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Learning to Love Print Again – How Presentation Materials Help You Get Customers

“We gain interested people through our online campaigns. We gain customers when we get our materials in their hands…”

 

 Not using print materials is slowing you down even in the age of the internet.

People respond to tactile things. There is a deep need to feel, to touch, that stimulates different parts of the brain than visual stimulation alone. Even if you are a completely online company, the chances are you can gain more clients and customer by having print materials.

Print is an experience -The psychology of print

Perception is an active process. Touch includes information about you (e.g. your muscles, joints) as well as about what you are touching. To “be in touch with” a product, company or person is a primary urge. Our first intelligence is sensory refinement.

The experience of holding something in our hands changes how we perceive a product. Retail stores know that if you pick something up, you are much more likely to buy it. From Apple computers to clothing, stores are set up to engage you tactually and emotionally.

Printed materials offer a chance to present your brand quality, strength, and other qualities (eco friendly, glossy, solid, trustworthy) through a second channel. What you say can be backed up through more primal clues that reinforce and strengthen the logical arguments.

Print offers permanence

Corporate Image is a print manufacturer and 70% of our marketing is online marketing. What we understand is that we gain interested people through our online efforts, but we get customers when we get product and samples in their hands.

For you web pages, you get excited if people spend 1 minute or more on a page. The sad truth is, people surf and are very distracted online. It is a busy, shifting medium. A well designed print piece creates a more focused, concentrated way to engage your customer’s time and attention.

Once it is read, that information can sit on a shelf for reference. This shelf presence means you are always in front of your audience, even when the power goes out.

Print builds confidence

A beautifully printed piece shows that you have pride in your message, your product and your company. It can build your sales, give your sales people a great tool as well as generate interest in your company long after someone has forgotten your URL.

Whether you are showcasing building products for the contract industry, handing client’s financial information, or providing medical information, the experience and solidity of your marketing materials gives your customers confidence.

Corporate Image has been in the business of printing and manufacturing presentation materials for over 30 years. Their products have won awards from Best Binder in the World to GDUSA packaging awards and CMA awards. We specialize in 3-ring binders, pocket folders, presentation binders and boxes of all sorts. Our products are sustainable, recyclable and printed with soy inks.


Why Corporate Image for your Printing and Packaging Needs?

We can help you reach your target audience with full-scale printing and packaging solutions.

CI custom printed 3 ring binders

Results.

Print matters.

The marketing tools you hand people act as stand in for your company. Well crafted, thoughtful, strong materials feel good in the hand, appeal to their sense of style and build confidence in your brand.

Our customers have won awards nationally and internationally from “Best Binder in the World”, numerous Addy awards, GDUSA Packaging awards and Construction Marketing awards. The awards they win are just the added benefit to the strength their presentation materials bring to their business.

Options.

Whether you need offset and digital printing, Corporate Image can get you exactly what you need. Our in-house package designers work side by side with print and production professionals every day to insure you get the exact product you need.  We create templates and mock-ups based on your specifications so you can check and double check how your product works and feels.

Our product line runs from

  • 3 Ring Binders – A4, US standard, landscape, notebook and small sizes, and larger sizes
    • options: Cloth wrapped binders, bare board, printed cased, presentation and lined binders, foil, spot UV, portfolio closures and more!
    • Tab Dividers – Match your binder with beautiful index tab dividers.
  • Pocket Folders – From our 25 best pocket folders designed for maximum flexibility to our huge range of custom folders
    • 1 and 2 pocket folders, tri fold folders, four flap enclosures, portfolio closures, built in USB holders and much more!
  • Packaging and Boxes – Paperboard and corrugate boxes for anything you need
    • Slip cases, tuck lock, mailers, sample kits, and much much more.
  • Custom Sample kits, POP displays, Menu options, Gift boxes – get the quality you deserve with the design help you want!

Service.

Our team acts as an extension of your team. Our staff have an incredible depth of knowledge in print, packaging and product design. From sales, design, pre-press, press operators and everyone who touches your product our main concern is helping you get exactly what you want, when you need it. We listen to you to make your life easier.

Sustainability.

Corporate Image takes sustainability seriously.  For over 30 years, we have created world class products which are 100% recyclable, with no vinyls, no plastics.  The binders board we use in our 3 ring binders is 100% post consumer waste and we can FSC certify your project if you wish. We also print with soy inks! We can help you meet or exceed your sustainability goals.

Contact us to get ideas, start a project and get the team in action for you.


You Have to See This Amazing Project! – Corporate Image

Sorry to get all Buzzfeed headline on you, but some projects are so special you just have to share.

We worked with Q2 down in Austin, Texas. What resulted is kind of special!

Q2- Corrugate and Paperboard sales boxes - Corporate Image

It starts with a corrugated slipcase with another corrugate box inside.  Both of these are printed, laminated with soft touch laminate with lines of  spot UV.

When you pull out the inside box, you have a tray with a paperboard box resting inside.  This custom box matches exactly with the corrugate from the printing to the soft touch lamination and the spot UV.

Under that box is a book.  A present in a present.

But wait.  you are not done.

Inside the paperboard box is a pocket folder with a box pocket. This folder acts like a four flap enclosure (yes, one of our sister companies is Archival Products and in preservation they use a lot of four flap enclosures). Open the custom pocket folder and find a brochure (whose main image peeks out at you from a custom die cut in the folder).

Scroll down and check out the great design.  Wouldn’t you be happy to get this presentation?

Corrugate and paperboard sales boxes Corporate Image

Corrugate and paperboard slipcases and boxes - Corporate Image

custom die cut pocket folder in a slipcase - Corporate Image

 

custom die cut pocket folder in a slipcase - Corporate Image

 

Project Details:

Corrugate and paperboard custom box presentation boxes, with matching pocket folders.

1 PMS printing with spot UV

Soft touch Laminate

Designed by Q2 in-house design team

 


Custom Corrugate and Paperboard Boxes

Should your Sales Boxes and Marketing Kits be corrugate boxes or paper board?

When you are looking for boxes for sales kits, information packets or sample marketing kits it helps to know more about your materials, possibilities and printing options.

The world of boxes is vast – do you need a corrugate box to help architectural samples or a heavy paper stock that can hold patient information kits or a bottle of perfume?

Printed corrugated boxes - Corporate Image

 First lets break it down.

Corrugate Boxes and Packaging

E-flute, single faced, double wall – all of these are corrugates and all of them have interesting properties and uses for your design projects.

The main thing you get from corrugates is strength.  If you need a sturdy box to hold samples or need to convey a greater sense of solidity with your brand, corrugates may be the way to go.

Customizing Corrugates:

Printing and more:

The best quality printing (4cp +) is done on a C1S (coated 1 side) sheet which is run through an offset press and then adhered to the corrugate.  There are also options of foil stamping and debossing and direct printing.

Die Cuts and Custom Dies

Corruagate cuts well, so the shape of your box, window cuts, custom closures and flaps are all possibilities.

Find an explanation of Corrugates here

The Corrugate Design Resource is here


Paperboard Boxes

Printed heavy paper stocks can be made into an amazing array of boxes for anything from patient information kits for healthcare to financial portfolio or organizational kits and more.

Customizing Paperboard Boxes:

Custom paperboard sales amd marketing kits - Corporate ImagePrinting:

These stocks print like a dream, so you have the same wide range of options from 1 color PMS to 4cp+ and spot varnishes.

Printing two sides is also not a problem, allowing your to have the inside of your box as well branded as the outside.

Die Cuts and Custom Dies:

Corporate Image has a wide range of sales box and paperboard box dies to choose from already, but if you have a need for custom windows or looks, you can work with our package designer to get what you need.

Find the Paperboard Sales Box Design Resource here.


Custom Sales Boxes and Marketing Kits – Corporate Image

Looking for a sales box or marketing kit but not sure what you need?

You have a few choices and if you want to stick to recyclable materials the best are corrugated boxes or paperboard boxes. These both have advantages so if you need a custom marketing kit, sales box or sample presentation kit a quick read may be in order.

Lets break it down.

Corrugate Boxes and Packaging

E-flute, single faced, double wall – all of these are corrugates and all of them have interesting properties and uses for your design projects.

The main thing you get from corrugates is strength.  If you need a sturdy box to hold samples or need to convey a greater sense of solidity with your brand, corrugates may be the way to go.

Customizing Corrugates:

Printing and more:

The best quality printing (4cp +) is done on a C1S (coated 1 side) sheet which is run through an offset press and then adhered to the corrugate.  There are also options of foil stamping and debossing and direct printing.

Die Cuts and Custom Dies

Corruagate cuts well, so the shape of your box, window cuts, custom closures and flaps are all possibilities.

Find an explanation of Corrugates here

The Corrugate Design Resource is here


Paperboard Boxes

Printed heavy paper stocks can be made into an amazing array of boxes for anything from patient information kits for healthcare to financial portfolio or organizational kits and more.

Customizing Paperboard Boxes:

Custom paperboard sales amd marketing kits - Corporate ImagePrinting:

These stocks print like a dream, so you have the same wide range of options from 1 color PMS to 4cp+ and spot varnishes.

Printing two sides is also not a problem, allowing your to have the inside of your box as well branded as the outside.

Die Cuts and Custom Dies:

Corporate Image has a wide range of sales box and paperboard box dies to choose from already, but if you have a need for custom windows or looks, you can work with our package designer to get what you need.

Find the Paperboard Sales Box Design Resource here.


7 great designer projects: Marketing Materials

 Marketing materials set an emotional tone for a company, balancing the need to stand out, make a statement and supporting a brand.

custom pocket folder designs

Seeing how other designers have solved problems can spark you on your way to making your already great project better. From corrugate boxes to a set of 3-ring binders explaining corrugates, custom pocket folders and marketing kits for flooring, these designers faced projects with innovative, creative thinking.

Check out our 7 Great Designer Projects and get ideas on where your next project will go!


Think Inside the Box

Corrugated Sample Box with Handle

Sometimes the best solutions is to highlight the products

At Corporate Image, we can customize your box to create the right package for your needs. Our boxes offer complete design flexibility with the option of full color graphics inside and out. All 4-color inks are soy based and contain 19% soy based ink. For extra strength and durability, boxes can be laminated to provide protection for your graphics.

For those of  you who work in commercial and building interiors, you are faced with the issue of how best to present your products. Whether you are working in corporate, hospitality, health care, retail, government, institutional or residential interiors, you need to present your information and samples in a way that is compelling and easy to use.

Corporate Image has created innovative packaging for samples in everything from tiles, glass, carpet to furniture and finishing hardware. Check out some of the solutions we have made for the commercial interiors and building industry!

 


Creating and Designing for Healthcare and Medical information

The needs of the Medical and Healthcare Industries for patient information packets, folders and binders are unique.

At Corporate Image, we work with a lot with of Medical and Healthcare facilities creating better patient information packets, meeting or conference  kits and and staff information folders. With the large quantity of work we have done, we thought we would share with you the ideas and trends that we have seen Medical  information packets.

Patient Information Binders and Pocket Folders

As you know, keeping the patient well informed from entering your health system to treatment options can lower anxiety and help your doctors to counsel patients on their best path forward to healthier, happier lives.

This information has to be clear, well organized and easily search-able.  A small binder is usually enough to present the basics of even complicated treatments with room for follow up and and ongoing regimens.  Tab dividers can make for quick and focused sections as well as adding new information as needed.

Doctor Information binders – Medical Devices, Information and Pharmaceutical binders

Information on the latest and greatest in medicine can also be packaged for ease of use as well as easy finding and storage. We all know doctors, nurses and administrators get extremely busy.  Providing information that is already stored, clearly marked and with interesting branding helps keep everything top of mind, so when someone needs the information is can be found immediately.

Go here for more information and examples of healthcare and medical information materials.


Create Sample Kits from Durable Corrugate

Alice2 custom corrugated box by Corporate Image

Unlimited Design Possibilities

Corporate Image offers a wide selection of custom corrugated products. Lightweight, yet incredibly strong, these boxes are designed to ship flat. They can be customized in an infinite number of ways. Custom boxes can be flexo direct printed on smooth brown kraft or bleached white corrugated stock, or a laminated offset printed sheet can be applied to the corrugated board, creating a beautiful wrapped box. Boxes can be printed inside and out platforms and dividers can be customized to hold the contents. Styles range from locking pizza boxes to large sales totes with handles and everything in between. Several styles of these sturdy boxes are ideally suited to be self-mailers.

Often you have product, information or samples you need to keep safe but want to present in a way that makes a great impact. Consider corrugated.  It isn’t just cardboard boxes – there are a wide range of colors and thicknesses to pick from. If you need help, our package design team can help.

 


Corrugated Packaging Makes Great Sample Kits

Corporate Image offers versatile solutions for holding samples

When it comes to packaging samples for display or a trade show, Corporate Image can deliver a standard box or create a customized sample kit to hold unusual sizes, configurations and shapes. They offer complete design flexibility. This durable solution is CLICK TO READ MORE


Pack Up Your Samples in a Custom Corrugate Box

Corrugate offers unlimited options for packaging samples

This durable solution is lightweight yet incredibly strong. Corporate Image boxes can be customized in an infinite number of ways. They can be direct printed on smooth brown kraft or bleached white corrugated stock, or a laminated offset printed sheet can be applied to the corrugate, creating a beautiful package. A deep ebony option is also available.

When you need to show building materials, tile, glass, stone or other heavy materials, a corrugated box can offer a secure and endlessly customizable option.  Whether you need custom slots to hold materials, unique shapes and closures or specific PMS colors and printing, Corporate Image can take of you.


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