For the last 20 years we have heard that the world is going paperless, and yet companies are printing materials all the time. So what is happening?
The Psychology of Print
People respond to physical, tactile materials. Look at books. Some people read on kindles or other devices, but for most people I know, the feel of the book, the weight and even the turning of pages are part of the experience of the book. Books are experiences, not a collection of words.
Your presentation and marketing materials are experiences. People respond to the craftsmanship and heft of quality objects in a way an email can not mimic.
Sometimes you just need printed materials.
Some industries need to make sure the information they produce is always available.
Healthcare- From patient files to forms, this industry is paper-intensive, and predicts to be even more so over the coming years. This is one industry that if the lights go out, that information needs to be in the patients hand and available.
Also, it is a lot more comforting to have the information to read in hand instead of just receiving a web address (“You need surgery – go to this website for more information.” is not what I would want to hear…)
Legal – Papers need to be signed, stamped, delivered, read and re-read. Imagine a wedding certificate as an email. Much less romantic.
Financial / Real Estate / Insurance – All these industries produce paper that you need to have access to. If you are investing in a house, stocks or a new business it is nice to have a strong, well made folder or binder to hold your papers. It builds confidence that the organization you are dealing with exists, is legitimate and is planning to be there for you.
Print is just one component of your marketing and presentation, but it is an important one. Companies are printing less, but smarter – creating stand out pieces that have great feel, outstanding print and graphics and work with their branding.
Less but better is the mantra. Maybe you used to print 40,000 pocket folders every year. Much of that was sent to prospects that were not very warm or even pulled from lists. Now you make 10,000 folders – beautiful, a little heavier paper, maybe soft-touch lamination for a great feel – and send them to better qualified prospects. Your returns are higher and your costs are lower. That quality difference will be noticed and pay off with the clients.
What to look for in your Print Manufacturer? Your Success.
You don’t want to align your company with cheap folders, 3 ring binders that fall apart or a box that won’t close, and yet that is often what you get.
A print manufacturer should stress quality, knowledge, service and have the internal design staff to help you get exactly what you want and need.
Corporate Image has been creating custom presentation materials – from 3 ring binders, pocket folders to boxes of all types – for over 30 years. We come from a book binding tradition that started over 150 years ago and developed into what we are today.
From winning “Best Binder in the World” to GDUSA packaging awards, we have delivered the quality products that help make our customers successful. We don’t rest on our laurels, Corporate Image is constantly creating new solutions that give you quality with other attributes you need. From our eco-friendly tuck lock boxes and glue-less pocket folders to the worlds strongest 3 ring binders (flexed 250,000 times without failing!), we give you quality that will help you shine.
Print is alive and well and still helping you stand out with your clients! Contact us to get more information on how we can help you!
Get the best price, or make it look great. This marketing dilemma has been handed down for ages.
Lets face it, in order to represent your company or your client well, quality is key. If what you hand out to your customer is poorly made, badly printed and falls apart, what does that say about your company?
On the other hand, there are only so many marketing dollars and they have to last as long as possible. Justifying a major printed expense when budgets are tight is nearly impossible.
So what is the answer? Both are right.
The real question is why you can’t have both? Take the above piece as an example. Great printing, easy display, strong presentation and in a sturdy binder making it easy to keep handy on a shelf.
Could this have been done in a way that cost a lot more? Absolutely. Is it a design that offers a great answer to the problem of showing 9 pieces of stone? Yes it is.
If you have issues with quality vs cost, perhaps you need to talk to your packaging manufacturer more. Corporate Image has been in crafting 3-ring binder, pocket folders and boxes of all types for 30 years. Our quality is unmistakable and well know in the design community. Equally important is our experience with product design which allows us to envision a range of solutions that can give you the quality within your budget.
Don’t get me wrong, we love the super complicated, multi-piece jigsaw puzzle-ism marketing kits that just blow everyone’s mind. Everyone from production to product design gets to rethink what is possible for those! That doesn’t mean we down’t love the clean lines of a great presentation piece that solves a problem just as hard – balancing the budget and getting great presentation materials.
If anyone tries to convince you that there is a choice between your budget and quality, find a new presentation manufacturer. In fact, call us!
Ready to see amazing projects that designers are putting together? Fasten your seatbelt! From presentation binders to great sample kits, there are a lot of great ideas to stimulate you for your next project!
The project cover presentation materials for everything from the financial industry to medical, building to manufacturing to retail – so the chances are you will find an inspiring piece for what you are working on.
This piece holds flooring samples in an easy, well branded way that allows customers to quickly see their options and not have to juggle 5-10 different samples to see what they want.
Whether you are new to 3-ring binders and box design or an old hand, we can help you with your own presentation kits from our in house packaging design team to award winning manufacturing.
Sorry to get all Buzzfeed headline on you, but some projects are so special you just have to share.
We worked with Q2 down in Austin, Texas. What resulted is kind of special!
It starts with a corrugated slipcase with another corrugate box inside. Both of these are printed, laminated with soft touch laminate with lines of spot UV.
When you pull out the inside box, you have a tray with a paperboard box resting inside. This custom box matches exactly with the corrugate from the printing to the soft touch lamination and the spot UV.
Under that box is a book. A present in a present.
But wait. you are not done.
Inside the paperboard box is a pocket folder with a box pocket. This folder acts like a four flap enclosure (yes, one of our sister companies is Archival Products and in preservation they use a lot of four flap enclosures). Open the custom pocket folder and find a brochure (whose main image peeks out at you from a custom die cut in the folder).
Scroll down and check out the great design. Wouldn’t you be happy to get this presentation?
Corrugate and paperboard custom box presentation boxes, with matching pocket folders.
1 PMS printing with spot UV
Soft touch Laminate
Designed by Q2 in-house design team
As the holidays approach, be careful with scheduling your presentation jobs!
Corporate Image will be closed on Monday May 26th to celebrate Memorial Day.
If you have a tight deadline for a job in house, a 3-ring binder coming in or a quick turning presentation package, let us know so we can get you what you need on time.
In the cut throat world of printing, it seems like you can get a custom presentation folder or pocket folder for next to nothing.
Be careful what you ask for when you ask for a cheap pocket folder.
If you want to make a really good impression, you need good materials. Whether your client is getting a remodel of their kitchen, investing in stocks or getting health information, a poorly made, poorly printed presentation pocket folder is going to make you look like you don’t know what you are doing.
What should you be looking for in a presentation pocket folder?
In-house packaging designers.
If you need a special design, make sure your printer can handle it. You don’t want a rough approximation of your design, but and exact precision folder. Make sure to get a mock-up to insure it is what you want.
Professional pre press.
Insure your files are complete and there are no errors. If you need a change in how your job is printing to insure highest quality, this is the place to catch it.
no gang runs
Gang run is cheaper for your printer because they are not adjusting the press to your job, but to the average job. The pressman’s job on these runs is to make everything OK.
Ask yourself the question: Do you want your clients to see you as the average company?
print in house
Control over color, quality and is all easier if it is done in house.
Corporate Image has in-house package designers, pre press and press-people with years of experience. Our job is to make sure that you stand out as the exceptional company that you are. We deliver the highest quality presentation folders and pocket folders and have created industry standards in many of our products that other companies are struggling to meet.
Increase Your Response with Marketing Materials that Make an Impact on Your Audience…Not the Environment
Our folders, custom binders and boxes will help your brand stand out.
The Corporate Image difference extends far beyond our printing and manufacturing capabilities. Nowhere is our attention to detail more evident than in the care and thought which have gone into the design and engineering of our basic styles. Each is designed to meet a specific presentation packaging need.
Our Custom Presentation Binders neatly store and organize larger quantities of printed material and are ideal for periodically updated information. For those who need to present and store even greater quantities of print material or samples, our custom printed 3 ring binders are a versatile and attractive solution. And when it comes to keeping important information right at a client’s fingertips, there’s no better or more impactful way than with a custom printed folder.
Should one of our basic styles not meet your presentation packaging needs, we’ll help you design a custom configuration. We’ve created ways to present and package everything from flash drives to season ticket custom packages. Whatever your presentation project, we’ll work with you to distinguish your brand in the marketplace. We’re in the business of creating good first impressions. And that’s the Corporate Image difference!
Marketing materials made easy!
Attention getting dimensional presentation packaging has consistently proven itself a powerful part of successful direct mail campaigns. We’ve packaged everything from piggy banks to golf balls and from cereal boxes to compasses. It’s unlimited.
Because Corporate Image specialize in printing only presentation packaging, we have the experience and the production capability to work with you to design and print custom direct marketing packages. Our successful track record in designing and producing direct mail packaging can help you avoid expensive mistakes. The sheer number of successful projects we’ve completed lets us steer your project away from trouble spots. Based on your ideas and specifications, we’ll collaborate with you to design a prototype and make a new die or we can help you select from our library of existing dies.
You see, design and use packaging everyday, and most of it ends up as trash.
A designer in Montreal decided to try to do something about that with a common everyday item – the toothbrush. I noticed this post on Dieline and realized that it dovetailed nicely with many of our eco friendly products (from bare board binders to corrugated boxes) that are also fully recyclable when they are finished.
Dissolve is an exploration into re-thinking the everyday design which accounts for much of our waste stream.
Great presentation products and outstanding design equal success!
Over the years, Corporate Image has operated as a niche business in the printing industry. The company started over 30 years ago with an order for one million folders from a local insurance company, which has since grown into the Principal Financial Group. It wasn’t long after that when the owner visited Europe and discovered a new manufacturing process for 3 ring binders that featured beautiful full-color printing, a simplified production process and was environmentally friendly. The industry had changed since vinyl binders were banned in Europe because they were not recyclable. He brought the equipment and idea back to Des Moines, Iowa where he started making binders with a typical square back and a new round back style, which was a European design. We named them FlexHinge Binders, because the board from which they were made featured a series of creases in the spine that made a very strong, but flexible hinge. In fact, they were so strong that an independent lab tested the hinges and found they could be flexed over 250,000 times without breaking. Sales Boxes and Custom Boxes were later added to the binder and folder products to complete the line of Presentation Products we offer today.
Presentation Packaging helps companies stand out so their brand gets noticed and in turn contributes to their success. The process begins by creating artwork for one of our products, which is typically handled by a graphic designer. Once, we receive and review the art, a proof is created that is sent to the customer for approval. Once, it has been approved, we print, produce and ship the piece within 10 working days. All of the printing and manufacturing is done in our Des Moines facility, so we can control the production processes in order to guarantee you will be happy with the quality of your project and with our service.
We specialize in first impressions
Corporate Image is in the business of creating good first impressions. One of our presentation packages, whether it’s a custom binder, folder or box speaks volumes about a company, product or service. The Corporate Image difference extends far beyond our printing ability. Nowhere is our attention to detail more evident than in the care and thought which have gone into the design and engineering of our basic styles. Each is designed to meet a specific presentation packaging need.
Should one of our basic styles not meet your presentation packaging needs, our internal package designer can help you create a custom binder, folder or box and send a mock-up. Whatever your presentation project, we’ll design a distinctive professional package. Also, we make your job easy! We’ll email a template into which you can drop your art and after we receive it, we’ll review it and send you a color proof to approve. When the job is finished, it is shipped fully assembled or flat if you wish to conserve valuable space.
We’re becoming a leading source for quality presentation packaging. Our products and services set us apart from the rest. Printing standards are very high, which is evident when you receive your job. We use offset presses that are dedicated to printing only covers, so our pressmen go the extra distance to get the color right. We’re in the business of creating good first impressions. And that’s the Corporate Image difference.
A pocket folder and binder equal more impact.
Corporate Image specializes in helping you make the most of your presentation packaging needs. We’re your partner in creating great impressions that make people stop and look at your materials. The bottom line is we want to help you sell more of your products and services in the marketplace.
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