“We gain interested people through our online campaigns. We gain customers when we get our materials in their hands…”
Not using print materials is slowing you down even in the age of the internet.
People respond to tactile things. There is a deep need to feel, to touch, that stimulates different parts of the brain than visual stimulation alone. Even if you are a completely online company, the chances are you can gain more clients and customer by having print materials.
Print is an experience -The psychology of print
Perception is an active process. Touch includes information about you (e.g. your muscles, joints) as well as about what you are touching. To “be in touch with” a product, company or person is a primary urge. Our first intelligence is sensory refinement.
The experience of holding something in our hands changes how we perceive a product. Retail stores know that if you pick something up, you are much more likely to buy it. From Apple computers to clothing, stores are set up to engage you tactually and emotionally.
Printed materials offer a chance to present your brand quality, strength, and other qualities (eco friendly, glossy, solid, trustworthy) through a second channel. What you say can be backed up through more primal clues that reinforce and strengthen the logical arguments.
Print offers permanence
Corporate Image is a print manufacturer and 70% of our marketing is online marketing. What we understand is that we gain interested people through our online efforts, but we get customers when we get product and samples in their hands.
For you web pages, you get excited if people spend 1 minute or more on a page. The sad truth is, people surf and are very distracted online. It is a busy, shifting medium. A well designed print piece creates a more focused, concentrated way to engage your customer’s time and attention.
Once it is read, that information can sit on a shelf for reference. This shelf presence means you are always in front of your audience, even when the power goes out.
Print builds confidence
A beautifully printed piece shows that you have pride in your message, your product and your company. It can build your sales, give your sales people a great tool as well as generate interest in your company long after someone has forgotten your URL.
Whether you are showcasing building products for the contract industry, handing client’s financial information, or providing medical information, the experience and solidity of your marketing materials gives your customers confidence.
Corporate Image has been in the business of printing and manufacturing presentation materials for over 30 years. Their products have won awards from Best Binder in the World to GDUSA packaging awards and CMA awards. We specialize in 3-ring binders, pocket folders, presentation binders and boxes of all sorts. Our products are sustainable, recyclable and printed with soy inks.
We can help you reach your target audience with full-scale printing and packaging solutions.
The marketing tools you hand people act as stand in for your company. Well crafted, thoughtful, strong materials feel good in the hand, appeal to their sense of style and build confidence in your brand.
Our customers have won awards nationally and internationally from “Best Binder in the World”, numerous Addy awards, GDUSA Packaging awards and Construction Marketing awards. The awards they win are just the added benefit to the strength their presentation materials bring to their business.
Whether you need offset and digital printing, Corporate Image can get you exactly what you need. Our in-house package designers work side by side with print and production professionals every day to insure you get the exact product you need. We create templates and mock-ups based on your specifications so you can check and double check how your product works and feels.
Our product line runs from
Our team acts as an extension of your team. Our staff have an incredible depth of knowledge in print, packaging and product design. From sales, design, pre-press, press operators and everyone who touches your product our main concern is helping you get exactly what you want, when you need it. We listen to you to make your life easier.
Corporate Image takes sustainability seriously. For over 30 years, we have created world class products which are 100% recyclable, with no vinyls, no plastics. The binders board we use in our 3 ring binders is 100% post consumer waste and we can FSC certify your project if you wish. We also print with soy inks! We can help you meet or exceed your sustainability goals.
Corporate Image has been using 100% post consumer waste board for our binders for over 30 years. We have huge resources of recycled papers to match the look feel and print quality you need and nearly everything we run is FSC certified. On top of this, everything we make – from our 3 ring binders, pocket folders to sales boxes – is recyclable.
We believe in recycling as a way to protect our natural resources and prevent waste. But, when is it best to use recycled papers and when is it a greater impact? Sappi paper has a new resource for you.
Here is a first look on why it is important to recycle paper:
WASTE REDUCTION IS A FUNDAMENTAL TENET
There are many facets to recycling, from the process itself to the benefits and concerns. Sappi has worked to bring a resource that addresses many of these issues.
If you are looking to up your 3 ring binder game, look into a cloth binder.
A cloth binder offers a sense of elegance and permanence that you don’t find in plastic or vinyl binders. Plastic and vinyl project a feeling of impermanence, cost cutting as well as being toxic.
Cloth binder options:
Color. and lots of it.
Why not merge the beauty of cloth with the branding of print? With printed spine wraps your 3 ring binder can have it all.
This binder is a great example of a print and cloth mix. A printed spine wrap visually pops next to the classic look of the foils stamped cloth.
The brand is supported and enhanced by the contrast.
Foil stamping is on cloth offers a range of options and colors allowing you to match corporate colors and logos. Sometimes subtle, sometimes bold, foil stamping gives a unique look for your binder.
The benefits of cloth go beyond looks and feel. Book cloths are incredibly durable making a cloth binder stronger than almost any other binder you can find. The cloth binder you make today can easily still be in use (and looking great) 30 years from now. How do we know? We use our own product and Corporate Image is 30 years old.
If you are considering using a 3 ring binder to represent your company, a cloth binder gives you a feel, look and branding that is unique. Contact us to learn more!
Recycling a 3-ring binder is easy - ( assuming you don’t have a vinyl binder )
If you have a paper based binder – not plastic or vinyl, you are already working with a much more eco friendly binder. The core of ever Corporate Image and Naked Binder is 100% post consumer waste binders board. Every binder is recycled and recyclable.
This Naked Binder video shows you how you can have your eco friendly 3-ring binder ready to recycle in seconds.
Tools You Need:
Flat head (standard) Screwdriver.
Recycling a Vinyl Binder is harder. There is no option to just recycle a vinyl binder the way you can a paper one. They fall apart faster and yet are basically landfill – somewhat toxic landfill. Naked Binder tried to find a way to recycle vinyl binders. If you like you can read about our quest here.
First, pop out the ring, just as you saw above.
Next take a knife and cut open the vinyl about a half inch from the edge of each panel and on the spine. You will probably need to split the vinyl on at least two sides of each panel to remove the chipboard panels inside.
Now that you have the components, the board can go in the paper recycling, the metal in the metal recycling and the vinyl? Now there is a good question. time to get on the phone to find out if your city/county/state has vinyl recycling capabilities. You will find they don’t. While the industry says it recyclable “there are currently no vinyl recycling programs available.” (from thread post).
If you have 6 binders, this is a pain, takes about 30 minutes, and a bit of garbage that will go to landfill. If you are a corporation with 10,000 binders, this is more serious. Besides the time to separate each component, Landfills consider vinyl a toxic asset in large quantities. The 3,000 pounds of vinyl you have will need to be shipped to a special landfill or stored indefinitely.
In these cases, the per binder cost sky rockets. Including labor, storage and shipping (along with short life and toxicity) into the binder price may convince you that the initial cost savings were not worth it.
The moral of this tale is to use paper based 3-ring binders. They are stronger, look better and 100% recyclable!
If you want a beautiful, strong custom 3-ring binder, but need small quantities, do we have an option for you!
This binder for the Des Moines Art Festival (an excellent Arts Festival by the way) was designed by Kayli Kunkel and just came off the line yesterday. When we got a look at it, we were excited. When the Art Festival saw it – well lets say they were very pleased:
Check them out for yourselves!
2″ D-ring binders
Digitally printed cover, white liner
So why limit your exposure to PVC?
Our sister company Naked Binder makes off the shelf eco friendly 3-ring binders and pocket folders and has done a lot of research on vinyls, plastics and the environment. Corporate Image has been printing with soy inks, using recycled papers and board and making custom recycled and recyclable 3-ring binders, pocket folders and boxes for nearly 30 years. Together we plan to make recyclable 3-ring binders and folders the standard, eliminating tons of vinyl waste in our landfills, offices and homes.
Why you ask? So happy you did!
No other plastic contains or releases as many dangerous chemicals. These include dioxins, phthalates, vinyl chloride, ethylene dichloride, lead, cadmium, and organotins. There’s no safe way to manufacture, use or dispose of PVC products
In You and your food. As a persistent bioaccumulative toxin (PBT), it does not breakdown rapidly and travels around the globe, accumulating in fatty tissue and concentrating as it goes up the food chain. Dioxins from Louisiana manufacturing plants migrate on the winds and concentrate in Great Lakes fish. Dioxins are even found in hazardous concentrations in the tissues of whales and polar bears and in Inuit mother’s breast milk. The dioxin exposure of the average American already poses a calculated risk of cancer of greater than 1 in 1,000 – thousands of times greater than the usual standard for acceptable risk. Really scary is that dioxins concentrate in breast milk to the point that human infants now receive high doses, orders of magnitude greater than those of the average adult.
Air pollution near plants: In Mossville, Louisiana, air monitoring conducted by the US Environmental Protection Agency in 1999 showed concentrations of vinyl chloride more than 120 times higher than the ambient air standard.
Working in plants: Studies have documented links between working in vinyl chloride production facilities and the increased likelihood of developing diseases including angiosarcoma of the liver, a rare form of liver cancer, brain cancer, lung cancer, lymphomas, leukemia, and liver cirrhosis.
The multitudes of additives required to make PVC useful make large scale post consumer recycling nearly impossible for most products and interfere with the recycling of other plastics. Of an estimated 7 billion pounds of PVC thrown away in the US, only 14 million – less than 1/2 of 1 percent – is recycled. The Association of Post Consumer Plastics Recyclers declared efforts to recycle PVC a failure and labeled it a contaminant in 1998. We tried. Learn more about how that went.
Although vinyl is in theory recyclable, there are currently no vinyl recycling programs available. The vast majority of PVCs end up in landfill or incinerated – and both are environmentally hazardous. Currently 0.1% to 3% of vinyl is recycled (mostly industrial waste) of the 2 billion and 4 billion pounds of PVC that is discarded in the US every year.
PVC poses a great risk in building fires, as it releases deadly gases long before it ignites, such as hydrogen chloride which turns to hydrochloric acid when inhaled. As it burns, whether accidentally or in waste incineration, it releases yet more toxic dioxins. PVC burning in landfill fires may now be the single largest source of dioxin releases to the environment. If you see the former entry about recycling, with the approximately 8400 landfill fires every year in the US, this is an issue.
Links to more information
Vinyl Industry Sites
If you need custom 3-ring binders for a conference, meeting or proposal, you know that most of the options out there are slim pickings. Perhaps you could get away with a screened vinyl binder if you had to, but does it really represent your company well?
Now you have an option that not only gives you the quality of image, but the quality of construction that shows the attention to detail and craftsmanship that you put into every aspect of your company.
Custom Digital Binder stats and information:
The Corporate Image digital binder combines all of quality we are known for with the lower quantities you sometimes need. Call today to get samples or more information!
Every year in the U.S. 50 million + 3 ring binders are bought, used, broken and thrown away. The vast majority of these are vinyl binders.
A recycled and recyclable binder – say from Naked Binder or Corporate Image- offers an alternative to this toxic cycle.
The binders are made from 100% FSC certified post consumer waste paper. Recycled paper uses less energy and water than virgin paper and produces less waste. Also, you don’t need to send trucks out into the forests to haul trees to a mill to make your binder.
The entire binder is recyclable. All of it. 100%. We use no plastics, no vinyl – nothing that is not easily and universally recyclable. That means there is no landfill, and the materials are back into the recycled material universe, perhaps to make a new 3-ring binder!
These recycled binders are non-toxic. No BPAs, no dioxins – none of that. That means your kids and office mates can use them safely.
Strongest Binders in the World. Wait. Recycled and strong 3-ring binders? We tested our bare board binder to 250,000 flexes without failure. When was the last time you had a vinyl binder last even 6 months?
Better Looking. We care about design, so all of our binders are designed for looks as well as their eco-friendly nature and recyclability. From the Naked Binder bare board and New Project Binders to the full range of printed and custom 3-ring binders at Corporate Image, you can know that your binder will be best in the world ( we won that honor in 2011).
A recycled and recyclable 3-ring binder offers you a stronger binder that you can use with pride knowing that not only are you healthier and better looking, but you are saving the planet also!
A digitally printed binder allows you to make your binders in quantities of 50 and up, which is great for proposals, meetings and conference information binders.
There are a few differences in how the artwork is treated and how they need to be submitted that we should discuss.
1. Formats for submitting
2. Corrections to artwork
Formats for submitting your artwork:
We ask that your binder art be submitted in PDF format. This insures that your art doesn’t shift, modify or lose elements when sending us the files.
What is a PDF file? Glad you asked. We turn to Wikipedia:
Since the art work is encapsulated in one file, what we print is exactly what you designed and sent. How do you find where to output a PDF file? Good question. In the Adobe design suite you should look where you save your files:
Corrections to design / art files
Remember that whole PDF thing? This means if there is an error when we open your file (art is misplaced in relation to the template, we noticed something mis-spelled… something like that), we will let you know what is wrong and you will need to correct it.
Double check everything before sending files to save time. Also keep your work files until the job is done. I am sure you do anyway in case a client calls and needs a later version with some changes, but we still wanted to mention it.
Layout of your Digitally Printed Binder
Turned Edge = The part of the cover that gets folded into the inside of a binder.
Any artwork that runs to the end of the turn-in should probably not have text that needs to be read, but continues your design into the binder. All text that needs to be read on the cover should be at least 1/8″ away from the “edge of binder” line. There can be 1/16th of an inch shift of the cover in manufacturing the binder, so if text is too close to the edge there is a possibility it will get lost.
I am going to refer you to How to Use a Binder Template #1 on this one, but wanted to re-iterate: In North America you read a book spine by placing your right ear on your shoulder, in Europe the left ear to shoulder. Check it out to make sure you are right. We don’t know who your customers are, so can’t second guess you.
This series will continue so keep an eye out and email us your questions to email@example.com. For the subject “Hey! I have a question!”
Naked Binder is our line of well designed, eco friendly 3-ring binders providing you with an off the shelf option for what you need.
Like Corporate Image’s binders, the Naked Binder lines are strong, well crafted and designed to make a statement. Made from FSC certified 100% post consumer waste board and tested to 250,000 flexes (and that was the bare board binder), these binders offer you a sustainable option for your proposals, office supplies and storage. All of the Naked Binder products are acid neutral, so they will not harm your papers or photos if you are storing over time.
Naked Binder is a sister company of Corporate Image that dovetails with our ideals, production and craftsmanship to offer you a full range of 3-ring binders for what ever your need, from notebook binders to pocket folders.
Naked Binders are perfect for proposals, conferences, meetings, archives or office binders, thees binders are easily labeled, written on, screen printed or even letter pressed if you need them customized.
Your company marketing materials, including your 3-ring binders, should match your quality, strength, look and values.
Corporate Image offers you the best quality 3-ring binders from printing, craftsmanship while also creating an eco friendly binder that is 100% recyclable. We start with FSC certified 100% post consumer waste board, print with soy inks on FSC certified papers and produce binders that are 100% recyclable.
Why get a recyclable binder?
There are many reasons.
Better Marketing Materials.
With superior offset and digital printing, stronger construction and great craftsmanship, the 3-ring binder you get from Corporate Image looks better, works better and lasts longer. It is a clear statement of your company values and who you are.
You and your company believe that we all need to do more to protect the environment. Each small step towards reducing toxics in our offices and landfills add up.
Vinyl binders are toxic – from creating the vinyl and binder, to off-gassing on the shelf to creating issues in landfill. The vinyl is not recyclable anywhere in the US at this point. With so many being made still, this is an issue for landfill operators especially if there are fires (about 9000 landfill fires a year in the US)
Many corporations are pushing to go greener because it saves money. One of our binders will last longer and look better – meaning that your marketing materials are in great shape in your clients hands for longer. If you need to dispose of the binders, ours are 100% recyclable meaning no toxic waste permits which you need for large amounts of vinyl binders.
Corporate Image believes that your custom 3-ring binders can be more than a way to store paper. We see them as a branding tool, a marketing presentation piece that sets you apart from the rest. From the craftsmanship we put in at our midwestern production plant to the eco-friendly recycled binder materials, we give you a 3-ring binder that aligns with your values.
For years everyone used vinyl binders. Sure they fall apart, but what options are there?
Corporate Image has been making eco friendly 3-ring binders for 25 years.
No vinyl and 100% recyclable using FSC certified materials. On top of that, unlike vinyl, These binders can be offset printed, meaning that your artwork has never looked so good.
How is this binder eco friendly?
Why do we have issues with vinyl?
It is toxic to make, use and impossible to get recycled. It may be technically recyclable, but we have not found one city or community recycler who will touch it. More here.
We help companies promote their environmental commitment with our FSC certification
Corporate Image was created to provide creative environmentally friendly alternatives to vinyl 3 ring binders. We’ve been designing sustainable packaging for more than 30 years. In fact, Corporate Image has used 100% post-consumer waste binders board since our inception.
We created an recyclable alternative to the vinyl binder. It was easy to see that print on paper was far superior to the graphic quality found on vinyl binders. The company was launched with the mission to merge beautiful graphics with environmentally responsible materials. By choosing our printed binders, you elevate your brand and create an attractive packaging system that is truly cradle to cradle.
What’s more is you can communicate your green values to your customers by asking to have the FSC logo printed on your binder. “FSC harnesses market demand to ensure forests are responsibly managed. Because FSC is the gold standard in forest certification, it is the only system supported by groups such as WWF, Sierra Club, Greenpeace, Natural Resources Defense Council and National Wildlife Federation.”
There are a lot of options for customizing your 3-ring binder from labeling as you need them to having printed binders made. What you need depends on how you use them.
Lets assume you need to customize your binders. How to proceed depends on how many you need.
Ask your self some questions -
If you want a classier look, vinyl binders are out. They fall apart, they are toxic and they look like you are in third grade.
Short and varied binder runs:
If you need a range of sizes and information, your best bet is designing amazing labels and putting them on yourself. This method has been used by everyone from huge architectural firm proposals to teachers applying for tenure with great success. Other options are temporary tattoos which look great and hold well to the bare board binders, laser etching (for those with larger budgets), custom die cuts and silk screening.
For these binders, check out Naked Binders lines of binders. We have one to fit any style.
Bigger multiples of binders:
If you need more than 50 3-ring binders that are the same size and with the same information, perhaps it may be easier to get a printed binder. There is a great option of a digitally printed spine wrap over either bare board or a black paper cased binder that is economical and really eye-catching.
These are great for larger proposal binders, conference and meeting binders or presentation binders. They are 100% recyclable. More information here.
Larger run binders:
Once you need runs of 500 binders or more getting a printed binder is actually cheaper and gives you a lot more options. Once you go to the offset press, it costs the same to have a printed cover and liner as it does to just print the cover, so you have twice the design real estate.
If you are putting together a large conference, a company wide information binder or need to get your product specs out to a lot of people in a way that both protects and promotes, a custom printed binder is the way to go. More here on options.
Naked Binder and Corporate Image are sister companies working together to get you what you need when you need it. Naked Binder has a set line of binders that can ship same day for those rush projects, while Corporate Image specializes in custom printed 3-ring binders, folders, boxes and just about anything you can design!
Eco-conscious solutions to Help Grow Your Business
The values you bring to your business are what your customers respond to. Hard work, great service, eco friendly and superior quality translate to repeat business and happy customers. Corporate Image is here to make sure your values are inherent in the presentation materials you offer to your customers. Not only is our customer service amazing but our quality and range of options to give you the options for a range of eco friendly products.
Lets look at our 3-ring binders.
Our Corporate Image custom printed binders are made from high quality book binders board, produced from 100% post consumer waste. A remarkably clean board, our binders board is light gray with small flecks of color in it.
The hinges on our binders will never fail because they are pressed into the board with a unique computer controlled machine. These hinges were tested by an independent lab, US Testing, and after more than 250,000 flexes, the hinge showed little wear.
3-ring binder Award Winning Bare Board bare board binder Binder binders Box boxes Corporate Image Custom custom 3-ring binder custom binder custom binders custom boxes custom corrugated boxes custom folders Custom pocket folder custom pocket folders Custom Printed Binder custom printed binders Custom Sales Box custom sales boxes Eco-Friendly eco-friendly binders eco friendly pocket folders FlexHinge folder folders FSC certified naked binder pocket folder pocket folders Presentation Binder presentation materials presentation packaging Printed printed binders printed corrugated box printed corrugated boxes Recyclable recyclable binders recycled binder sample kits software packaging tab dividers
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