How do you decide between a pocket folder, presentation binder or a 3-ring binder?
First off I am going to assume that you know what each of these items are. (if not, scoot down to the bottom of the post – just don’t tell anyone)
Time to talk to yourself. If you can answer these questions, it will make your choice easier:
Get a 3-ring Binder -
if over 220 sheets of paper, it needs to last and or is heavily used.
The more paper you need to use and the more heavily used your information is, I would suggest a 3-ring binder. The heavier board means it will stand up to abuse better and keep looking great. And also, the weight of all that paper risks pulling a rivet out of a presentation binder.
These are great for proposals – especially in Engineering and Construction – interior design, sample kits, car companies, and a lot of other uses. Also ideal for conferences and important meetings. Added bonus of branding for quality, sturdiness and design possibilities.
Get a Presentation Binder -
if under 220 sheets of paper, paper needs to be locked in and/or there is some variable paper (presentation binders have pockets too!)
Presentation binders straddle the hardback 3-ring binder and a pocket folder in that they have pockets and a ring. The paperboard is not as sturdy as a 3-ring binder, so if it is going to be heavily used over a longer period of time – consider going to the 3-ring binder.
Many healthcare information packets use presentation binders for a few reasons: It only gets heavy use for a limited period of time, pockets allow extra information to be easily stored and the rings hold the important information in place.
Get a Pocket Folder -
if you have a smaller amount of paper that may need to be accessed out of order.
Sometimes a pocket folder is the ideal thing. Great branding possibilities, easy to cary and organizes all of your papers in a flash.
We have seen a lot of these in healthcare and financial information packets, and for anything that just needs to hold less, but important, paper.
Printed or plain 18pt or 22pt paper with pockets that is folded so the pockets are on the inside. Usually with 1 or 2 pockets that can be horizontal or vertical. All this brings a huge amount of variations of pocket styles, capacity pockets…
A heavy recycled board (in our case 94pt to 110pt and 100% post consumer waste) that can be bare, wrapped in cloth or printed paper sheets with a 3-ring mechanism to hold various amounts of paper. We case and line our binders like a hardcover book. Why? So they are the strongest 3-ring binders in the world.
A pocket folder seems so simple when you use it, but sometimes people get tripped up in designing them. So we are starting a series:
Using a Pocket Folder Template – design issues you can avoid and make your life easier!
While the series title seems unnecessarily long, the series can still save you a lot of time and frustration.
Today there are two things we want to talk about
#1: Positioning text on a pocket folder pocket:
I am not going to lie to you, this is a presentation binder (a paperboard 3-ring binder) template with capacity pockets. The templates work exactly the same way so I am going to use this.
Pockets print with the front of the press sheet and fold into the inside of the folder. This means the text needs to read “upside down” to the cover and back cover of the pocket folder. See my lovely example here:
When the pockets are folded into the inside of the folder, they read perfectly.
#2: Watch out for the Business card positioning on a pocket folder pocket
So, now that our text is positioned properly, we have to watch out for where we put our text in relation to our business cards. This seems obvious when the card is in the folder, but less so at 3am when you are designing that folder.
Example 1: Lets face it, Manatee films is super psyched about their new pocket folder.
Example #2: Well, they were psyched until they put the business card in. Unless your business cards and pocket folders are carefully designed together, this is not going to work.
These two things are common mistakes in pocket folder design. Stay tuned for more tips in our series:
Using a Pocket Folder Template – design issues you can avoid and make your life easier!
Sometimes you need those custom pocket folders yesterday. You consider the overnight pocket folder printers but realize you need the higher quality that your brand is known for.
Corporate Image can give you the quality printed folders you need and get you a high quality option to hold you until you receive your folders.
Horizontal or vertical pockets, one or two pockets, capacity pockets, glueless, printed one or two sides – there are amazing amounts of options that are all part of our pocket folder collections. Find out more – contact us .
Need some really nice folders right away? Check out Naked Binder - a sister company of Corporate Image.
Naked Binder is an off the shelf (non custom) eco friendly option for 3-ring binders, pocket folders and tab dividers.
Order 1 or 1000, Naked Binder usually ships within 24 hours.
This is the perfect fit for when you are getting those great printed pocket folders from Corporate Image!
Custom printed or off the shelf eco friendly – Corporate Image and Naked Binder have what you need!
In the cut throat world of printing, it seems like you can get a custom presentation folder or pocket folder for next to nothing.
Be careful what you ask for when you ask for a cheap pocket folder.
If you want to make a really good impression, you need good materials. Whether your client is getting a remodel of their kitchen, investing in stocks or getting health information, a poorly made, poorly printed presentation pocket folder is going to make you look like you don’t know what you are doing.
What should you be looking for in a presentation pocket folder?
In-house packaging designers.
If you need a special design, make sure your printer can handle it. You don’t want a rough approximation of your design, but and exact precision folder. Make sure to get a mock-up to insure it is what you want.
Professional pre press.
Insure your files are complete and there are no errors. If you need a change in how your job is printing to insure highest quality, this is the place to catch it.
no gang runs
Gang run is cheaper for your printer because they are not adjusting the press to your job, but to the average job. The pressman’s job on these runs is to make everything OK.
Ask yourself the question: Do you want your clients to see you as the average company?
print in house
Control over color, quality and is all easier if it is done in house.
Corporate Image has in-house package designers, pre press and press-people with years of experience. Our job is to make sure that you stand out as the exceptional company that you are. We deliver the highest quality presentation folders and pocket folders and have created industry standards in many of our products that other companies are struggling to meet.
We have made a lot of pocket folders over the years. Through working with thousands of clients we have come up with a list of the 25 best pocket folder designs.
To find the best pocket folders we looked at versatility, ease of use, interesting designs and best printing and manufacturing. We are not looking at the artwork on the folders (that my friends is up to you) but the actual design of the folders.
From capacity folders, glueless folders, eco friendly and ship flat folders, we have them all.
Whether you design pocket folders every day or just once in a while, it can be nice to have a design resource that covers folder styles, options and materials.
We make pocket folders everyday and we know what works, what doesn’t and what can make your folder stand out. This design resource covers more than just one and two pocket folder designs (though we have a bunch of those!), but also expandable and capacity pocket folders, glueless pocket folders and folders that hold more than just paper. Check out the Pocket Folder Styles guide for more on those.
What kind of customizing you need done can also be an issue. Do you want a digitally printed folder or offset? Foil Stamping and debossing? Find out your options for custom pocket folders printing here.
This pocket folder resource is part of an effort by Corporate Image to make your design life easier. We will be adding more information as time passes, as well as more resource centers (we have the 3-ring binder resource pages up here, and our sales box and tab divider design resources too!)
Check out the custom folder resource guide. Let us know if we missed anything, we are working to make it as complete as possible.
Results you can count on
At Corporate Image, we work hard to make sure we give the best to our clients and their brands. What’s most important to us is what happens in the marketplace. We think of ourselves as your partner whose goal it is to deliver products that help you sell your products and services or to communicate a message effectively. Bottom line…We care about your success and we’ll do everything we can to help assure it. That starts with producing a custom binder, pocket folder, box or point of purchase display that you can count on to be beautifully printed, constructed and delivered on time, every time. It’s the Corporate Image difference and we want you to know it firsthand. Please call us at 800.247.8194 to discuss your next project!
When is a binder more than a binder?
When Rocky Mountain Hardware adds graphics to the cover of their custom binder, it becomes something much more. It becomes a valuable resource to help people discover the possibilities in architectural hardware and find the perfect solution for their project. People form an immediate impression from the images and design of the artwork, which can compel them to pick up the binder from among others on the shelf. That’s the name of the game…to get your brand noticed. Corporate Image‘s part is to help convey a sense of quality and durability from a construction standpoint. We take our client’s design and help them create a presentation package, whether it be a custom binder, pocket folder, or custom box, that communicates the best attributes of their brand.
Expandable Custom Folders Hold More on Demand
When Central Bancorp needed a custom pocket folder that would hold more sheets if needed, they turned to our Expandable Pocket Folder from Corporate Image. There are times when you don’t know how much capacity you will need and we provide an innovative option for adding more. Folders can stay flat or expand to hold up to 1/4″ inch of materials – at no additional cost.
This can save you money by having one folder that can be used for multiple purposes. In this world of tightening budgets, that can help everyone! Ask us more about expandable pocket pocket folders here!
When you want more than a pocket folder
Reach for a presentation binder when your project calls for more than a pocket folder, but you don’t need the durability of a binder. A Corporate Image presentation folder is the perfect answer. Often a favorite of health care companies that CLICK TO READ MORE
A pocket folder and binder equal more impact.
Corporate Image specializes in helping you make the most of your presentation packaging needs. We’re your partner in creating great impressions that make people stop and look at your materials. The bottom line is we want to help you sell more of your products and services in the marketplace.
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