplaced in relation to the template, we noticed something mis-spelled… something like that), we will let you know what is wrong and you will need to correct it.
Double check everything before sending files to save time. Also keep your work files until the job is done. I am sure you do anyway in case a client calls and needs a later version with some changes, but we still wanted to mention it.
Layout of your Digitally Printed Binder
Turned Edge = The part of the cover that gets folded into the inside of a binder.
Any artwork that runs to the end of the turn-in should probably not have text that needs to be read, but continues your design into the binder. All text that needs to be read on the cover should be at least 1/8″ away from the “edge of binder” line. There can be 1/16th of an inch shift of the cover in manufacturing the binder, so if text is too close to the edge there is a possibility it will get lost.
I am going to refer you to How to Use a Binder Template #1 on this one, but wanted to re-iterate: In North America you read a book spine by placing your right ear on your shoulder, in Europe the left ear to shoulder. Check it out to make sure you are right. We don’t know who your customers are, so can’t second guess you.
This series will continue so keep an eye out and email us your questions to firstname.lastname@example.org. For the subject “Hey! I have a question!”
For when you only need 50 or more 3-ring binders but still need all the quality, Corporate Image has developed a solution for you.
Available from 50 binders and up, we have developed a fully cased and lined 3-ring binder combining high quality digital printing and the craftsmanship that Corporate Image is famous for.
So you have your 3-ring binder template and you are ready to create a masterpiece of art and branding that will make your client go crazy with happiness.
So where should you pull those bleeds out to?
What are bleeds in printing? Let us refer to Wikipedia:
Make sense? Manufacturing and printing is amazingly exact, but there are tolerances. The 1/8″ bleed allows for slight inconsistencies in printing, trimming, casing and lining your 3-ring binder to insure your art looks great.
If you are used to designing for the internet, consider this like the differences in how browsers read your code. You have to adjust for that too.
Here is what you will see. For simplicity, we are working on a 3-ring binder liner template. In example one, the art is pulled up to the cut line for the edge of the binder. If there is the tiniest variation anywhere in the process, you may get a small white strip on the right side of your liner. Blah. Click the pictures to see them larger.
If you pull your image out to the 1/8″ bleed line – all is good and your 3-ring binder liner will always look good.
Paying attention to your bleeds when working on a custom 3-ring binder or pocket folder will not only make your client happy, but also you (not rushing around to redo the art) and your manufacturer (us!).
Spread happiness. Pay attention to bleeds!
In case you are wondering, the photo is from the Des Moines Pappajohn Sculpture Garden which is rather amazing.
Corporate Image is proud to announce that three of our clients have won 2014 American Package Design Awards
Congratulations to Prestige Tuxedo, HealthPartners and Meyocks Group / Delta Dental of Iowa!
You just ordered custom 3-ring binders and you are ready to do your marketing – so why are they falling apart when you use them?
Traditionally, 3-ring binders are made sort of like books.
This is where the book comparison ends. In a poorly made 3-ring binder front board, back board and spine board are held together by either a small piece of vinyl, paper or cloth. Other options we are going to discuss involve using one piece of board and wither routing a spine into the board or flexing the spine directly into the whole board.
Vinyl Binders. The Weakest Hinge.
The reason vinyl binders break is simple. Even in the heavy duty vinyl binders (shown here) the hinge, the part of the binder that gets the most stress, is a very small thin piece of vinyl.
With perfect weather conditions, this is a recipe for disaster; when it is cold, left it in the sun or left in fluorescent light vinyl gets brittle. Since most of you are not using your binders in a cave, that means the hinge of the cover is going to fail.
If you get the regular vinyl binders it is good to know that to save money, that vinyl has been getting thinner and thinner for a long time, and so weaker and weaker.
Any binder made this way is going to have problems. Whether the hinge is made of paper, vinyl or some sort of spine tape these will fall apart at the seams.
Routed 3-ring binders. A bit better.
A better construction is a single board construction. One version of this take your board and routs out about half of the board to that the hinge flexes more easily.
While stronger than a vinyl hinge, you are still counting on 1/16th of an inch of recycled paper to hold your cover on. This hinge is still going to fail, but is not so dependent on the weather.
Flexed Single Board Construction. The Strongest 3-ring Binder.
The best and strongest 3-ring binder is made from one piece of board and the hinge is flexed directly into the board – nothing is shaved off or cut, so there are no weaker parts of the binder.
Corporate Image only constructs our 3-ring binders this way to insure sustainability – a binder that breaks before its useful life is over is a waste of resources, money and the time it takes to get another.
We have lab tested our bare board binder to 250,000 flexes without failure. That is 20 uses a day for 34 years. Not bad.
A well made 3 ring binder will not fall apart at the hinges. When you are specing 3-ring binders for your marketing or in-house use keep in mind how they are made. A well made 3-ring binder can save you money since you don’t have to replace them as often and, really, how does it reflect on your company if your marketing materials are held together by duct tape?
Marketing materials set an emotional tone for a company, balancing the need to stand out, make a statement and supporting a brand.
Seeing how other designers have solved problems can spark you on your way to making your already great project better. From corrugate boxes to a set of 3-ring binders explaining corrugates, custom pocket folders and marketing kits for flooring, these designers faced projects with innovative, creative thinking.
Check out our 7 Great Designer Projects and get ideas on where your next project will go!
Are you designing a 3-ring binder for a client or your business? Now you have a resource that covers custom 3-ring binders from binder styles to options.
Well designed binders are beautiful and help boost your brand while organizing your materials. We put together a 3-ring binder resource to make finding the right binder ring, binder materials and styles easier. That way you can concentrate on the award winning designs.
Check out the custom binder resources. Let us know if we missed anything – we are always looking to make your life easier!
Need to know the difference between a portfolio binder and easel binder or a round back binder? Deciding on bare board , cloth or a printed 3-ring binder? How eco friendly a three ring binder can I get? Try 3-ring Binder Styles.
Wondering about what your options for customizing your 3-ring binder? 3-ring Binder Options will have what you need from printing and foil options to the differences in round and D rings.
Know more and look like a genius to your clients! Check out the 3-ring Binder Design Resource Guide today!
Create the best possible presentation packaging with a custom prototype and digital template.
If needed, one of our Corporate Image sales representatives will enlist the help of our product design team to collaborate with you on developing a custom presentation product. We’ll help you sell your idea. There’s no charge for producing an initial prototype of a custom design, built to your specifications. Multiple copies for presentations are available for a small fee.
When you’re ready to begin the final design phase of your custom binder, pocket folder or box project, we will email a template to you. This ensures that your final product will match your design and eliminates the worry about critical details like score lines, glue strips, tuck flaps and die cutting tolerances.
Don’t just take our word for it,
“At The HON Company, we needed to tell our sustainability story and worked with Corporate Image to produce a unique, environmentally friendly package. From knowing which eco-friendly materials to use, through package design, Corporate Imaged showed they really understood our needs and the importance of matching our message with the right presentation solution.”
Magnets closures offer a unique option for custom binders
A.O. Smith designed a beautiful custom portfolio binder that incorporated magnets to close the portfolio flap so it’s flush with the cover. It is a unique way and effective way to open and close the binder and adds an interesting design element to the project. The custom printed binder also included a sales box for separate materials that was adhered to the inside cover.
When is a Custom Printed Binder more than just a binder? When it speaks to readers and commands their attention. When it colorfully communicates a brand, an image, a product or a message. When it translates design into reality through impeccable offset printing and master bookbinders’ craftsmanship. A Corporate Image binder is more than a binder when you take advantage of the inside of the binder.
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