“We gain interested people through our online campaigns. We gain customers when we get our materials in their hands…”
Not using print materials is slowing you down even in the age of the internet.
People respond to tactile things. There is a deep need to feel, to touch, that stimulates different parts of the brain than visual stimulation alone. Even if you are a completely online company, the chances are you can gain more clients and customer by having print materials.
Print is an experience -The psychology of print
Perception is an active process. Touch includes information about you (e.g. your muscles, joints) as well as about what you are touching. To “be in touch with” a product, company or person is a primary urge. Our first intelligence is sensory refinement.
The experience of holding something in our hands changes how we perceive a product. Retail stores know that if you pick something up, you are much more likely to buy it. From Apple computers to clothing, stores are set up to engage you tactually and emotionally.
Printed materials offer a chance to present your brand quality, strength, and other qualities (eco friendly, glossy, solid, trustworthy) through a second channel. What you say can be backed up through more primal clues that reinforce and strengthen the logical arguments.
Print offers permanence
Corporate Image is a print manufacturer and 70% of our marketing is online marketing. What we understand is that we gain interested people through our online efforts, but we get customers when we get product and samples in their hands.
For you web pages, you get excited if people spend 1 minute or more on a page. The sad truth is, people surf and are very distracted online. It is a busy, shifting medium. A well designed print piece creates a more focused, concentrated way to engage your customer’s time and attention.
Once it is read, that information can sit on a shelf for reference. This shelf presence means you are always in front of your audience, even when the power goes out.
Print builds confidence
A beautifully printed piece shows that you have pride in your message, your product and your company. It can build your sales, give your sales people a great tool as well as generate interest in your company long after someone has forgotten your URL.
Whether you are showcasing building products for the contract industry, handing client’s financial information, or providing medical information, the experience and solidity of your marketing materials gives your customers confidence.
Corporate Image has been in the business of printing and manufacturing presentation materials for over 30 years. Their products have won awards from Best Binder in the World to GDUSA packaging awards and CMA awards. We specialize in 3-ring binders, pocket folders, presentation binders and boxes of all sorts. Our products are sustainable, recyclable and printed with soy inks.
Get the best price, or make it look great. This marketing dilemma has been handed down for ages.
Lets face it, in order to represent your company or your client well, quality is key. If what you hand out to your customer is poorly made, badly printed and falls apart, what does that say about your company?
On the other hand, there are only so many marketing dollars and they have to last as long as possible. Justifying a major printed expense when budgets are tight is nearly impossible.
So what is the answer? Both are right.
The real question is why you can’t have both? Take the above piece as an example. Great printing, easy display, strong presentation and in a sturdy binder making it easy to keep handy on a shelf.
Could this have been done in a way that cost a lot more? Absolutely. Is it a design that offers a great answer to the problem of showing 9 pieces of stone? Yes it is.
If you have issues with quality vs cost, perhaps you need to talk to your packaging manufacturer more. Corporate Image has been in crafting 3-ring binder, pocket folders and boxes of all types for 30 years. Our quality is unmistakable and well know in the design community. Equally important is our experience with product design which allows us to envision a range of solutions that can give you the quality within your budget.
Don’t get me wrong, we love the super complicated, multi-piece jigsaw puzzle-ism marketing kits that just blow everyone’s mind. Everyone from production to product design gets to rethink what is possible for those! That doesn’t mean we down’t love the clean lines of a great presentation piece that solves a problem just as hard – balancing the budget and getting great presentation materials.
If anyone tries to convince you that there is a choice between your budget and quality, find a new presentation manufacturer. In fact, call us!
At one point or another as a designer, you will work with healthcare providers or medical device manufactures.
At Corporate Image, we have worked with many designers and healthcare facilities to develop patient friendly and beautiful information kits. Whether you are creating patient information packets and medical supply information kits everyday or for the first time, we would like to share what we see happening in medical information kits.
From custom presentation binders, pocket folders, 3-ring binders and boxes, we see the trends as they happen.
Come check out our page on the trends we see in patient and medical information kits! We update as we get new projects in, so it is worth checking in regularly!
For all of you who came to HOW and saw us at booth 215 it was a pleasure to meet you and hang out! Here are a few of our photos of HOW and Boston:
We enjoyed meeting everyone and for those who were not there, a lot of our working conversations trended around sustainable 3-ring binders, digitally printed binders, glue-less pocket folders and the recyclable binder, folder and box options. ( If you want a small glue less pocket folder sample – let us know!)
But we also covered the weather, coffee, paper options, crazy things all you designers are working on, the US census (great meeting you all!), Iowa and a whole lot more.
Thanks for all the great talks HOW Design Live 2014!
Versatile Marketing and Sales Kits
Sometimes you need to present information, samples and instruction books and want to tie them together with a unified look, quality and design. Corporate Image has the packaging experts to help you with what you need.
Sales boxes are a valuable option when you are looking to present your materials whether you are showcasing product of just information. Why?
Case study #1: Construction and Architecture sample kits
Simonton Windows: Complete sales and sample kit that includes product samples and information:
Finding an ingenious way to package window samples with information on all of the finishes and styles of windows you offer is not easy. Simonton along with our packaging designers created a beautiful kit that speaks volumes about the company even before you open it.
Case Study #2: Health Care Patient Information kits
Delta Dental: Health plan information for multiple plans.
Delta Dental put together a phenomenal patient information kit that is humorous, beautiful and organized. With two pocket folders, and a series of tabbed folders for different health plans, this custom box makes healthcare look fun. For that alone they should be applauded.
Whether you are designing sales and marketing kits for the healthcare, construction, energy or financial sectors, these custom boxes can help keep your information organized with consistent branding.
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