“We gain interested people through our online campaigns. We gain customers when we get our materials in their hands…”
Not using print materials is slowing you down even in the age of the internet.
People respond to tactile things. There is a deep need to feel, to touch, that stimulates different parts of the brain than visual stimulation alone. Even if you are a completely online company, the chances are you can gain more clients and customer by having print materials.
Print is an experience -The psychology of print
Perception is an active process. Touch includes information about you (e.g. your muscles, joints) as well as about what you are touching. To “be in touch with” a product, company or person is a primary urge. Our first intelligence is sensory refinement.
The experience of holding something in our hands changes how we perceive a product. Retail stores know that if you pick something up, you are much more likely to buy it. From Apple computers to clothing, stores are set up to engage you tactually and emotionally.
Printed materials offer a chance to present your brand quality, strength, and other qualities (eco friendly, glossy, solid, trustworthy) through a second channel. What you say can be backed up through more primal clues that reinforce and strengthen the logical arguments.
Print offers permanence
Corporate Image is a print manufacturer and 70% of our marketing is online marketing. What we understand is that we gain interested people through our online efforts, but we get customers when we get product and samples in their hands.
For you web pages, you get excited if people spend 1 minute or more on a page. The sad truth is, people surf and are very distracted online. It is a busy, shifting medium. A well designed print piece creates a more focused, concentrated way to engage your customer’s time and attention.
Once it is read, that information can sit on a shelf for reference. This shelf presence means you are always in front of your audience, even when the power goes out.
Print builds confidence
A beautifully printed piece shows that you have pride in your message, your product and your company. It can build your sales, give your sales people a great tool as well as generate interest in your company long after someone has forgotten your URL.
Whether you are showcasing building products for the contract industry, handing client’s financial information, or providing medical information, the experience and solidity of your marketing materials gives your customers confidence.
Corporate Image has been in the business of printing and manufacturing presentation materials for over 30 years. Their products have won awards from Best Binder in the World to GDUSA packaging awards and CMA awards. We specialize in 3-ring binders, pocket folders, presentation binders and boxes of all sorts. Our products are sustainable, recyclable and printed with soy inks.
We can help you reach your target audience with full-scale printing and packaging solutions.
The marketing tools you hand people act as stand in for your company. Well crafted, thoughtful, strong materials feel good in the hand, appeal to their sense of style and build confidence in your brand.
Our customers have won awards nationally and internationally from “Best Binder in the World”, numerous Addy awards, GDUSA Packaging awards and Construction Marketing awards. The awards they win are just the added benefit to the strength their presentation materials bring to their business.
Whether you need offset and digital printing, Corporate Image can get you exactly what you need. Our in-house package designers work side by side with print and production professionals every day to insure you get the exact product you need. We create templates and mock-ups based on your specifications so you can check and double check how your product works and feels.
Our product line runs from
Our team acts as an extension of your team. Our staff have an incredible depth of knowledge in print, packaging and product design. From sales, design, pre-press, press operators and everyone who touches your product our main concern is helping you get exactly what you want, when you need it. We listen to you to make your life easier.
Corporate Image takes sustainability seriously. For over 30 years, we have created world class products which are 100% recyclable, with no vinyls, no plastics. The binders board we use in our 3 ring binders is 100% post consumer waste and we can FSC certify your project if you wish. We also print with soy inks! We can help you meet or exceed your sustainability goals.
If you are looking to up your 3 ring binder game, look into a cloth binder.
A cloth binder offers a sense of elegance and permanence that you don’t find in plastic or vinyl binders. Plastic and vinyl project a feeling of impermanence, cost cutting as well as being toxic.
Cloth binder options:
Color. and lots of it.
Why not merge the beauty of cloth with the branding of print? With printed spine wraps your 3 ring binder can have it all.
This binder is a great example of a print and cloth mix. A printed spine wrap visually pops next to the classic look of the foils stamped cloth.
The brand is supported and enhanced by the contrast.
Foil stamping is on cloth offers a range of options and colors allowing you to match corporate colors and logos. Sometimes subtle, sometimes bold, foil stamping gives a unique look for your binder.
The benefits of cloth go beyond looks and feel. Book cloths are incredibly durable making a cloth binder stronger than almost any other binder you can find. The cloth binder you make today can easily still be in use (and looking great) 30 years from now. How do we know? We use our own product and Corporate Image is 30 years old.
If you are considering using a 3 ring binder to represent your company, a cloth binder gives you a feel, look and branding that is unique. Contact us to learn more!
At one point or another as a designer, you will work with healthcare providers or medical device manufactures.
At Corporate Image, we have worked with many designers and healthcare facilities to develop patient friendly and beautiful information kits. Whether you are creating patient information packets and medical supply information kits everyday or for the first time, we would like to share what we see happening in medical information kits.
From custom presentation binders, pocket folders, 3-ring binders and boxes, we see the trends as they happen.
Come check out our page on the trends we see in patient and medical information kits! We update as we get new projects in, so it is worth checking in regularly!
Ready to see amazing projects that designers are putting together? Fasten your seatbelt! From presentation binders to great sample kits, there are a lot of great ideas to stimulate you for your next project!
The project cover presentation materials for everything from the financial industry to medical, building to manufacturing to retail – so the chances are you will find an inspiring piece for what you are working on.
This piece holds flooring samples in an easy, well branded way that allows customers to quickly see their options and not have to juggle 5-10 different samples to see what they want.
Whether you are new to 3-ring binders and box design or an old hand, we can help you with your own presentation kits from our in house packaging design team to award winning manufacturing.
We will get calls from people asking what the hole placement is for various rings in binder – from A4 to notebook sized binders.
Until know, we didn’t have a great visual that explain it. Then we found this chart which offers an instant reference for 12 different binder ring configurations. Most of you probably don’t get as excited as we do about these things, but there it is. We were psyched.
Find your binder ring size and the space between the rings is listed on the right:
I have a half sheet notebook binder, and need to punch paper for it. I thumb down until I find “US 3 rings for 51/2 x 81/2” paper.
There are 3-rings and it says “(2x 2 3/4″)”. This means there are two spaces, 2-3/4″ wide. Since it is a 3 ring set up, set up the middle ring in the center and the other two rings 2-3/4″ our from that and – voilá! – perfectly spaced rings.
The perfect guide for hole placement in 3-ring binders. Carry your copy with you always!
How do you decide between a pocket folder, presentation binder or a 3-ring binder?
First off I am going to assume that you know what each of these items are. (if not, scoot down to the bottom of the post – just don’t tell anyone)
Time to talk to yourself. If you can answer these questions, it will make your choice easier:
Get a 3-ring Binder –
if over 220 sheets of paper, it needs to last and or is heavily used.
The more paper you need to use and the more heavily used your information is, I would suggest a 3-ring binder. The heavier board means it will stand up to abuse better and keep looking great. And also, the weight of all that paper risks pulling a rivet out of a presentation binder.
These are great for proposals – especially in Engineering and Construction – interior design, sample kits, car companies, and a lot of other uses. Also ideal for conferences and important meetings. Added bonus of branding for quality, sturdiness and design possibilities.
Get a Presentation Binder –
if under 220 sheets of paper, paper needs to be locked in and/or there is some variable paper (presentation binders have pockets too!)
Presentation binders straddle the hardback 3-ring binder and a pocket folder in that they have pockets and a ring. The paperboard is not as sturdy as a 3-ring binder, so if it is going to be heavily used over a longer period of time – consider going to the 3-ring binder.
Many healthcare information packets use presentation binders for a few reasons: It only gets heavy use for a limited period of time, pockets allow extra information to be easily stored and the rings hold the important information in place.
Get a Pocket Folder –
if you have a smaller amount of paper that may need to be accessed out of order.
Sometimes a pocket folder is the ideal thing. Great branding possibilities, easy to cary and organizes all of your papers in a flash.
We have seen a lot of these in healthcare and financial information packets, and for anything that just needs to hold less, but important, paper.
Printed or plain 18pt or 22pt paper with pockets that is folded so the pockets are on the inside. Usually with 1 or 2 pockets that can be horizontal or vertical. All this brings a huge amount of variations of pocket styles, capacity pockets…
A heavy recycled board (in our case 94pt to 110pt and 100% post consumer waste) that can be bare, wrapped in cloth or printed paper sheets with a 3-ring mechanism to hold various amounts of paper. We case and line our binders like a hardcover book. Why? So they are the strongest 3-ring binders in the world.
A pocket folder seems so simple when you use it, but sometimes people get tripped up in designing them. So we are starting a series:
Using a Pocket Folder Template – design issues you can avoid and make your life easier!
While the series title seems unnecessarily long, the series can still save you a lot of time and frustration.
Today there are two things we want to talk about
#1: Positioning text on a pocket folder pocket:
I am not going to lie to you, this is a presentation binder (a paperboard 3-ring binder) template with capacity pockets. The templates work exactly the same way so I am going to use this.
Pockets print with the front of the press sheet and fold into the inside of the folder. This means the text needs to read “upside down” to the cover and back cover of the pocket folder. See my lovely example here:
When the pockets are folded into the inside of the folder, they read perfectly.
#2: Watch out for the Business card positioning on a pocket folder pocket
So, now that our text is positioned properly, we have to watch out for where we put our text in relation to our business cards. This seems obvious when the card is in the folder, but less so at 3am when you are designing that folder.
Example 1: Lets face it, Manatee films is super psyched about their new pocket folder.
Example #2: Well, they were psyched until they put the business card in. Unless your business cards and pocket folders are carefully designed together, this is not going to work.
These two things are common mistakes in pocket folder design. Stay tuned for more tips in our series:
Using a Pocket Folder Template – design issues you can avoid and make your life easier!
Corporate Image Presentation Binders for the healthcare market
Presentation Binders are a great way to communicate information to patients and families. Many of our clients choose a portfolio style to make the folder more elegant and distinguishable from standard binders. You’ve heard it before…it’s all about presentation. To house your materials with suitable size, style and class, presentation binders may just fit the bill. When a full-size binder is too big and a standard folder is too small, our presentation binder may be just right.
Marketing kits, presentation binders and custom boxes are popular in the industry
Corporate Image partners with many companies in the medical industry to produce packaging for device manufacturers, hospitals, pharmaceuticals and more. Our binders, folders, marketing kits and boxes are used to store and present information for patients and health care workers, so it is readily available and brands a product or company.
At Corporate Image, we work the Medical and Health care industry in creating better patient information packets, meeting or conference kits and and staff information folders. With the large quantity of work we have done, we thought we would share with you the ideas and trends that we have seen Medical information packets.
Patient Information Binders and Pocket Folders
As you know, keeping the patient well informed from entering your health system to treatment options can lower anxiety and help your doctors to counsel patients on their best path forward to healthier, happier lives.
This information has to be clear, well organized and easily search-able. A small binder is usually enough to present the basics of even complicated treatments with room for follow up and and ongoing regimens. Tab dividers can make for quick and focused sections as well as adding new information as needed.
The presentation binders have pockets that wrap inside the binder, so if you print only one side of the paper, you still get more artwork/branding on the inside.
When you want more than a pocket folder
Reach for a presentation binder when your project calls for more than a pocket folder, but you don’t need the durability of a binder. A Corporate Image presentation folder is the perfect answer. Often a favorite of health care companies that CLICK TO READ MORE
A great resource for Presentation Packaging is now available. Our new catalog is the result of years of refinement. It illustrates the latest in design and materials, offering superior solutions for your presentation packaging requirements.
Our 2013 catalog has just been released!
Here is a preview of the Corporate Image product lineup. To get more design ideas and to see the complete range of product possibilities, click here for our digital version of the 2013 catalog. If you would like a print copy, please call us at 800.247.8194 or click here to request one online.
Our printed binders put your brand in the hands of your customers, literally. They give an organization a presence and credibility that virtual communications just can’t match. Yet they’re flexible enough to allow you to customize presentations and update information on the fly. Printed binders add dimension to your presentation, reinforcing your message and products in a memorable way. And they’re eco-friendly, unlike many vinyl binders that release hazardous chemicals into our environment. With durable hinged binders board, sturdy metal rings, cloth printed covers and your choice of protective lamination finishes, our printed binders leave a lasting impression — beautifully.
Pocket folders are the ideal multi-purpose tool when companies need to present an important message. Whether you’re presenting a proposal, product information or company capabilities, a well-designed pocket folder is the perfect first impression. Pocket folders offer both flexibility and versatility with a complete range of styles, sizes and options like portfolio closures, expandable pockets, USB holders and glueless pockets that ship flat. With full color printing inside and out, a choice of lamination finishes and decorating options, the design possibilities are endless.
They’re a great way to deliver your message, introduce or reinforce your brand and leave a lasting impression, long after the initial presentation.
Custom boxes create an immediate hands-on experience and a WOW factor guaranteed to open doors. Our packaging options are designed to present a multi-level sales story in a professional, organized format. A sturdy build and beautiful four-color printing inside and out, work well to deliver brochures, samples, materials or gifts while providing premium real estate for presenting the brand.
Styles range from self-locking boxes to large sales totes with handles — and everything in between!
As a financial planner, you are responsible for your client's personal financial issues through proper planning. Whether it is cash flow management, education planning, retirement planning, investment planning, risk management and insurance planning, tax planning, estate planning and more, each client needs a detailed strategy tailored to their specific situation and goals. Because financial planners manage many important documents, organization is absolutely necessary for both you and your client.
Using a customized financial planning 3-ring binder or pocket folder is a productive way to do financial plans and serve your clients better, while maximizing productivity and the associated productivity. We find that many financial planners choose a three-ring binder with a D-ring and custom-made tabs for multiple section plans. D-ring binders tend to keep pages flatter, and they close more easily than regular three-ring binders.
We ensure a professional image so that your client is presented with an excellent image of your success. Your custom printed materials make an impression about you and your firm and the validity of the binder contents. Corporate Image also offers a high quality option with a minimum of only 50 binders. A variety of custom options allow you to personalize your materials for you and your client.
The Insurance Industry is trusted to secure a client's material belongings, health, family, and life. In order to gain trust and ensure a professional impression, the industry chooses Corporate Image for customized presentation materials. Give your client important documents in a organized, custom printed binder or presentation folder. These presentation materials can be full-color printed with your name, company, and contact information. They also make excellant promotional materials for potential clients. With expandable pockets and a special place for your business card, present your next client with a high quality presentation folder detailing benefits and securities that you offer.
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