REQUEST:

Learning to Love Print Again – How Presentation Materials Help You Get Customers

“We gain interested people through our online campaigns. We gain customers when we get our materials in their hands…”

 

 Not using print materials is slowing you down even in the age of the internet.

People respond to tactile things. There is a deep need to feel, to touch, that stimulates different parts of the brain than visual stimulation alone. Even if you are a completely online company, the chances are you can gain more clients and customer by having print materials.

Print is an experience -The psychology of print

Perception is an active process. Touch includes information about you (e.g. your muscles, joints) as well as about what you are touching. To “be in touch with” a product, company or person is a primary urge. Our first intelligence is sensory refinement.

The experience of holding something in our hands changes how we perceive a product. Retail stores know that if you pick something up, you are much more likely to buy it. From Apple computers to clothing, stores are set up to engage you tactually and emotionally.

Printed materials offer a chance to present your brand quality, strength, and other qualities (eco friendly, glossy, solid, trustworthy) through a second channel. What you say can be backed up through more primal clues that reinforce and strengthen the logical arguments.

Print offers permanence

Corporate Image is a print manufacturer and 70% of our marketing is online marketing. What we understand is that we gain interested people through our online efforts, but we get customers when we get product and samples in their hands.

For you web pages, you get excited if people spend 1 minute or more on a page. The sad truth is, people surf and are very distracted online. It is a busy, shifting medium. A well designed print piece creates a more focused, concentrated way to engage your customer’s time and attention.

Once it is read, that information can sit on a shelf for reference. This shelf presence means you are always in front of your audience, even when the power goes out.

Print builds confidence

A beautifully printed piece shows that you have pride in your message, your product and your company. It can build your sales, give your sales people a great tool as well as generate interest in your company long after someone has forgotten your URL.

Whether you are showcasing building products for the contract industry, handing client’s financial information, or providing medical information, the experience and solidity of your marketing materials gives your customers confidence.

Corporate Image has been in the business of printing and manufacturing presentation materials for over 30 years. Their products have won awards from Best Binder in the World to GDUSA packaging awards and CMA awards. We specialize in 3-ring binders, pocket folders, presentation binders and boxes of all sorts. Our products are sustainable, recyclable and printed with soy inks.


Budget vs. Quality in Print: A False Dilemma

Get the best price, or make it look great. This marketing dilemma has been handed down for ages.

Lets face it, in order to represent your company or your client well, quality is key. If what you hand out to your customer is poorly made, badly printed and falls apart, what does that say about your company?

On the other hand, there are only so many marketing dollars and they have to last as long as possible. Justifying a major printed expense when budgets are tight is nearly impossible.

So what is the answer? Both are right.

Wood flooring sample binder - Corporate Image

The real question is why you can’t have both? Take the above piece as an example.  Great printing, easy display, strong presentation and in a sturdy binder making it easy to keep handy on a shelf.

Could this have been done in a way that cost a lot more? Absolutely. Is it a design that offers a great answer to the problem of showing 9 pieces of stone? Yes it is.

If you have issues with quality vs cost, perhaps you need to talk to your packaging manufacturer more. Corporate Image has been in crafting 3-ring binder, pocket folders and boxes of all types for 30 years. Our quality is unmistakable and well know in the design community. Equally important is our experience with product design which allows us to envision a range of solutions that can give you the quality within your budget.

Don’t get me wrong, we love the super complicated, multi-piece jigsaw puzzle-ism marketing kits that just blow everyone’s mind. Everyone from production to product design gets to rethink what is possible for those! That doesn’t mean we down’t love the clean lines of a great presentation piece that solves a problem just as hard – balancing the budget and getting great presentation materials.

If anyone tries to convince you that there is a choice between your budget and quality, find a new presentation manufacturer.  In fact, call us!

 


Better Healthcare and Medical Information Kits

At one point or another as a designer, you will work with healthcare providers or medical device manufactures.

At Corporate Image, we have worked with many designers and healthcare facilities to develop patient friendly and beautiful information kits.  Whether  you are creating patient information packets and medical supply information kits everyday or for the first time, we would like to share what we see happening in medical information kits.

medical information kits - Corporate Image

From custom presentation binders, pocket folders, 3-ring binders and boxes, we see the trends as they happen.

Come check out our page on the trends we see in patient and medical information kits!  We update as we get new projects in, so it is worth checking in regularly!


2014 HOW Design Live and Corporate Image

Thanks!

For all of you who came to HOW and saw us at booth 215 it was a pleasure to meet you and hang out!  Here are a few of our photos of HOW and Boston:

HOW Design Live - booth adornments -Corporate Image photos HOW Design Live - Corporate Image photos

Howdesignlive-CorporateImage HOWDesignLive--CorproateImageBostonCommon-Howdesignlive-corporateimage HOW-deisgn-live---tulips!-swan-boats-boston-HOW-design-live

 

 

We enjoyed meeting everyone and for those who were not there, a lot of our working conversations trended around sustainable 3-ring binders, digitally printed binders, glue-less pocket folders and the recyclable binder, folder and box options. ( If you want a small glue less pocket folder sample – let us know!)

But we also covered the weather, coffee, paper options, crazy things all you designers are working on, the US census (great meeting you all!), Iowa and a whole lot more.

Thanks for all the great talks HOW Design Live 2014!


Versatile and Groundbreaking: Sales and Marketing Kits that stand out

Versatile Marketing and Sales Kits

Sometimes you need to present information, samples and instruction books and want to tie them together with a unified look, quality and design. Corporate Image has the packaging experts to help you with what you need.

Sales boxes are a valuable option when you are looking to present your materials whether you are showcasing product of just information.  Why?

  1. Sales Boxes stand out. A printed sales box has a lot of room for graphics.
  2. The graphics for your box can match all of the collateral pieces in quality.
  3. Marketing kits can be made from corrugate or paperboard depending on what you need.
  4. Sales Boxes look like a present, and everyone loves opening presents.
  5. Things don’t fall out of a sales box, since they have a closed lid.
  6. Some things you just can’t put in a binder.

Case study #1: Construction and Architecture sample kits

Simonton Windows: Complete sales and sample kit that includes product samples and information:

Finding an ingenious way to package window samples with information on all of the finishes and styles of windows you offer is not easy.  Simonton along with our packaging designers created a beautiful kit that speaks volumes about the company even before you open it.

sales and sample boxes - Corporate Image

see more here!

Case Study #2: Health Care Patient Information kits

Delta Dental: Health plan information for multiple plans.

Delta Dental put together a phenomenal patient information kit that is humorous, beautiful and organized.  With two pocket folders, and a series of tabbed folders for different health plans, this custom box makes healthcare look fun. For that alone they should be applauded.

Healthcare sales and patient information kits - Corporate Image

 

see more here!

Whether you are designing sales and marketing kits for the healthcare, construction, energy or financial sectors, these custom boxes can help keep your information organized with consistent branding.


Don’t let your marketing materials be ruled by limitations.

Marketing materials – from in-house information binders to sample kits – say as much about your company as the information in them.

There are a lot of manufacturers and printers out there who can do some things well, but when you start working on your marketing materials you don’t want to be limited by the few things they can do.

Custom Sample Kit for the building industry- Corporate Image

Corporate Image has been making quality marketing and presentation materials for almost 30 years. From 3 ring binders (voted best in the world) to pocket folders, sales boxes, sample kits and tab dividers, Corporate Image has the highest quality and largest range.

Our in house packaging designers can make sure you exceed your expectations.  Need to show 120 tiles? No problem. Window sashes? Sure. Patient information kits? Absolutely.  We can create a solution for your needs or use one of the many hundreds of dies that we already have.

Corporate Image is a green FSC certified printer.  We can spec papers up to 100% post consumer waste and use soy inks.  Our products can all be FSC certified.  If you need a fully eco friendly 3-ring binder or pocket folder we have a range of options for you.

You should not have to settle.

Allow your marketing materials to be as creative and amazing as you are. 


Custom Corrugate and Paperboard Boxes

Should your Sales Boxes and Marketing Kits be corrugate boxes or paper board?

When you are looking for boxes for sales kits, information packets or sample marketing kits it helps to know more about your materials, possibilities and printing options.

The world of boxes is vast – do you need a corrugate box to help architectural samples or a heavy paper stock that can hold patient information kits or a bottle of perfume?

Printed corrugated boxes - Corporate Image

 First lets break it down.

Corrugate Boxes and Packaging

E-flute, single faced, double wall – all of these are corrugates and all of them have interesting properties and uses for your design projects.

The main thing you get from corrugates is strength.  If you need a sturdy box to hold samples or need to convey a greater sense of solidity with your brand, corrugates may be the way to go.

Customizing Corrugates:

Printing and more:

The best quality printing (4cp +) is done on a C1S (coated 1 side) sheet which is run through an offset press and then adhered to the corrugate.  There are also options of foil stamping and debossing and direct printing.

Die Cuts and Custom Dies

Corruagate cuts well, so the shape of your box, window cuts, custom closures and flaps are all possibilities.

Find an explanation of Corrugates here

The Corrugate Design Resource is here


Paperboard Boxes

Printed heavy paper stocks can be made into an amazing array of boxes for anything from patient information kits for healthcare to financial portfolio or organizational kits and more.

Customizing Paperboard Boxes:

Custom paperboard sales amd marketing kits - Corporate ImagePrinting:

These stocks print like a dream, so you have the same wide range of options from 1 color PMS to 4cp+ and spot varnishes.

Printing two sides is also not a problem, allowing your to have the inside of your box as well branded as the outside.

Die Cuts and Custom Dies:

Corporate Image has a wide range of sales box and paperboard box dies to choose from already, but if you have a need for custom windows or looks, you can work with our package designer to get what you need.

Find the Paperboard Sales Box Design Resource here.


Custom Sales Boxes and Marketing Kits – Corporate Image

Looking for a sales box or marketing kit but not sure what you need?

You have a few choices and if you want to stick to recyclable materials the best are corrugated boxes or paperboard boxes. These both have advantages so if you need a custom marketing kit, sales box or sample presentation kit a quick read may be in order.

Lets break it down.

Corrugate Boxes and Packaging

E-flute, single faced, double wall – all of these are corrugates and all of them have interesting properties and uses for your design projects.

The main thing you get from corrugates is strength.  If you need a sturdy box to hold samples or need to convey a greater sense of solidity with your brand, corrugates may be the way to go.

Customizing Corrugates:

Printing and more:

The best quality printing (4cp +) is done on a C1S (coated 1 side) sheet which is run through an offset press and then adhered to the corrugate.  There are also options of foil stamping and debossing and direct printing.

Die Cuts and Custom Dies

Corruagate cuts well, so the shape of your box, window cuts, custom closures and flaps are all possibilities.

Find an explanation of Corrugates here

The Corrugate Design Resource is here


Paperboard Boxes

Printed heavy paper stocks can be made into an amazing array of boxes for anything from patient information kits for healthcare to financial portfolio or organizational kits and more.

Customizing Paperboard Boxes:

Custom paperboard sales amd marketing kits - Corporate ImagePrinting:

These stocks print like a dream, so you have the same wide range of options from 1 color PMS to 4cp+ and spot varnishes.

Printing two sides is also not a problem, allowing your to have the inside of your box as well branded as the outside.

Die Cuts and Custom Dies:

Corporate Image has a wide range of sales box and paperboard box dies to choose from already, but if you have a need for custom windows or looks, you can work with our package designer to get what you need.

Find the Paperboard Sales Box Design Resource here.


7 great designer projects: Marketing Materials

 Marketing materials set an emotional tone for a company, balancing the need to stand out, make a statement and supporting a brand.

custom pocket folder designs

Seeing how other designers have solved problems can spark you on your way to making your already great project better. From corrugate boxes to a set of 3-ring binders explaining corrugates, custom pocket folders and marketing kits for flooring, these designers faced projects with innovative, creative thinking.

Check out our 7 Great Designer Projects and get ideas on where your next project will go!


Think Inside the Box

Corrugated Sample Box with Handle

Sometimes the best solutions is to highlight the products

At Corporate Image, we can customize your box to create the right package for your needs. Our boxes offer complete design flexibility with the option of full color graphics inside and out. All 4-color inks are soy based and contain 19% soy based ink. For extra strength and durability, boxes can be laminated to provide protection for your graphics.

For those of  you who work in commercial and building interiors, you are faced with the issue of how best to present your products. Whether you are working in corporate, hospitality, health care, retail, government, institutional or residential interiors, you need to present your information and samples in a way that is compelling and easy to use.

Corporate Image has created innovative packaging for samples in everything from tiles, glass, carpet to furniture and finishing hardware. Check out some of the solutions we have made for the commercial interiors and building industry!

 


Corporate Image Design Support

Create the best possible presentation packaging with a custom prototype and digital template.

If needed, one of our Corporate Image sales representatives will enlist the help of our product design team to collaborate with you on developing a custom presentation product. We’ll help you sell your idea. There’s no charge for producing an initial prototype of a custom design, built to your specifications. Multiple copies for presentations are available for a small fee.

When you’re ready to begin the final design phase of your custom binder, pocket folder or box project, we will email a template to you. This ensures that your final product will match your design and eliminates the worry about critical details like score lines, glue strips, tuck flaps and die cutting tolerances.

Don’t just take our word for it,

“At The HON Company, we needed to tell our sustainability story and worked with Corporate Image to produce a unique, environmentally friendly package. From knowing which eco-friendly materials to use, through package design, Corporate Imaged showed they really understood our needs and the importance of matching our message with the right presentation solution.”
Chad Johnson, The HON Company


How We Make Your Custom Printed Job Easier

Corporate Image Staff

Quality begins with our team

Corporate Image has been delivering quality presentation products for over 30 years to companies, ad agencies and graphic design firms around the United States. We couldn’t have earned our reputation if not for the outstanding team members who help to assure your job is done right. From sales and customer service to prepress and package design to the printing press and production, we are fortunate to have talented and experienced employees like Veronica on our team.

As part of our prepress department, Veronica reviews the client’s artwork for accuracy and to see that the project will print smoothly and at the highest quality level. Veronica’s expertise is one of the things that insures that your Custom 3-ring binder or sample kit job will go smoothly and exceed your expectations.

We are dedicated to creating custom pocket folders, binders and boxes that will stand out in the marketplace and help your company succeed. Call 1-800-247-8194 to speak to a Corporate Image Team Member!

 


Designing for Presenting Construction, Engineering and Building Materials

Architectural and Engineering firms need to be organized, whether for proposals, client presentations or in-house tracking of projects.

Information binders for Interior Design - Corporate Image

 

Corporate Image and Naked Binder offer both off the shelf and custom printed 3-ring binders and pocket folders that strong, recycled options for what you need.  We specialize in products that are built to last and have both strong design features and a cradle to cradle mentality.

Whether you are presenting a proposal for a new bridge to a state, a re-design of a house, or offering a brand book of building materials -the best furniture, tiles, lamps and accents – to Interior Designers, you need a strong well made piece to stand out.

Strong.

Our 3-ring binders have been tested to 250,000 flexes – meaning you could use it 20 times a day for the next 30 years. These may be the strongest 3-ring binders in the world. In an industry building the architectural wonders of tomorrow, that solidity gives confidence to your clients as well as saving you money on replacing binders.

Need it now? Customize as you need them!

Naked Binder offers a line of off-the-shelf binders and folders that you can have in hand tomorrow. Our entire line of amazingly designed 3 ring binders and pocket folders are recycled and recyclable (great for many government and industry proposals).  Order on line today and send that proposal tomorrow.  We work with some of the most talented firms in the US and Canada.

Custom Binders, Folders and Sample Kits

Corporate Image offers a huge range of options from customizing.  Digitally printed short run binders you can have in hand in a week, or fully offset printed binders (with options of debossing, foiled stamping, spot varnish and custom die cuts).

If you would like to see some projects other companies in the building industry have put together, check them out here.

Quality, interesting materials and eco friendly options.

There is a reason that furniture, flooring, construction and engineering firms come to us.  The outstanding quality and craftsmanship of our products reflects the care and attention you put into your own work.

Stand out with interesting materials, excellent printing of your graphics and a range of eco-friendly binders, folders and boxes. For more on sample kits look here.


Corrugated Packaging Makes Great Sample Kits

Corporate Image offers versatile solutions for holding samples

When it comes to packaging samples for display or a trade show, Corporate Image can deliver a standard box or create a customized sample kit to hold unusual sizes, configurations and shapes. They offer complete design flexibility. This durable solution is CLICK TO READ MORE


Pack Up Your Samples in a Custom Corrugate Box

Corrugate offers unlimited options for packaging samples

This durable solution is lightweight yet incredibly strong. Corporate Image boxes can be customized in an infinite number of ways. They can be direct printed on smooth brown kraft or bleached white corrugated stock, or a laminated offset printed sheet can be applied to the corrugate, creating a beautiful package. A deep ebony option is also available.

When you need to show building materials, tile, glass, stone or other heavy materials, a corrugated box can offer a secure and endlessly customizable option.  Whether you need custom slots to hold materials, unique shapes and closures or specific PMS colors and printing, Corporate Image can take of you.


Custom Printed Sales Boxes

 

 Custom Printed Sales Boxes and Corrugated Boxes

Custom Sales Boxes are another smart presentation solution from Corporate Image. Economical and easy to assemble, they are designed to ship flat, saving warehouse space and reducing storage and production costs. Simply fold the scores, CLICK TO READ MORE


Facebook Twitter LinkedIn RSS

Categories

Subscribe

[subscribe2]
enter email address to stay connected