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Budget vs. Quality in Print: A False Dilemma

Get the best price, or make it look great. This marketing dilemma has been handed down for ages.

Lets face it, in order to represent your company or your client well, quality is key. If what you hand out to your customer is poorly made, badly printed and falls apart, what does that say about your company?

On the other hand, there are only so many marketing dollars and they have to last as long as possible. Justifying a major printed expense when budgets are tight is nearly impossible.

So what is the answer? Both are right.

Wood flooring sample binder - Corporate Image

The real question is why you can’t have both? Take the above piece as an example.  Great printing, easy display, strong presentation and in a sturdy binder making it easy to keep handy on a shelf.

Could this have been done in a way that cost a lot more? Absolutely. Is it a design that offers a great answer to the problem of showing 9 pieces of stone? Yes it is.

If you have issues with quality vs cost, perhaps you need to talk to your packaging manufacturer more. Corporate Image has been in crafting 3-ring binder, pocket folders and boxes of all types for 30 years. Our quality is unmistakable and well know in the design community. Equally important is our experience with product design which allows us to envision a range of solutions that can give you the quality within your budget.

Don’t get me wrong, we love the super complicated, multi-piece jigsaw puzzle-ism marketing kits that just blow everyone’s mind. Everyone from production to product design gets to rethink what is possible for those! That doesn’t mean we down’t love the clean lines of a great presentation piece that solves a problem just as hard – balancing the budget and getting great presentation materials.

If anyone tries to convince you that there is a choice between your budget and quality, find a new presentation manufacturer.  In fact, call us!

 


Featured Projects: 12 Great Designs to Check Out

12 Amazing Presentation Marketing Kits

Ready to see amazing projects that designers are putting together?  Fasten your seatbelt! From presentation binders to great sample kits, there are a lot of great ideas to stimulate you for your next project!

The project cover presentation materials for everything from the financial industry to medical, building to manufacturing to retail – so the chances are you will find an inspiring piece for what you are working on.

 

Great Sample kit for Flooring samples - Corporate Image

This piece holds flooring samples in an easy, well branded way that allows customers to quickly see their options and not have to juggle 5-10 different samples to see what they want.

Come See All 12 Great  Presentation Product Designs!

Whether you are new to 3-ring binders and box design or an old hand, we can help you with your own presentation kits from our in house packaging design team to award winning manufacturing.

 


You Have to See This Amazing Project! – Corporate Image

Sorry to get all Buzzfeed headline on you, but some projects are so special you just have to share.

We worked with Q2 down in Austin, Texas. What resulted is kind of special!

Q2- Corrugate and Paperboard sales boxes - Corporate Image

It starts with a corrugated slipcase with another corrugate box inside.  Both of these are printed, laminated with soft touch laminate with lines of  spot UV.

When you pull out the inside box, you have a tray with a paperboard box resting inside.  This custom box matches exactly with the corrugate from the printing to the soft touch lamination and the spot UV.

Under that box is a book.  A present in a present.

But wait.  you are not done.

Inside the paperboard box is a pocket folder with a box pocket. This folder acts like a four flap enclosure (yes, one of our sister companies is Archival Products and in preservation they use a lot of four flap enclosures). Open the custom pocket folder and find a brochure (whose main image peeks out at you from a custom die cut in the folder).

Scroll down and check out the great design.  Wouldn’t you be happy to get this presentation?

Corrugate and paperboard sales boxes Corporate Image

Corrugate and paperboard slipcases and boxes - Corporate Image

custom die cut pocket folder in a slipcase - Corporate Image

 

custom die cut pocket folder in a slipcase - Corporate Image

 

Project Details:

Corrugate and paperboard custom box presentation boxes, with matching pocket folders.

1 PMS printing with spot UV

Soft touch Laminate

Designed by Q2 in-house design team

 


Corporate Image Memorial Day Schedule

As the holidays approach, be careful with scheduling your presentation jobs!

Corporate Image will be closed on Monday May 26th to celebrate Memorial Day.

If you have a tight deadline for a job in house, a 3-ring binder coming in or a quick turning presentation package, let us know so we can get you what you need on time.

Corporate Image Memorial day

 

 


Custom Presentation Folders and Pocket Folders: get the Best!

In the cut throat world of printing, it seems like you can get a custom presentation folder or pocket folder for next to nothing.

Be careful what you ask for when you ask for a cheap pocket folder.

custom pocket folder designsIf you want to make a really good impression, you need good materials.  Whether your client is getting a remodel of their kitchen, investing in stocks or getting health information, a poorly made, poorly printed presentation pocket folder is going to make you look like you don’t know what you are doing.

What should you be looking for in a presentation pocket folder?

In-house packaging designers.

If you need a special design, make sure your printer can handle it. You don’t want a rough approximation of your design, but and exact precision folder.  Make sure to get a mock-up to insure it is what you want.

Professional pre press.

Insure your files are complete and there are no errors.  If you need a change in how your job is printing to insure highest quality, this is the place to catch it.

no gang runs

Gang run is cheaper for your printer because they are not adjusting the press to your job, but to the average job.  The pressman’s job on these runs is to make everything OK.

Ask yourself the question: Do you want your clients to see you as the average company?

print in house

Control over color, quality and  is all easier if it is done in house.

Corporate Image has in-house package designers, pre press and press-people  with years of experience.  Our job is to make sure that you stand out as the exceptional company that you are. We deliver the highest quality presentation folders and pocket folders and have created industry standards in many of our products that other companies are struggling to meet.

Call or contact Corporate Image today to let us help you be exceptional.


Increase Your Response with Marketing Materials that Make an Impact on Your Audience…Not the Environment

Medical Presentation Binder

Our folders, custom binders and boxes will help your brand stand out.

The Corporate Image difference extends far beyond our printing and manufacturing capabilities. Nowhere is our attention to detail more evident than in the care and thought which have gone into the design and engineering of our basic styles. Each is designed to meet a specific presentation packaging need.

Our Custom Presentation Binders neatly store and organize larger quantities of printed material and are ideal for periodically updated information. For those who need to present and store even greater quantities of print material or samples, our custom printed 3 ring binders are a versatile and attractive solution. And when it comes to keeping important information right at a client’s fingertips, there’s no better or more impactful way than with a custom printed folder.

Should one of our basic styles not meet your presentation packaging needs, we’ll help you design a custom configuration. We’ve created ways to present and package everything from flash drives to season ticket custom packages. Whatever your presentation project, we’ll work with you to distinguish your brand in the marketplace. We’re in the business of creating good first impressions. And that’s the Corporate Image difference!

 


Eye Catching Presentation Packaging

Presentation Packaging

Marketing materials made easy!

Attention getting dimensional presentation packaging has consistently proven itself a powerful part of successful direct mail campaigns. We’ve packaged everything from piggy banks to golf balls and from cereal boxes to compasses. It’s unlimited.

Because Corporate Image specialize in printing only presentation packaging, we have the experience and the production capability to work with you to design and print custom direct marketing packages. Our successful track record in designing and producing direct mail packaging can help you avoid expensive mistakes. The sheer number of successful projects we’ve completed lets us steer your project away from trouble spots. Based on your ideas and specifications, we’ll collaborate with you to design a prototype and make a new die or we can help you select from our library of existing dies.


Eco Friendly Packaging Opions

You see, design and use packaging everyday, and most of it ends up as trash.

A designer in Montreal decided to try to do something about that with a  common everyday item – the toothbrush. I noticed this post on Dieline and realized that it dovetailed nicely with many of our eco friendly products (from bare board binders to corrugated boxes) that are also fully recyclable when they are finished.

Dissolve is an exploration into re-thinking the everyday design which accounts for much of our waste stream.

disolvable packaging

Simon Laliberte, Universite du Quebec a Montreal (UQAM) created “Dissolve” as part of the “REMARKABLE PACKAGING & ALTERNATIVES” for the Packaging Exhibition in Paris 2012.

“The goal was to improve the packaging of a product already exists on many points: the information of the consumer, nature, mobility, distribution, ergonomics, and use the second life of the packaging . So i wanted to improve the packaging of a product known to everybody, the inevitable and classic toothbrush. A product, who, should normally be replaced every 3 months for a better personnal hygiene and more than 6 billion people on the earth should use a minimum of two times a day.

… if i could remove all the packaging after purchase and if the famous toothbrush was 100% recyclable, i reach my goal.

That’s why i’ve been researching on biodegradable and i opted for the “PVA”, a compound of polyvinyl acetate no-toxic, biodegradable and 100% recyclable. This paper of 60gsm is made with cellulose-based compound of tree pulp can be dissolve completely in water in less than 10sec. Really wonderfull! The design has been printed on paper using an soja ink black water soluble. Then everything was folded in a futuristic, attractive and ergonomic shape and eventually heat sealed at both sides.”

Designed by Simon Laliberte, Universite du Quebec a Montreal (UQAM), Canada

 


What is Presentation Packaging?

Presentation Packagin

Great presentation products and outstanding design equal success!

Over the years, Corporate Image has operated as a niche business in the printing industry. The company started over 30 years ago with an order for one million folders from a local insurance company, which has since grown into the Principal Financial Group. It wasn’t long after that when the owner visited Europe and discovered a new manufacturing process for 3 ring binders that featured beautiful full-color printing, a simplified production process and was environmentally friendly. The industry had changed since vinyl binders were banned in Europe because they were not recyclable. He brought the equipment and idea back to Des Moines, Iowa where he started making binders with a typical square back and a new round back style, which was a European design. We named them FlexHinge Binders, because the board from which they were made featured a series of creases in the spine that made a very strong, but flexible hinge. In fact, they were so strong that an independent lab tested the hinges and found they could be flexed over 250,000 times without breaking. Sales Boxes and Custom Boxes were later added to the binder and folder products to complete the line of Presentation Products we offer today.

Presentation Packaging helps companies stand out so their brand gets noticed and in turn contributes to their success. The process begins by creating artwork for one of our products, which is typically handled by a graphic designer. Once, we receive and review the art, a proof is created that is sent to the customer for approval. Once, it has been approved, we print, produce and ship the piece within 10 working days. All of the printing and manufacturing is done in our Des Moines facility, so we can control the production processes in order to guarantee you will be happy with the quality of your project and with our service.


The Corporate Image Difference

We specialize in first impressions

Corporate Image is in the business of creating good first impressions. One of our presentation packages, whether it’s a custom binder, folder or box speaks volumes about a company, product or service. The Corporate Image difference extends far beyond our printing ability. Nowhere is our attention to detail more evident than in the care and thought which have gone into the design and engineering of our basic styles. Each is designed to meet a specific presentation packaging need.

Should one of our basic styles not meet your presentation packaging needs, our internal package designer can help you create a custom binder, folder or box and send a mock-up. Whatever your presentation project, we’ll design a distinctive professional package. Also, we make your job easy! We’ll email a template into which you can drop your art and after we receive it, we’ll review it and send you a color proof to approve. When the job is finished, it is shipped fully assembled or flat if you wish to conserve valuable space.

We’re becoming a  leading source for quality presentation packaging. Our products and services set us apart from the rest.    Printing standards are very high, which is evident when you receive your job. We use offset presses that are dedicated to printing only covers, so our pressmen go the extra distance to get the color right. We’re in the business of creating good first impressions. And that’s the Corporate Image difference.


A 3 Ring Binder and Folder Make a Great Combination


A pocket folder and binder equal more impact.

Corporate Image specializes in helping you make the most of your presentation packaging needs. We’re your partner in creating great impressions that make people stop and look at your materials. The bottom line is we want to help you sell more of your products and services in the marketplace.

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